Videos
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From rote to woke: Intel's AI rewrites study time
By putting understanding before memorising, the ad shows how Intel’s AI PCs make a smart play for the future of education.
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Horlicks puts mischief back on the growth chart
In a world chasing report cards, its new campaign, created by FCB Neo, argues that curiosity—and a little rebellion—are the real success metrics.
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When tea hits the high notes: Brooke Bond’s musical brew
Turning steam into symphony, Taj Mahal Tea brews emotion, art and culture into its latest multi-sensory activation.
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AI, activism and climate change: Jaago Re gets a reboot
Tata Tea’s AI-powered campaign blends climate action with tech, using kids and code to shake adults out of their eco-apathy.
Classmate turns study excuses into game time
Ogilvy India’s new campaign shows how the company’s gamified notebooks aim to make kids want to study—no bribes required.
AI, PR, and the battle for relevance: Archetype’s big bet
With the PR vertical facing budget cuts and a talent crunch, Archetype CEO Helena Maus outlines how AI-driven tools like Delve could reshape media measurement and agency strategy.
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