1 day ago

Birla Opus' feel-good animated film paints a new brand message

‘Make Life Beautiful!' features an animated colourless world, made vibrant by a kid who beautifies spaces with his magical touch

Jun 18, 2024

Prime Video launches a fun campaign to celebrate Father's Day

The campaign illustrates the tired fathers who want to spend time with their families by watching Prime Video but find it difficult to keep their eyes open.

Jun 18, 2024

Sheela Foam’s Nilesh Mazumdar on Kurlon relaunch, expansion and its differentiation

Mattress company's CEO talks about brand's first makeover in 60 years and how its marketing and growth plans are shaping up for the Indian market.

Jun 10, 2024

Tata Motors Commercial Vehicles CMO on going a 'huge distance' to engage with creators

Shubhranshu Singh talks with Campaign about making real human engagement a priority for their creative and why he prefers in-house work with multiple agencies instead of a single AOR.

Jun 06, 2024

We lead with creativity as economic multiplier: Neville Shah

In his first video interview after joining FCB Kinnect as chief creative officer, Neville Shah shares his initial interactions with boss Dheeraj Sinha, explains what he wants to change and assesses his agency's performance at Goafest 2024.