Videos
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Cookies, cults and diplomacy: Britannia’s playful spin
Bobby Deol’s guru persona mediates Trump and Xi tensions with Choco Tarts, as Britannia blends satire, indulgence and mixed reality activations.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Bachelor pads get a 'Big Billion' reality check
Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace
The challenger ice cream brand flips a viral stare into its first campaign, making the meme the message and the punchline.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Breaking the ‘limit mein’ mindset
Niva Bupa’s new campaign flips the sum insured script by dramatising middle-class limits—and promising health cover without ceilings.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Rain, rappers and a whiskey workaround
Jameson hijacks a ruined listening party with upbeat music, turning it into a stage for cultural storytelling.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Himalayan Water pours culture into campaign cups
The Himalayan Day initiative blends clay, craft and community, with limited-edition packs designed by mountain artists.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
