We present here entries from Indian / South Asian agencies that their creators believe will be in contention for Lions at the 2016 International Festival of Creativity, Cannes.
This entry from the agency is hoping to crack it in design. The brief was to create an annual giveaway for Welspun Home Textiles targeting a younger audience. The agency decided to keep with something relevant to the audience, but presented to them in a manner they could relate to. Thus was born the coffee table book of 12 chapters, each presenting a ‘Mod God’ – a present day version of mythology, with legendary characters recreated as modern superheroes. Each of them is The One.