How much time really does a Cannes juror get to understand a case or piece of work s/he hasn't come across before? Too little. It's up to us to help them get acquainted with the good work prior. While we do that through the year, this Riviera season we have decided to go the extra mile to celebrate the contenders.
We present here entries from Indian / South Asian agencies that their creators believe will be in contention for Lions at the 2016 International Festival of Creativity, Cannes.
BBDO India is banking on its successful continuing brand campaigns for P&G’s Ariel and Whisper to roar at this year’s Cannes Lions. While last year’s Grand Prix winner ‘Touch The Pickle’ for Whisper is in the fray, so is a new film on the #ShareTheLoad platform. The new film has managed to overcome the challenge of further elevating an established and successful campaign theme, and has already won hearts the world over. It’s the Lions jury’s turn now.
Wondering what Campaign India's picks are? Watch this space. Send in your contenders to raahil@haymarket.co.in and gokul@haymarket.co.in.
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