How much time really does a Cannes juror get to understand a case or piece of work s/he hasn't come across before? Too little. It's up to us to help them get acquainted with the good work prior. While we do that through the year, this Riviera season we have decided to go the extra mile to celebrate the contenders.
We present here entries from Indian / South Asian agencies that their creators believe will be in contention for Lions at the 2016 International Festival of Creativity, Cannes.
Dentsu Marcom has a contender.
Omron
Tasked with encouraging young people to gift an Omron BP monitor to their parents, Dentsu Marcom took the long format digital film route.
The story is about a young woman living and working in a city, far away from her widowed mother in small town India. The younger woman sends her an Omron device because ‘some things are good to know’. An accompanying letter announces that she ‘has found a guy’ and will bring him home during Diwali. While the audience and her mother assume the guy is for the girl, she surprises everyone by bringing home an elderly man, a potential match for her single mother, in a role reversal. She says, ‘Some things are good to know, some things are not.’
Wondering what Campaign India's picks are? Watch this space. Send in your contenders to [email protected] and [email protected].
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