She will report into Edelman’s global CCO Judy John and president of international Ed Williams
John McDonald joins from UBS to lead marketing and brand across the four HSBC primary businesses.
Cannes Lions introduced a set of ethics on July 10 for awards entries starting from 2026.
Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.
Matt Lever left his role as chief creative officer at BMB at the end of 2023.
The appointment follows a competitive pitch.
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