Bisleri International partners with Tata Women’s Premier League for two seasons

Bisleri International has secured a two-year partnership as the official beverage partner of the Tata Women’s Premier League (Tata WPL), strengthening its involvement in India’s growing sports ecosystem. Launched in 2023, the Tata WPL has played a significant role in elevating women’s cricket by bringing together leading domestic and international players on a unified stage.

Jayanti Khan Chauhan, vice-chairperson at Bisleri International, said the company is proud to partner with the league for the next two seasons. She noted that the collaboration aligns with Bisleri’s commitment to supporting athletes who embody a strong competitive spirit. BCCI secretary Devajit Saikia added that the Tata WPL is built on principles of excellence and opportunity, and that Bisleri’s association will contribute meaningfully to enhancing the fan experience and supporting the league’s continued growth.

The 2026 season, scheduled to begin in January, will be supported by limited-edition packs and extensive on-ground visibility. Bisleri will supply visicoolers and iceboxes for team dugouts and provide in-stadium hydration support for spectators. The brand is also exploring experience-led initiatives and developing digital content to extend engagement beyond match venues.

Bisleri International has built one of the largest sports marketing portfolios in India and the UAE, with more than 60 associations across cricket, hockey, tennis, badminton, marathons, rugby, table tennis and golf. The partnership with the Tata WPL expands its presence in women’s sports and reinforces the brand’s focus on hydration, fitness and resilience across sporting communities.

The collaboration positions Bisleri as a consistent supporter of national sporting properties, while contributing to the visibility and momentum of women’s cricket during a phase of strong audience interest and structural growth.