How much time really does a Cannes juror get to understand a case or piece of work s/he hasn't come across before? Too little. It's up to us to help them get acquainted with the good work prior. While we do that through the year, this Riviera season we have decided to go the extra mile to celebrate the contenders.
We present here entries from Indian / South Asian agencies that their creators believe will be in contention for Lions at the 2016 International Festival of Creativity, Cannes.
ITSA has two entries.
Client: American Express - The story of a place
Category: Film Lions
Hey, look who’s saying, American Express is a great place to work. And how.
Showcasing a ‘great place to work’ with a classical dancer: American Express got the Kathakali expert to the office to experience it for a day. He then expressed this experience as a performance, that translated onto film.
Client: HCL Technologies - Women Lead Australia
Category: Glass Lions, Direct
How does HCL Technologies, a relatively young Indian technology multi-national, break into a competitive and saturated Australian IT service industry? It provoked their national pride.
Wondering what Campaign India's picks are? Watch this space. Send in your contenders to email@example.com and firstname.lastname@example.org.