The author claims how advertising in India is ‘woke’ but not inclusive
Industry honchos throw light on the impact of the work from home culture, and the possible repercussions of a longer lockdown on employees and businesses
Havas Sports & Entertainment has unveiled the proprietary report
GCMMF’s (Amul) MD speaks about how the company engaged in brand building during the lockdown last year by continuing to advertise
Brand strategists explain Fortune’s possible roadmap and how brands can learn from this unforeseen backlash
The latest post means the end of a mammoth underground race to become the first to monetise the account.
While video content is the favourite across categories, quick service restaurants (QSRs) are not investing heavily behind the medium. Here's why.
R S Sodhi, MD, GCMMF, the maker of Amul, speaks about the importance of maintaining healthy relations with advertising agencies, how Patanjali is mirroring the Amul strategy and what Patanjali could do better.
The global head of marketing innovation spoke about how 'cognitive' can help brands
McCann's Harris Diamond and Prasoon Joshi, opened Spikes 2016 with a session on local culture'
24-year-old Amani Al-Khatahtbeh on tackling stereotypes, Donald Trump and demands of being a successful entrepreneur.
Campaign goes digital; while form changes, substance doesn’t
MullenLowe Lintas Group CMO Vikas Mehta explains his mandate, the roadmap and the growth story
Will guidelines by Singapore’s Advertising Standards Authority clear the fog when it comes to brands engaging influencers?
We need trust to break down traditional barriers of working if we want game-changing creativity, Keith Weed writes.
It’s time the industry stopped talking about diversity in the workplace and actually started to make it happen.
Part of an initiative analysing women's attitudes to life issues such as sexuality, careers and health
The 'sex sells' concept had fallen out of fashion, but things could be about to change with a digital-age reboot. Marketers can now maximise their budgets by advertising on dating apps and porn sites, writes the author.
'There’s a hurdle every year and this year it’s ad blocking,' says the global director of digital advertising revenue and data of CNN. Edited excerpts from an interview with Campaign India:
Brave New World’s founder on his vision for the year-old outfit, turning profitable in six months, and moving the status quo with integrated work
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