In-Depth
Opinion: Why are QSRs not feasting on video content?
While video content is the favourite across categories, quick service restaurants (QSRs) are not investing heavily behind the medium. Here's why.
Amul chief has a word of advice to Patanjali
R S Sodhi, MD, GCMMF, the maker of Amul, speaks about the importance of maintaining healthy relations with advertising agencies, how Patanjali is mirroring the Amul strategy and what Patanjali could do better.
Spikes Asia 2016: 'Make every interaction matter': Havas' Jason Jercinovic
The global head of marketing innovation spoke about how 'cognitive' can help brands
Spikes Asia 2016: 'We are experiencing a rise of local sentiment': Prasoon Joshi
McCann's Harris Diamond and Prasoon Joshi, opened Spikes 2016 with a session on local culture'
Behind the veil: MuslimGirl's founder is out to smash stereotypes
24-year-old Amani Al-Khatahtbeh on tackling stereotypes, Donald Trump and demands of being a successful entrepreneur.
Opinion: Choosing to change ahead of the curve
Campaign goes digital; while form changes, substance doesn’t
So far, so good: Vikas Mehta on MullenLowe Lintas Group's diversified growth path
MullenLowe Lintas Group CMO Vikas Mehta explains his mandate, the roadmap and the growth story
Ethical crackdown: Regulating Singapore’s influencer scene
Will guidelines by Singapore’s Advertising Standards Authority clear the fog when it comes to brands engaging influencers?
Unilever CMO Keith Weed on why trust is the magic ingredient that builds brands
We need trust to break down traditional barriers of working if we want game-changing creativity, Keith Weed writes.
Diversity in Apac marketing and comms: Enough lip service
It’s time the industry stopped talking about diversity in the workplace and actually started to make it happen.
JWT identifies 20 female tribes in global study
Part of an initiative analysing women's attitudes to life issues such as sexuality, careers and health
Sex sells: how porn and digital dating transformed an advertising cliché
The 'sex sells' concept had fallen out of fashion, but things could be about to change with a digital-age reboot. Marketers can now maximise their budgets by advertising on dating apps and porn sites, writes the author.
'Subscription system with no adverts is not enough to pay for content': CNN's Rob Bradley
'There’s a hurdle every year and this year it’s ad blocking,' says the global director of digital advertising revenue and data of CNN. Edited excerpts from an interview with Campaign India:
‘The work will separate the good from the bad’: Joono Simon
Brave New World’s founder on his vision for the year-old outfit, turning profitable in six months, and moving the status quo with integrated work
RMAI re-elects Sanjay Kaul as president
Will hold the position until 2018; rural marketing association launches West India chapter
Predicting 2020: The end of the media owner
The future media industry will be divided between content creators and content distributors, says the author
Three tips for CMOs to make the case to be CEO
Psychometric scales show that marketers make good CEOs but there are some pitfalls they need to beware, says the author
Lee Clow and Dan Wieden on independence and creative leadership, Part 2
"The companies that lead the industry into the future should be led by creative people, not by management types," says Clow
A view from Dave Trott: Pay it forward
Everybody wins when you set up the game right, says the author, with example of a pizza shop called Rosa's
Campaign View: Leadership lesson at Goafest, on what your troops expect
Raghu Rajan was a befitting finishing speaker; he inspired the audience, moved them to tears and left the stage to a standing ovation
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6 Agency Report Card 2017: DDB Mudra
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9 Agency Report Card 2017: DigitasLBi
