In-Depth
The INR 12-lakh crore opportunity brands are missing
To a large extent, the differently abled community remains invisible to marketers. But some brands are trying to change that through smarter advertising and inclusive design.
HDFC Securities and Nitesh Tiwari built a cinematic counter to India’s fraud economy
Its ‘Scam 2025’ campaign leans on entertainment-led storytelling to decode digital fraud, signalling a shift in how brands approach financial literacy.
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Edelman names Pooja Rawat as APAC chief strategy officer
The firm also named Quang Nguyen as managing director for Vietnam.
Fast-fashion playbook shifts as Indian Garage Co repositions
Its #FreeStyleIt campaign adopts a cinematic, platform-led strategy to test whether stylised storytelling can convert youth attention into measurable action.
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Omnicom's new structure: Here's who leads APAC
Omnicom leaders rise to the top of the pecking order as details about new leadership across India, Australia and New Zealand emerge.
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Havas expands data expertise with acquisition of Unnest
Havas will merge Unnest’s engineers with CSA Data Consulting, DBi and TED Consulting, forming a 120-strong French data unit.
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When hunger hijacks everyday decisions
Gopal Snacks’ new three-film campaign spotlights how small hunger derails big moments, using sharp storytelling and craft to frame snacking as a timely nudge.
Omnicom keeps six media networks but switches global CEOs to brand presidents
Omnicom Media Group rebrands as Omnicom Media.
Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs
Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Chaka Sobhani set for new role after Omnicom acquires IPG
Sobhani is currently president and global chief creative officer at DDB Worldwide.
FCB's Tyler Turnbull set to be appointed CEO of McCann Worldgroup
Move comes after Omnicom acquired IPG last week.
WPP defers some pay reviews to 2026
It is understood the deferral affects all WPP networks.
India’s quick commerce surge exposes a discipline gap for marketers
Lalatendu Das, CEO, Publicis Media South Asia explains why brand marketers are still figuring out India’s fastest-growing retail channel.
Omnicom-IPG: How the merger will reshape the competition
Campaign Red examines how a merged Omnicom-IPG compares to the remaining 'big four'.
Creators aren't the destination; they're often a launching point: Edelman’s Tristan Roy
As AI scales, Edelman’s president of Integrated Solutions and Delivery believes that the real battle is protecting trust and originality. In 2026, integration is inevitable, but integrity is not optional.
Loca Loka bets on India’s premium tequila wave with measured rollout
Can its blend of global heritage, local cultural narrative, and controlled rollout strategy move beyond curiosity?
EU clears Omnicom-IPG $26 billion mega merger
Omnicom passes final regulatory hurdle in acquisition of Interpublic Group.
Omnicom-IPG merger nears completion: Here’s the full timeline
With the $13.5 billion deal now awaiting its final EU approval, we break down the key milestones that have shaped the industry-defining merger.
Can Ellerton & Co’s cross-border PR corridor redefine Asia’s communications playbook?
As the agency plants its flag in India, its founder and India head share the strategy behind its ‘Greater Southeast Asia’ ambition
Stress takes centre stage in Duroflex’s marketing reset
Its shift to emotional sleep wellbeing, unveiled alongside its DRHP filing, tests whether stress relief can drive premiumisation in India’s fragmented mattress market.
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