In-Depth

1 hour ago

Influence, interrupted: How India’s creator economy grew up

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.

1 day ago

Amazon’s Beautyverse blends content, commerce and cart nudges

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for India’s digital-first consumers.

1 day ago

Adobe’s APAC CMO: ‘There is a balance between automation and creativity that is really important’

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.

2 days ago

Theblurr bets big on AI to redraw agency rules

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or excuses.

4 days ago

Magna forecasts a 7.7% increase in India’s adex for 2026

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

Jul 03, 2025

Why Zee5’s language-first bet may be its best yet

As India’s OTT battle intensifies, the streaming platform goes hyperlocal with tech-backed storytelling and tier-2 targeting.

Jul 03, 2025

Cannes Lions, AI, and the integrity reckoning

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?

Jul 02, 2025

CloudTV enters India’s CTV ad market with Magnite tie-up as it eyes scaled monetisation

With 12 million screens and Magnite in tow, CloudTV enters the ad arena, eyeing India’s shifting viewer habits and digital ad pie.

Jul 01, 2025

MS Dhoni moves to trademark 'Captain Cool' moniker

The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led marketing ecosystems.

Jun 29, 2025

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

WPP’s Global CCO on zero mentality, AI acceleration, creative reinvention and why the ad industry should finally start marketing itself

Jun 27, 2025

DM9 admits faults in case study for Grand Prix-winning work

'Efficient way to pay' won the Creative Data Grand Prix last week.

Jun 26, 2025

Britannia and Parle trade barbs, and biscuits, in a Pride Month brand moment

The two FMCG majors swap sweet jabs over shelf space and social messaging—proving DEI can still spark strategy, not just slogans.

Jun 26, 2025

From cricket to kabaddi, Fuse maps India’s next fan frontier, preps to launch Ignite

With athlete-led content, AI-driven insights, and regional white spaces, Fuse CEO Louise Johnson outlines a playbook for brands eyeing fandom-fuelled growth in India’s $650 billion sports economy.

Jun 25, 2025

Dentsu discloses, CCI investigates: India’s adland faces reckoning over alleged rate-fixing

Despite the attention surrounding the investigation, some remain sceptical about whether it will result in lasting change.

Jun 25, 2025

Rainbow-washing or real allyship? Brands face a pride reckoning

In the era of scrutiny and cancel culture, Pride campaigns can't rely on rainbow logos and hashtags—authentic allyship demands year-round creative accountability.

Jun 24, 2025

MiQ Sigma wants to make media chaos marketable

In India’s fragmented programmatic landscape, the newly-launched platform from MiQ pitches unified signals, AI personas, and brand-safe guardrails as the new media playbook.

Jun 24, 2025

Cheques, challenges and change: Why VC still misses the mark

At Cannes Lions, a panel on health equity spotlighted why 2% VC funding for women isn’t just outdated—it’s bad business.

Jun 22, 2025

Canva plugs MagicBrief into the creative feedback loop

By acquiring MagicBrief, Canva is blending AI-powered insights with real-time design iteration—turning creative guesswork into scalable, data-backed storytelling for enterprise teams.

Jun 20, 2025

David Droga on disruption: From case studies to Coinbase QR codes

At Cannes Lions 2025, the Droga5 founder unpacked his creative playbook—from sparking industry format shifts to partnering with consulting giants—all in pursuit of impact over applause.