In-Depth
Global CEO Thom Newton on Conran Design Group's network expansion, India's entrepreneurial spirit, and the role of modern design
As Havas announces Conran Design Group’s rebrand as its new flagship network for Design, Campaign India talks to Newton about the intent behind the launch, why he’s excited to roll it out from India, and what it truly means to be a citizen brand
Raahil's blog: Thank you Campaign India!
As I bid adieu to Campaign India, here’s a heartfelt message to our readers to describe my time at the publication
India rankings: Havas, Wavemaker lead new business wins
As of October 2023, FCB’s Reliance Smart Stores was the biggest creative account movement of the year, while Neo Media World bagged the biggest media client which was USDC India
Effies 2023: McCann, Mondelez bag top agency, client honours
Enormous wins the Grand Effie
Give brand managers a 5% marketing budget to explore trends like awards, sustainability, and digital: Sudhir Sitapati
Sudhir Sitapati, managing director and CEO, Godrej Consumer Products, provided insights into effectively marketing advertising as an industry and connected it to value creation by outlining a comprehensive blueprint
90% of the crises in automotive industry are predictable: Nissan’s Lavanya Wadgaonkar
The global vice president of communications at Nissan shared insights on tactfully handling PR flare-ups and communications crises in the digital era, while also championing DEI, and more during her India visit
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56% of Indian households live in constant fear of job loss: Money9 report
The annual survey reveals that Karnataka has surpassed Maharashtra with the highest average monthly household income
Year in Review: The biggest tech stories of 2023
TikTok's day in US Congress, Alibaba makes leadership changes, Temu takes on Shein and the Adobe-Figma union failed to go through - we recap some of the biggest headlines in tech in 2023
New Business League: October 2023 update
Find out which agencies are topping the creative and media lists
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Spikes Asia 2024: In conversation with Aditya Kanthy, CEO and managing director, DDB Mudra Group
As jury president of the Creative Effectiveness and Creative Strategy Spikes, Aditya Kanthy shares what it takes to impress him, and how to set up for success at Spikes Asia 2024
Campaign India Crash Course: Creating a network based in India
In this lesson, Saurabh Varma, founder and CEO, Wondrlab, explains how one can look to create an agency network based in India
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Campaign India Marcomverse: If we publish everything clients want, they'll stop reading the newspaper - Partha Sinha
Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting a fortnightly podcast for Campaign India
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Global indie agency rankings: India's Wondrlab and LS Digital among top APAC performers
Wieden & Kennedy held on to the top position, while PMG topped the media table
Opinion: Cracking the code - strategies for businesses in tier two and three markets in India
As tier two and three towns are expected to contribute 50% of the total sales for e-commerce brands by 2030, the author lists effective marketing strategies for running businesses
Opinion: The creepers, stalkers, lurkers and ghosters - social media has gotten spooky
The performative nature of social participation today can be compared to a cheesy, straight-to-streaming horror movie – either you're acting or you're watching
Keep the user experience straightforward and ensure that navigation is not overly complicated: Manish Kalra, Zee5
The chief business officer of Zee5, Manish Kalra, spills the beans on its five-year brand journey, plans for the festive season and how it aims to connect with regional cohorts
New Unilever CEO downplays purpose and hikes adspend
Hein Schumacher says purpose is not relevant to every Unilever brand
Harsha Razdan on being the ‘outsider’ Dentsu enlisted to turn around its fortune
The CEO of Dentsu South Asia chats with Campaign India about his role at the group, why he as an outsider from the industry can help, and a lot more...
Trust before tech advancements: CNN International's Faisal Karmali on the value of reliable journalism
CNN International Commercial's VP for digital business operations shares with Campaign how the group is using tech to bridge the gap between trust and digital advancements in India and beyond
Amazon’s ad revenue jumped 25% in Q3 to surpass USD 12 billion
Plus, sponsored products, an ad-free Prime Video tier, a generative AI tool and more highlights from the quarterly earnings report
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