In-Depth
WPP Media retains Reckitt India media mandate, adds e-commerce scope
Wavemaker to drive integrated media and commerce excellence for Reckitt’s portfolio
X, Grok and the limits of safe harbour in India
Campaign Explainer: India’s warning over Grok revives advertiser anxieties from 2022, reopening questions of brand safety, platform accountability and Musk-era moderation gaps.
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What Nvidia's shock $20 billion Groq deal means for adland
A Christmas Eve announcement sent shockwaves through Silicon Valley – and raised urgent questions for the marketing and tech sector as AI giants consolidate power and reach.
From spectacle to systems: Why 2026 may force AI to grow up
In a recent blog post, Microsoft chief executive Satya Nadella flags an AI inflection point, warning of a “model overhang” where capability outpaces deployment readiness.
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Campaign India's most-read stories of 2025
Restructures, mergers, account moves and of course, celebrity brand ambassadors made headlines in 2025. Here's a look back...
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In 2026, will AI …
Industry leaders do a little crystal ball gazing and predict how the transformative tech will shape their industry or job function in 2026.
The campaigns that cut through in 2025
Across categories and platforms, the year’s standout campaigns trusted audiences, tapped lived behaviour, and let cultural insight — not clutter — drive impact.
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Gratitude List: What are indie agencies thankful for in 2025?
From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the shadows of larging holding companies.
Media’s year of reset and recalibration
In 2026, the real shift in media will not be about platforms, channels or formats, but how attention is engineered and measured.
Shark Tank India returns to television, chasing cultural scale
Season five’s TV comeback underscores that reaching its next growth phase will depend on advertisers evolving with audiences, not slicing them into narrow demographics.
The 2025 Wrap: Top M&A deals
Adland’s holding groups went on a 2025 buying spree, with Omnicom forming the world’s largest agency via IPG, while Publicis and Havas scooped up APAC indies amid a martech and AI boom.
When first-party data fragments, person-based marketing takes centre stage: Lakshmana Gnanapragasam
Epsilon India’s SVP-Analytics explains how person-based marketing confronts duplication, blind spots and false scale, turning identity resolution into a commercial, not technical, decision.
EBITDA targets and vowel-free branding drive Wondrlab toward IPO
The martech agency is executing a 26-company acquisition roadmap to achieve a 100-crore profit benchmark for its public market debut.
2025 Rewind: A year in meme marketing, Asia edition
In Asia, brands are letting loose with slightly unhinged, super local, and totally uncorporate speak online. See more than just '67' in Campaign's collection of 2025's best brand memes.
The new currency of culture: Why brands are chasing value in India’s booming concert economy
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
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2026 is looking bright for commerce media: WPP Media
Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.
Zen Diamond’s four-act launch outruns the celebrity curve
A phased rollout amplified brand ambassador Jennifer Lopez’s film organically, clocking 30,41,862 impressions and 85,209 engagements beyond the usual endorsement spike.
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Why L’Oréal’s CMO is betting on startups to keep the world’s biggest beauty brand ahead in innovation
To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.
M&C Saatchi CEO’s future under scrutiny as agency looks at succession planning
Headhunter sounds out industry executives about potential interest in role.
Danish Khan to exit SPNI, marks leadership transition phase
Sony Pictures Networks India signals a senior leadership transition as Danish Khan prepares to step away after shaping television and digital businesses.
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