In-Depth
Zen Diamond’s four-act launch outruns the celebrity curve
A phased rollout amplified brand ambassador Jennifer Lopez’s film organically, clocking 30,41,862 impressions and 85,209 engagements beyond the usual endorsement spike.
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Why L’Oréal’s CMO is betting on startups to keep the world’s biggest beauty brand ahead in innovation
To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.
M&C Saatchi CEO’s future under scrutiny as agency looks at succession planning
Headhunter sounds out industry executives about potential interest in role.
Danish Khan to exit SPNI, marks leadership transition phase
Sony Pictures Networks India signals a senior leadership transition as Danish Khan prepares to step away after shaping television and digital businesses.
Analysts expect Omnicom’s jobs restructuring to last into 2026
Omnicom maintains prediction of significant cuts next year is “speculation and inaccurate”.
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Advertising is going to look different: WPP’s Kate Scott-Dawkins on next year’s big trends
Is commerce, not creativity, now the main engine of ad growth?
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The 2025 Wrap: How have creative formats and storytelling evolved in APAC in 2025?
The shift towards hijacking culture and the new focus on 'how' creative work is done to make brands part of the cultural story.
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Omnicom must show new structure is about more than cutting its way to growth
Changing how Omnicom operates and collaborates in post-IPG era requires shift in mindset and incentives.
PepsiCo’s Red Rock Deli goes scroll-first, shelf later
A creator-led launch and cinematic brand film aim to spark desire and impulse online, sidestepping price cues in a crowded gourmet snacks market.
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Marketing’s data dilemma: Why relevance, not reach, defines attention
Rohit Dadwal, CEO of MMA Global Asia Pacific, explains why marketers must stop chasing dashboards and start designing for relevance in a world that scrolls fast, but still remembers what matters.
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When death becomes the messenger
How Chupps and Into Creative are leaning on sombre storytelling to sell sustainability.
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India’s new labour codes: An invitation to build?
If the ad industry treats these reforms as a catalyst for transparency and legal soundness, the codes could be pivotal to reshaping the talent ecosystem.
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Gutenberg’s AI pivot sets up a new agency model as industry pressures deepen
It has partnered with CambrianEdge.ai, advancing its two-year shift into an AI-powered, pod-based agency model.
Omnicom warns staff in-office requirement will ‘increase over time’
The in-office policy was updated in November, when Omnicom acquired Interpublic Group.
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Advertisers are watching Australia’s teen social media ban
Under-16 digital behaviour in Australia is about to change, and ripple effects for brands will be everywhere.
Can Killer’s ‘I Wear India’ campaign translate sentiment into scale?
The indigenous fashion brand taps rising cultural confidence as India’s youth weigh local design, digital discovery, and lifestyle ambition in an increasingly competitive market.
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Beyond the hype: Why most AI projects fail and how to get it right
AI’s promise in advertising is clear. But with a high failure rate, agencies must move beyond experimentation to strategic integration of AI and human creativity to avoid wasted resources.
‘You had the entire rainbow’: Pantone’s ‘Cloud Dancer’ sparks creative criticism
Pantone has selected a shade of white for its Colour of the Year for the first time since the programme launched in 1999.
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Following Omnicom’s acquisition of IPG, the Omnicom Health structure becomes clear
Employees are still looking for clarity around new policies regarding return-to-office, severance and more.
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Netflix to purchase Warner Bros. film and streaming businesses
The deal looks to be worth over $80 billion, but faces antitrust resistance.
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