In-Depth
Loca Loka bets on India’s premium tequila wave with measured rollout
Can its blend of global heritage, local cultural narrative, and controlled rollout strategy move beyond curiosity?
EU clears Omnicom-IPG $26 billion mega merger
Omnicom passes final regulatory hurdle in acquisition of Interpublic Group.
Omnicom-IPG merger nears completion: Here’s the full timeline
With the $13.5 billion deal now awaiting its final EU approval, we break down the key milestones that have shaped the industry-defining merger.
Can Ellerton & Co’s cross-border PR corridor redefine Asia’s communications playbook?
As the agency plants its flag in India, its founder and India head share the strategy behind its ‘Greater Southeast Asia’ ambition
Stress takes centre stage in Duroflex’s marketing reset
Its shift to emotional sleep wellbeing, unveiled alongside its DRHP filing, tests whether stress relief can drive premiumisation in India’s fragmented mattress market.
IPG Mediabrands spotlights women-owned platforms in first ever ‘SheFront’
SheFront was held as part of the agency’s Equity Upfront.
Vale Neil French, Asia's godfather of advertising, passes away at 81
For more than 15 years, French was the creative force behind Ogilvy in Asia and the copywriting maverick behind some of the region's most defining work.
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
Adobe to buy Semrush in $1.9 billion deal to expand AI marketing tools
The Boston-based company is favoured by marketers for its SEO and analytics tools.
Bisleri recasts hydration as lifestyle in a fragmented market
Its #DrinkItUp 2.0 campaign leans on the learning that hydration had moved from utility to a part of fitness, self-care and cultural expression amongst Gen Z.
PackMach Asia Expo 2025: Balancing cost, compliance, and sustainability
Experts discussed how the packaging industry can balance sustainability demands, strategic design, cost, technology, and compliance.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
PackMach Asia Expo 2025: Packaging machinery 4.0
Experts discussed how packaging machinery 4.0 is transitioning into smart, connected, and agile ecosystems to boost efficiency and meet sustainability demands.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
PackMach Asia Expo 2025: The future of packaging with Food Pharmer
Revant Himatsingka, popularly known as Food Pharmer, argued that packaging must champion health literacy by placing nutrition on the front while ensuring accessibility.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Entrepreneurial insights at PackMach Asia and Drinktec 2025
Packaging emerged as the core differentiator at the event, with beverage entrepreneurs stressing the importance of containers, labels, and designs for communication and distribution.
How Perfetti’s marketing formula endures amid India’s changing tastes
Nikhil Sharma explains how grounded fundamentals, humour-led assets and distribution scale continue to anchor Perfetti Van Melle’s playbook in the country’s fragmented, fast-shifting confectionary market.
Havas CEO says it is ‘not in discussions with WPP’
Yannick Bolloré has called his French holdco “one of the most acquisitive groups in the industry,” but downplayed speculation about a deal with struggling WPP.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Constipation goes public as Dulcoflex tackles the quiet crisis
Its latest campaign tests whether calibrated humour and creator-led candour can shift India’s long-standing silence around everyday digestive discomfort.
Monopoly’s digital turn tests a century of play
The App Banking edition pushes the 90-year-old Hasbro franchise into hybrid territory, raising fresh questions for marketers about modernising legacy IP without losing its core appeal.
WPP CEO and chair buy 100,000 shares after stock price slump
Cindy Rose and Philip Jansen make co-ordinated purchases worth £280,000 in attempt to boost sentiment.
Data rules land, and adland faces its reckoning
SOUNDING BOARD: India’s new DPDP regime forces agencies to rebuild data operations from the ground up, testing whether marketing’s infrastructure can match its ambition.
Why MMA’s Moneka Khurana feels it’s time to retire the CMO title
At MMA Smarties Unplugged India, her conversation with Campaign turned from creativity to capability — and why marketing’s traditional role may no longer fit today’s business realities.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
