In-Depth
X drops Unilever from advertising boycott lawsuit
New ad partnership leads to worries about powerful companies giving into Elon Musk’s ‘bullying’ tactics under pressure and potentially setting a troubling precedent.
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Media inflation in India to rise by 9.6% in 2026: WFA
This might be a brutal hit for brands vying for attention in a fiercely competitive market.
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McDowell's X series: From mass appeal to premium power
Diageo India’s executives tell Campaign how this brand is set on redefining premiumisation, by blending legacy with modern flair, to capture the next-gen drinkers.
Kapil Batra joins Lowe Lintas as president
He will report to Prateek Bhardwaj, the agency's chief creative officer.
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How AI and algorithms will shape the future of media: Dentsu Media Trends report 2025
The agency's new trends report reveals how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem, marking a shift into the 'Algorithmic era of media'.
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Ratan Tata: The quiet titan who shaped global business and social good
Under his guidance, Tata Group became a global conglomerate with a brand value of $28.6 billion and India’s most valuable company, symbolising the country’s economic ascent.
Adobe unveils new features to Express platform to support enterprise content creation
A major focus of Adobe Express is ensuring that the AI features are commercially safe, especially in terms of brand protection.
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WPP, GroupM to join the Roblox Partner Program
The association is aimed at creating a lasting advisory relationship, enabling WPP's agencies to leverage Roblox as a creative platform and collaborate with its creators.
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Urban India splurges big: Festive spending hits four-year high
Cash registers are set to ring louder than ever this Diwali as urban Indians get set to splurge and influencer marketing leads the consumerism charge.
How indie agency NP Digital is taking on major holding companies
In the second part of Campaign's in-depth interview with Neil Patel in Boston, the digital marketing expert discusses how his agency holds up against the big names and why SEO is valuable throughout the funnel.
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Two hedge funds increase short positions in WPP in bet against share price
The agency group cut revenue forecast in August but won Amazon and retained Unilever in key markets.
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Vogue India's ambitious Forces of Fashion finds a strategic partner in Ajio
This year's edition isn't just about stunning designs—it's setting new industry standards, powered by Vogue India's game-changing partnership with digital retail brand.
Amazon’s MX Player acquisition marks its strategic play for India’s heartland
The new Amazon MX Player service had over 250 million unique users as of September 2024.
The CMO’s MO: Sameer Saxena on navigating Legrand’s dynamic, ever-evolving marketplace
From high-tech investments to analysing consumer behaviour, Legrand India's marketing director illustrates the right path to marketing excellence without losing sight of sustainability.
‘Marketing spend isn’t decreasing, it’s just going elsewhere’: Bain & Co’s leaders
EXCLUSIVE: Bain’s Andreas Dullweber and Henrik Naujoks reveal shifts in spend, how today’s marketers are underutilising data, and navigating the balance between creativity and data.
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CSA to fuse freedom of flexibility with localisation to make strong inroads in India
Company officials tell Campaign how they are blending global expertise with indigenous elasticity, letting each market tailor consulting and science with tech solutions to what truly clicks with their clients.
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Apple Intelligence could change the face of email marketing
But what does it mean for brand marketers and how can they adapt?
Wieden+Kennedy retreats from India, shuttering its Mumbai office and scaling back Delhi operations
The agency's leadership in India including Ayesha Ghosh, Santosh Padhi and Shreekant Srinivasan have resigned.
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Will Ferrero India taste sweet success with Raffaello?
The chocolate manufacturer is moving away from its traditional television and print advertising and focusing on digital marketing to woo young urban consumers. Will this strategy deliver results?
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Following its parent company's lead, will Condé Nast India take the paywall route?
If its managing director, Sandeep Lodha, has his way, this could happen soon, starting with one brand before expanding to the other three titles in its portfolio.
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