In-Depth
Quick commerce’s next act, from groceries to gratification
Once driven by essentials, quick commerce is now finding its fastest growth in fashion, gifting, décor and frozen foods—reshaping how India shops on impulse, well beyond metros.
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Inside the C-suite at CES with Omnicom, Stagwell, Publicis and WPP
From agentic AI product demos to client meetings, an inside look at how leaders from the major holding companies approached the 2026 Consumer Electronics Show.
Influencers turn movie launches into always-on distribution engines
From trailers to feeds, creator-led promotions now anchor film launches, reshaping budgets, discovery mechanics and how opening momentum is measured.
Madison Media pushes AI upstream in media planning by launching MbrAIn, Madison 3.0
With these introductions, the media agency reframes AI as a strategic planning partner, not an execution shortcut.
Amagi files INR 1,789-crore IPO, January debut set
INR 667.21 crore from the proceeds are earmarked for AI-led technology and cloud infrastructure, as the SaaS firm sharpens its streaming and ad-tech operating model.
Azorte’s bid to be Gen Z’s ‘safe space’
Reframing mediocrity as transition, the Reliance Retail fashion brand’s caregiver-led campaigns used reassurance over aspiration to drive footfalls, relevance and measurable retail outcomes.
Alchemist buys Triton, redraws agency boundaries
The real-estate-heavy integrated marketing group adds a legacy agency to widen its sector play, testing how diversification reshapes scale, autonomy and ambition.
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Forevermark tests retail playbook in India’s diamond battleground
Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising competition from lab-grown diamonds.
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Shivaram Lakshminarayan steps up as Ruder Finn India’s MD, Malvika Sinha takes on CCO role
Atul Sharma exits after seven years at the helm.
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Omnicom introduces next-gen Omni at CES, bringing connected capabilities under one digital powerhouse roof
Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.
Havas introduces LLM tool Ava, the ‘heart of Havas,’ at CES
Set to roll out this spring, the global LLM unifies the world’s most advanced AI models into one secure portal.
WPP Media retains Reckitt India media mandate, adds e-commerce scope
Wavemaker to drive integrated media and commerce excellence for Reckitt’s portfolio
X, Grok and the limits of safe harbour in India
Campaign Explainer: India’s warning over Grok revives advertiser anxieties from 2022, reopening questions of brand safety, platform accountability and Musk-era moderation gaps.
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What Nvidia's shock $20 billion Groq deal means for adland
A Christmas Eve announcement sent shockwaves through Silicon Valley – and raised urgent questions for the marketing and tech sector as AI giants consolidate power and reach.
From spectacle to systems: Why 2026 may force AI to grow up
In a recent blog post, Microsoft chief executive Satya Nadella flags an AI inflection point, warning of a “model overhang” where capability outpaces deployment readiness.
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Campaign India's most-read stories of 2025
Restructures, mergers, account moves and of course, celebrity brand ambassadors made headlines in 2025. Here's a look back...
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In 2026, will AI …
Industry leaders do a little crystal ball gazing and predict how the transformative tech will shape their industry or job function in 2026.
The campaigns that cut through in 2025
Across categories and platforms, the year’s standout campaigns trusted audiences, tapped lived behaviour, and let cultural insight — not clutter — drive impact.
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Gratitude List: What are indie agencies thankful for in 2025?
From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the shadows of larging holding companies.
Media’s year of reset and recalibration
In 2026, the real shift in media will not be about platforms, channels or formats, but how attention is engineered and measured.
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