In-Depth
Inside PHD’s playbook: Why in-housing and empathy drive its growth
By treating in-housing as collaboration, not competition, PHD is reframing agency relationships through trust, empathy, and tech-enabled adaptability amid industry consolidation.
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Marico awards its integrated media mandate to Omnicom Media Group’s PHD India
Madison Media is the outgoing media partner, after bagging the account in 2019.
Coca-Cola reignites AI ad debate with new holiday campaign
A new version of the classic ‘Holidays Are Coming’ reinforces the brand’s commitment to generative tech and storytelling.
Meta’s India penalty turns spotlight on consent economics
As NCLAT upholds the INR 213 crore fine but scraps the data-sharing ban, the verdict redefines how privacy and dominance shape digital advertising strategy.
Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement
As it deepens its partnership with IAS for third-party verification, the social media platform is redefining chat as a measurable, brand-safe advertising frontier.
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Here, now, everywhere: Generali Central bets on presence
Generali Central’s first joint brand campaign unites life and non-life insurance under one optimistic idea — being a lifetime partner, here and now.
QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?
Its pitch to performance-driven D2C brands, agencies, and enterprise teams is straightforward: turn advertising from a guessing game into a measurable science.
ICC World Cup: Where does women’s cricket stand after historic win?
The Women in Blue are experiencing a well-deserved moment in the sun. But will the roaring cheers translate into better brand value or long-term growth?
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Why AI cannot yet solve advertising’s measurement puzzle
While AI transforms much of advertising, fragmented data ecosystems mean measurement still demands a hybrid of technology and human judgement.
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IAS uncovers ‘Arcade’ ad-fraud scheme exploiting Android gaming apps
Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud network and not a few rogue developers gaming the system, as per IAS.
Cindy Rose says WPP performance 'unacceptable' as growth forecast downgraded again
Asia-Pacific recorded a growth decline of 7.4%.
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Omnicom looks to scale back DDB network amid ‘rigorous’ review of brands
76 years after Bernbach, Doyle and Dane rewired the ad world, DDB might be headed for exit as Omnicom-IPG merger takes shape.
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How Marriott is turning K-pop fandom into a loyalty machine
When a Marriott ballroom in Tokyo turned into a ‘mini Super Bowl’ for Enhypen fans, it was long-term brand play.
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Kotak’s marketing shift: From Solitaire to scalability
Its marketing chief, Kedarswamy Ravangave, explains how products like Solitaire and campaigns like ‘Hausla’ signal BFSI’s pivot from eligibility to access.
From billboards to reels: How athletes became the medium
As digital fandom reshapes sports marketing, brands are shifting from endorsements to immersive, athlete-led storytelling that trades visibility for emotional relevance.
Are ‘struggling’ agency groups dragging down valuations across the sector?
The company continues to invest heavily in AI through its new ‘to be determined’ (TBD) Lab, which remains in active hiring mode under Chief AI Officer Alexandr Wang.
Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'
Email to staff says information, including bank and payroll number, salary, National Insurance number, and personal contact details have been taken.
Print gets a pay rise as ad rates to go up 26%
While the government’s first print-ad rate hike since 2019 signals relief for publishers, it forces agencies to rethink their media-mix maths amid digital’s dominance.
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Warner Bros. Discovery is up for sale. Who will buy it?
WBD’s announcement to explore strategic alternatives sent the stock price up 10%. The suitors are circling, but how many are really ready to bite?
Jaguar Land Rover shortens pitch list to three as global review heats up
Accenture Song, Omnicom, Publicis and WPP have been battling for the account.
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