In-Depth

Nov 10, 2023

Campaign India Marcomverse: If we publish everything clients want, they'll stop reading the newspaper - Partha Sinha

Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting a fortnightly podcast for Campaign India

Nov 02, 2023

Global indie agency rankings: India's Wondrlab and LS Digital among top APAC performers

Wieden & Kennedy held on to the top position, while PMG topped the media table

Nov 02, 2023

Opinion: Cracking the code - strategies for businesses in tier two and three markets in India

As tier two and three towns are expected to contribute 50% of the total sales for e-commerce brands by 2030, the author lists effective marketing strategies for running businesses

Nov 01, 2023

Opinion: The creepers, stalkers, lurkers and ghosters - social media has gotten spooky

The performative nature of social participation today can be compared to a cheesy, straight-to-streaming horror movie – either you're acting or you're watching

Nov 01, 2023

Keep the user experience straightforward and ensure that navigation is not overly complicated: Manish Kalra, Zee5

The chief business officer of Zee5, Manish Kalra, spills the beans on its five-year brand journey, plans for the festive season and how it aims to connect with regional cohorts

Nov 01, 2023

New Unilever CEO downplays purpose and hikes adspend

Hein Schumacher says purpose is not relevant to every Unilever brand

Oct 31, 2023

Harsha Razdan on being the ‘outsider’ Dentsu enlisted to turn around its fortune

The CEO of Dentsu South Asia chats with Campaign India about his role at the group, why he as an outsider from the industry can help, and a lot more...

Oct 30, 2023

Trust before tech advancements: CNN International's Faisal Karmali on the value of reliable journalism

CNN International Commercial's VP for digital business operations shares with Campaign how the group is using tech to bridge the gap between trust and digital advancements in India and beyond

Oct 29, 2023

Amazon’s ad revenue jumped 25% in Q3 to surpass USD 12 billion

Plus, sponsored products, an ad-free Prime Video tier, a generative AI tool and more highlights from the quarterly earnings report

Oct 27, 2023

Campaign India Marcomverse: Insource the thinking and outsource the process - Shubhranshu Singh

Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting a fortnightly podcast for Campaign India

Oct 06, 2023

Asia Cup 2023 ad volume saw a spike of 31% over 2018: TAM Sports

The India-Pak game secured the highest percentage share of 18% in Asia Cup ad volume, as per TAM's Asia Cup Advertising Report 2023

Jul 15, 2022

India has lowest proportion of women in leadership roles in the media and comms industry

A LinkedIn study highlights underrepresentation of women in leadership roles in the worldwide media and communications industry

Jan 28, 2022

Sanjeev Kumar joins Indigo Consulting as SVP

Takes over from Krishna Chandaluri

Aug 02, 2021

India’s strongest local brands: Ola tops the list

ASIA's TOP 1000 BRANDS: Ola’s marketing and expansion to other categories helped it overpower Amul to take the top spot among local Indian brands. Experts also believe that Indian phone brands missed an opportunity to surpass Chinese rivals.

Jul 28, 2021

Blog: Virat Kohli bats for Lovely Professional University — are Twitterati over-reacting?

The author states that Kohli's personal brand is precious and he shouldn't be tarnishing it by association with dubious entities

Jul 28, 2021

“TV can’t carry on like this,” say experts on Sony’s ‘split-screen’ Olympics ads

Industry experts feel that Sony's ‘split-screen’ TVCs during the Olympics are setting a bad precedent for advertising and television broadcast

Jul 23, 2021

Opinion: Dear plus-sized women, you’re still not welcome in mainstream advertising

The author claims how advertising in India is ‘woke’ but not inclusive

Apr 23, 2021

Will work from home last forever?

Industry honchos throw light on the impact of the work from home culture, and the possible repercussions of a longer lockdown on employees and businesses

Apr 20, 2021

Two-thirds of IPL viewers believe Mumbai Indians is the best team: Hi-Cricket study

Havas Sports & Entertainment has unveiled the proprietary report

Apr 19, 2021

At Amul, we don’t check if our advertising is working or not: RS Sodhi

GCMMF’s (Amul) MD speaks about how the company engaged in brand building during the lockdown last year by continuing to advertise