In-Depth

3 days ago

Mira Kapoor seeks to spark honest conversations for Akind skincare brand

She wants to capture user attention by having authentic chats with buyers rather than bank on her celebrity status.

Jun 10, 2024

When an ad winningly targets the nose, not the eyes

Swiggy Instamart’s recent ad is a prime illustration of leveraging scent marketing to establish a memorable brand identity.

Jun 10, 2024

Confusion prevails after Supreme Court instructs advertisers, agencies to provide self-declaration certificate

While in the dark about implementing the mandate, industry stakeholders also feel that the two-week buffer period to get acquainted with the process is inadequate.

Jun 06, 2024

Brands queue up to tap regional influencers for authentic and localised content

Marketers are partnering with content creators in smaller cities due to the freshness of their content and relatively lower cost of collaboration.

May 23, 2024

Meta’s CMO on navigating cuts, competition and critics

Longtime executive Alex Schultz details the complexities of marketing a technology giant, including how to resurrect young users and reframe its platforms as a positive place for teens.

May 23, 2024

Healthcare and offshore betting ads emerge as most violative in ASCI’s Annual Complaints Report

With 85% of objectionable ads coming from digital media, the report also found that online safety continues to be a concern.

Apr 29, 2024

When creativity clashes: The ongoing battle for IP rights during ad pitches

SOUNDING BOARD: Independent advertising agency Bang in the Middle recently accused Medanta of idea theft, sparking a renewed debate over the rights and wrongs in client-agency relationships. Campaign speaks to industry experts on whether the agency's decision to pursue legal action is justified.

Apr 29, 2024

40% of women work through high levels of menstrual pain: Deloitte

TOP OF THE CHARTS: The report exposes jarring gaps in workplace safety, working hours and mental health, as well as career progression barriers that continue to plague women in the workplace.

Mar 21, 2024

Global CEO Thom Newton on Conran Design Group's network expansion, India's entrepreneurial spirit, and the role of modern design

As Havas announces Conran Design Group’s rebrand as its new flagship network for Design, Campaign India talks to Newton about the intent behind the launch, why he’s excited to roll it out from India, and what it truly means to be a citizen brand

Feb 29, 2024

Raahil's blog: Thank you Campaign India!

As I bid adieu to Campaign India, here’s a heartfelt message to our readers to describe my time at the publication

Feb 08, 2024

India rankings: Havas, Wavemaker lead new business wins

As of October 2023, FCB’s Reliance Smart Stores was the biggest creative account movement of the year, while Neo Media World bagged the biggest media client which was USDC India

Jan 19, 2024

Give brand managers a 5% marketing budget to explore trends like awards, sustainability, and digital: Sudhir Sitapati

Sudhir Sitapati, managing director and CEO, Godrej Consumer Products, provided insights into effectively marketing advertising as an industry and connected it to value creation by outlining a comprehensive blueprint

Jan 09, 2024

90% of the crises in automotive industry are predictable: Nissan’s Lavanya Wadgaonkar

The global vice president of communications at Nissan shared insights on tactfully handling PR flare-ups and communications crises in the digital era, while also championing DEI, and more during her India visit

Dec 27, 2023

56% of Indian households live in constant fear of job loss: Money9 report

The annual survey reveals that Karnataka has surpassed Maharashtra with the highest average monthly household income

Dec 20, 2023

Year in Review: The biggest tech stories of 2023

TikTok's day in US Congress, Alibaba makes leadership changes, Temu takes on Shein and the Adobe-Figma union failed to go through - we recap some of the biggest headlines in tech in 2023

Dec 14, 2023

New Business League: October 2023 update

Find out which agencies are topping the creative and media lists

Dec 05, 2023

Spikes Asia 2024: In conversation with Aditya Kanthy, CEO and managing director, DDB Mudra Group

As jury president of the Creative Effectiveness and Creative Strategy Spikes, Aditya Kanthy shares what it takes to impress him, and how to set up for success at Spikes Asia 2024

Dec 01, 2023

Campaign India Crash Course: Creating a network based in India

In this lesson, Saurabh Varma, founder and CEO, Wondrlab, explains how one can look to create an agency network based in India

Nov 10, 2023

Campaign India Marcomverse: If we publish everything clients want, they'll stop reading the newspaper - Partha Sinha

Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting a fortnightly podcast for Campaign India