In-Depth
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Why HSBC is betting on simplicity to stand out in its first-ever global corporate banking campaign
EXCLUSIVE: HSBC CMO Nicole German on the thinking behind the bank’s first global CIB campaign—live in 20 markets, its biggest marketing investment yet.
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Devotion and display: The paradox at the heart of Indian festivity
In Two Minds: Navratri campaigns in India demand nuance, as brands must decide whether they’re merely borrowing the spotlight or authentically tapping into the nation’s rhythms of devotion.
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Schneider Electric puts its power behind changing perceptions of ‘smart’ spaces
With cricket jerseys, AI-powered campaigns and factory automation, it is betting that India can turn electricals from a utility into a lifestyle — and a growth engine.
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APAC Effies spotlight India’s dominance as Ogilvy, The Womb, and St. Jude take top honours
India topped the metal tally with 33 awards.
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Apollo Tyres replaces Dream11 as Team India jersey sponsor
Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.
M&C Saatchi forecasts 'mid-single digit' revenue drop for 2025
The Asia-Pacific region, which is predominantly led by Australia, declined by 22.7%, while the Americas fell by 3%.
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CMOs lean on AI, but human ingenuity still holds ground
While over 30% use it daily, they emphasise that brand strategy will require more human imagination than ever.
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ASCI appoints Sudhanshu Vats as chairman in milestone year
MullenLowe Global’s S Subramanyeswar is vice-chairman and industry veteran Paritosh Joshi is honorary treasurer
GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel
EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email and SMS. He speaks to Campaign Asia ahead of his Singapore trip.
YouTube doubles down on AI, brand deals and creator tools
As it layers AI across nearly every product surface, the platform is betting that automation and insight will deepen its hold over creators and advertisers alike.
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AnyMind bets on AI avatars to reshape creator commerce
The launch of AnyLive for Creators lets influencers and content creators develop AI avatars that can host livestreams on their behalf.
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Pinterest’s India vision board spotlights Gen Z, intent discovery and festive moments
At its first advertiser summit in Mumbai, the social media platform outlined its India strategy, alongside its global partner, Aleph.
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WhatsApp deepens business play with ads, payments, services
At its Mumbai summit, it rolled out tools spanning ads, transactions and citizen services, aiming to embed itself deeper into India’s marketing and commerce ecosystem.
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World Gold Council reframes jewellery for everyday identity
INSIDE THE AD: BBDO India’s ‘The Moment is Gold’ campaign shifts the messaging from ceremonial milestones to micro-moments, targeting Gen Z and millennial buyers.
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FCB’s Dheeraj Sinha elected president of The Advertising Club
The association also named the new managing committee for 2025–26.
S4 Capital revenue declines by 12.7%, headcount drops 8.9%
The company also downgraded its net revenue forecast for the year.
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Turning music catalogues into brands with cultural currency
From Stevie Nicks’ Barbie to Whitney Houston’s MAC line, Primary Wave shows how legacy IP can anchor brands in contemporary culture.
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Can a bank sell 'balance'? Inside Standard Chartered’s first wellness play with CMO Haymans Fung
In a new three-episode, long-form video series, StanChart urges clients to look after more than just their financial health and well-being.
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Can founder branding be more than just PR 2.0?
As consumers demand authenticity, startups test whether founder-led storytelling builds long-term trust or risks becoming a fleeting PR façade.
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India’s consumers redraw the map of aspiration
Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.
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