In-Depth
India’s strongest local brands: Ola tops the list
ASIA's TOP 1000 BRANDS: Ola’s marketing and expansion to other categories helped it overpower Amul to take the top spot among local Indian brands. Experts also believe that Indian phone brands missed an opportunity to surpass Chinese rivals.
Blog: Virat Kohli bats for Lovely Professional University — are Twitterati over-reacting?
The author states that Kohli's personal brand is precious and he shouldn't be tarnishing it by association with dubious entities
“TV can’t carry on like this,” say experts on Sony’s ‘split-screen’ Olympics ads
Industry experts feel that Sony's ‘split-screen’ TVCs during the Olympics are setting a bad precedent for advertising and television broadcast
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Opinion: Dear plus-sized women, you’re still not welcome in mainstream advertising
The author claims how advertising in India is ‘woke’ but not inclusive
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Will work from home last forever?
Industry honchos throw light on the impact of the work from home culture, and the possible repercussions of a longer lockdown on employees and businesses
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Two-thirds of IPL viewers believe Mumbai Indians is the best team: Hi-Cricket study
Havas Sports & Entertainment has unveiled the proprietary report
At Amul, we don’t check if our advertising is working or not: RS Sodhi
GCMMF’s (Amul) MD speaks about how the company engaged in brand building during the lockdown last year by continuing to advertise
What Sourav Ganguly’s heart attack means for Fortune and brand ‘Dada’
Brand strategists explain Fortune’s possible roadmap and how brands can learn from this unforeseen backlash
Hulu hijacks Instagram's World Record Egg to push live TV for Super Bowl
The latest post means the end of a mammoth underground race to become the first to monetise the account.
Opinion: Why are QSRs not feasting on video content?
While video content is the favourite across categories, quick service restaurants (QSRs) are not investing heavily behind the medium. Here's why.
Amul chief has a word of advice to Patanjali
R S Sodhi, MD, GCMMF, the maker of Amul, speaks about the importance of maintaining healthy relations with advertising agencies, how Patanjali is mirroring the Amul strategy and what Patanjali could do better.
Spikes Asia 2016: 'Make every interaction matter': Havas' Jason Jercinovic
The global head of marketing innovation spoke about how 'cognitive' can help brands
Spikes Asia 2016: 'We are experiencing a rise of local sentiment': Prasoon Joshi
McCann's Harris Diamond and Prasoon Joshi, opened Spikes 2016 with a session on local culture'
Behind the veil: MuslimGirl's founder is out to smash stereotypes
24-year-old Amani Al-Khatahtbeh on tackling stereotypes, Donald Trump and demands of being a successful entrepreneur.
Opinion: Choosing to change ahead of the curve
Campaign goes digital; while form changes, substance doesn’t
So far, so good: Vikas Mehta on MullenLowe Lintas Group's diversified growth path
MullenLowe Lintas Group CMO Vikas Mehta explains his mandate, the roadmap and the growth story
Ethical crackdown: Regulating Singapore’s influencer scene
Will guidelines by Singapore’s Advertising Standards Authority clear the fog when it comes to brands engaging influencers?
Unilever CMO Keith Weed on why trust is the magic ingredient that builds brands
We need trust to break down traditional barriers of working if we want game-changing creativity, Keith Weed writes.
Diversity in Apac marketing and comms: Enough lip service
It’s time the industry stopped talking about diversity in the workplace and actually started to make it happen.
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