In-Depth

Aug 02, 2021

India’s strongest local brands: Ola tops the list

ASIA's TOP 1000 BRANDS: Ola’s marketing and expansion to other categories helped it overpower Amul to take the top spot among local Indian brands. Experts also believe that Indian phone brands missed an opportunity to surpass Chinese rivals.

Jul 28, 2021

Blog: Virat Kohli bats for Lovely Professional University — are Twitterati over-reacting?

The author states that Kohli's personal brand is precious and he shouldn't be tarnishing it by association with dubious entities

Jul 28, 2021

“TV can’t carry on like this,” say experts on Sony’s ‘split-screen’ Olympics ads

Industry experts feel that Sony's ‘split-screen’ TVCs during the Olympics are setting a bad precedent for advertising and television broadcast

Jul 23, 2021

Opinion: Dear plus-sized women, you’re still not welcome in mainstream advertising

The author claims how advertising in India is ‘woke’ but not inclusive

Apr 23, 2021

Will work from home last forever?

Industry honchos throw light on the impact of the work from home culture, and the possible repercussions of a longer lockdown on employees and businesses

Apr 20, 2021

Two-thirds of IPL viewers believe Mumbai Indians is the best team: Hi-Cricket study

Havas Sports & Entertainment has unveiled the proprietary report

Apr 19, 2021

At Amul, we don’t check if our advertising is working or not: RS Sodhi

GCMMF’s (Amul) MD speaks about how the company engaged in brand building during the lockdown last year by continuing to advertise

Jan 07, 2021

What Sourav Ganguly’s heart attack means for Fortune and brand ‘Dada’

Brand strategists explain Fortune’s possible roadmap and how brands can learn from this unforeseen backlash

Feb 04, 2019

Hulu hijacks Instagram's World Record Egg to push live TV for Super Bowl

The latest post means the end of a mammoth underground race to become the first to monetise the account.

May 10, 2017

Opinion: Why are QSRs not feasting on video content?

While video content is the favourite across categories, quick service restaurants (QSRs) are not investing heavily behind the medium. Here's why.

Apr 18, 2017

Amul chief has a word of advice to Patanjali

R S Sodhi, MD, GCMMF, the maker of Amul, speaks about the importance of maintaining healthy relations with advertising agencies, how Patanjali is mirroring the Amul strategy and what Patanjali could do better.

Sep 23, 2016

Spikes Asia 2016: 'Make every interaction matter': Havas' Jason Jercinovic

The global head of marketing innovation spoke about how 'cognitive' can help brands

Sep 21, 2016

Spikes Asia 2016: 'We are experiencing a rise of local sentiment': Prasoon Joshi

McCann's Harris Diamond and Prasoon Joshi, opened Spikes 2016 with a session on local culture'

Jul 20, 2016

Behind the veil: MuslimGirl's founder is out to smash stereotypes

24-year-old Amani Al-Khatahtbeh on tackling stereotypes, Donald Trump and demands of being a successful entrepreneur.

May 13, 2016

Opinion: Choosing to change ahead of the curve

Campaign goes digital; while form changes, substance doesn’t

May 11, 2016

So far, so good: Vikas Mehta on MullenLowe Lintas Group's diversified growth path

MullenLowe Lintas Group CMO Vikas Mehta explains his mandate, the roadmap and the growth story

May 11, 2016

Ethical crackdown: Regulating Singapore’s influencer scene

Will guidelines by Singapore’s Advertising Standards Authority clear the fog when it comes to brands engaging influencers?

May 10, 2016

Unilever CMO Keith Weed on why trust is the magic ingredient that builds brands

We need trust to break down traditional barriers of working if we want game-changing creativity, Keith Weed writes.

May 10, 2016

Diversity in Apac marketing and comms: Enough lip service

It’s time the industry stopped talking about diversity in the workplace and actually started to make it happen.

May 06, 2016

JWT identifies 20 female tribes in global study

Part of an initiative analysing women's attitudes to life issues such as sexuality, careers and health