In-Depth
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Gutenberg’s AI pivot sets up a new agency model as industry pressures deepen
It has partnered with CambrianEdge.ai, advancing its two-year shift into an AI-powered, pod-based agency model.
Omnicom warns staff in-office requirement will ‘increase over time’
The in-office policy was updated in November, when Omnicom acquired Interpublic Group.
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Advertisers are watching Australia’s teen social media ban
Under-16 digital behaviour in Australia is about to change, and ripple effects for brands will be everywhere.
Can Killer’s ‘I Wear India’ campaign translate sentiment into scale?
The indigenous fashion brand taps rising cultural confidence as India’s youth weigh local design, digital discovery, and lifestyle ambition in an increasingly competitive market.
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Beyond the hype: Why most AI projects fail and how to get it right
AI’s promise in advertising is clear. But with a high failure rate, agencies must move beyond experimentation to strategic integration of AI and human creativity to avoid wasted resources.
‘You had the entire rainbow’: Pantone’s ‘Cloud Dancer’ sparks creative criticism
Pantone has selected a shade of white for its Colour of the Year for the first time since the programme launched in 1999.
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Following Omnicom’s acquisition of IPG, the Omnicom Health structure becomes clear
Employees are still looking for clarity around new policies regarding return-to-office, severance and more.
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Netflix to purchase Warner Bros. film and streaming businesses
The deal looks to be worth over $80 billion, but faces antitrust resistance.
Spotify Wrapped taps fan banter to fuel its campaign
Emraan Hashmi and Raghav Juyal anchor the annual campaign as India’s data-led, creator-heavy listening habits take centre stage.
Jaguar Land Rover axes chief creative officer
Sources tell Autocar and Autocar India that designer Gerry McGovern was asked to leave the firm this week.
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John Wren on how Omnicom ‘will succeed’: more collaboration, new bonuses, big job cuts
CEO speaks about dramatic post-IPG restructure. “I am not foolish enough to work 14 hours a day for a dollar,” he tells Campaign, after giving up salary in favour of stock.
Adani seeks single agency for INR 600-crore media overhaul
The conglomerate has issued a RFP demanding high-scale credentials as it shifts to a digital-heavy, ROI-led model with expanded influencer activity.
The INR 12-lakh crore opportunity brands are missing
To a large extent, the differently abled community remains invisible to marketers. But some brands are trying to change that through smarter advertising and inclusive design.
HDFC Securities and Nitesh Tiwari built a cinematic counter to India’s fraud economy
Its ‘Scam 2025’ campaign leans on entertainment-led storytelling to decode digital fraud, signalling a shift in how brands approach financial literacy.
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Edelman names Pooja Rawat as APAC chief strategy officer
The firm also named Quang Nguyen as managing director for Vietnam.
Fast-fashion playbook shifts as Indian Garage Co repositions
Its #FreeStyleIt campaign adopts a cinematic, platform-led strategy to test whether stylised storytelling can convert youth attention into measurable action.
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Omnicom's new structure: Here's who leads APAC
Omnicom leaders rise to the top of the pecking order as details about new leadership across India, Australia and New Zealand emerge.
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Havas expands data expertise with acquisition of Unnest
Havas will merge Unnest’s engineers with CSA Data Consulting, DBi and TED Consulting, forming a 120-strong French data unit.
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When hunger hijacks everyday decisions
Gopal Snacks’ new three-film campaign spotlights how small hunger derails big moments, using sharp storytelling and craft to frame snacking as a timely nudge.
Omnicom keeps six media networks but switches global CEOs to brand presidents
Omnicom Media Group rebrands as Omnicom Media.
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