Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Swiss Beauty, one of India’s fastest-growing beauty brands, has launched its new campaign ‘We Got You, Girl!’ to mark the wedding season. Featuring actor and brand ambassador Taapsee Pannu, the campaign celebrates women’s multifaceted personalities and positions Swiss Beauty as an ally in self-expression, confidence, and effortless glamour.

The campaign film portrays Pannu embodying the many moods and roles of the modern Indian woman — whether as a bridesmaid, best friend, or showstopper. With its central message, ‘We Got You, Girl!’, the brand reinforces its promise to support women through every moment, mood, and transformation.

Chief marketing officer Vidushi Goyal said the campaign deepens the brand’s connection with young consumers who seek expressive, empowering beauty choices. She added that ‘We Got You, Girl!’ celebrates the energy and emotions of the wedding season, reflecting how Swiss Beauty aims to accompany women through every celebration.

Sumit Chaurasia, founding partner and creative head – Delhi, Famous Innovations, said Swiss Beauty stands apart for not dictating beauty standards but embracing individuality. He noted that the campaign promotes accessibility, inclusivity, and authenticity — values central to Swiss Beauty’s positioning as an affordable, relatable beauty brand.

The campaign highlights key wedding-season beauty trends, including glossy lips, radiant skin, soft-focus bases, and statement eyes. It showcases Swiss Beauty’s range of high-pigment, long-wear products designed for multi-event celebrations — from subtle daytime looks to bold evening statements.

‘We Got You, Girl!’ will be promoted across digital channels, influencer collaborations, and retail activations. Snackable social content featuring Pannu will keep the campaign dynamic, glamorous, and engaging throughout the festive season.