Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Tata CLiQ Luxury has released its latest Black Friday campaign film featuring author, entrepreneur and columnist Twinkle Khanna. The video positions Khanna as the founder and headmistress of the fictional ‘Twinkle’s School of Unexpected Lessons’, where she offers a witty masterclass on approaching Black Friday with both restraint and indulgence.

Set within a warm, mock-academic backdrop, the film opens with Khanna scrolling through her phone before announcing that the Tata CLiQ Luxury Black Friday Sale is live. She then transitions into a sequence of humorous ‘lessons’, using her familiar poker-faced style to reframe shopping impulses as topics worthy of study. Her lines range from whispering about ‘deals worth taking notes on’ to remarking that ‘good things come to those who wait… and claim their watch in style’. The film uses these observations to merge polished visuals with a self-aware tone.

 

 

 

 

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Throughout the narrative, Khanna flips through a notebook filled with tongue-in-cheek reflections, highlighting moments of dressing up, savouring the anticipation of a purchase and acknowledging the enjoyment of giving in to temptation. The film concludes with her final message: “When luxury calls at Black Friday prices, you answer, no questions asked.”

The Black Friday Sale on Tata CLiQ Luxury offers handpicked collections alongside exclusive offers, limited-edition drops and rewards curated for consumers seeking a refined shopping experience. The campaign encourages viewers to explore the platform’s range of premium and luxury global and Indian brands, presented as unexpected yet considered discoveries.

Consumers can access up to 50 percent off across categories including fashion, accessories, watches, jewellery, beauty and home décor. The campaign positions Black Friday as an opportunity to engage with luxury through a blend of humour, style and accessible indulgence.