Advertising
Bisleri recasts hydration as lifestyle in a fragmented market
Its #DrinkItUp 2.0 campaign leans on the learning that hydration had moved from utility to a part of fitness, self-care and cultural expression amongst Gen Z.
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Livpure selects Weber Shandwick as communications partner
Weber Shandwick will build an integrated communications framework covering strategic media engagement, reputation management and narratives that convey Livpure's presence across wellness-related categories.
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Asian Paints expands with 28 new experiential stores in AP and Telangana
These showrooms serve as full-scale décor experience centres, reflecting local design influences such as temple and fort architecture, blended with contemporary aesthetics.
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Oppo India spotlights creators in ‘Make Your Moment’ campaign
Oppo India’s latest Find X9 Series campaign showcases how modern storytellers use personal perspectives to elevate everyday moments.
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Luma AI secures $900 million to advance multimodal intelligence
Luma AI has raised significant new capital and secured large-scale compute access in Saudi Arabia to accelerate its multimodal AGI roadmap.
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Jindal Foundation launches Her Kadam to highlight empowerment of women
The campaign unites the Foundation's women-focused initiatives aimed at empowering over 2.7 million women in India.
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Godrej launches ‘Accidental Invitation’ initiative under Har Ghar Surakshit 2025
As part of this initiative, the company introduced the Accidental Invitation App, a digital tool designed to educate users on the security risks linked to online oversharing.
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Dabur Chyawanprash campaign with Akshay Kumar promotes proactive immunity
Conceptualised and executed by McCann Worldgroup India, it highlights the importance of being consistently prepared, particularly during seasonal changes and environmental challenges.
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Digidarts secures digital performance mandate for Kisan Konnect
Digidarts has been appointed to lead digital performance campaigns for Kisan Konnect, supporting the brand’s farm-to-table growth strategy.
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JU Agri Sciences releases anthem celebrating farmers and soil health
Padma Shri Kailash Kher has voiced this tribute to farmers.
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UNDP launches #ClimateCounts campaign to counter climate misinformation
The global fact-led campaign is designed to counter misinformation and encourage stronger climate action.
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VML Enterprise solutions hub appoints Rakesh Chawla as CEO
India is one of VML’s fastest-growing technology hubs.
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Pepsodent launches interactive oral hygiene game on Roblox
Pepsodent Cavity Fighters immerses users in a virtual environment where they can clean virtual teeth, complete engaging tasks, and earn rewards.
Less than 3% of users recall digital ads: Report
Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.
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Dismantling the climate rhetoric
Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.
What the Cloudflare outage reveals about digital fragility
This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural degradation.
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Beardo marks International Men’s Day with Bobby Deol film
Deol’s narration frames masculinity through lived experience rather than performance.
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Publicis Groupe South Asia appoints Supraja Srinivasan to lead communications
Srinivasan joins Publicis after seven years at BookMyShow.
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Burson appointed to strengthen communications for Mirae Asset Sharekhan
Mirae Asset Sharekhan selects Burson to enhance its brand visibility and support its positioning as a full-service financial solutions provider.
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Sensodyne introduces Pronamel in India with multi-platform campaign
Through simplified and locally relevant messaging, the campaign focuses on encouraging long-term oral care behaviour.
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