Advertising
Campaign roundup: Week of 31 March
The latest ad films and campaigns from brands like Wizikey, Royaloak, Royal Challenge Packaged Drinking Water, and more, in our weekly roundup.
Wavemaker, Mondelez emerge top winners at EMVIE Awards 2025
EMVIES receive 1,779 entries from 33 agencies this year with 443 entries being shortlisted for evaluation.
‘Digital twins are not the enemy’—H&M's AI influencer models spark debate
Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.
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Elon Musk’s xAI acquires X for $33 billion
The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.
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WPP removes references to DEI in latest annual report
The advertising giant has replaced all references to 'diversity, equity and inclusion' with 'people and culture' in the compensation section.
CashKaro’s Ghibli-style ad slams coin cashback gimmicks
Riding the viral Ghibli wave, the fintech platform takes a playful swipe at coin-based cashback, making its case as the real savings champion.
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AB InBev India moves beyond sponsorships—Betting big on owned festivals
Globally, AB InBev invested $7.2 billion in sales and marketing in FY24, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.
Local pitches make up 62% of India’s total 2024 ad contracts: Report
Wavemaker, Spark Foundry, PHD emerge as top media agencies, finds New Business Barometer 2024 report by COMvergence.
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Havas appoints global data and tech leaders
Names Dan Hagen as the group’s global chief data and technology officer and Jamie Seltzer as the global chief data and technology officer for HMN.
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India’s M&E sector to reach INR 3.10 lakh crores in value by 2027: Study
Radio revenues grow 9% in 2024 to INR 2,500 crores; digital media ad revenues expected cross INR 1 lakh crores in 2026, finds FICCI- EY report.
M&C Saatchi restructure sees profitability rise by 294%
Group has shifted towards non-advertising specialisms.
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Whose gaze is it anyway?
Advertising must unlearn a lot to see women as complex, independent individuals—free from the conventional, patriarchal lens, says VIRTUE Asia strategy director for India.
Beyond bricks and returns: Earning HNI trust in luxury real estate marketing
With demand for luxury housing on the rise, personalised messaging, exclusivity, and experiential marketing have emerged as essentials for campaign success.
Global adspend growth forecasts cut by nearly $20 billion due to market volatility
Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.
Meta's APAC chief Dan Neary steps down after more than a decade
Having joined the tech giant in March 2013, Neary has been key to Meta's regional expansion in Asia Pacific, driving audience engagement, reach and ad revenues.
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Can nostalgia-powered marketing make Yas Island India’s go-to getaway?
INSIDE THE AD: Tapping into 'Zindagi Na Milegi Dobara’s' legacy, the entertainment and leisure destination in Abu Dhabi is betting on nostalgia and star power to woo Indian travellers. Will it work?
Brands weave Eid stories with festive campaigns that celebrate connection
Eid campaigns by Indian brands this year capture compassion, gratitude, and joy of giving—the values that the festival stands for.
IAS opens office in Mumbai; its third in India
Abhishek Pujar to head the Mumbai operations of the digital media measurement and optimisation platform provider.
Pitch. Win. Exit? How private equity is reshaping the agency model
Private equity is no longer circling the ad industry—it’s taking over. As agencies transform into investment assets, Helios & Partners CEO Humphrey Ho unpacks the high-stakes tension between creative independence and financial control.
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Yuvraj Singh bats for tractors—Will farmers buy in?
New Holland’s latest campaign casts Yuvraj Singh as a farming hero, but does cricketing credibility translate into rural brand trust?
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