Advertising
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Bachelor pads get a 'Big Billion' reality check
Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.
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Apollo Tyres replaces Dream11 as Team India jersey sponsor
Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.
Amazon launches new AI creative partner in ads console
The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.
M&C Saatchi forecasts 'mid-single digit' revenue drop for 2025
The Asia-Pacific region, which is predominantly led by Australia, declined by 22.7%, while the Americas fell by 3%.
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CMOs lean on AI, but human ingenuity still holds ground
While over 30% use it daily, they emphasise that brand strategy will require more human imagination than ever.
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ASCI appoints Sudhanshu Vats as chairman in milestone year
MullenLowe Global’s S Subramanyeswar is vice-chairman and industry veteran Paritosh Joshi is honorary treasurer
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Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace
The challenger ice cream brand flips a viral stare into its first campaign, making the meme the message and the punchline.
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Pinterest’s India vision board spotlights Gen Z, intent discovery and festive moments
At its first advertiser summit in Mumbai, the social media platform outlined its India strategy, alongside its global partner, Aleph.
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WhatsApp deepens business play with ads, payments, services
At its Mumbai summit, it rolled out tools spanning ads, transactions and citizen services, aiming to embed itself deeper into India’s marketing and commerce ecosystem.
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World Gold Council reframes jewellery for everyday identity
INSIDE THE AD: BBDO India’s ‘The Moment is Gold’ campaign shifts the messaging from ceremonial milestones to micro-moments, targeting Gen Z and millennial buyers.
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FCB’s Dheeraj Sinha elected president of The Advertising Club
The association also named the new managing committee for 2025–26.
S4 Capital revenue declines by 12.7%, headcount drops 8.9%
The company also downgraded its net revenue forecast for the year.
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Breaking the ‘limit mein’ mindset
Niva Bupa’s new campaign flips the sum insured script by dramatising middle-class limits—and promising health cover without ceilings.
Campaign roundup: Week of 15 September
The latest ad films and campaigns from brands like Flipkart, Parle, Libas, Pee Safe, The Purple Boat, Motorola, The Arvind store, Yakult, Swiggy, Kenstar, Lotus Whiteglow, Beats, Lakmē, Amrutanjan, HYUE, Saatchi & Saatchi, ICC, ACKO, Kotak Mutual Fund, VML, JBL, Oppo, in our weekly roundup.
Moves and wins: Week of 15 September
Our weekly roundup of the latest appointments and account wins from Innocean, Nangia Andersen, Ferrero, GCI Health, The Mavericks, PerformAce, Index Exchange, Donatuz, Boomerang collaborations, Communication casa, and many more.
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Can a bank sell 'balance'? Inside Standard Chartered’s first wellness play with CMO Haymans Fung
In a new three-episode, long-form video series, StanChart urges clients to look after more than just their financial health and well-being.
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Rain, rappers and a whiskey workaround
Jameson hijacks a ruined listening party with upbeat music, turning it into a stage for cultural storytelling.
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India’s consumers redraw the map of aspiration
Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.
WPP boss Cindy Rose awarded $6.1 million in shares to compensate for leaving old employer
Shares will vest over five-year period.
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Dentsu names John Mescall as global chief creative partner amid strategic uncertainty
Based in New York, he will work alongside Dentsu’s global chief creative officer, Yasu Sasaki, to define and raise creative standards across the network.
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