Advertising
Eternal’s Deepinder Goyal made two big announcements but it is not about Zomato or Blinkit; here is what all is next
Zomato founder and CEO Deepinder Goyal is on an investment expansion spree. In the last 24 hours, Goyal has shared updates on two of his most exciting projects that are not Zomato and Blinkit. Yes you heard that right, Goyal was not talking about his plans for Eternal, the everything food and delivery company, but his two new ventures—LAT Aerospace and Continue Research.
Dentsu lifts FY2025 profit guidance, Japan offsets international weakness
Anita Kotwani, who was named Dentsu's chief client officer, South Asia, in March 2023, has reportedly stepped down.
WPP appoints Elav Horwitz as chief innovation officer
The new role is designed to 'solidify leadership in applied AI'.
Spikes Asia announces 2026 jury presidents
Salesforce’s Wendy Walker will chair the inaugural Creative B2B jury.
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Build a brand that kids will love
Most brands try too hard to convince. Kids remind you that when something feels good, it doesn’t need explaining.
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Max Level appointed PR and communications partner for LVL Zero Gaming Incubator
The partnership will see Max Level lead communications for LVL Zero, the gaming startup incubator backed by MIXI Global Investments, Nazara Technologies and ChimeraVC.
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Kora by NM launches wedding campaign with Meezaan Jafri
The campaign highlights contemporary menswear for modern Indian grooms.
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Global fan experience agency OS Studios launches in India
It will operate full-service offices in Bangalore, New Delhi, and Mumbai, supported by sister agency George P Johnson India and the wider Project Worldwide network
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Asian Paints WoodTech Emporio and Dino Morea explore what’s ‘Truly Italian’
The campaign adds humour and elegance to the idea of authentic Italian craftsmanship.
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Dhara’s ‘Mann Ka Khao’ campaign connects emotionally through in-content TV and film integrations
The campaign was integrated into Maddock Films’ recent release Thamma, starring Ayushmann Khurrana, Rashmika Mandanna, Nawazuddin Siddiqui and Paresh Rawal.
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Manav Rachna collaborates with Adgcraft as PR partner for MediaVerse 2025
MediaVerse 2025 will bring together young communicators, PR strategists and media aspirants from across India.
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Bingo! Tedhe Medhe and Zepto host India’s biggest fake wedding
The two companies teamed up to create a high-energy, wedding-themed experiential event that captured Gen Z’s love for shareable moments.
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Star Health introduces AI-led campaign redefining insurance narratives
The campaign integrated technology and creativity to present relatable, contemporary stories about health insurance.
Can movies move the needle on child trafficking?
On Children’s Day, director Keith Gomes and activist Dipesh Tank discuss how Dear Men seeks to make India look unflinchingly at trafficking — and why brands hesitate to engage.
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JioStar appoints David Zakkam as SVP and head of analytics and data strategy
He will work closely with business, marketing, content, advertising, engineering, and product teams to enhance consumer and business value through data-driven decision-making.
Prime Video ad-supported viewership grows by 58% to surpass 315 million in 12 months
Amazon Prime Video has achieved an average monthly ad-supported reach of over 315 million viewers globally, the company announced on Tuesday evening on the sidelines of its UnBoxed event for Amazon Ads.
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Siddh Hospital teams with PRable Global to expand healthcare outreach
Siddh Multispecialty Hospital partners with PRable Global to enhance visibility and promote ethical, accessible, and patient-focused healthcare.
Truecaller rolls out ad measurement suite to quantify 'trust' and attention
Truecaller has launched a new advertising measurement suite dubbed ‘ROI of Trust’ aimed at helping brands assess the real-world impact of campaigns running on its platform.
Rebates back in spotlight: Ex-WPP CEO sues, alleges firing over kickback complaints
Richard Foster is suing the holdco for $100 million over claims that he was fired in retaliation for flagging a hidden rebate scheme within WPP’s media arm.
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Why almost every brand you know apologised
The ‘Official Apology Statement’ that went viral among brands recently was more than a trend; it reflects the changing lexicon of connection.
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