Advertising
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Tata Tea Agni uses AI storytelling to elevate rural homemakers’ narratives
The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
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Pexpo aligns with Ranveer Singh film ‘Dhurandhar’ for brand collaboration
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
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Virgio launches ‘Chic-Flix’ to link holiday films with fashion
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
American Eagle unveils ‘Great Jeans for Everyone’ in India
The India campaign features Ananya Panday and Lakshya as new global ambassadors.
Why brands are betting big on YouTube Shorts
YouTube Shorts has stopped being an experiment and started becoming essential.
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Mugafi and Avalanche partner to launch global entertainment IP platform
The partnership introduces an on-chain model for evaluating, financing and distributing entertainment IPs across key global markets.
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Renault launches ‘Discovery Days’ to showcase new Triber and Kiger
The nationwide 13-day customer initiative is designed to introduce its latest models through immersive dealership experiences.
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Thermocool unveils new TVC with Saif Ali Khan to refresh brand identity
The TVC features the actor as part of its brand modernisation and national repositioning strategy.
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Nova Dairy’s winter initiative promotes daily ghee consumption
The winter-focused campaign encourages households to adopt a simple nutritional habit aimed at seasonal wellbeing.
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Sunny Side Up wins creative mandate for Lapis Bard
William Penn has appointed agency to lead strategy and creative development for its luxury brand.
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Nick Jonas and Priyanka Chopra Jonas unveil India’s #TheBeyondType campaign
The brand's first India-focused awareness campaign addresses stigma around type 1 diabetes.
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John Wren on how Omnicom ‘will succeed’: more collaboration, new bonuses, big job cuts
CEO speaks about dramatic post-IPG restructure. “I am not foolish enough to work 14 hours a day for a dollar,” he tells Campaign, after giving up salary in favour of stock.
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Himanshu Saxena takes expanded mandate across Saatchi & Saatchi, BBH and Propagate
In his enlarged role, Saxena will be based in the Gurugram office while continuing to lead BBH India nationally.
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Laqshya Media Group creates handcuff installation for Arpan’s #POCSOPakadLega campaign
The agency executed a large-scale OOH installation in Mumbai to amplify Arpan’s message on child safety.
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La Pink unveils emotional wedding campaign ‘Haldi Se Honeymoon Tak’
The wedding-themed brand campaign positions beauty as an expression of care within modern relationships.
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Bastian launches Bastian Riviera in Goa with brand film ‘À Beira da Riviera’
To introduce the property, the group has released a brand film titled ‘À Beira da Riviera’, meaning ‘by the river’,
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Go Colors launches MostlySane Collection with Prajakta Koli in new campaign
Go Colors has introduced a new bottomwear collection in collaboration with digital creator Prajakta Koli, supported by a social-first campaign film.
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IAGES launches #PehlaCheckIAGES campaign to guide responsible gold buying
The national initiative encourages consumers to verify accreditation before making gold purchases.
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The Ordinary and Zepto bring rapid skincare delivery to Mumbai
The Ordinary has partnered with Zepto to offer rapid access to its skincare range, supported by a Mumbai-wide outdoor campaign.
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StayVista debuts Gram’s, a neo-vintage lifestyle hotel concept
StayVista has introduced Gram’s, a design-led lifestyle hotel concept built around nostalgia, community and contemporary travel preferences.
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