Advertising
Dyson launches global media review
MediaSense is assisting the vacuum cleaner brand known for ditching bags
.png&h=268&w=401&q=100&v=20170226&c=1)
PlayerzPot brings gamers’ fantasies to life with Bhuvneshwar Kumar and Smriti Mandhana
Watch the film conceptualised by Interactive Avenues
Adventures of Baldy and Beardy
Baldy and Beardy, an advertising duo that comprises a writer who is sarcastic and brave on social media, and his partner, a gifted artist, continue sharing their adventures with Campaign India
Mars named vice chair of Unstereotype Alliance
The alliance aims to eradicate harmful stereotypes in advertising and marketing
Live blog: News updates - week of 12 April
In the news: Fun2 App, Montreux Switzerland Festival 2021, The Pant Project
New Business League: February 2021 update
The creative agency list has a new leader while Wavemaker continues to lead among media agencies
.png&h=268&w=401&q=100&v=20170226&c=1)
Dream11 sets up for IPL 2021 with 12-film campaign
Watch the films conceptualised by Tilt Brand Solutions here
GroupM elevates Karthik Nagarajan and Vinit Karnik
Nagarajan who is chief content officer at Wavemarket India, has been given the additional mandate of leading GroupM's branded content in India; Karnik appointed as head of sports, esports and entertainment at GroupM South Asia
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
.png&h=268&w=401&q=100&v=20170226&c=1)
Swayam smashes patriarchy with a change in thought
Watch the films conceptualised by Ogilvy here
Rajesh Mehta joins Medulla Communications as CSO
Moves from Triton Communications where he was head of strategic planning
Priya Jayaraman exits Saatchi & Saatchi Propagate, Charles Victor handed additional mandate
Jayaraman had founded Propagate which was integrated into L&K Saatchi & Saatchi in 2019; agency also appoints Sabah Iqbal as SVP and head
.png&h=268&w=401&q=100&v=20170226&c=1)
Celebrity brand endorsements: Relevant or redundant?
Industry experts weigh in on questions that come with brands being trolled for their ambassadors, and endorsers not being able to live up to the brand’s ethos
.png&h=268&w=401&q=100&v=20170226&c=1)
Auto i Care helps Sayaji Shinde assist the stranded
Watch the film conceptualised by Empire Media here
Lifelong Online and Centrick extend partnership
The agency also awarded media buying and planning mandate after a multi-agency pitch
Cannes Lions scraps on-ground event
Changes stance from a week ago, when a hybrid event was being planned
Ad Club debate: 'The IPL is great but isn’t equal to Indian cricket'
At The Advertising Club's 'Vice and Versa', IPG Mediabrands India's CEO Shashi Sinha debated with sports journalist Boria Majumdar on whether there is life beyond cricket in Indian sports
21N78E Creative Labs brings in Anthem business
Account to be serviced from agency's Bengaluru office
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=334&w=500&q=100&v=20170226&c=1)
