Advertising

1 day ago

50,000 businesses, one goal: Gallabox looks at powering customer engagement at scale

As traditional channels lose steam, brands are rethinking customer conversations and the SaaS company is helping businesses turn WhatsApp into a sales and marketing powerhouse.

1 day ago

Unilever increases marketing spend by almost $1 billion

The FMCG giant's turnover rose to over $65 billion USD in 2024.

1 day ago

Love, unfiltered: Why Valentine’s Day campaigns need a reality check

Valentine’s Day marketing needs to move past the idealised and embrace the real, authentic experiences, argues the founder of MyMuse.

1 day ago

Valentine's Day campaigns bring love, laughter, and the unexpected

From quirky disruptions to nostalgic mixtapes, brands in India celebrate Valentine’s Day 2025 with playful, daring, and endearing campaigns.

1 day ago

Localisation is key to Indian community’s creativity: Canva’s Cameron Adams

In his first visit to India, the Canva co-founder and chief product officer identified the country as a key growth driver in the company’s global strategy.

1 day ago

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market.

2 days ago

IPG predicts 1-2% revenue drop for 2025

The holding company is eying savings of $250 million ahead of its merger with Omnicom.

2 days ago

Blissclub’s Bitchcoin: Turning insults into marketing gold

With a bold satire on societal labels, the apparel brand’s latest campaign reclaims ‘bitch’ as a badge of strength—rewarding women for standing tall.

2 days ago

Snap demos its fifth-generation see-through AR glasses, Spectacles, in India

It is harnessing India's booming augmented reality ecosystem to drive brand engagement and monetisation with immersive experiences that could potentially reshape digital marketing strategies.

2 days ago

Target’s secret weapon? India’s role in its ad empire

With over 5,000 team members in India, Target in India is using deep data insights and AI-powered tools to refine Roundel’s high-return ad strategy.

3 days ago

Lodestar UM launches 'Full Colour Media' proposition for brands

Promises to deliver brand differentiation for clients as AI and algorithms tend to make brand messaging identical and bland.

3 days ago

Duo, Jackie Shroff and a streaming twist—Duolingo gets quirky

Duolingo and Amazon MX Player’s unlikely collab blends language learning with OTT entertainment, proving that edutainment can be fun and unexpected.

3 days ago

Ventes Avenues, Trophée attempt to unlock $20.7 billion gaming commerce opportunity for brands

By teaming up to merge gaming with real-world commerce, the two companies seek to make brand interactions and purchases seamless within gameplay.

3 days ago

GroupM’s TYNY 2025: India’s advertising market to grow 7%, digital dominance continues

The report estimated that the market is set to reach Rs 1,64,137 crore in 2025, adding an incremental Rs 10,730 crore.

4 days ago

X partners with Magnite to boost programmatic ad sales

Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.

4 days ago

Veefin Group invests in White Rivers Media

The duo plans to combine their strengths in martech and creative advertising and marketing to provide 360-degree advertising and marketing solutions to brands in India.

4 days ago

Mintegral reveals market insights for India's mobile app and game developers

The platform aims to help Indian developers overcome global user acquisition challenges amid surging market growth.

4 days ago

Bata’s wedding ad puts guests in the spotlight—almost

The footwear company’s latest campaign celebrates wedding guests as the real stars—but without a dulha-dulhan in sight, does it miss the mark?

4 days ago

OMD Worldwide reinvents itself with 'We create what’s next' brand refresh

The agency reportedly secured $1.8 billion in net new business in 2024.

Feb 10, 2025

Standard Chartered picks up the tab for affluent Indians

By blending localised marketing, digital personalisation, and RM-driven engagement, it is fast-tracking its $200 billion Net New Money goal.