Advertising
Nykaa appoints Sukhleen Aneja to lead Kay Beauty’s international expansion
As senior vice president and business head for Kay Beauty, Aneja will focus on expanding the brand internationally while building on its success in India.
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Is Gen Z rewriting the marketing playbook?
Suchana Sarkar, chief brand officer at Makani Creatives, delves into how Gen Z’s bold, vocal presence is reshaping the moral compass for brands and public figures alike.
Is advertising ready for AI leaders?
AI has climbed the corporate ladder in record time, with some companies already replacing their CEOs with an AI bot. But just how much is the ad industry embracing AI leadership and how much control and responsibility is sensible for AI to assume?
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Everything you need to know ahead of Google’s antitrust trial
With the fate of the digital advertising industry hanging in the balance, understanding its background and potential consequences is essential.
Campaign Asia-Pacific announces key editorial appointments
Rahat Kapur steps into the managing editor role to lead content strategy, while Nikita Mishra advances to editor to drive regional news coverage.
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X poised to suffer ‘biggest recorded pullback’ from advertisers ever
With brand perception concerns pushing advertisers away from X, YouTube, Netflix and TikTok are among the ad platforms most preferred by consumers and marketers.
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India’s festive shopping revolution: Short videos drive over 47% of consumer choices
A report by ShareChat and Moj found that these engaging clips have ingrained themselves into the daily routines of 81% of Indian consumers, especially those aged 25-44 years.
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More than a bike, EMotorad’s latest campaign is a heart-powered ride
The campaign is not just selling a bike; instead, it shares a joyful, heartfelt riding experience, headlined by cricketer MS Dhoni.
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Amazon splits global media between GroupM and OMG after a decade with IPG
Account is valued at $5 billion by Comvergence.
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Saudi’s spectacular campaign woos Indian travellers with culture, history, and hospitality
Its new campaign invites Indian travellers to explore the country's rich heritage, stunning landscapes, and warm hospitality, urging them making it their next must-visit destination.
The curious case for measuring visual content impact
In today’s digital age, flying blind isn’t just reckless; it’s brand suicide. Magnifi’s senior vice president-revenue underlines why measuring the impact of visual content is essential.
Consumer shift is moving from planned to impulse shopping
One of the standout findings of the Tonic Worldwide’s GIPSI report reveals a 22% rise in users on India’s top five quick commerce apps in pre-festive 2024.
Why brands shouldn't dismiss advertising alongside news content
Brands have long avoided advertising alongside news content, but new findings reveal controversial topics may not always hurt ad performance. Campaign explores how advanced targeting and AI are empowering advertisers to confidently leverage the news landscape.
Gray is the new gold
GenSxty Tribe’s founder states how the 60+ generation’s revolution is flipping the world of marketing on its head.
Social commerce is pivotal for discovery and influence, but is not yet a mature sales channel: Report
A survey by IPG Mediabrands and Google suggests that brands should focus on personalised shopping experiences, as product recommendations can significantly shape consumer buying decisions.
Bold Care’s Sextember campaign makes men’s sexual health a hot topic
Using humour and relatable scenarios to normalise conversations about men’s sexual health, the wellness brand plans to have an annual awareness drive every September.
EssenceMediacom X brand is axed and CEO departs in UK shake-up
UK agency to be absorbed after fewer than two years in operation.
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Diwali consumer spending set to grow by 62% over last year
While planning their media strategy, brands can focus on products that align with consumer interests and behaviour during this festive period.
Moves and wins roundup: Week of 2 Sept
The latest appointments and account wins from Approach Entertainment, Integrated Ad Science, Lateral Thinkers Communications, OML Entertainment, The Manifest Media, Pitchfork Partners, Brand Street Integrated, Amgen, Team Pumpkin, PRandit, Swastik, CoinDCX, ASCI Board, Garage Worldwide, 37Bold Partners, 80 dB Communications, Korra, FCB India, Buffalo Soldiers, Arré Studio, One Source, Tyroo, Zee, Philips, and more in our weekly news roundup.
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