Advertising
Chaka Sobhani set for new role after Omnicom acquires IPG
Sobhani is currently president and global chief creative officer at DDB Worldwide.
FCB's Tyler Turnbull set to be appointed CEO of McCann Worldgroup
Move comes after Omnicom acquired IPG last week.
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Garage Worldwide welcomes Ashish Chakravarty as partner and chief creative officer
His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.
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Instamart and Netflix launch Stranger Things-inspired ‘InstaStrange’ experience
The Stranger Things-themed activation in Delhi-NCR extends the in-app Telekinesis Store into an offline space.
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Manasi Parekh features in Malabar Gold & Diamonds’ new bridal campaign
National Award-winning actor is the Gujarat face of the brand's latest ‘Brides of India’ edition.
WPP defers some pay reviews to 2026
It is understood the deferral affects all WPP networks.
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NSE’s new campaign warns investors against deceptive trading platforms
The nationwide investor awareness initiative focuses on identifying and avoiding fraudulent online investment platforms.
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Omnicom-IPG is now one company. The tough questions clients should be asking
"If you're not asking, you're assuming. And in a post-merger environment, assumptions are expensive," writes Kevin Freedman.
Neeyat 3.0 maps India’s credit decisions to lived reality
Piramal Finance’s marketing campaign reframes lending through ethnographic insight, regional nuance and a distribution engine built for semi-urban India’s next wave of borrowers.
India’s credit confusion gets a confidence boost
Yes Bank’s ‘Score Kya Hua’ turns credit literacy into a creative, data-smart CSR push—nudging Bharat to understand the power of three digits.
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Bisleri International partners with Tata Women’s Premier League for two seasons
As the official beverage partner, the brand will support the tournament through on-ground and fan-focused initiatives.
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Ethnix by Raymond and Shaadi.com partner with MOMS Outdoor
A new outdoor collaboration brings together Ethnix by Raymond and Shaadi.com through a high-visibility installation.
India’s quick commerce surge exposes a discipline gap for marketers
Lalatendu Das, CEO, Publicis Media South Asia explains why brand marketers are still figuring out India’s fastest-growing retail channel.
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Does India need aspirational masculinity?
As Movember rounds out to a close, let's decode the evolution of modern masculinity through advertising.
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The ‘green’ cost of FOMO
How short-term sales spikes, such as Black Friday, are rewiring consumer behaviour.
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Hyphen launches new ‘Tested, Trusted & Totally Fun’ tagline
The campaign led by co-founder Kriti Sanon, highlights effective, playful, and approachable skincare.
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Rapido launches ‘Bus 5 Minute Me’ campaign with Khullar G
The music video campaign highlights fast, reliable parcel delivery across India..
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Hindustan Zinc concludes IITF 2025 showcase with ‘Zung Ke Khilaaf Zinc’
It wrapped up its IITF 2025 presence with an immersive campaign spotlighting galvanisation and its role in corrosion protection.
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The growing siren call of Black Friday
How an American holiday won the hearts of Indian consumers.
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MasterChow launches home-focused Asian flavours campaign
The campaign highlights simple, flavour-driven Asian cooking for home kitchens.
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