Advertising
Meta’s India penalty turns spotlight on consent economics
As NCLAT upholds the INR 213 crore fine but scraps the data-sharing ban, the verdict redefines how privacy and dominance shape digital advertising strategy.
Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement
As it deepens its partnership with IAS for third-party verification, the social media platform is redefining chat as a measurable, brand-safe advertising frontier.
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M&C Saatchi rejects ‘undervalued’ Brave Bison bid for performance arm
Agency group confirmed it received an ‘unsolicited approach’ to buy M&C Saatchi Performance.
ICC World Cup: Where does women’s cricket stand after historic win?
The Women in Blue are experiencing a well-deserved moment in the sun. But will the roaring cheers translate into better brand value or long-term growth?
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Why AI cannot yet solve advertising’s measurement puzzle
While AI transforms much of advertising, fragmented data ecosystems mean measurement still demands a hybrid of technology and human judgement.
Meet the new director of Spikes Asia
Melanie Speet is focused on ensuring this year's Spikes Asia Awards recognise the passion and creativity that fuels standout work as the industry becomes even faster and more fragmented.
Why Shah Rukh Khan still rules India’s brand universe at 60
From Doordarshan to digital, he has not just adapted to India’s changing media landscape, but helped shape it. As he turns 60, what makes him adland’s most bankable brand?
Campaign roundup: Week of 3 November
Our weekly roundup of the latest appointments and account wins from Bandhan Mutual Fund, Laborate Pharmaceuticals, Talented, Scapia, Blissclub, American Tourister, Britannia, Citroën, Entourage Films, Dawaat Rice, American Tourister, Tata Tea, Uber Shuttle, Fastrack Perfumes, Blue Cross, Shaadi.com, The Bear House, Reliance Retail, Škoda Auto India, Roinet Solution, indē wild, HRX, PGIM India, KT Kids, Big Bowl, Peter England, Nuuk, Kushals, and many more.
Moves and Wins: Week of 3 November
Our weekly roundup of the latest appointments and account wins from Scara Gaming, The Other Circle, Scribbld, Heineken, Endemol Shine India, Bloomingdale PR, BigCity Promotions, Umanshi Marketing & PR, Atul Projects, Amazon Music, LS Digital, WolfzHowl, The Marcom Avenue, Billboard India, FCB Ulka, BharatPe, Creativefuel, HMD Global, Zurich Kotak General Insurance, Mudramax, Warner Music India, Mobavenue, Warner Music India, Zupee, Criteo, Pantaloons, KidZania India, First Sight, T-Series, Kult and more.
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IAS uncovers ‘Arcade’ ad-fraud scheme exploiting Android gaming apps
Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud network and not a few rogue developers gaming the system, as per IAS.
Cindy Rose says WPP performance 'unacceptable' as growth forecast downgraded again
Asia-Pacific recorded a growth decline of 7.4%.
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Learning beats swagger in Jaro’s new office lesson
Actor Vikrant Massey swaps boardroom bravado for quiet growth in Jaro Education’s ad that redefines success through curiosity and continuous learning.
Frights, fables and fuss: How brands are reimagining Halloween
From Tinder’s ‘Dating Scaries’ to Bingo!’s desi ghosts, brands turn Halloween into a playground for cultural commentary, clean indulgence and youth-led experiences.
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Not just a pour: The currency fuelling India’s alcobev boom
The industry has moved from a transactional market to one driven by unique shareable experiences that turn consumption into an expression of the consumer’s identity.
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Omnicom looks to scale back DDB network amid ‘rigorous’ review of brands
76 years after Bernbach, Doyle and Dane rewired the ad world, DDB might be headed for exit as Omnicom-IPG merger takes shape.
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Kotak’s marketing shift: From Solitaire to scalability
Its marketing chief, Kedarswamy Ravangave, explains how products like Solitaire and campaigns like ‘Hausla’ signal BFSI’s pivot from eligibility to access.
Dreams, detours and doorsteps: Housing.com’s humorous take on life upgrades
Leo Burnett’s new campaign for real estate platform turns life’s financial ups and downs into a witty reminder that every twist deserves a new home.
26% print-ad hike is a temporary Band-Aid
SOUNDING BOARD: Will the government’s proposed hike to print ad rates drastically change media mixes for marketers? The industry is divided.
Are ‘struggling’ agency groups dragging down valuations across the sector?
The company continues to invest heavily in AI through its new ‘to be determined’ (TBD) Lab, which remains in active hiring mode under Chief AI Officer Alexandr Wang.
Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'
Email to staff says information, including bank and payroll number, salary, National Insurance number, and personal contact details have been taken.
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