Advertising

2 days ago

Tailoring your brand’s marketing for the urban hustle versus rural roots

Rural FMCG growth outpaces urban at 7.6% versus 5.7%—brands must cater to urban convenience and rural affordability for success.

2 days ago

Havas loses B Corp status over controversial Shell deal

After sustained pressure from environmental groups, B Lab has revoked Havas' B Corp certification, citing violations of core values due to the agency's association with Shell.

2 days ago

MediaMonks reorganises, rebrands to Monks and puts focus on AI-powered services

Monks’ capabilities will sit in new marketing and technology services groups.

2 days ago

24 hours with... Vinay Singh

Catch up with Vinay Singh, co-founder of digital marketing agency Digixpressions, as he takes us through what a day in his life looks like.

3 days ago

Digital Personal Data Protection Act: Marketing's new era of trust

While presenting challenges in terms of compliance and data management, the Act also offers marketers opportunities to build trust, enhance data quality, and innovate in data handling practices.

3 days ago

Dept taps spatial tech to grow client base in Asia-Pacific

With few splashy pitch wins to speak of, the Carlyle Group-backed firm is content to steer its APAC acquisitions to solving product and tech solutions for clients as it edges closer to taking the company to market. Campaign sits down with Dept's leaders to find out more.

3 days ago

WPP appoints new global CEO of GroupM as Christian Juhl steps down

GroupM leadership shake-up to be effective from September this year.

4 days ago

Omnicom reports 5.2% organic growth in Q2

Omnicom's Q2 2024 earnings surpass estimates on the ad market strength. But while the group achieved strong revenue gains globally, APAC remained soft.

4 days ago

Why being an active ally goes beyond Pride Month

Despite Pride Month being over, Dentsu's Aditya Narain says people need to continue educating themselves about LGBTQIA+ issues, speaking out against discrimination, and standing up for rights in everyday situations.

4 days ago

86% of Indians prioritise DEI while making brand choices: Kantar report

Kantar’s Brand Inclusion Index, which debuted in India, reveals that progressive advertising is proven to drive sales.

4 days ago

IdeateLab appoints Ravi Bhaya as CEO

Fresh off their rebranding, the independent marketing solutions firm has relaunched as 'The Results Experts'.

Jul 16, 2024

Moves and wins roundup: Week of 15 July

The latest appointments and account wins from Lead Experts, Bombay Design Centre, Collective Artists Network, Rediffusion, The Salt Inc, FCB, FCB Kinnect, Column Inches, Sports For All, IN10 Media, Burson, Interactive Avenues, Positive Vibez Brand Solutions, M&C Saatchi Performance, Havas India, Pitchfork Partners, Adbuffs and more in our weekly news roundup.

Jul 16, 2024

Zaid Al-Qassab is on a mission to change how ‘the outside world thinks of M&C Saatchi’

The new CEO tells Campaign why the agency group must become a solutions-based business, look beyond traditional advertising, and embrace learnings from markets including Singapore and Sydney.

Jul 16, 2024

17 business leaders react to Trump assassination attempt

CEOs rushed to social media to condemn the shooting after staying quiet about politics for most of this election cycle.

Jul 15, 2024

Union budget 2024: Ad industry experts share their expectations

SOUNDING BOARD: With the Union budget 2024 approaching, Campaign speaks to industry experts about their hopes for increased government support to drive growth and innovation in the advertising and marketing sector.

Jul 15, 2024

Ranbir Kapoor strikes up a bromance with Oppo AI

The Famous Innovations' four-part series shows Oppo AI as actor Ranbir Kapoor's ultimate vacation companion, featuring AI Eraser 2.0 and more.

Jul 15, 2024

‘We want to build some FOMO’: Wimbledon’s CMO on creativity, traditions and innovation

Usama Al-Qassab, director of marketing and commercial at Wimbledon, discusses this year’s tournament and the impact of its creative output.

Jul 12, 2024

Gozoop Group elevates Amyn Ghadiali to India country head

He will spearhead the agency's initiatives across its digital vertical, GZ Creative Digital, overseeing revenue management and campaigns in addition to driving integrated business operations.

Jul 12, 2024

Paris 2024: Pressure is on brands to produce in big moments as the games begin

From fashion to athletics, the Paris Summer Games promise it all. But what often delivers for brands every four years are the unscripted moments.