Advertising
No internet, no problem: AI dials up Bharat
Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.
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Magna forecasts a 7.7% increase in India’s adex for 2026
With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.
WPP global comms boss Chris Wade steps down
Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.
Why Zee5’s language-first bet may be its best yet
As India’s OTT battle intensifies, the streaming platform goes hyperlocal with tech-backed storytelling and tier-2 targeting.
Cannes Lions, AI, and the integrity reckoning
The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?
Brands hitch a ride on Rath Yatra's AI bandwagon
From AI films to menthol caps, brands are tapping into Rath Yatra’s massive footfall to mix tradition with tech-fuelled storytelling.
Scroll-stopping or scroll-past? The 2.5-second ad dilemma
As Gen Z rewires the attention economy, brands are trading static ads for AR, creators and bite-sized storytelling to stay in the frame.
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X retires ‘unnecessary’ ads hashtag to help eradicate spam
Ads on X will be processed by AI.
Neuromarketing 2.0: When AI reads the room
As emotion-sensing tech rewires adland’s playbook, Findability Sciences’ CMO explains how marketers are swapping gut instinct for micro-expressions, heart rates and heatmaps.
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Colour me heritage: Birla Opus paints India’s monuments
An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.
Cannes Lions responds to criticism regarding inaccessible stage
Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.
Emotion sells, but at what cost?
From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South Asia’s CEO wonders where's the line between impact and exploitation?
Aalap Desai: Collaboration and celebration are key to India’s Cannes success
tgthr.’s co-founder and chief creative officer reveals the secrets to winning ideas, the untapped power of Indian narratives, and why Cannes Homecoming signals a new era of collective recognition.
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Cannes Lions 2025 rocked by multiple controversies over AI, authenticity, and licensing
A week after the festival closed, São Paulo-based DM9, part of the DDB network, withdrew three award-winning campaigns. Meanwhile, LePub’s New Balance case is under fire for unverifiable claims, and a Budweiser campaign by Africa Creative is facing criticism for skirting music licensing rules.
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Folding logos into logos isn’t leadership
Glassbox Ventures’ founder and CEO instead equates it to a delay dressed as design.
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When wedding cash gets replaced by old phones
Cashify’s ‘Phone Wala Shagun’ campaign turns baraat bling into smartphone slingshots—flipping rituals to spotlight resale as modern value.
Campaign roundup: Week of 30 June
The latest ad films and campaigns from brands like Ting and Swisse, Snapchat, Royale Play Wall Textures, Snitch, Ugaoo, Miraggio, BLEP, AI+ Smartphone, KFC, Liva Fabrics, Too Yumm!, Tilda’s, A23, Origem, Warner Bros., Berger Paints, Appreciate, Agoda, Grain2Grind, HDFC Life, Goibibo, 7UP, Luxor Schneider, Zoho, La Pink, Sleepfresh, L&T Finance, Airtel, IIFL Finance, Gulshan Kumar & T-Series, Anurag Basu Productions, and more, in our weekly roundup.
Josy Paul: Cannes Homecoming will be like a long-overdue hug to the Indian creative community
BBDO India chairperson and CCO discusses the need to honour India’s achievers at Cannes Lions 2025 through a platform like Cannes Homecoming, which can inspire young creatives, and echo the country’s creative voice on the global stage.
Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)
WPP’s Global CCO on zero mentality, AI acceleration, creative reinvention and why the ad industry should finally start marketing itself
Moves and Wins: Week of 30 June
Our weekly roundup of the latest appointments and account wins news from Bravo & co, Persistent Systems, Veritas PR, Madison Media Omega, DigiRovers, Lowe Lintas, Connect Network, Wondrlab, Alchemist, PepsiCo India, Huella Services, Digistreet, Sterlite Electric, Team Pumpkin, NeoNiche, Collective Artists Network, AdGlobal360, Glance, Wellbeing Nutrition, Realme, Actimedia PR & Digital, WeCraft Studio, Barco, Prasad Film Labs, The Advertising Club Madras, and many more.
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