Advertising
Magnite upgrades SpringServe video platform
The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.
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How Asics India is turning footprints into funnel metrics
From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.
Personalisation gives 40% higher conversion to brands: Study
India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.
Interpublic reports $94 million loss for Q1 2025
The loss was fuelled by $203 million in costs for 'strategic restructuring actions'.
Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins
Spikes Asia 2025 concluded tonight in Singapore with Ogilvy named Network of the Year, Colenso BBDO Auckland and EssenceMediacom taking home top honours, and Kazakhstan joining the winners’ circle for the first time.
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Meta introduces ads in Threads; issues updates to Ray-Ban Meta glasses
Ads in Threads feature to be supported by AI-powered inventory filter; Ray-Ban Meta glasses likely to be available in India soon.
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Havas invests in Ostro's AI platform
This investment in the AI-led platform will support Havas Health Network, boost Havas Creative and Media Networks, and refine the agency's media precision.
Old souls, smart tech—the consumer paradox brands can no longer ignore
As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the grounding comfort of rituals, nostalgia and analogue charm, observes FCB Interface's Noor Samra.
Global ad spend surpasses $1 trillion, APAC to play key role
The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.
Why reframing the ad agency-client relationship can help creativity
The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.
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AI, activism and climate change: Jaago Re gets a reboot
Tata Tea’s AI-powered campaign blends climate action with tech, using kids and code to shake adults out of their eco-apathy.
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Can BHIM’s emotional pivot win the trust battle in digital payments?
In a bid to regain cultural relevance and user trust, BHIM 3.0 ditches cashback clichés for emotional storytelling—and aims for behavioural change, not just downloads.
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OMG India receives four Meta Blueprint certifications
Claims to be the first agency network in India to secure all four company-level Meta Blueprint certifications.
Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study
67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.
Here’s a thought: The ad industry still needs big personalities
While personality cults around agency founders seem a relic of a less enlightened past, three experts argue that to break the rules and take back control, advertising needs at least a few larger-than-life figures.
The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search
INSIDE THE AD: IPL ad clutter is real—this Google campaign dodges it with snackable trivia, UI smarts, and a behavioural nudge, not nostalgia.
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Why B2B influencers are an essential spend for marketers
With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is overtaking B2B storytelling.
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62% of IPL viewers are interested in payment apps; only 9% in mouth fresheners: Report
While 21% of men recall auto ads, 17% of women recall food & snack ads in IPL 2025, according to a survey by CrispInsight and Kadence International.
Can sound make you taste spice? 7UP thinks so
INSIDE THE AD: A fizzy experiment in sonic seasoning, 7UP’s Spotify campaign taps science, culture, and Gen Z cravings to reshape FMCG playbooks.
Campaign roundup: Week of 21 April
The latest ad films and campaigns from brands like Ashirvad by Aliaxis, Infinix, L&T Finance, Bombay Shaving Company, Brookfield Properties, Parle Products, Pazago, Canara Bank, Mercedes-Benz India, TBWA India, Kansai Nerolac, Aakash Educational Services, Dell Technologies, and more, in our weekly roundup.
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