Advertising
Campaign roundup: Week of 21 April
The latest ad films and campaigns from brands like Aakash Educational Services, Luminous Power Technologies, and more, in our weekly roundup.
How Asia is redefining football fandom for the digital age: Report
The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to drive growth in China, according to Mailman’s annual Red Card report.
13 industry leaders from India appointed to Cannes jury
Jurors hail from 52 country markets; Ivory Coast and Kazakhstan represent for the first time.
Moves and wins roundup: Week of 21 April
Our weekly roundup of the latest appointments and account wins news from The Trade Desk, Sujata Appliances, Ghadi Detergent, Abby Awards, Django, and many more.
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Ad block party: Can Google’s AI shut the gate early?
The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper compliance and smarter creative.
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HUL, Honasa settle sunscreen campaign lawsuit
HUL to take down digital versions of the campaign; Honasa removes social media posts making a reference to Lakmé.
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VDO.AI launches cricket-themed ad formats
Aims to help brands deliver 3x consumer engagement for their IPL ad campaigns.
Global adspend on news brands forecast to decline by a third
Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.
Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition
Wren was speaking at the Q1 earnings call and expects to close the IPG acquisition in H2 2025.
Bats, reels, and buys: The new IPL media mix
From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.
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FCB Group India rebrands as FCB India
Four agency brands, Interface, Kinnect, Neo, and Ulka, to come under its newly launched unified agency identity.
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Advertising in space: One giant leap for adland?
Brands are increasingly exploring the lucrative potential of advertising in space, with companies like StartRocket pursuing orbital billboards while others opt for more environmentally friendly near-space marketing alternatives.
Omnicom reports global revenue of $3.7 billion in Q1 2025, APAC on a growth trajectory
Omnicom, however, saw organic revenue decline across more than half of its business sectors including PR and healthcare.
Top mobile gaming apps boost customer LTV by 6% in 2024: Report
iOS generates 55% of total in-app purchase (IAP) revenue moving ahead of Android in 2024, finds Moloco Research.
Match over, ads on: How YouTube gets IPL fans to keep scrolling
As cricket pivots to nonstop content, Shubha Pai of YouTube Sales and Solutions, Google India, urges brands to rethink IPL playbooks across screens, formats, and fandoms.
Classmate turns study excuses into game time
Ogilvy India’s new campaign shows how the company’s gamified notebooks aim to make kids want to study—no bribes required.
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FCB India goes solo in WARC’s Global Good parade
WARC’s ‘Act Good Report 2025’ ranks purpose-driven campaigns worldwide—spotlighting creative work that blends conscience with communication, not just commercials.
New global campaign from Spotify celebrates music fandoms
The campaign was created in-house.
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The art of dealing with the new trade order
Donald Trump's tariff tornado will have wide-reaching implications, potentially placing advertisers and agencies at a fundamental pivot point says New Commercial Arts’ David Golding
AI, PR, and the battle for relevance: Archetype’s big bet
With the PR vertical facing budget cuts and a talent crunch, Archetype CEO Helena Maus outlines how AI-driven tools like Delve could reshape media measurement and agency strategy.
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