Advertising
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Spikes Asia unveils 2026 jury lineup
11 Indians are on the list, including 2 jury presidents
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NutriChoice taps Aamir Khan to sell the power of small shifts
Britannia’s new campaign links tiny everyday decisions to bigger behaviour change, using the actor and mindful snacking as the creative bridge.
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How Yas Island and Pickyourtrail Crafted a Breakthrough Travel Campaign with Smash the Ordinary
In a world inundated with travel imagery, where every scroll reveals another sunset, skyline, or stamp-worthy escape, Yas Island, Abu Dhabi and Pickyourtrail manage to carve out a distinct space with Smash the Ordinary.
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India’s new labour codes: An invitation to build?
If the ad industry treats these reforms as a catalyst for transparency and legal soundness, the codes could be pivotal to reshaping the talent ecosystem.
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Gutenberg’s AI pivot sets up a new agency model as industry pressures deepen
It has partnered with CambrianEdge.ai, advancing its two-year shift into an AI-powered, pod-based agency model.
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ICC Women’s World Cup win, Kumbh Mela make it to Google’s global Year in Search roundup
Google’s annual anthem film caps off a slate of new creative recently released from the tech giant to promote its search and Veo 3 content generation tools.
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Asian Paints showcases Graphene-led protection with chess grandmasters
The new campaign uses chess strategy as a creative device to demonstrate exterior paint protection designed for Southern India’s climate.
AI ads and the uncanny valley problem
For the creative industry, this is no longer a conversation about technology adoption. It’s a conversation about craft.
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Mamaearth marks ninth anniversary with clean-air initiative across Delhi NCR
The week-long clean-air activation across Delhi NCR reinforces the brand's ‘Goodness Inside’ philosophy.
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ASCI launches AdWise to strengthen advertising literacy among schoolchildren
The nationwide school programme is designed to build advertising literacy among one million students by end-2026.
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Project Worldwide launches integrated Project Hub for South Asia
The Bangalore hub will offer clients streamlined access to its specialist agencies.
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Havas Media Network India secures integrated mandate for Tata 1mg
The mandate spans digital and traditional channels.
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Publicis turns 100: history, family, warrior spirit and a huge cake at Paris party
Campaign reports from centenary bash for French agency group.
Omnicom warns staff in-office requirement will ‘increase over time’
The in-office policy was updated in November, when Omnicom acquired Interpublic Group.
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Reimagining creative work through the new labour codes
The codes do not limit creativity. Rather, it helps unlock it–consistently, ethically, and at scale.
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How Maitri Advertising's Deep Southern Roots Are Redefining Regional Creative Work
The independent agency's culturally rooted approach to South Indian markets earns recognition with campaigns for Asianet, Bigg Boss Malayalam, and MyG.
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Tata Tea Premium unveils campaign highlighting thoughtful gestures of care
The campaign illustrates how small, personal acts can reflect meaningful and elevated care at home.
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Jasprit Bumrah fronts Streax campaign highlighting fast grooming performance
Streax has partnered with Jasprit Bumrah to promote its quick-application shampoo hair colour through a campaign focused on speed and confidence.
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Sting Energy and Mercedes-AMG Petronas F1 Team create striking Mumbai projection
The outdoor activation leverages high-impact projection to showcase the two brands' global partnership.
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Tata Asset Management launches campaign to clarify Flexi Cap fund benefits
The national investor education campaign explains how Flexi Cap Funds offer diversified equity exposure with built-in flexibility.
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