Advertising
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Adobe launches ad making tool for small businesses
Adobe Express for ads supports ad creation for major digital platforms.
Hiroshi Igarashi: ‘Without diversity, creativity becomes an echo chamber’
Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Dentsu’s Hiroshi Igarashi.
From laughs to lessons, dads get their due
Brands celebrate International Father’s Day 2025 with campaigns highlighting care, connection, and changing parenting norms.
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When kids call the shots, itinerary becomes insight
INSIDE THE AD: Abu Dhabi’s ‘Kids Recommended’ campaign taps data, AI and child-led co-creation to rewrite the family travel playbook for Indian marketers.
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Cannes Contenders: FCB India’s playbook spans railways to rhetoric
Ticket lotteries, textbook tweaks and name-based giveaways—its entries push creative problem-solving into territory where strategy meets social engineering.
Havas Media India promotes key talent to leadership roles
Ramsai Panchapakesan has been elevated to president–investments and partnerships, Binu Thomas to managing partner–investments and buying, and Manish Sharma to president–Arena India.
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From overs to overkill: IPL ads hit saturation point
As IPL morphs from cricket league to culture machine, Virtue Asia’s business director advises brands to trade tired TVCs for culture-driving IPs—or risk irrelevance.
John Wren: ‘Calculated risk makes you stronger’
Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Omnicom’s John Wren.
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Cannes Contenders: Purpose meets punchline in Wondrlab’s 2025 playbook
From billing rainbow-riding brands to remixing rap with sign language and vaccinating dogs during a festival—Wondrlab’s entries push purpose past PR.
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Cannes Contenders: Culture jams and cover-ups mark DDB Mudra Group’s 2025 line-up
From gaming marriages to fake Flipkart wins, DDB Mudra’s Cannes submissions tap into cultural discomfort, digital intimacy, and Gen Z’s parental problem.
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Cheil X ropes in Souvik Datta as national creative director
In the latest chapter of its restructuring saga, it has roped in Datta to co-lead creative, signalling deeper shifts post-Samsung split.
'Media isn’t a commodity. Treating it like one is a massive mistake': Ebiquity CEO
Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.
Mars to switch $1.7 billion media account out of WPP
Review concludes after an eight-month competitive process.
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DDB Mudra to host Portfolio Night 2025 in Mumbai
Google will serve as the global sponsor of this year’s event.
Hilton readies ‘connected story’ in latest Asia expansion push
Amid Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with Hilton’s VP of marketing and loyalty to chat about the challenges of marketing a myriad of hotel brands to Asia's diverse audiences.
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Yannick Bolloré: ‘AI is a powerful creative partner’
Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Havas' chief executive and chairman, Yannick Bolloré.
Cannes Contenders: Data, darr, and a dash of disruption
From flight delays to early periods, Leo India’s Cannes 2025 entries turn uncomfortable truths into clever creative—and measurable utility.
Industry chiefs join speaker line-up for Campaign House at Cannes Lions 2025
Publicis CEO Arthur Sadoun will give sit-down interview on day one.
Campaign roundup: Week of 09 June
The latest ad films and campaigns from brands like Pocket FM, Freedom Healthy Cooking Oils, Enchanteur, Rush, Freshwrapp, TVS Ronin, ZEE5, Motherhood Hospitals, Danone, Fortune Oil, and more, in our weekly roundup.
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Silence, delivered daily
Milkbasket’s new campaign pokes fun at everyday disruptions, positioning silent 7AM grocery drops as a fix for fractured me-time.
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