Advertising

1 day ago

India's print ads thrive amid Diwali's spark

In the festival’s glow, print ads prove resilient, delivering impact and reach that digital alone can't replace.

1 day ago

Alphabet posts 15% revenue increase for Q3

Ad revenue for the quarter came in at $65.85 billion, up about 10.4% year over year.

2 days ago

Dazzle, sparkle, sell: Brands fire their creativity for Diwali 2024

Tradition and human values meet innovation in campaigns, as companies celebrate the festival of lights with consumers.

2 days ago

40 Under 40 2024: Bharat Khatri, Omnicom Media Group

Recognised as a thought leader in scaling efficiency and creativity, Khatri combines sharp business acumen with data, technology, and insights to fuel brand growth and innovation.

3 days ago

Pitfalls of selling to global ad networks: The math doesn’t add up!

Discover the financial disadvantages independent advertising agencies may encounter when selling to global networks, as explained by the chairman and co-founder of GoZoop Group.

3 days ago

82.5 Communications wins creative mandate for JSW MG Motor India’s latest campaign

EXCLUSIVE: The agency will drive the campaign's creative across digital, social, and traditional platforms, boosting brand visibility and customer engagement for the new automotive launch.

3 days ago

AI in ads: Boosting brands or breaking trust?

AI's role in advertising dazzles with personalisation, but it also brings along ethical challenges, forcing brands to balance innovation with responsibility.

4 days ago

Campaign roundup: Week of 28 Oct

The latest ad films and campaigns in India from brands such as V-Marc, Dollar Industries, Ideal Insurance, METRO Shoes, Zydus Lifesciences, WhatsApp, TVS Raider, Steadfast Nutrition, Sellers Collective, Hettich, Muthoot FinCorp, and more in our weekly news roundup.

4 days ago

Moves and wins roundup: Week of 28 Oct

Our weekly news roundup includes the latest appointments and account-wins from ABC Studios, KlugKlug, Actimedia PR, C21Media, Rediffusion, and more.

4 days ago

Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

INSIDE THE AD: #TheDailyGrind campaign takes a bite out of snack culture, creatively leveraging a national habit to spotlight oral health. But can toothpaste keep up with the modern muncher?

4 days ago

FMCG TV, print ad volumes dip by 6% in H1’24: TAM AdEx report

Ad volumes for digital medium rose by 7%, and those on radio by 1% during H1 2024.

Oct 28, 2024

Time to shine festival lights on ethical e-commerce

As festival shopping enters full swing, brands must restore online shoppers’ autonomy through safe user interfaces and manipulation-free marketing, says ASCI CEO and secretary general.

Oct 28, 2024

Love Depot: Premiumisation set to ignite sexual wellness category

Two years after starting operations, the TTK Healthcare division is gaining a toehold in this evolving market, by embracing digital trends and education.

Oct 25, 2024

Top agencies abandon Campaign Brief amid growing controversy

Leo Burnett Australia, Saatchi & Saatchi Australia, and Publicis Worldwide Australia are among the agencies who have severed ties with the publication triggered by a male-dominated 'Work 2024' feature.

Oct 25, 2024

Zomato’s ‘Mission Diwali’ shows India shining brightly when food and fun come together

The campaign reimagines the iconic NASA Diwali image, showcasing how even the smallest gestures can create a brighter celebration.

Oct 24, 2024

Havas net revenue declines by 0.5% in Q3 2024

Parent company Vivendi declined to provide the agency’s organic growth figure.

Oct 24, 2024

D2C brands need to break free from the ad spend trap

The director at Outlook Media India prescribes an eight-step formula for D2C brands to avoid falling into the trap of habitual overspending on ads and obtain high returns on their spends.

Oct 23, 2024

Swiggy Instamart strikes gold with 90s nostalgia

Actor Karisma Kapoor's iconic tune meets Diwali gold rush, delivering laughs and convenience right to your doorstep!

Oct 23, 2024

Mondelez India gears up to take a big bite out of the premium gifting market

The confectionery brand plans to collaborate with Design Bridge and Partners for creative experimentation, eyeing more artist collaborations and limited-edition collections for Studio Creations.

Oct 23, 2024

Are advertising agencies inclined towards contractual workers?

Hiring independent contractors and freelancers for specialised projects helps agencies to balance flexibility, cost, and creative expertise.