Advertising
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Bisleri International partners with Tata Women’s Premier League for two seasons
As the official beverage partner, the brand will support the tournament through on-ground and fan-focused initiatives.
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Ethnix by Raymond and Shaadi.com partner with MOMS Outdoor
A new outdoor collaboration brings together Ethnix by Raymond and Shaadi.com through a high-visibility installation.
India’s quick commerce surge exposes a discipline gap for marketers
Lalatendu Das, CEO, Publicis Media South Asia explains why brand marketers are still figuring out India’s fastest-growing retail channel.
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Does India need aspirational masculinity?
As Movember rounds out to a close, let's decode the evolution of modern masculinity through advertising.
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The ‘green’ cost of FOMO
How short-term sales spikes, such as Black Friday, are rewiring consumer behaviour.
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Hyphen launches new ‘Tested, Trusted & Totally Fun’ tagline
The campaign led by co-founder Kriti Sanon, highlights effective, playful, and approachable skincare.
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Rapido launches ‘Bus 5 Minute Me’ campaign with Khullar G
The music video campaign highlights fast, reliable parcel delivery across India..
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Hindustan Zinc concludes IITF 2025 showcase with ‘Zung Ke Khilaaf Zinc’
It wrapped up its IITF 2025 presence with an immersive campaign spotlighting galvanisation and its role in corrosion protection.
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The growing siren call of Black Friday
How an American holiday won the hearts of Indian consumers.
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MasterChow launches home-focused Asian flavours campaign
The campaign highlights simple, flavour-driven Asian cooking for home kitchens.
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Sprite partners with Lucknow Super Giants for three-year IPL tie-up
The association aims to strengthen the brand's presence in the key growth market, while connecting with fans through Indian Premier League.
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Jockey promotes new athleisure line with ‘Take It Outside’ campaign
The campaign mirrors the changing lifestyles of younger consumers, who prefer apparel that adapts to different activities without requiring significant outfit changes.
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NCL Group and Sunny Side Up launch campaign for Bison Panel
The campaign seeks to address growing confusion in the market where various materials are marketed as CBPB and often mislabelled as Bison.
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Instagram expands creator reach with translations and local fonts
The new features are meant to help Indian creators reach wider audiences while preserving authentic expression.
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Naukri turns metro commute into a nudge for career moves
A new metro-focused OOH campaign encourages professionals to address workplace dissatisfaction and reconsider delayed job decisions.
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Snapchat launches first India brand campaign celebrating Gen Z communication
The campaign focuses on Gen Z’s visual expression and its relevance for users, creators and advertisers.
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Sahil Chopra joins JioHotstar as VP of consumer marketing
Before joining JioHotstar, he served as associate vice president of marketing at JioStar.
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Divine Solitaires’ ‘Every Promise Matters’ campaign spotlights emotional meaning of diamond Mangal Sutras
The campaign positions the Mangal Sutra as a symbol of shared promises and enduring commitment.
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EnAble India releases films highlighting India’s overlooked disability consumer segment
It encourage brands to view persons with disabilities as a powerful consumer group with significant spending potential.
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Actimedia PR & Digital wins national communications mandate for IAGES
The mandate includes strategic communications, digital outreach and narrative-building for the organisation as it works to establish industry-wide standards.
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