Advertising
'Priceless' pivot: How Mastercard took exclusive experiences online
Global CMO Raja Rajamannar told the Campaign Connect audience how Mastercard's pre-COVID risk planning, and its well-formed brand purpose, guided its actions through the crisis.
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Drawing conclusions with Aditi Jain
Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Ogilvy
Sorrell warns of homogenous purpose campaigns, says COVID-19 is 'burning platform' for digital acceleration
In a wide-ranging live session during Campaign Connect, the former boss of WPP spoke to the acceleration of digital and responded to the 'distressing' situation unfolding in the US.
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Nike, Adidas, Netflix, Ben & Jerry's and more show support for Black Lives Matter
Protests have been taking place across the globe following George Floyd's death.
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Creative Critique through the gender lens: Ad reviews 25 May - 1 June
Dr AL Sharada, director, Population First, reviews a selection of ads from last week
Neeraj Pratap Sangani elevated as COO at Hansa Customer Equity
Was chief business officer prior
Campaign Connect starts tomorrow
Don't miss your chance to hear from top CMOs from Unilever, Mastercard, Burger King, Axa, DBS and agency leaders like Arthur Sadoun, Sir Martin Sorrell, Gary Vaynerchuk and more. Full agenda inside.
Former Leo Burnett Orchard COO announces launch of Gravity Integrated
Prashant Challapalli teams up with Chandrabhan Singh and Kalyan Ram Challapalli to launch business and brand consulting firm
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
Get ready to find out the most creative agencies of the last decade in global Cannes report
"For the first time this is something that recognizes sustained creative excellence and performance over a longer period of time."
'There has been some positive movement, but a lot more needs to be done': Ashish Bhasin on Government's help
State Governments like Gujarat as well as some ministries from the Central Government clearing part dues
PK Anil joins Windchimes Communications to head creative
Last full-time agency stint was with BBDO in Sri Lanka
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Weekend Wrap: 29 May
In the news: #Arm Worldwide, ASCI, Dollar Industries, Ewar, Gozoop, IIFL, Sarovar Hotels, Twelfth Man
Ads come to Instagram's IGTV format
And creators will share in the revenue. An initial trial includes 200 English-speaking creators.
Dentsu plans 7% cost reduction as it reports 0.8% drop in organic revenue
Spokesperson confirms the cost cutting does not include additional staff reductions.
Liqvd Asia gets Sagnik Ghosh as managing partner
Ghosh was previously with Star TV Network
Kent RO apologises for discriminatory ad
Following criticism online, company has withdrawn the ad and issued an apology.
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