Advertising
FCB India to handle creative for Lakme and Elle 18
Account won post a multi-agency pitch
Dentsu forecasts revival in adspend in 2021, digital to account for 50% for first time
India, the UK and and France expected to see fastest growth, and the OOH market will revive
Global marketing and tech M&A fell 19% by volume and 50% by value in 2020: Ciesco
Holding networks closed only 15 deals in the year, a 42% decline from 2019's total of 26
Live blog: News updates - week of 25 January
In the news: Digital Refresh Network, NBA, Purplle.com
Drawing conclusions with Aditi Jain
Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Tilt Brand Solutions
Havas Group launches internship program
Called Havas Spark, the 15-member batch will have individual mentors
Vishnu Mohan to depart Havas Group
A reorganisation will see management of the region shifting to Alberto Canteli, currently CEO of Middle East and Eastern Europe, except for India, which will continue under Rana Barua
Unilever prepares to call international media-buying review
FMCG giant uses three agency holding companies
Advertising in the times of corona: Everything’s changed, everything’s the same
Campaign India checked in on the advertising industry that’s reeling from Covid-induced shrinking budgets, inconclusive pitches and a pitch process that lacks any formal ground rules
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
MediaCom unveils global repositioning, logo rebrand
Global CEO Nick Lawson is taking a new broom to the agency, which turns 35 this year
Dentsu reportedly looking to sell Tokyo HQ
A sale could yield close to US$3 billion and be one of Japan's biggest real estate transactions ever, according to published reports
Ogilvy hires Steve Soechtig to lead global experience practice
Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025
Truecaller's print and outdoor campaign takes on harassment against women
View the ads conceptualised by Thinkstr
Sebamed allowed to advertise naming HUL brands
But the ads have to take out the reference to detergent bars
Drawing conclusions with Aditi Jain
Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Tilt Brand Solutions
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Creative critique from a gender lens: 11-15 January
Dr AL Sharada, director, Population First, reviews a selection of ads from last week
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