Advertising
India's print ads thrive amid Diwali's spark
In the festival’s glow, print ads prove resilient, delivering impact and reach that digital alone can't replace.
Alphabet posts 15% revenue increase for Q3
Ad revenue for the quarter came in at $65.85 billion, up about 10.4% year over year.
Dazzle, sparkle, sell: Brands fire their creativity for Diwali 2024
Tradition and human values meet innovation in campaigns, as companies celebrate the festival of lights with consumers.
40 Under 40 2024: Bharat Khatri, Omnicom Media Group
Recognised as a thought leader in scaling efficiency and creativity, Khatri combines sharp business acumen with data, technology, and insights to fuel brand growth and innovation.
Pitfalls of selling to global ad networks: The math doesn’t add up!
Discover the financial disadvantages independent advertising agencies may encounter when selling to global networks, as explained by the chairman and co-founder of GoZoop Group.
82.5 Communications wins creative mandate for JSW MG Motor India’s latest campaign
EXCLUSIVE: The agency will drive the campaign's creative across digital, social, and traditional platforms, boosting brand visibility and customer engagement for the new automotive launch.
AI in ads: Boosting brands or breaking trust?
AI's role in advertising dazzles with personalisation, but it also brings along ethical challenges, forcing brands to balance innovation with responsibility.
Campaign roundup: Week of 28 Oct
The latest ad films and campaigns in India from brands such as V-Marc, Dollar Industries, Ideal Insurance, METRO Shoes, Zydus Lifesciences, WhatsApp, TVS Raider, Steadfast Nutrition, Sellers Collective, Hettich, Muthoot FinCorp, and more in our weekly news roundup.
Moves and wins roundup: Week of 28 Oct
Our weekly news roundup includes the latest appointments and account-wins from ABC Studios, KlugKlug, Actimedia PR, C21Media, Rediffusion, and more.
Colgate and Ogilvy on cracking the snacking code in toothpaste marketing
INSIDE THE AD: #TheDailyGrind campaign takes a bite out of snack culture, creatively leveraging a national habit to spotlight oral health. But can toothpaste keep up with the modern muncher?
FMCG TV, print ad volumes dip by 6% in H1’24: TAM AdEx report
Ad volumes for digital medium rose by 7%, and those on radio by 1% during H1 2024.
Time to shine festival lights on ethical e-commerce
As festival shopping enters full swing, brands must restore online shoppers’ autonomy through safe user interfaces and manipulation-free marketing, says ASCI CEO and secretary general.
Love Depot: Premiumisation set to ignite sexual wellness category
Two years after starting operations, the TTK Healthcare division is gaining a toehold in this evolving market, by embracing digital trends and education.
Top agencies abandon Campaign Brief amid growing controversy
Leo Burnett Australia, Saatchi & Saatchi Australia, and Publicis Worldwide Australia are among the agencies who have severed ties with the publication triggered by a male-dominated 'Work 2024' feature.
Zomato’s ‘Mission Diwali’ shows India shining brightly when food and fun come together
The campaign reimagines the iconic NASA Diwali image, showcasing how even the smallest gestures can create a brighter celebration.
Havas net revenue declines by 0.5% in Q3 2024
Parent company Vivendi declined to provide the agency’s organic growth figure.
D2C brands need to break free from the ad spend trap
The director at Outlook Media India prescribes an eight-step formula for D2C brands to avoid falling into the trap of habitual overspending on ads and obtain high returns on their spends.
Swiggy Instamart strikes gold with 90s nostalgia
Actor Karisma Kapoor's iconic tune meets Diwali gold rush, delivering laughs and convenience right to your doorstep!
Mondelez India gears up to take a big bite out of the premium gifting market
The confectionery brand plans to collaborate with Design Bridge and Partners for creative experimentation, eyeing more artist collaborations and limited-edition collections for Studio Creations.
Are advertising agencies inclined towards contractual workers?
Hiring independent contractors and freelancers for specialised projects helps agencies to balance flexibility, cost, and creative expertise.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins