Advertising
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DV releases fresh updates to News Accelerator
Changes include modifications to keyword lists and AI optimisation for news monetisation, besides setting up a publishers coucil for feedback.
Paddy’s new bet: Another indie shop in a crowded market
Santosh Padhi’s Into Creative enters an adland shaped by consolidation, digital shifts, and indie resurgence. Will its Big Directional Idea stand out?
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Asian Paints brushes up its legacy with a warranty pitch
Its new campaign blends nostalgia with strategy, using warranty as a trust anchor—because in home painting, confidence is as crucial as colour.
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India’s OTT boom: Big streams, bigger monetisation hurdles
India’s OTT platforms face a tough balancing act—compelling content, smart pricing, and data-driven ads—all while battling churn and piracy, notes Moloco’s director of product management for MSM business.
India's digital advertising industry to be INR 69,856 crores by end-2026: Study
Estimated to touch INR 59,200 crores this year, the country's digital advertising market is growing at 19.09%, according to a Dentsu report.
Campaign roundup: Week of 24 March
The latest ad films and campaigns from brands like Adani Defence, Reliance Trends, Infinix India, PokerBaazi, and more, in our weekly roundup.
Moves and wins roundup: Week of 24 March
Our weekly roundup of the latest appointments and account wins news from Warner Music India, Delhivery, FCB Kinnect, Wit & Chai, Edelman, Sekel Tech, Razorpay, Hindalco Industries, Madison Media Infinity, and many more.
US adtech CEO jailed for financial fraud after faking $1.3 million transaction
Kubient’s fraud case serves as a warning to adtech executives to strengthen oversight, transparency, and ensure ethical business practices.
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Brand banter or brand blunder? The fine line in cola wars
Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As Pepsi and Coke trade jabs, the debate over competitive advertising’s true impact continues.
Scaling smarter: Reinventing commerce media strategy for lasting impact
In retail sales, while RMNs offer potent targeting capabilities, advertisers can turn their campaigns effective by deploying unified measurement strategies, says the Scibids and DoubleVerify country manager.
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Musk’s X battles India in court while advertisers continue to play hardball
The social media platform challenged India’s content-blocking rules as advertisers still continue to adopt a wait-and-watch approach in the country and globally.
Amagi and Olyzon collaborate to simplify CTV ad placement, monetisation
Powered by AI-backed ad optimisation, the partnership promises to deliver effective CTV advertising strategies for brands.
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Will the 'big six' become the 'big three'?
Gideon Spanier explains the likely impact of the impending Omnicom takeover of Interpublic.
Apple and Google’s RCS deal: A messaging shake-up for marketers?
SOUNDING BOARD: As Apple and Google discuss a potential partnership for RCS, Campaign probes how it could impact business communications on messaging platforms in India.
HRIPL’s do-or-dye marketing approach to mask India’s greying concerns
As urban consumers embrace bold shades, the FMCG company is betting on personalisation, affordability, and digital tools to get rural markets to join this colour brigade.
Spikes Asia 2025 shortlists announced
Australia and India are the top contenders with the most shortlisted entries.
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Taboola-Microsoft partnership completes 10 years
The digital advertising platform player starts serving ads on Microsoft Outlook and 365 applications.
AI’s strength lies in augmenting and not replacing human creativity: Report
Digital-native industries are embedding AI seamlessly into their operations unlike the legacy sectors, finds ASCI Academy report.
CCI raids raise questions on advertising ethics in India
The recent raids on GroupM, Publicis, Dentsu and IPG have put newfound regulatory heat on top agencies, raising uncomfortable questions about price-fixing, market dominance, and the future of media buying in India.
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Nearly 70% of ‘parents’ targeted by ads don’t have kids
The accuracy of socio-demographic targeting in digital advertising has been called into question, with a report revealing a disconnect between targeting assumptions and actual audience composition.
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