Advertising
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M&C Saatchi details global rebrand and strategy shift focusing on 'cultural power'
Rebrand will officially launch in March 2025 as agency celebrates 30th anniversary.
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Ashish Bhushan joins Haymarket Media Group as country head in India
He will drive sustainable growth and innovation in the media company’s non-automotive portfolio, including Campaign India.
'Measurement is the new currency': OMG APAC's Tony Harradine on media's next chapter
EXCLUSIVE: As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about maintaining agency independence, China's future, weathering pitch losses, and why his biggest leadership lessons come far from the boardroom.
The call of green: How brands are driving sustainability in campaigns
With climate concerns on the rise, brands are prioritising sustainability in their business strategies and marketing campaigns.
#Gaddagiri: Wakefit’s wake-up call on sleep deprivation
Is bad sleep behind bad moves? Wakefit’s witty campaign blames sleeplessness, not intentions, and promotes better rest!
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Industry sources dismiss ‘uncooked’ rumour about potential Publicis bid for IPG
M&A report surfaced on financial blog.
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Global ad spend to hit $1.08 trillion in 2024 as digital and TV grow: WARC
Its latest study reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.
Cadbury 5 Star gives the AI revolution a humorous pushback
It launched a server farm dedicated to infiltrating AI training databases with confusing gibberish, reprogramming the tech to slow down.
Zepto’s Jarvis move sparks the in-sourcing vs outsourcing debate
SOUNDING BOARD: Is the quick-commerce’s in-house ad agency move a game-changer—or a creative crisis—for agencies? Campaign finds out.
Skechers Walkathon set to step beyond Mumbai
The company is also mulling launching product lines associated with its brand ambassadors.
ASCI flags 98% ads as misleading in 2024 review
A major chunk of these ads are from real estate and online betting sectors.
Vi’s ‘Be someone’s we’ bridges hearts, one tower at a time
The campaign builds on from its earlier legs, and showcases how one could be connected to their family and friends from wherever they may be.
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Google’s US antitrust trial comes to an end as both parties lay their closing arguments
Decision on if Google would be held accountable and face consequences might not come before Q1 2025, according to Judge Leonie Brinkema.
Kolkata agency unveils ad campaign to promote trams for sustainable transport
Timed with World Sustainability Transport Day 2024, it promotes the City of Joy’s popular trams for their zero-emission potential for urban transport.
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From complexity to creativity: How dentsu is tackling global advertising challenges
Talking to Campaign, Takeshi Sano, CEO of dentsu Japan, highlights bespoke solutions and a diverse workforce as the driving forces for its success in India.
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When creativity misses the mark: What brands can learn from Jaquar’s advertising missteps
While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can bankrupt a brand’s message when mishandled, while nodding at Jaquar’s latest campaign.
It's time we stopped treating Gen AI like our dirty little secret
All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.
Delhi’s pollution crisis chokes ad agency productivity amid festive rush
Agencies tackle the capital’s smog crisis with hybrid and digital strategies to ensure business continuity during peak festive season.
Moves and wins roundup: Week of 25 Nov
Our weekly roundup of the latest appointments and account wins from FCB Interface, Innocean India, C Com Digital, Hisense India, AdLift, Nasher Miles, Times Music, FCB Interface, DViO, Galleri5, NDTV Brand Studio, Good Glamm Group, Dentsu, Leander Paes’s Flying Man Ventures, Atrangii App, Innoviti Technologies and many more
Tile trouble? Pidilite’s Roff has it all stuck together
Ogilvy ad fuses humour with utility, showcasing tile adhesives' unmatched durability through a hilariously chaotic yet relatable domestic mishap.
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