Advertising

2 days ago

India dominates Effies APAC 2024 finalists

No less than 47 of the 121 APAC finalists hail from India, more than Australia and New Zealand, it's next two competitors, combined.

2 days ago

Campaign Global Agency of the Year Awards 2023: winners revealed

India's White Rivers Media grabbed the silver in the Independent Digital Agency of the Year category at the inaugural ceremony.

2 days ago

What’s your one piece of advice for Cannes freshers?

Help is at hand with these tips and suggestions from a cross-section of Cannes veterans.

2 days ago

Leo Burnett Mumbai wins two WARC 2024 Grands Prix

India led the metal count with two Grands Prix, while Australia, Brazil, Spain and Sweden won one, each.

3 days ago

Grey global COO and international president Nirvik Singh exits agency after 33 years

Sarah Trombetta, currently WPP's AMEA chief client officer for P&G has been appointed APAC CEO, which includes oversight of India.

4 days ago

MullenLowe consolidates Mullen Lintas, Lowe Lintas operations in North

Mullen Lintas Delhi NCR office has been shut down and its operations moved to Lowe Lintas' Delhi NCR unit.

4 days ago

Social Panga and upGrad launch on-field digital marketing immersion program

The offline initiative helps participants to enhance their applied learning, interact with industry professionals and understand on-field challenges.

Jun 11, 2024

A true union between humans and machines can have a multiplier effect on creativity

Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity in the age of AI. Omnicom's John Wren continues the series.

Jun 10, 2024

FCB India's John Thangaraj to join Havas India

He is moving into the agency from FCB India where he served as group chief strategy officer.

Jun 10, 2024

When an ad winningly targets the nose, not the eyes

Swiggy Instamart’s recent ad is a prime illustration of leveraging scent marketing to establish a memorable brand identity.

Jun 10, 2024

Campaign India Digital Crest Awards 2024: Entries open

Enter now. The final entry deadline will be coming up quickly on July 3rd.

Jun 10, 2024

70% Indian business leaders are allocating more budget on visual tools compared to last year

A new report from Canva reveals why Indian business leaders are going all in on AI to scale outputs and drive growth.

Jun 10, 2024

Tata Motors Commercial Vehicles CMO on going a 'huge distance' to engage with creators

Shubhranshu Singh talks with Campaign about making real human engagement a priority for their creative and why he prefers in-house work with multiple agencies instead of a single AOR.

Jun 10, 2024

Women Leading Change 2024: Entries open

Entries to close on June 21st.

Jun 10, 2024

Cannes Lions honours Mattel chairman and CEO Ynon Kreiz with ‘Entertainment person of the year’ award

Under his leadership, Mattel Films has announced 16 motion pictures in active development with major studio partners.

Jun 10, 2024

Confusion prevails after Supreme Court instructs advertisers, agencies to provide self-declaration certificate

While in the dark about implementing the mandate, industry stakeholders also feel that the two-week buffer period to get acquainted with the process is inadequate.

Jun 09, 2024

Moves and wins roundup: Week of 10 June

Read all the latest news from the marcomms world including updates from Tonic Worldwide, Team Pumpkin, Frodoh World, VaynerMedia, Tute Consult, Havas Play, Dentsu Creative Webchutney, Wakefit.co, Hashtag Orange, PRP Group, and more, in our weekly round-up of account wins and people moves.

Jun 09, 2024

Confused about unlocking ROI in hyperlocal marketing? Here's help

Discover the roadmap to uncovering the genuine value of hyperlocal campaigns for brands by leaning on precise, actionable metrics.

Jun 08, 2024

We can be better with AI, but we must be better than AI

Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity – now and in the coming age of artificial intelligence. Havas' Yannick Bolloré offers his view.

Jun 07, 2024

The importance of 'being real' in marketing today

Global marketing isn't just about translating words; it is about understanding different cultures, adapting and relating to them.