Advertising

9 hours ago

DV releases fresh updates to News Accelerator

Changes include modifications to keyword lists and AI optimisation for news monetisation, besides setting up a publishers coucil for feedback.

10 hours ago

Paddy’s new bet: Another indie shop in a crowded market

Santosh Padhi’s Into Creative enters an adland shaped by consolidation, digital shifts, and indie resurgence. Will its Big Directional Idea stand out?

13 hours ago

Asian Paints brushes up its legacy with a warranty pitch

Its new campaign blends nostalgia with strategy, using warranty as a trust anchor—because in home painting, confidence is as crucial as colour.

14 hours ago

India’s OTT boom: Big streams, bigger monetisation hurdles

India’s OTT platforms face a tough balancing act—compelling content, smart pricing, and data-driven ads—all while battling churn and piracy, notes Moloco’s director of product management for MSM business.

1 day ago

India's digital advertising industry to be INR 69,856 crores by end-2026: Study

Estimated to touch INR 59,200 crores this year, the country's digital advertising market is growing at 19.09%, according to a Dentsu report.

1 day ago

Campaign roundup: Week of 24 March

The latest ad films and campaigns from brands like Adani Defence, Reliance Trends, Infinix India, PokerBaazi, and more, in our weekly roundup.

1 day ago

Moves and wins roundup: Week of 24 March

Our weekly roundup of the latest appointments and account wins news from Warner Music India, Delhivery, FCB Kinnect, Wit & Chai, Edelman, Sekel Tech, Razorpay, Hindalco Industries, Madison Media Infinity, and many more.

1 day ago

US adtech CEO jailed for financial fraud after faking $1.3 million transaction

Kubient’s fraud case serves as a warning to adtech executives to strengthen oversight, transparency, and ensure ethical business practices.

1 day ago

Brand banter or brand blunder? The fine line in cola wars

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As Pepsi and Coke trade jabs, the debate over competitive advertising’s true impact continues.

1 day ago

Scaling smarter: Reinventing commerce media strategy for lasting impact

In retail sales, while RMNs offer potent targeting capabilities, advertisers can turn their campaigns effective by deploying unified measurement strategies, says the Scibids and DoubleVerify country manager.

4 days ago

Musk’s X battles India in court while advertisers continue to play hardball

The social media platform challenged India’s content-blocking rules as advertisers still continue to adopt a wait-and-watch approach in the country and globally.

4 days ago

Amagi and Olyzon collaborate to simplify CTV ad placement, monetisation

Powered by AI-backed ad optimisation, the partnership promises to deliver effective CTV advertising strategies for brands.

4 days ago

Will the 'big six' become the 'big three'?

Gideon Spanier explains the likely impact of the impending Omnicom takeover of Interpublic.

4 days ago

Apple and Google’s RCS deal: A messaging shake-up for marketers?

SOUNDING BOARD: As Apple and Google discuss a potential partnership for RCS, Campaign probes how it could impact business communications on messaging platforms in India.

4 days ago

HRIPL’s do-or-dye marketing approach to mask India’s greying concerns

As urban consumers embrace bold shades, the FMCG company is betting on personalisation, affordability, and digital tools to get rural markets to join this colour brigade.

Mar 20, 2025

Spikes Asia 2025 shortlists announced

Australia and India are the top contenders with the most shortlisted entries.

Mar 20, 2025

Taboola-Microsoft partnership completes 10 years

The digital advertising platform player starts serving ads on Microsoft Outlook and 365 applications.

Mar 20, 2025

AI’s strength lies in augmenting and not replacing human creativity: Report

Digital-native industries are embedding AI seamlessly into their operations unlike the legacy sectors, finds ASCI Academy report.

Mar 20, 2025

CCI raids raise questions on advertising ethics in India

The recent raids on GroupM, Publicis, Dentsu and IPG have put newfound regulatory heat on top agencies, raising uncomfortable questions about price-fixing, market dominance, and the future of media buying in India.

Mar 20, 2025

Nearly 70% of ‘parents’ targeted by ads don’t have kids

The accuracy of socio-demographic targeting in digital advertising has been called into question, with a report revealing a disconnect between targeting assumptions and actual audience composition.