Advertising

23 hours ago

Small town, big spark: Solar flips the script

Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.

1 day ago

Beyond Cannes: Why creativity needs unlearning, not just Lions

Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.

1 day ago

Snapdragon steps out: From chipset to checkout counter

Qualcomm India's head of marketing, Sumit Sonal, explains how it has ditched the spec sheet to woo consumers through cricket, creators, and culturally-coded storytelling.

1 day ago

WPP's 'pretty grim' profit warning: stock market analysts react

Analysts assessed whether further downgrades will be a broader industry issue.

1 day ago

Green isn’t a colour — it’s a claim you prove

As eco-fatigue sets in, brands faking green credentials risk losing more than trust — they risk losing the plot entirely.

1 day ago

Influence, interrupted: How India’s creator economy grew up

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.

3 days ago

Amazon’s Beautyverse blends content, commerce and cart nudges

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for India’s digital-first consumers.

3 days ago

Moves and Wins: Week of 07 July

Our weekly roundup of the latest appointments and account wins news from Famous Innovations, Hero Realty, Madison Media Sigma, Blackberry, Adlift, Binge labs, Quruz, Teamology,Ting, BEI, Fairmont and Raffles, Chitra Painters, TBWA, JioStar, Madison Media Plus, Grandeavour Communication, Heyyy, Dentsu, Huella Services, Connect Digital, ITW MEA, and many more.

3 days ago

Campaign roundup: Week of 07 July

The latest ad films and campaigns from brands like Tata Soulfull, Abbott, Pride of Cows, Heerson, MamyPoko Pants, Klook, Nom Nom, Olyv, Cars24, Great Learning, Häfele, Organic India, Burger King, Samsung and Cheil India, Fortune, Glow & Lovely, Jupiter, JBL and more, in our weekly roundup.

3 days ago

When the pavement becomes a cancer ward

A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.

Jul 04, 2025

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

Jul 04, 2025

Magna forecasts a 7.7% increase in India’s adex for 2026

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

Jul 04, 2025

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

Jul 03, 2025

Why Zee5’s language-first bet may be its best yet

As India’s OTT battle intensifies, the streaming platform goes hyperlocal with tech-backed storytelling and tier-2 targeting.

Jul 03, 2025

Cannes Lions, AI, and the integrity reckoning

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?

Jul 02, 2025

Brands hitch a ride on Rath Yatra's AI bandwagon

From AI films to menthol caps, brands are tapping into Rath Yatra’s massive footfall to mix tradition with tech-fuelled storytelling.

Jul 02, 2025

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

As Gen Z rewires the attention economy, brands are trading static ads for AR, creators and bite-sized storytelling to stay in the frame.

Jul 02, 2025

Neuromarketing 2.0: When AI reads the room

As emotion-sensing tech rewires adland’s playbook, Findability Sciences’ CMO explains how marketers are swapping gut instinct for micro-expressions, heart rates and heatmaps.