How much time really does a Cannes juror get to understand a case or piece of work s/he hasn't come across before? Too little. It's up to us to help them get acquainted with the good work prior. While we do that through the year, this Riviera season we have decided to go the extra mile to celebrate the contenders.
We present here entries from Indian / South Asian agencies that their creators believe will be in contention for Lions at the 2016 International Festival of Creativity, Cannes.
Taproot Dentsu has three contenders.
IOAA
Categories: Print, Outdoor Lions, Print Craft
This campaign for the Indian Outdoor Advertising Association (IOAA) was born of the observation that at any point, there are several billboards lying idle, with nothing but contact details for potential advertisers. Taproot tapped into this. Prashant Godbole captured on camera the power of shared experiences to underline that ‘Everything works better when it’s outdoor’. These were displayed on the unused billboard inventory to underline the power of the medium.
Dulux
Categories: Print, Outdoor Lions
A simple idea to showcase 3D texture-based paints. Swatches of colour were showcased as 3D blocks, with a texture that resembles real things of the colour they are based on.
Birla Sun Life
Categories: Print, Health Lions
‘When you’re not covered, they pay the price’ says the copy. The illustrations explain – without getting morose – what happens to the dependent family when the breadwinner doesn’t get an adequate cover for himself.
Wondering what Campaign India's picks are? Watch this space. Send in your contenders to [email protected] and [email protected].
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