Vinita Bhatia

Campaign India editor

1 day ago

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

1 day ago

Creatives, meet your new colleague: AI

It works nights, weekends and doesn’t bill by the hour. Should the creative fraternity be worried much?

2 days ago

Pride is over — now it’s culture or bust

2025 is about ditching rainbow-washed campaigns and making inclusion a deep, year-round business strategy.

3 days ago

Amazon’s Andy Jassy is Cannes Lions’ 2025 Media ...

Past honourees include erstwhile YouTube CEO Salar Kamangar, Twitter co-founder Jack Dorsey, former Google chairman Eric Schmidt, Meta founder Mark Zuckerberg, and Microsoft CEO Steve Ballmer.

Jun 15, 2025

Pepsi’s ‘Stiiiiing’ shows culture beats branding

By letting a raw F1 moment become a meme, PepsiCo signals a future where culture drives campaigns—not logos.

Jun 13, 2025

When kids call the shots, itinerary becomes insight

INSIDE THE AD: Abu Dhabi’s ‘Kids Recommended’ campaign taps data, AI and child-led co-creation to rewrite the family travel playbook for Indian marketers.