Vinita Bhatia

Campaign India editor

3 days ago

Cannes Lions Diary: Updates from the French Riviera

An inside view of industry happenings at Cannes Lions 2024, from the lens of a newbie.

Jun 13, 2024

Mira Kapoor seeks to spark honest conversations for ...

She wants to capture user attention by having authentic chats with buyers rather than bank on her celebrity status.

Jun 10, 2024

When an ad winningly targets the nose, not the eyes

Swiggy Instamart’s recent ad is a prime illustration of leveraging scent marketing to establish a memorable brand identity.

Jun 10, 2024

Confusion prevails after Supreme Court instructs ...

While in the dark about implementing the mandate, industry stakeholders also feel that the two-week buffer period to get acquainted with the process is inadequate.

Jun 05, 2024

Himalaya’s Ragini Hariharan suggests how gaps ...

On World Environment Day 2024, she reveals how Himalaya Wellness Company has incorporated its sustainability ethos into every function, process, product and customer communication initiative.

May 31, 2024

Goafest 2024: Highlights

BLOG: All the latest highlights from the three-day event taking place in Mumbai on May 29-31 for all things creative, AI, disruption, and more.