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India becomes PR’s proving ground for Havas
EXCLUSIVE: As global budgets tilt East, Havas Red’s James Wright outlines why India anchors APAC growth, talent mobility and narrative-first brand strategies.
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Meta links AI video with India’s festive shopping surge
As Meta rolls out Vibes and its Digital Utsav playbook, the company positions AI tools at the heart of India’s festive commerce.
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GST 2.0 and the festive economy: When policy meets ...
For India’s brands, retailers, and households, the reworked GST 2.0 is more than a tax reform—it is the spark for a new cycle of domestic consumption.
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Saransh Goila partners with Ember, choosing equity ...
The celebrity chef joins the cookware brand as investor-partner, steering innovation and marketing in a category dominated by rival chef brands and reliant on costly traditional media.
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Travel signals redefined as India becomes advertiser...
Unpromptd joins forces with Agoda to pitch travel intent as a premium proxy for consumer demand, pushing brands to rethink digital spends.
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Schneider Electric puts its power behind changing ...
With cricket jerseys, AI-powered campaigns and factory automation, it is betting that India can turn electricals from a utility into a lifestyle — and a growth engine.
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