Inside PHD’s playbook: Why in-housing and empathy ...
By treating in-housing as collaboration, not competition, PHD is reframing agency relationships through trust, empathy, and tech-enabled adaptability amid industry consolidation.
Snapchat’s ad bet finds an ally in IAS as inbox ads ...
As it deepens its partnership with IAS for third-party verification, the social media platform is redefining chat as a measurable, brand-safe advertising frontier.
QuickAds’ $1.7 million bet: Can AI fix advertising’s...
Its pitch to performance-driven D2C brands, agencies, and enterprise teams is straightforward: turn advertising from a guessing game into a measurable science.
Why Shah Rukh Khan still rules India’s brand ...
From Doordarshan to digital, he has not just adapted to India’s changing media landscape, but helped shape it. As he turns 60, what makes him adland’s most bankable brand?
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Kotak’s marketing shift: From Solitaire to scalability
Its marketing chief, Kedarswamy Ravangave, explains how products like Solitaire and campaigns like ‘Hausla’ signal BFSI’s pivot from eligibility to access.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Airtel Payments Bank’s ‘Safe Second Account’ urges ...
INSIDE THE AD: In a market obsessed with speed and cashback, Airtel Payments Bank’s latest campaign urges Indians to slow down—and bank smarter.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
+(1).png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
