The CMO’s MO: Gaurav Ramdev’s marketing strategy ...
The chief growth and marketing officer at Protean eGov Technologies provides fresh perspectives on marketing RoI, building a culture of winning, and promoting sustainability.
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LS Digital expands global footprint with US push ...
Charting an ambitious expansion plan, the integrated digital marketing company launched a joint venture with US-based .fearless.
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CaratLane’s #WearYourWins celebrates small triumphs ...
By shifting focus from flashy baubles to meaningful storytelling, the jewellery brand’s campaign, crafted by BBH India, aims to empower women by celebrating everyday victories.
Instagram launches Creator Lab in India, expands ...
Building on its ‘Born on Instagram’ programme, this new initiative features around 14 creators sharing their experiences and insights, including valuable lessons from their journeys.
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Growing acceptance for ads on streaming platforms ...
The sell-side advertising company’s managing director for Asia shares his insights with Campaign on navigating OTT and CTV complexities, leveraging live sports, and the future of ad-supported streaming in India.
The CMO's MO: Avi Kumar bets on GenAI to power ...
Ferns N Petals' chief marketing officer, Avi Kumar, shares how AI-driven personalisation efforts are attracting the company's marketing dollars, helping it augment its customised gifting solutions.
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