Vinita Bhatia

Campaign India editor

3 days ago

When Prime Video ads guess your mood before you watch

WPP OpenDoor’s latest campaigns swap ‘because you watched’ for mood-led recommendations, using AI to pair streaming suggestions with emotions — and even food orders.

Aug 08, 2025

When a reel breaks the internet: Inside Hilton’s ...

The record-breaking Instagram reel blends cultural insight, emotional authenticity and India’s hospitality boom to rewrite influencer playbooks.

Aug 07, 2025

Aura is not just another AI tool, it chases ...

Claiming to slash production time, not brand value, ^a t o m Network’s new AI-driven creative engine promises speed and strategic smarts for tired marketers.

Aug 06, 2025

From AI beats to brand streets: FYI.AI’s big sync ...

Grammy award winner will.i.am and Qualcomm team up to turn devices into mood-aware music players, conversational radios, and ad-driven commerce engines.

Aug 04, 2025

AI’s double-click: More speed, less soul?

Adobe’s 2025 India snapshot shows enterprises winning on AI ROI — but creative integrity, data cracks, and trust still demand attention.

Aug 01, 2025

Razorpay hands over the mic, not the message

The fintech’s marketing strategy skips the spotlight to elevate entrepreneurs—swapping product plugs for startup storytelling across hoardings, IPL, and beyond.