HRIPL’s do-or-dye marketing approach to mask ...
As urban consumers embrace bold shades, the FMCG company is betting on personalisation, affordability, and digital tools to get rural markets to join this colour brigade.
CCI raids raise questions on advertising ethics in ...
The recent raids on GroupM, Publicis, Dentsu and IPG have put newfound regulatory heat on top agencies, raising uncomfortable questions about price-fixing, market dominance, and the future of media buying in India.
Ads everywhere, impact nowhere? Navigating the new ...
With advertising infiltrating every touchpoint, brands face a paradox—unmatched reach yet growing fragmentation. Can they balance scale, quality, and relevance?
AI’s gender gap: The blind spot in media innovation
Without diverse teams, AI risks reinforcing stereotypes in advertising. Can the industry afford to ignore half the talent pool?
Snap AR ads are not interruptions; they have become ...
The global director of Arcadia AR Creative Studio says AR is a powerful engagement tool, with four out of five brands on Snap seeing significant results.
Lollapalooza: A cultural investment for brands, not ...
Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their sponsorship logo on a banner.
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