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Cashfree sprints with 'Move Fast' to gain a ...
EXCLUSIVE: On the eve of its 10-year anniversary, the startup decided to embark on a brand refresh with a campaign that is headlined by actor Rajkummar Rao.
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INSIDE THE AD: Free visas or clever data play? ...
The visa processing company’s print ad and its CEO’s free visa offer aim to ease honeymoon travel woes while targeting young, soon-to-be-married couples.
G-Shock collaborates with Almost Gods to rewrite ...
INSIDE THE AD: As toughness meets avant garde cred, the company will tap into experiential activations and digital storytelling to captivate culture-conscious Gen Z and Alpha.
Skechers Walkathon set to step beyond Mumbai
The company is also mulling launching product lines associated with its brand ambassadors.
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From complexity to creativity: How dentsu is ...
Talking to Campaign, Takeshi Sano, CEO of dentsu Japan, highlights bespoke solutions and a diverse workforce as the driving forces for its success in India.
Delhi’s pollution crisis chokes ad agency productivi...
Agencies tackle the capital’s smog crisis with hybrid and digital strategies to ensure business continuity during peak festive season.
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