Opinion
Opinion: The missing piece in content marketing
In an era of transient digital memories, how do storytellers create content that endures?
Blog: What’s your ‘story’?
You don’t always need the elusive big-budget TVC to narrate such stories. Why not a five-minute radio spot at the same budget of front page ads to tell a story of a guy whose life changed with a new hearing aid?
Opinion: Don't be a bling brand
The author talks about what differentiates a great brand from a bling brand.
Blog: The secret sauce to a successful meeting
The author explains how a 'self-fuelling jargon epidemic' has spread widely in the advertising industry
Blog: Gajraj Rao, Sobhita Dhulipala, Jim Sarbh and Bhumi Pednekar: Are celebrity endorsements getting more democratic?
The author believes that as more brands succeed with off-beat choices, brands too to will hopefully look to experiment beyond the biggies.
Opinion: Getting under the pitch surface - Part two
This two-part series, highlights the crucial elements that a client and an agency should keep in mind. The second part of the series is dedicated to agencies
Opinion: Deepfakes are getting too powerful for marketers to ignore
Now we have the ability to put ourselves in our favourite films by uploading a single selfie. Deepfakes are getting too powerful for marketers to ignore. The future of advertising could be staring you in the face
Opinion: The biggest threat to Google and Facebook - the human psychology
The author explains how humans have different behaviour patterns in the offline and online world
The nonexpert's guide to corporate responsibility jargon
AHA's Brent Wilson explains three ways to avoid CR nonsense traps.
Opinion: Getting under the pitch surface - Part one
This two-part series, highlights the crucial elements that a client and an agency should keep in mind. This first part of this is dedicated to the client:
Believe it or not: 42% Indians don’t recognise P V Sindhu!
Sindhu was not the only one with poor scores on recognition. Other famous faces amongst women endorsees did pretty badly too.
Blog: Confessions of a ‘small city’ copywriter
If you thought that agency life was difficult in the big cities, listen to what a copywriter in Gujarat has to say.
Blog: Fantasy leagues are proliferating. But, profitable?
The author pioneered fantasy gaming in India and looks back with great regret on how he perhaps gave up too early, too easy.
Opinion: The sad age of marketing
The author explains how offline and online channels should point to each other
Brands mostly silent as Hong Kong raises its voice
It doesn't matter much, really, but this observer finds it disappointing that virtually no brands have found a way to at least show a bit of empathy with the protest-preoccupied population.
Opinion: Making employer branding a daily focus
Why PR should own the employer branding opportunity
Blog: Shawking! Prithvi Shaw damaged or destroyed?
The doping ban will slow down brand endorsements for the cricketer, writes the author
Opinion: The partial rebound
An iterative approach to research is essential to facilitate speed, collaboration, and continuous learning
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
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'We are now getting to see an unapologetic form of creativity'
Santosh Desai, MD and CEO, Future Brands, explains how India's being culturally influenced by apps such as TikTok
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