Opinion
Opinion: Impact of digital marketing on consumer behaviour
The author lists insights to help you understand the impact of digital marketing on consumer behaviour.
Opinion: 20 gaps that marketers can bridge in 2020
The author states that brands need to step up and participate in solving real problems rather than participating and riding on them on social media
Opinion: Towards a bolder 20’s in PR
The setting is conducive for the PR industry according to the author
Opinion: Cyber coaxing - nudge strategies in the age of AI
AI based nudges would be even more powerful levers to modify behaviour
Dave Trott's blog: Another glass?
The story of the man who convinced the world different types of wine deserved different glasses.
"There are many who are hoping AI is just a fad that'll go away"
With the increasing usage of MarTech, "the role of marketing managers is now about metrics and strategy and not about promotions and creatives," says Rajkumar Venkatesan, professor of business administration, Darden School of Business in a conversation with Campaign India
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Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
A decade of rewarding green: Olive Crown Awards 2020
The birth of the Olive Crown awards is a symbol of India's advertising associations acting with great maturity to further a good cause
Blog: A decade is a long time
The author looks at products and brands 'we never knew 10 years ago'
Blog: Why it’s ok to say, you are not ok
As agencies we attempt to maintain reputations as fun, dynamic places to work, but beneath the surface, it’s obvious that many of us are grappling with various cultural and personnel issues, says the author
Blog: When Lintas stormed the bastion of boxwallah Calcutta
The author traces the journey of Lintas Calcutta that recently celebrated fifty years of its existence. Former employees arrived from Australia, Canada, Dubai, the USA and several cities in India to join the current employees during this momentous celebration
Blog: 'Classic Blue' is the colour of 2020
The shade offers the reassurance, confidence and connection that people may be searching for in an uncertain global milieu.
Opinion: 2020 influencer marketing predictions
The author identifies the new opportunities that influencer marketing will bring forth in 2020.
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
Opinion: AdTech trends that your brand could benefit from
How can brands leverage AdTech innovations to win over consumers
Blog: The Smart watch versus the Swiss watch
I would love to have a Swiss watch with changeable straps and dials and similarly the robustness of a Swiss watch in a Smartwatch, writes the author
Blog: How the ‘Love Actually’ ad won the UK elections for Boris Johnson
The author analyses a gamble carried on by Boris Johnson which has paid off handsomely
Blog: Amrapali shadow again eclipses brand Dhoni
The Supreme Court’s ruling today in the MS Dhoni/Rhiti Sports case will further sharpen liabilities and responsibilities of celebrities says the author
Opinion: I am ugly, and that’s ok
Something is rising in cyberspace – it’s big, it’s surprising and it’s ugly.
Blog: Old Salman is the new face of Pepsi
The new ambassador is also controversial and kind of contra-intuitive as a choice
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