Opinion

1 day ago

Opinion: How micro-influencers and data-led storytelling redefined a brand manager’s approach post-pandemic

The author explains why the union of data-led storytelling and the role of micro-influencers is here to stay

Oct 06, 2021

Opinion: The more we see ourselves through tech, the more we contemn what we see

The author explains how video calls are forcing us to look at ourselves

Oct 01, 2021

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Oct 01, 2021

Creative critique from a gender lens: 20-24 September

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

Sep 29, 2021

The agency model is crumbling: here's what comes next

In the past 15 months we’ve seen unprecedented change in the way brands engage with consumers digitally. As new channels and user behaviours continue to emerge, agencies will need to break free from antiquated models and strategies to remain relevant

Sep 24, 2021

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Sep 22, 2021

Opinion: How FDI restrictions are clamping down on digital news media

The new regulatory regime is proving to be challenging to implement and digital media platforms are facing the brunt, explains the author

Sep 17, 2021

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Sep 16, 2021

Dave Trott's blog: The letter of the law, not the spirit of the law

The author reveals that the advertising industry has lost touch with reality and the job it is supposed to be doing

Sep 15, 2021

Raahil's blog: Are ideas in advertising drying up?

The author looks at BharatPe and Infinity Learn's campaigns which seem to be similar to campaigns from the past

Sep 15, 2021

Toon in with Dhananjay

Dhananjay Khanna, a designer at United Airlines, shares a weekly cartoon with Campaign India

Sep 15, 2021

Opinion: Empathy and ethics on social media

The author has noticed enough scenarios where compassion has gone missing on social media

Sep 09, 2021

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Sep 08, 2021

Creative critique from a gender lens: 30 Aug - 3 September

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

Sep 07, 2021

Toon in with Dhananjay

Dhananjay Khanna, a designer at United Airlines, shares a weekly cartoon with Campaign India

Sep 07, 2021

Blog: 25 years on, is McDonald's a success in India?

The author lists the areas McDonald's needs to focus on to grow in India

Sep 03, 2021

Raahil’s blog: Dear Star, where are all the Indian tennis stars?

Star Sports, the broadcaster of the US Open, has chosen to ignore the games featuring Indian tennis players

Sep 03, 2021

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Sep 02, 2021

Opinion: Internet of behaviours

Who run the world? No matter what the songs say, the answer’s actually technology, says the author

Aug 30, 2021

Opinion: The emergence of micro-influencers and its union with PR

The author suggests ways brands can maximise ROI with the help of this new phenomenon