Opinion

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Blog: Will Sanju help resurrect brand Ranbir Kapoor?
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1 day ago

Blog: Will Sanju help resurrect brand Ranbir Kapoor?

The movie has grossed a record Rs 500 crore. But what will it do to the fortunes of the lead actor?

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Deja Vu: Thai Kham Meng and life after Cannes
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Jul 12, 2018

Deja Vu: Thai Kham Meng and life after Cannes

Barely a week ago, this guest author had applauded the gender inclusive stance of Thai Kham Meng, Ogilvy's worldwide creative chief who was fired yesterday for reasons that are currently under wraps. Do Indian companies have a similar zero-tolerance policy when it comes to senior executives?

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Opinion: ASCI on surrogate advertising: Too little, too late
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Jul 11, 2018

Opinion: ASCI on surrogate advertising: Too little, too late

The author reproduces an e-mail exchange with the ASCI regarding surrogate advertising during the IPL

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Opinion: Roger Federer, the Nike legacy, and Uniqlo's golden opportunity
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Jul 09, 2018

Opinion: Roger Federer, the Nike legacy, and Uniqlo's golden opportunity

The tennis legend's decision to dump Nike for Uniqlo raised eyebrows at Wimbledon last week, but will customers follow the player to the brand? Richard Payne, the director of Sports Marketing Surveys, investigates.

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Opinion: Why Facebook's transparent 'info and ads' section is troubling agencies
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Jul 06, 2018

Opinion: Why Facebook's transparent 'info and ads' section is troubling agencies

The author explains why its time to get tighter on your quality check of content.

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Opinion: Life after Cannes. The Lioness’ share
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Jul 04, 2018

Opinion: Life after Cannes. The Lioness’ share

Creative awards and scripts will not be enough. The DNA of agencies must change to become more gender equal. But first, the 'manels' need to be

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Opinion: Is it time to kill the consumer?
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Jul 04, 2018

Opinion: Is it time to kill the consumer?

We are at a crucial moment in history and brands have a critical choice to make, says the author

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Blog: The Mercedes-Maybach S-600 - wow on wheels!
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Jul 03, 2018

Blog: The Mercedes-Maybach S-600 - wow on wheels!

Our blogger visits the Mercedes Benz facility to get a first hand feel of the Mercedes-Maybach S-600

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Blog: What I learned from taking my toddler to Cannes
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Jul 02, 2018

Blog: What I learned from taking my toddler to Cannes

It's funny how closely a week at the Cannes International Festival of Creativity with my toddler mirrored exactly what it's like being a mom in general. It was an amazing, exhilarating, difficult, wonderful, draining, stressful, life-changing experience.

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Opinion: India does its bit for 'Brand Cricket'
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Jun 28, 2018

Opinion: India does its bit for 'Brand Cricket'

The author is currently in Dublin, and reports post the India-Ireland T20 game

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Cannes Lions 2018: 'Food for thought for the Indian ad fraternity'
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Jun 26, 2018

Cannes Lions 2018: 'Food for thought for the Indian ad fraternity'

The author who is a Cannes debutant lists down her learnings from the festival

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Blog: Of Lions and Rosé; season one finale
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Jun 25, 2018

Blog: Of Lions and Rosé; season one finale

Abhinay Bhasin’s insights on the final day at the Cannes Lions International Festival of Creativity 2018

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Cannes Lions 2018: Producer's Diary by Dalbir Singh
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Jun 22, 2018

Cannes Lions 2018: Producer's Diary by Dalbir Singh

Co-founder and managing partner of Kiss Films records his daily impressions @CannesLions2018 for Campaign

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Blog: Of Lions and Rosé; Season 1 Episode 5
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Jun 22, 2018

Blog: Of Lions and Rosé; Season 1 Episode 5

Abhinay Bhasin’s insights on Day 4 at the Cannes Lions International Festival of Creativity - 2018

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Blog: The Wonder Women of Cannes Lions SeeItBeIt.
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Jun 22, 2018

Blog: The Wonder Women of Cannes Lions SeeItBeIt.

The two CCOs at Ogilvy India (West) played mentors at the Cannes SeeItBeIt initiative. Here is their experience and their belief.

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Of Lions & Rosé – season 1, episode 4 – No Way Frozé!
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Jun 21, 2018

Of Lions & Rosé – season 1, episode 4 – No Way Frozé!

Abhinay Bhasin’s first impressions of Cannes Lions

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Cannes Lions 2018: Producer's Diary by Dalbir Singh
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Jun 21, 2018

Cannes Lions 2018: Producer's Diary by Dalbir Singh

Co-founder and managing partner of Kiss Films records his daily impressions @CannesLions2018 for Campaign

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Blog: Of Lions and Rosé; Season 1 Episode 2
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Jun 19, 2018

Blog: Of Lions and Rosé; Season 1 Episode 2

Abhinay Bhasin’s first impressions of Cannes Lions 2018

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Cannes Lions 2018: 10 things you need to know, if this is your first time at the festival
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Jun 19, 2018

Cannes Lions 2018: 10 things you need to know, if this is your first time at the festival

Kainaz Karmakar and Harshad Rajadhyaksha are CCOs at Ogilvy India (West) urge first timers to 'Have fun, listen, absorb, laugh and a lot more...

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Cannes Lions 2018: Producer's Diary by Dalbir Singh
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Jun 19, 2018

Cannes Lions 2018: Producer's Diary by Dalbir Singh

Co-founder and managing partner of Kiss Films records his daily impressions for Campaign

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