Opinion
Raahil's blog: Well done, Jet Airways!
Spicejet has missed out on a big, big opportunity for brand exposure as the vaccine drive kicked off in India
Top 27 Facebook outrages of 2020
THE AD CONTRARIAN: What indecency starts with an "F" and ends with a "K"? Right, Facebook
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
Drawing conclusions with Aditi Jain
Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Tilt Brand Solutions
Blog: Ziva Dhoni gets her first endorsement - should we be celebrating?
The author wonders whether the former Indian cricket team captain's daughter should be in the limelight at a young age
Opinion: Opportunity in crisis
The author explains how consumers reacted to FMCG companies launching new products in 2020
Blog: Sourav Ganguly's heart attack becomes Fortune's misfortune
The author has advice for brands during controversial situations
Blog: The year advertising and marketing made it to dining table conversations
TRP scams, Amul’s advertising during re-runs on shows on Doordarshan, boycotts of brands due to hurt sentiments, and a campaign featuring celebs from the 90s – advertising, media and marketing sure made it to mainstream conversations in 2020
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
Opinion: Don’t just cut through the noise, go ahead and roar
The author lists seven reasons why videos should be an integral part of digital strategy in 2021
Creative Critique from a gender lens: 21-25 December
Dr AL Sharada, director, Population First, reviews a selection of ads from last week
Opinion: How to build mental strength while dealing with pressures of modern working life through challenging times?
The author lists her experience and how she built her mental strength during the pandemic
Opinion: Reconstructing digital marketing for 2021
Digital may seem like the promising way ahead, but if not done right, it can also be a drain on resources with very little or no change in results
GroupM's CEO on agreeing to disagree: Why leaders should encourage positive agitation
We need to preserve our ability to respectfully disagree, for the sake of better creativity
Opinion: Breaking geographical barriers for virtual event activations through the use of technological integration
The author talks about how industries across the globe are exploring the world of live digital experiences with examples
Blog: ‘Illuminating' and 'Ultimate Gray' - contrasting colour choices for 2021
The biggest colour trends of 2021 are taking a cue from the tumultuous year just gone by, and giving people a sense of ‘hope, optimism and the refresh that many are looking for’ in the new year, says the author
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
The biggest brand fails of 2020
Our annual look at the brand disasters and slip-ups that dominated headlines this year
Opinion: India is watching more frank sexual content, but is that a good thing?
Is a rise in adult content on OTT platforms taking India forward or backward when it comes to conversations on gender and sexuality?
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
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