Opinion

1 day ago

Opinion: Blocking mobile ad fraud in the billion-dollar gaming industry

Marketers need to be armed with an advanced and sophisticated mobile ad fraud solution and be cautious of every step of their consumer journey, says the author

2 days ago

Blog: A celebrity's personal morality is not a brand's responsibility: IIHB survey

Consumers are getting discerning enough to separate the chaff from the grain, says the author

Jun 07, 2021

Opinion: Our differences should make us beautiful, and not be chided for

The author states that young people coming into the world of sports, need time and support and should be allowed to work their way to build better relationships with media, instead of fearing them

Jun 04, 2021

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Jun 03, 2021

Creative critique from a gender lens: 24-28 May

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

Jun 03, 2021

Blog: Chore to therapy - how food has helped us fill in the gaps during the pandemic

The author states how creativity and experimentation with food and cooking have helped stoke satiation for different people in different ways

May 28, 2021

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

May 25, 2021

Creative critique from a gender lens: 17-21 May

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

May 24, 2021

Opinion: What suspending the IPL means for advertisers

The author believes that brands that were advertising on the IPL must ask themselves and their agencies some serious questions swiftly

May 24, 2021

Blog: Will New York's ‘Vax and Scratch’ programme with a US$ five million jackpot work?

The author analyses the 'Vax and Scratch' initiative and figures whether something similar can work in India

May 21, 2021

Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

May 20, 2021

Raahil’s blog: Dear brands, where are the masks?

As the country struggles to fight the Covid-19 pandemic, brands need to show more responsibility, says the author

May 18, 2021

Subbu's blog: Take a stand. History will stand by it

Indian brands have been way too complicit in toeing the official line and are very wary of taking the establishment on publicly, says the author

May 17, 2021

Blog: How Dr. Google is encouraging the 'IDIOT' Syndrome

Dr. Google is increasingly becoming a substitute for the good ole general practitioner and the author explains how it's leading to nasty side-effects

May 16, 2021

Adlanders work long hours because clients don't pay their agencies enough

The D&AD chairman places the blame for adland's long-hours culture at the door of marketers

May 14, 2021

Blog: Biden admin ropes in McDonald's to drive Covid vaccination

The author suggests that the Government of India could also reach out to companies that have large rural outreach to help carry vaccine messages on their packaging

May 14, 2021

Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

May 11, 2021

Opinion: Data-driven creative is the future of digital advertising

The author states how can brands and marketers can leverage data to enhance the creative process

May 07, 2021

Opinion: The power of UX experience to influence consumer purchases

The author has put forward strategic guidelines that can potentially impact the overall user experience of an e-commerce website

Apr 30, 2021

Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India