Opinion

12 hours ago

In their words: the skills used by global CMOs to navigate Covid-19

Marketers have been tested like never before, but were able to move at speed when the coronavirus crisis hit.

13 hours ago

Opinion: 'A veritable demonstration of Murphy’s Law'

The author studies the impact of coronavirus on the news Industry and provides a future outlook

4 days ago

Blog: Is 'mutual agreement' the new legal panacea?

Lawyers, and students of law, have much to learn from the BCCI – Vivo imbroglio, explains the author

Aug 07, 2020

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Aug 06, 2020

Opinion: ‘Conscious consumerism’ – what is it? What of it?

The authors explain how the 'Boycott China' and 'anti-nepotism' movements are changing consumer behaviour

Aug 04, 2020

Blog: What Vivo's exit from the IPL actually means

The author discusses what are the implications of Vivo pulling out of the IPL

Aug 04, 2020

Opinion: Getting hired in the PR industry during Covid times

The author states ways in which PR representatives can make themselves more visible to employers and eventually get hired

Jul 27, 2020

Opinion: Trust as the sixth sense

The author explains how trust plays an important role in almost every step of life and situation

Jul 27, 2020

Blog: How IPL will get crowd frenzy into empty stadiums

With dates for the IPL confirmed, the author looks at how fans will be integrated within the UAE stadiums

Jul 22, 2020

Opinion: PR and media - how not to create a toxic work culture in the industry

The author discusses how recent posts from journalists on social media berated and humiliated PR professionals and states how the two disciplines need to work together

Jul 19, 2020

Opinion: How can brands deliver great value during these times?

The author states that the biggest opportunity for marketers is to understand how the meaning of value is being reconfigured in consumer minds during these times and adapt offerings to this new meaning.

Jul 17, 2020

Opinion: The evolving feeling of 'home'

In the beginning of the lockdown, we saw campaigns romanticising the ingrained idea of home, but now we are beginning to feel and see the harsh reality of confinement says the author

Jul 17, 2020

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Jul 15, 2020

A tribute to Lilamani Benson from 'her advertising family'

The author pays tribute to Lilamani Benson, founder of Lowe in Sri Lanka, who passed away on 11 July

Jul 15, 2020

Opinion: Kya hum atmanirbhar ho sakte hai?

The authors discuss how recent developments have pushed middle class India into becoming self-reliant and wonder how this behaviour will sustain in the future.

Jul 12, 2020

Blog: SonyLiv's Undekhi roasted for promotional fake murder call

The author looks at back promotions that have gone wrong

Jul 10, 2020

Blog: The fascinating story of Brooks Brothers and America's presidents

Brooks Brothers, best known for being the couturiers who outfitted 41 of the 45 American Presidents, filed for bankruptcy last week in the US. The author looks back at their journey...

Jul 09, 2020

Marketing in times of crisis: Mastercard's global CMO shares four common traps and how to do better

"It's important that marketers learn from these times to better understand how to show up and communicate in times of crisis."

Jul 03, 2020

View from Nepal: Clean feed policy in Nepal - a blessing in disguise for Indian brands

The author explains what the clean feed policy means and how it could be beneficial for the country

Jul 03, 2020

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India