Opinion

1 day ago

Blog: ‘Rohit4Rhinos’ - does celebrity support for animals really work?

The author states that celebrities like Sharma need to do far more than just promote the cause

1 day ago

Raahil's blog: Will Cred help the IPL become the Super Bowl of Indian advertising?

As brands like Cred and Dream11's IPL campaigns go viral, the IPL may be at the cusp of becoming India's very own Super Bowl

Apr 08, 2021

Opinion: It's time to give consumers the freedom to speak about your brand

The authors believe brands need to embrace the public's desire to share their opinions and channel them more constructively

Apr 08, 2021

Opinion: Starting with the man in the mirror

The author makes a case for the industry to look inward as a starting point for positive change

Apr 05, 2021

Blog: Whose art is it anyway?

The author dives deeper into the larger issue surrounding Budweiser India’s Lionel Messi murals controversy

Apr 02, 2021

Opinion: Consumer behaviours have evolved, so should your loyalty programme

The author discusses the importance of establishing a continual cycle of effective and productive consumer engagement to stand out

Apr 02, 2021

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Mar 30, 2021

Blog: What brands can take away from the Google Year in Search report 2020

The author states that ideas from the Google Search Report may appear deceptively simple, but are really a compass pointing smart strategists in the direction of consumer thinking

Mar 29, 2021

Blog: Google's two Indias - India 1 versus India 2

In the second of a three part series, the author delves deeper into Google's Search Report 2020

Mar 26, 2021

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Mar 26, 2021

Creative critique from a gender lens: 15-19 March

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

Mar 25, 2021

Blog: Google's year in search report 2020 - the year we asked more 'why' then 'what'

In the first of a three-part series, the author looks at five very important search clusters with reference to marketing and consumers

Mar 19, 2021

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Mar 18, 2021

Opinion: A timeless brand in the age of breathless time

The author outlines how some 'timeless' brands defy new-age rules of business

Mar 15, 2021

Dave Trott's blog: Kill the marketing dept

The author explains how a company's revenue went from $40m to $400m when they fired the marketing department

Mar 12, 2021

Opinion: Metrics that matter and the ‘Real’ ROI

The author feels that with today’s rapid ‘datafication’, marketers now have more metrics to choose from than they know what to do with

Mar 12, 2021

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Mar 09, 2021

Opinion: Trends that will rule 2021

2021 will see trends like never before, and the only way to deal with it is by understanding data and applying it to human behaviour, says the author

Mar 08, 2021

Raahil’s blog: One year later, there’s reason to be optimistic

The author lists three reasons why the industry should be optimistic of recovery in 2021

Mar 08, 2021

Opinion: The advertising world needs to focus on 'Women in Leadership'

The author feels that brands shouldn’t look at International Women’s Day communication as just a 'Happy Women’s Day' message with free coupons, gifts and discounts, but as one that helps build an equal world