Heroines bring a balance to the empowerment code by complementing the self-sacrificial ethos of production with the self-love of consumption
As one more cricketer launches his own line will it enhance his brand equity or be par for the course?
Here are five questions that can help decide if your influencer marketing program is more of hype and less of help.
With the wedding announcement for Deepika Padukone and Ranveer Singh, is it all fine for Asian Paints-Nerolac, Goibibo-MakeMyTrip, Axis-Kotak, Coke-ThumsUp, Nike-Adidas and Oppo-Vivo?
The co-founder of Kiss Films continues with his weekly sketches for Campaign India
The author believes that this is the right time to use content to reach out to audiences
The last part of our series on 250 years of celebrity endorsements
India's #MeToo outpouring could be the prelude to a larger movement across Asia.
When The Times carried a front-page story about wire-basket manufacturer Wire and Plastic Products' audacious takeover of the JWT Group, the legend of WPP was born.
Lumping boorish behaviour in with incidents of sexual harassment and sexual violence threatens to dilute the power of #MeToo in India.
The author believes that supporting the LGBTQI can support the country's economy
As customers gravitate towards beauty products that are free from chemicals the opportunity for natural beauty products is blossoming like never before
What is the underlying reason behind the multi-starrer big budget campaign from the e-commerce giant?
The author suggests innovative ways to handle the overflowing gutters of the country
The third part of our series on celebrating 250 years of celebrity endorsements.
The author explains what can build or damage a brand
Two first timers share their learnings from Spikes
Raj Kamble, founder and CCO, Famous Innovations, shares his jury experience
This is the second part of our five part series that celebrates 250 years of celebrity endorsements
Beginning today we kick off a five part series that celebrates celebrity led advertising over 250 years
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