Opinion

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Opinion: Impact of digital marketing on consumer behaviour
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Jan 21, 2020

Opinion: Impact of digital marketing on consumer behaviour

The author lists insights to help you understand the impact of digital marketing on consumer behaviour.

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Opinion: 20 gaps that marketers can bridge in 2020
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Jan 20, 2020

Opinion: 20 gaps that marketers can bridge in 2020

The author states that brands need to step up and participate in solving real problems rather than participating and riding on them on social media

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Opinion: Towards a bolder 20’s in PR
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Jan 15, 2020

Opinion: Towards a bolder 20’s in PR

The setting is conducive for the PR industry according to the author

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Opinion: Cyber coaxing - nudge strategies in the age of AI
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Jan 14, 2020

Opinion: Cyber coaxing - nudge strategies in the age of AI

AI based nudges would be even more powerful levers to modify behaviour

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Dave Trott's blog: Another glass?
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Jan 10, 2020

Dave Trott's blog: Another glass?

The story of the man who convinced the world different types of wine deserved different glasses.

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Jan 10, 2020

"There are many who are hoping AI is just a fad that'll go away"

With the increasing usage of MarTech, "the role of marketing managers is now about metrics and strategy and not about promotions and creatives," says Rajkumar Venkatesan, professor of business administration, Darden School of Business in a conversation with Campaign India

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Weekend Laugh: Producer's Diary by Dalbir Singh
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Jan 10, 2020

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

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A decade of rewarding green: Olive Crown Awards 2020
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Jan 09, 2020

A decade of rewarding green: Olive Crown Awards 2020

The birth of the Olive Crown awards is a symbol of India's advertising associations acting with great maturity to further a good cause

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Blog: A decade is a long time
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Jan 06, 2020

Blog: A decade is a long time

The author looks at products and brands 'we never knew 10 years ago'

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Blog: Why it’s ok to say, you are not ok
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Jan 03, 2020

Blog: Why it’s ok to say, you are not ok

As agencies we attempt to maintain reputations as fun, dynamic places to work, but beneath the surface, it’s obvious that many of us are grappling with various cultural and personnel issues, says the author

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Blog: When Lintas stormed the bastion of boxwallah Calcutta
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Jan 02, 2020

Blog: When Lintas stormed the bastion of boxwallah Calcutta

The author traces the journey of Lintas Calcutta that recently celebrated fifty years of its existence. Former employees arrived from Australia, Canada, Dubai, the USA and several cities in India to join the current employees during this momentous celebration

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Blog: 'Classic Blue' is the colour of 2020
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Jan 02, 2020

Blog: 'Classic Blue' is the colour of 2020

The shade offers the reassurance, confidence and connection that people may be searching for in an uncertain global milieu.

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Opinion: 2020 influencer marketing predictions
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Dec 30, 2019

Opinion: 2020 influencer marketing predictions

The author identifies the new opportunities that influencer marketing will bring forth in 2020.

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Weekend Laugh: Producer's Diary by Dalbir Singh
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Dec 27, 2019

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

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Opinion: AdTech trends that your brand could benefit from
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Dec 26, 2019

Opinion: AdTech trends that your brand could benefit from

How can brands leverage AdTech innovations to win over consumers

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Blog: The Smart watch versus the Swiss watch
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Dec 18, 2019

Blog: The Smart watch versus the Swiss watch

I would love to have a Swiss watch with changeable straps and dials and similarly the robustness of a Swiss watch in a Smartwatch, writes the author

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Blog: How the ‘Love Actually’ ad won the UK elections for Boris Johnson
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Dec 17, 2019

Blog: How the ‘Love Actually’ ad won the UK elections for Boris Johnson

The author analyses a gamble carried on by Boris Johnson which has paid off handsomely

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Blog: Amrapali shadow again eclipses brand Dhoni
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Dec 16, 2019

Blog: Amrapali shadow again eclipses brand Dhoni

The Supreme Court’s ruling today in the MS Dhoni/Rhiti Sports case will further sharpen liabilities and responsibilities of celebrities says the author

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Opinion: I am ugly, and that’s ok
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Dec 11, 2019

Opinion: I am ugly, and that’s ok

Something is rising in cyberspace – it’s big, it’s surprising and it’s ugly.

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Blog: Old Salman is the new face of Pepsi
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Dec 10, 2019

Blog: Old Salman is the new face of Pepsi

The new ambassador is also controversial and kind of contra-intuitive as a choice