Opinion
Blog: Janxiety? How brands can profit from it
Janxiety is a good trigger that marketers could leverage. This unique offer ends in a week, unless you are ready to wait for one entire year.
Opinion: 9 digital marketing trends that will shape 2019
Here are nine of the most important trends to watch out in this year
Blog: Asrani... who? Is nostalgia such a smart idea?
The commercial featuring Asrani is a bit of nostalgia, a bit of curiosity. But the core of the issue is, why him?
Dave Trott's blog: The answer asks the question
New questions will bring new answers, says the author
Subbu's Blog: Questions are the best way to answer
The author urges readers to make 2019 the year of questions and making it a part of everyday conversations
Blog: Hardik Pandya - macho or ‘mawali’?
The author shares findings of a research conducted by the Indian Institute of Human Brands (IIHB) among millennials on social media
Opinion: Exerting soft power through Indian-ness and Chinese-ness
Through the medium of cinema, we can look at India and China through a uniquely Asian point of view
Opinion: Barbie turns 60! A great lesson in gender evolution
The author traces the evolution of Barbie
Blog: 2019 is going to be a PANTASTIC year
2019 should hopefully put Rishabh Pant into the coveted league of brand ambassadors.
Opinion: Paper or touchscreens? The challenges of advertising in India!
Has the print media lost its sheen? The author takes a peek into the future.
Opinion: Going beyond branding - what millennials expect from brands
The author urges brands to majorly focus on three mantras while marketing to millennials
Blog: King Kohli or King Kong Kohli?
There are two schools of thought on Virat Kohli. One that believes that he ought to be more restrained, more responsible, more respectful. The other school believes that Kohli is Kohli because he is everything that you do not expect him to be, which is why when he is aggressive and abrasive, he is actually charming and captivating; endearing and enviable.
Opinion: Leaked Memo - things your agency should be telling you
Are you keeping up with the underground internet movement, asks the author
Babita's blog: Old is no longer gold
The author looks back at the changing agency-client partnerships
Blog: What do I pray for in 2019?
A ‘lagom’ state-of-mind is all that our blogger will adopt in 2019
Blog: Maruti turns 35, part two; A journey back in time!
In the second part of this topic, the author takes you on a pictorial journey back in time, on the three and a half decades of Maruti Suzuki
Opinion: Chasing the late-adopters
Taking the long shot by chasing the late-adopters might be a sound business strategy. But watch out for the bumps ahead.
Opinion: Calling time on our long-hours culture
A culture that burns out employees is never good for business.
Blog: Maruti turns 35; long live the '800'!
The author believes Maruti should acquire its first ever car sold in India and house the 800 at its factory or corporate office
Blog: To Leverise Horlicks or to Leverage it?
The acquisition of Horlicks by consumer goods giant, Unilever is a landmark moment in the history of the brand. Will Hindustan Unilever, which has traditionally struggled with its foods business in India, be able to leverage the brand?
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