Opinion
Opinion: Popularity of locally originated memes in India
The author states that while they still get used as comic devices, they have also become a communication tool that spreads ideas, opinions and information.
Opinion: Laying the foundation for powerful brands
Purpose driven campaigns that we see today backed by will, confidence and insights will harness the true power of brands for years to come, says the author
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
The journey from #BoycottTanishq to #LoveTanishq
A closer look at the swings in opinion with regards to the controversial recent Tanishq film, along with added context from the agency that worked on it.
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
Blog: Don't quote process, demonstrate purpose
Sandeep Goyal responds to Subhash Kamath's reply to his open letter
Blog: ASCI's Subhash Kamath responds to open letter on surrogate advertising
The ASCI chairman states that surrogate advertising does merit a close look
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
Opinion: How retail marketers can adapt to today’s social distancing economy
It’s essential for retail marketers to stay in the present and think critically about how they’re advertising their products, explains the author
Drawing conclusions with Aditi Jain
Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Ogilvy
Opinion: Best approaches to lead generation in the post-Covid world
The author offers three pieces of advice for digital marketers
Opinion: Forget B2B or B2C, advertisers need to focus on H2H (human to human) advertising
When the consumer is looking for more emotional comfort, marketers need to value and focus on personal experience, explains the author
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
Opinion: How brands are engaging creatively with consumers during this 'new normal'
Investing in digitisation and combining the elements of brand messaging with the current scenario can go a long way in providing meaningful experiences for consumers, says the author
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
Opinion: The right mix of creativity and relatability will drive marketing in the ‘new normal’
Relevant content around the realities of the world can resonate and portray an authentic side to your brand, states the author
Opinion: iOS 14 and data privacy - have we finally gone too far?
The author states how the advertising industry will be affected due to iOS14 policy changes and lists some major targeting strategies which will be impacted
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
Opinion: A contrarian view on sports in India
The author wishes the country can stop being a one-sport nation
Longtime Campaign UK editor bids farewell
"My love has always been for the people and the work."
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