Opinion

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Opinion: Political stands – the new mantra for brands
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1 day ago

Opinion: Political stands – the new mantra for brands

Increasingly, corporate entities and brands are not afraid to take a very strong and public stance.

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Blog: T-Series topples PewDiePie for a day, but success is shortlived
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4 days ago

Blog: T-Series topples PewDiePie for a day, but success is shortlived

T-Series, bolstered by the viral trailer of new movie, ‘PM Narendra Modi’ took what looked like an unassailable lead over rival PewDiePie yesterday but the savvy Swede was back at No 1 by the late night in the Great Subscriber War!

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Opinion: Voice search optimisation is easier than you think
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Mar 13, 2019

Opinion: Voice search optimisation is easier than you think

The author explains how one can you tailor your voice content to rank in the high in the search results

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Opinion: Consumer sentiments change every quarter
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Mar 12, 2019

Opinion: Consumer sentiments change every quarter

How to ride the wave of consumer sentiment in the country?

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Blog: HUL’s new found penchant for controversy
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Mar 12, 2019

Blog: HUL’s new found penchant for controversy

One of the country’s largest spenders on advertising, has been in the midst of controversy all of last week

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Blog: Patriotic Pulwama or populistic promotion: should Indian cricketers have donned military caps?
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Mar 11, 2019

Blog: Patriotic Pulwama or populistic promotion: should Indian cricketers have donned military caps?

The author looks at why the camouflage caps worn by the Indian cricket team last week at Ranchi were perhaps avoidable

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We want to be their voice: How 'The Collective' is responding to #MeToo in India
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Mar 08, 2019

We want to be their voice: How 'The Collective' is responding to #MeToo in India

A member of 'The Collective', a group of women from India's ad industry which spoke out in the wake of a series of #MeToo accusations last year, explains the group's goals and activities.

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Opinion: Making thinking the new sport
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Mar 05, 2019

Opinion: Making thinking the new sport

The author makes a compelling case for engaging in sports to enhance creativity

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Opinion: Talent needs to lead the way into the new economy
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Feb 26, 2019

Opinion: Talent needs to lead the way into the new economy

The author lists what talent should do to create value and impact for their shops

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Opinion: D-Boys - inka time kab aayega?
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Feb 25, 2019

Opinion: D-Boys - inka time kab aayega?

The author urges Swiggy and Zomato to look at privileges for delivery boys given the dangers they face on the road

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A view from Trevor Beattie: Here's to the Crazy One
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Feb 19, 2019

A view from Trevor Beattie: Here's to the Crazy One

The former TBWA\ London creative director pays a tribute to the shy, retiring Lee Clow.

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Opinion: The world needs more voices like Diet Prada
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Feb 18, 2019

Opinion: The world needs more voices like Diet Prada

How social media is empowering common people to take a stand against top luxury brands and leading personalities

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Dave Trott's blog: True lies
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Feb 18, 2019

Dave Trott's blog: True lies

The author states how consumers have a problem with lies and being patronised

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Blog: Lessons to learn from Lester Wunderman
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Feb 14, 2019

Blog: Lessons to learn from Lester Wunderman

The iconic Lester Wunderman may be under-celebrated in India. But the recent re-branding of JWT into Wunderman Thompson brings Wunderman and his teachings into focus. The legend passed away last month at the age of 98.

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Opinion: Amazon – the only superhero in the corporate world
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Feb 13, 2019

Opinion: Amazon – the only superhero in the corporate world

The authors label Amazon as a platform of disruption with customer obsession at its heart.

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Opinion: Silvers – 60 is the new 30
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Feb 05, 2019

Opinion: Silvers – 60 is the new 30

Marketers are fascinated with the millennial and the young working population. But are they also having the baby boomers on their radar?

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Blog: The love-all brand Priyanka Gandhi
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Jan 31, 2019

Blog: The love-all brand Priyanka Gandhi

The political game has just begun for Priyanka Gandhi. Will she go on to clinch the title or lose the plot?

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Opinion: Dating apps shake hands with programmatic advertising
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Jan 28, 2019

Opinion: Dating apps shake hands with programmatic advertising

The author explains how such apps provide a great avenue for the advertisers to access a different and niche audience segment

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Blog: Janxiety? How brands can profit from it
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Jan 23, 2019

Blog: Janxiety? How brands can profit from it

Janxiety is a good trigger that marketers could leverage. This unique offer ends in a week, unless you are ready to wait for one entire year.

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Opinion: 9 digital marketing trends that will shape 2019
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Jan 22, 2019

Opinion: 9 digital marketing trends that will shape 2019

Here are nine of the most important trends to watch out in this year

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