Opinion
Toon in with Dhananjay
Dhananjay Khanna, a designer at United Airlines, shares a weekly cartoon with Campaign India
Opinion: Brand building took a backseat during the pandemic - it's time to rebalance
Brand building and advertising have faced some turbulence during the pandemic, but certain marketing strategies can be adopted if brands want to get back on track
Toon in with Dhananjay
Dhananjay Khanna, a designer at United Airlines, shares a weekly cartoon with Campaign India
Opinion: Technology is the biggest asset in the race for attention and relevance
It would be myopic to underestimate the capability of technology to disrupt our industry and practice, says the author
Opinion: Fleeing fragility - the emerging Indian man
Deconstructing the changing codes of masculinity in India through a semiotic reading of the fast-growing men’s grooming industry
Opinion: The future of brand purpose
Gen Z consumers are more likely to ‘see through’ or dismiss brands who have big claims and emotional advertising around their purpose, says the author
Opinion: We all need to step up and step in to solve the talent imperative
Managing and nurturing talent is the responsibility of all of us, not just the HR department
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
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Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
.png&h=268&w=401&q=100&v=20170226&c=1)
Opinion: A viewpoint on converging customer journeys
Brands are no longer competing just for patronage, they are competing for attention on about six inches of real estate, says the author
Toon in with Dhananjay
Dhananjay Khanna, a designer at United Airlines, shares a weekly cartoon with Campaign India
Opinion: Top digital marketing strategies on zero budget
As the majority of businesses and modes of consumership are shifting online, it has become imperative to stay on top of trends, discover new marketing strategies and hack innovative tactics, explains the author
Toon in with Dhananjay
Dhananjay Khanna, a designer at United Airlines, shares a weekly cartoon with Campaign India
Opinion: How Asian marketers can cope with ever-evolving threats to brand safety
Advertisers should frequently update exclusion lists, monitor ad campaigns placed on user-generated content platforms, and frequently revise keyword block lists, says the author
Opinion: Is agility the enemy of creativity?
Only when leadership has the ability to face constructive criticism, will creativity and innovation flourish, says the author
Opinion: How can brands be frontrunners in solving for climate change beyond just greenwashing consumers?
The author explains how brands have a large role to play in helping prevent the climate catastrophe by contributing to a larger systemic change
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
Opinion: Becoming friends with the Metaverse - the super exciting, new kid on the block
The author urges marketers to ditch the wait-and-watch approach and adopt the roll up-and-dive approach
Toon in with Dhananjay
Dhananjay Khanna, a designer at United Airlines, shares a weekly cartoon with Campaign India
Raahil’s blog: MS Dhoni 60 – Virat Kohli 51
Dhoni sees more airtime on television than Kohli during the recent India-West Indies ODI series, even though he's not part of the team
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