Opinion
Opinion: What heroines can teach us about the future of empowerment
Heroines bring a balance to the empowerment code by complementing the self-sacrificial ethos of production with the self-love of consumption
Blog: DaOne by Shikhar Dhawan - encashing brand equity or precursor to retirement plans?
As one more cricketer launches his own line will it enhance his brand equity or be par for the course?
Opinion: Is your influencer marketing all-hype and no-help?
Here are five questions that can help decide if your influencer marketing program is more of hype and less of help.
Blog: Conflict of interest in the new marital home?
With the wedding announcement for Deepika Padukone and Ranveer Singh, is it all fine for Asian Paints-Nerolac, Goibibo-MakeMyTrip, Axis-Kotak, Coke-ThumsUp, Nike-Adidas and Oppo-Vivo?
Producer's Diary by Dalbir Singh
The co-founder of Kiss Films continues with his weekly sketches for Campaign India
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Opinion: What the ‘Indian #MeToo’ campaign means for content providers, media planners and brands
The author believes that this is the right time to use content to reach out to audiences
Blog: Of product lines and celebrities
The last part of our series on 250 years of celebrity endorsements
#MeToo: Apac view - time's up for Asia's adland
India's #MeToo outpouring could be the prelude to a larger movement across Asia.
My campaign: Martin Sorrell on how the legend of WPP was born
When The Times carried a front-page story about wire-basket manufacturer Wire and Plastic Products' audacious takeover of the JWT Group, the legend of WPP was born.
#MeToo must retain its focus
Lumping boorish behaviour in with incidents of sexual harassment and sexual violence threatens to dilute the power of #MeToo in India.
Opinion: The pot of Gold at the end of the rainbow
The author believes that supporting the LGBTQI can support the country's economy
Opinion: The rise and rise of green beauty
As customers gravitate towards beauty products that are free from chemicals the opportunity for natural beauty products is blossoming like never before
Blog: The Flipkart big-billion campaign; over-confidence or nervousness?
What is the underlying reason behind the multi-starrer big budget campaign from the e-commerce giant?
Opinion: Gutter - needs more mutter
The author suggests innovative ways to handle the overflowing gutters of the country
Blog: Lux and the art of serenading film stars
The third part of our series on celebrating 250 years of celebrity endorsements.
Opinion: 'Welcome to lure of memory'
The author explains what can build or damage a brand
Spikes Asia 2018: Five key takeaways from the first two days
Two first timers share their learnings from Spikes
Spikes Asia 2018: Where’s the digital idea?
Raj Kamble, founder and CCO, Famous Innovations, shares his jury experience
Blog: 250 years of celebrity endorsements - Part 2
This is the second part of our five part series that celebrates 250 years of celebrity endorsements
Blog: Raising a toast to 250 years of celebrity advertising
Beginning today we kick off a five part series that celebrates celebrity led advertising over 250 years
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