Opinion

2 days ago

Navigating Gen Z: Balancing tech, tradition, and identity in a connected world

By integrating cultural components into their communication and offerings, brands can foster a feeling of familiarity and rapport with Gen Z, opines Himani Pundir of Quantum.

Apr 05, 2024

Narratives: The stories holding women back at work

It's time women stopped being subjected to narratives that both harm and hinder their progress and peace in the workplace, gender equality advocate and author Mette Johansson opines.

Apr 01, 2024

Why personalised gifting can unlock customer and employee satisfaction

Anubhav Pandey, chief strategy officer at Consortium Gifts, emphasises that fostering brand loyalty among customers and employees goes beyond actions; it's about the emotional impact you create.

Mar 20, 2024

The privilege that comes with a traditional English name

We Are Social's Tom Bayliss, who was named Mohammed Khan until he was adopted, reveals the racism he's faced while working in adland but also the opportunities he has realised

Mar 20, 2024

Industry tributes: Remembering the irreverent, non-conformist Fali Vakeel

As the ad industry continues to mourn his indelible loss, Vakeel's peers share tributes on his life—one dedicated to pushing the boundaries of creativity, sparking inspiration, and leaving an enduring mark on the fabric of advertising in India

Mar 19, 2024

Gen X: The original harbingers of change

Ipsos' Sakina Pittalwala explores the dynamics and contributions of Generation X in India, and builds a case for how brands can leverage the potential of this critical age cohort

Mar 18, 2024

The role of AI in influencer marketing: A boon or bane?

DDB Mudra Group's Tanishtha Kaura reflects on the newly-emerging crop of generative AI influencers in India, and questions if adland or the nation are really ready to embrace both their opportunities and challenges

Mar 12, 2024

Apple Vision Pro is making headlines, but may be a premature choice for brands

With an eye-watering price tag, it's easy for advertisers to be dismissive of Apple Vision Pro as an ad platform. But extended reality has the future potential to reach consumers in ways other channels can’t reach

Mar 08, 2024

The future is female: The rise of women entrepreneurs in India

The co-founder and CIO, Honasa Consumer, shares her optimism about the prospects of women-led startups in India with an increasing number of females entering entrepreneurship, overcoming cultural biases and societal barriers in the process

Mar 08, 2024

It's time women were allowed to embrace balancing work, leadership and self-care

This International Women's Day, the vice president of The Times of India Group emphasises the crucial need for women to prioritise self-care amidst their leadership journeys

Mar 07, 2024

Ladies, lip service and the art of being ludicrous

Barua shares her no-holds-barred opinion on how to ensure International Women's Day doesn't get diluted amidst the commercialised marketing blitzkrieg

Mar 06, 2024

Brand power in tackling Asia's gender divide and rewriting the story of equality

Global gender equality is on thin ice. Brands fixing the gap should treat this as nothing short of the greatest human challenge, not just for women but for the world, opines behavioural analyst Bailey Bellingy

Mar 05, 2024

How to get beyond the first-party data frenzy

While the lure of owning first-party data might seem tempting, it's important to go beyond the hype and truly assess if your business is ready to do so. Publicis India's Anil Pandit opines

Feb 29, 2024

Raahil's blog: Thank you Campaign India!

As I bid adieu to Campaign India, here’s a heartfelt message to our readers to describe my time at the publication

Feb 22, 2024

Ameen Sayani ji leaves behind a legacy of music and memories: Ashit Kukian

The CEO of Radio City gets nostalgic as he relives the golden era of radio that Sayani embodied with his memorable show and trademark style that surpassed generations

Nov 28, 2023

A fabricated account of how judging the humour category in Cannes could play out

The author imagines what it will be like to judge the 'Humour in branded communications' category at Cannes next year

Nov 28, 2023

Raymond: From 'the complete man' to an 'incomplete' man?

SOUNDING BOARD: Experts weigh in on whether Raymond, a brand that has long been associated with 'The Complete Man' tagline, will take a beating amid the latest family wrangle playing out between its MD and chairperson Gautam Singhania and his wife, Nawaz Modi Singhania

Nov 24, 2023

Opinion: Journalists and PR people don’t have to be friends, but we rely on each other

Reporters may not always be your friend, but it doesn't mean they're your enemy either, opines the author

Nov 09, 2023

The dark side of AI: When 'seeing' is not 'believing'

SOUNDING BOARD: Experts weigh in on the risks associated with the rise of AI tech such as deepfake after the deepfake viral video of actor Rashmika Mandanna and centre's response to it

Nov 03, 2023

Ajay's blog: The SUV market in India just got a lot more interesting...

Maruti Suzuki's film during the ICC Men's ODI World Cup gives the author an answer to a question that he's been looking for answers to...