Opinion

17 hours ago

Blog: Media sackings are sad, and avoidable

Don’t they have enough reserves built over the past decades to survive the current storm asks the author

1 day ago

Opinion: While battling the pandemic, think mobile first

The author explains how the mobile screen has gained importance during Covid-19

3 days ago

Subbu's blog: The touchstone of emotion

The absence of touch doesn’t just negatively impact social interactions but also has tremendous potential to disrupt the world of brands

3 days ago

Work from home diary: Atmanirbhar is a huddle of one

Working from home is no good for passionate and spontaneous folks in the business of ideas, says the author

May 22, 2020

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

May 20, 2020

Work from home diary: The big daddy of grooming

What you conveniently describe as ‘comfort-dressing’ during work from home may years later inspire your kids to label you as the perfect example of an unkept lout, says the author

May 18, 2020

Opinion: Break ke baad

The author states that it's time for the advertising industry to hunker down and do what it does best - dig deeper to weave stories.

May 18, 2020

Opinion: ‘Atmanirbhar’ campaigns - implications for marketers and campaign managers

Now is the time to look inwards into our glorious history, culture, and traditions

May 17, 2020

Work from home diary: 'None of us have yet mastered Jujutsu, learned to speak Icelandic or have had a spiritual awakening'

W+K's creative directors, Jossy Raphael and George Abraham, share what they and the agency are up to during the lockdown

May 15, 2020

Blog: Is 'Gulabo Sitabo' the beginning of the end for theatres and multiplexes?

Shoojit Sircar’s Amitabh Bachchan-Ayushmann Khurana starrer Gulabo Sitabo will become the first major new Bollywood movie to opt for a digital release, in the shadow of the Covid pandemic.

May 15, 2020

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

May 14, 2020

Opinion: It's time to connect in meaningful ways

The author offers three ways in which brands should connect with the consumers

May 14, 2020

Opinion: What vocal for local should mean for the advertising industry

The annual billings clause from Government advertising tenders has to go if they really want to support Indian enterprise and Indian thinking, says the author

May 14, 2020

Work from home diary: 'Calls. Dishes. Mop. Repeat!'

Mindshare Content+'s Ajay Mehta describes his typical work from day

May 12, 2020

Facebook and Reliance Jio: the birth of a conglomerate

A detailed breakdown of how Facebook and Reliance Jio's partnership will play out in India's telco, entertainment and retail sectors.

May 12, 2020

Drawing conclusions with Aditi Jain

Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Ogilvy

May 12, 2020

Work from home diary: Are you a believer?

The author discusses the different sects of the 'new normal'

May 12, 2020

Blog: The bird masterclass

The author states that there is a danger of having too many 'goals' during the lockdown and that can lead us to being more stressed rather than emerging feeling recharged and refreshed

May 08, 2020

Opinion: The economics of routine

The author emphasises about the importance of a routine

May 08, 2020

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India