Opinion
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Reimagining creative work through the new labour codes
The codes do not limit creativity. Rather, it helps unlock it–consistently, ethically, and at scale.
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Advertisers are watching Australia’s teen social media ban
Under-16 digital behaviour in Australia is about to change, and ripple effects for brands will be everywhere.
The PR partnership paradox
When PR grows, but client demands remain the same, partnerships feel misaligned. The outcome: fragmented messaging, poor performance, and lost opportunities.
Why LLMs should be “decolonised”
LLMs today need to speak a variety of languages, not just English with an accent.
The feed is full, but we’re all starving
Why brands must stop performing for algorithms and start speaking to humans again
How to be GEO-ready in 2026
The future of discovery won’t be a search result. It will be a conversation, one where AI decides whose voice to amplify.
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Omnicom-IPG is now one company. The tough questions clients should be asking
"If you're not asking, you're assuming. And in a post-merger environment, assumptions are expensive," writes Kevin Freedman.
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Does India need aspirational masculinity?
As Movember rounds out to a close, let's decode the evolution of modern masculinity through advertising.
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The ‘green’ cost of FOMO
How short-term sales spikes, such as Black Friday, are rewiring consumer behaviour.
How India’s VFX and post studios are powering global storytelling
India is no longer an outsourcing destination; it is a trusted, creatively mature partner in the global content supply chain.
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Redundancy is a business decision. Here’s how to bounce back fast
As layoffs reshape the creative industry, Dean Connelly shares a practical roadmap for how talent can reset, reposition, and get hired in 2026.
Gut only tells half the story
Brands rely on advertising research for their PR strategy. But these insights are designed for creative messaging, not behavioural or cultural context.
Why leaders must rethink how they conduct layoffs
With advertising holdcos restructuring, HR heads and even CEOs need to hesitate before outsourcing these conversations to tech.
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Friendship, fashion, and the female gaze
Why does Sex and the City still feel so iconic? The answer lies not just in the clothes or the cocktails, but in how the series reoriented the gaze.
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Why brand clarity trumps brand visibility
When people understand your brand, they trust it more easily. In categories where choices are abundant, clarity becomes the decisive factor.
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From noise to ROI: how smart brands can win India’s festive quarter
Soaring cart abandonment rates, undecided consumers and a tendency to mass-serve irrelevant ads are challenges that can spike during this season.
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Dismantling the climate rhetoric
Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.
What the Cloudflare outage reveals about digital fragility
This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural degradation.
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While rivals look outward, WPP is consumed by its own internal crisis
WPP grapples with an inherited “failure of modern corporate governance,” Darren Woolley writes. Cindy Rose must now prove that the next chapter rests on integrity rather than growth at any cost.
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Agentic AI and the morality gap: Can logic learn compassion?
The future of storytelling, branding, and consumer trust depends not on machines that think faster, but on those that act responsibly.
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