Janxiety is a good trigger that marketers could leverage. This unique offer ends in a week, unless you are ready to wait for one entire year.
Here are nine of the most important trends to watch out in this year
The commercial featuring Asrani is a bit of nostalgia, a bit of curiosity. But the core of the issue is, why him?
New questions will bring new answers, says the author
The author urges readers to make 2019 the year of questions and making it a part of everyday conversations
The author shares findings of a research conducted by the Indian Institute of Human Brands (IIHB) among millennials on social media
Through the medium of cinema, we can look at India and China through a uniquely Asian point of view
The author traces the evolution of Barbie
2019 should hopefully put Rishabh Pant into the coveted league of brand ambassadors.
Has the print media lost its sheen? The author takes a peek into the future.
The author urges brands to majorly focus on three mantras while marketing to millennials
There are two schools of thought on Virat Kohli. One that believes that he ought to be more restrained, more responsible, more respectful. The other school believes that Kohli is Kohli because he is everything that you do not expect him to be, which is why when he is aggressive and abrasive, he is actually charming and captivating; endearing and enviable.
Are you keeping up with the underground internet movement, asks the author
The author looks back at the changing agency-client partnerships
A ‘lagom’ state-of-mind is all that our blogger will adopt in 2019
In the second part of this topic, the author takes you on a pictorial journey back in time, on the three and a half decades of Maruti Suzuki
Taking the long shot by chasing the late-adopters might be a sound business strategy. But watch out for the bumps ahead.
A culture that burns out employees is never good for business.
The author believes Maruti should acquire its first ever car sold in India and house the 800 at its factory or corporate office
The acquisition of Horlicks by consumer goods giant, Unilever is a landmark moment in the history of the brand. Will Hindustan Unilever, which has traditionally struggled with its foods business in India, be able to leverage the brand?
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