Opinion

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Blog: Janxiety? How brands can profit from it
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16 hours ago

Blog: Janxiety? How brands can profit from it

Janxiety is a good trigger that marketers could leverage. This unique offer ends in a week, unless you are ready to wait for one entire year.

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Opinion: 9 digital marketing trends that will shape 2019
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1 day ago

Opinion: 9 digital marketing trends that will shape 2019

Here are nine of the most important trends to watch out in this year

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Blog: Asrani... who? Is nostalgia such a smart idea?
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2 days ago

Blog: Asrani... who? Is nostalgia such a smart idea?

The commercial featuring Asrani is a bit of nostalgia, a bit of curiosity. But the core of the issue is, why him?

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Dave Trott's blog: The answer asks the question
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3 days ago

Dave Trott's blog: The answer asks the question

New questions will bring new answers, says the author

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Subbu's Blog: Questions are the best way to answer
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Jan 17, 2019

Subbu's Blog: Questions are the best way to answer

The author urges readers to make 2019 the year of questions and making it a part of everyday conversations

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Blog: Hardik Pandya - macho or ‘mawali’?
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Jan 14, 2019

Blog: Hardik Pandya - macho or ‘mawali’?

The author shares findings of a research conducted by the Indian Institute of Human Brands (IIHB) among millennials on social media

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Opinion: Exerting soft power through Indian-ness and Chinese-ness
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Jan 11, 2019

Opinion: Exerting soft power through Indian-ness and Chinese-ness

Through the medium of cinema, we can look at India and China through a uniquely Asian point of view

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Opinion: Barbie turns 60! A great lesson in gender evolution
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Jan 09, 2019

Opinion: Barbie turns 60! A great lesson in gender evolution

The author traces the evolution of Barbie

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Blog: 2019 is going to be a PANTASTIC year
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Jan 07, 2019

Blog: 2019 is going to be a PANTASTIC year

2019 should hopefully put Rishabh Pant into the coveted league of brand ambassadors.

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Opinion: Paper or touchscreens? The challenges of advertising in India!
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Jan 07, 2019

Opinion: Paper or touchscreens? The challenges of advertising in India!

Has the print media lost its sheen? The author takes a peek into the future.

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Opinion: Going beyond branding - what millennials expect from brands
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Jan 03, 2019

Opinion: Going beyond branding - what millennials expect from brands

The author urges brands to majorly focus on three mantras while marketing to millennials

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Blog: King Kohli or King Kong Kohli?
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Jan 02, 2019

Blog: King Kohli or King Kong Kohli?

There are two schools of thought on Virat Kohli. One that believes that he ought to be more restrained, more responsible, more respectful. The other school believes that Kohli is Kohli because he is everything that you do not expect him to be, which is why when he is aggressive and abrasive, he is actually charming and captivating; endearing and enviable.

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Opinion: Leaked Memo - things your agency should be telling you
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Dec 28, 2018

Opinion: Leaked Memo - things your agency should be telling you

Are you keeping up with the underground internet movement, asks the author

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Babita's blog: Old is no longer gold
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Dec 26, 2018

Babita's blog: Old is no longer gold

The author looks back at the changing agency-client partnerships

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Blog: What do I pray for in 2019?
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Dec 24, 2018

Blog: What do I pray for in 2019?

A ‘lagom’ state-of-mind is all that our blogger will adopt in 2019

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Blog: Maruti turns 35, part two; A journey back in time!
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Dec 21, 2018

Blog: Maruti turns 35, part two; A journey back in time!

In the second part of this topic, the author takes you on a pictorial journey back in time, on the three and a half decades of Maruti Suzuki

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Opinion: Chasing the late-adopters
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Dec 18, 2018

Opinion: Chasing the late-adopters

Taking the long shot by chasing the late-adopters might be a sound business strategy. But watch out for the bumps ahead.

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Opinion: Calling time on our long-hours culture
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Dec 18, 2018

Opinion: Calling time on our long-hours culture

A culture that burns out employees is never good for business.

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Blog: Maruti turns 35; long live the '800'!
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Dec 17, 2018

Blog: Maruti turns 35; long live the '800'!

The author believes Maruti should acquire its first ever car sold in India and house the 800 at its factory or corporate office

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Blog: To Leverise Horlicks or to Leverage it?
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Dec 10, 2018

Blog: To Leverise Horlicks or to Leverage it?

The acquisition of Horlicks by consumer goods giant, Unilever is a landmark moment in the history of the brand. Will Hindustan Unilever, which has traditionally struggled with its foods business in India, be able to leverage the brand?

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