Opinion

3 days ago

Opinion: Popularity of locally originated memes in India

The author states that while they still get used as comic devices, they have also become a communication tool that spreads ideas, opinions and information.

Oct 23, 2020

Opinion: Laying the foundation for powerful brands

Purpose driven campaigns that we see today backed by will, confidence and insights will harness the true power of brands for years to come, says the author

Oct 23, 2020

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Oct 19, 2020

The journey from #BoycottTanishq to #LoveTanishq

A closer look at the swings in opinion with regards to the controversial recent Tanishq film, along with added context from the agency that worked on it.

Oct 16, 2020

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Oct 14, 2020

Blog: Don't quote process, demonstrate purpose

Sandeep Goyal responds to Subhash Kamath's reply to his open letter

Oct 13, 2020

Blog: ASCI's Subhash Kamath responds to open letter on surrogate advertising

The ASCI chairman states that surrogate advertising does merit a close look

Oct 09, 2020

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Oct 07, 2020

Opinion: How retail marketers can adapt to today’s social distancing economy

It’s essential for retail marketers to stay in the present and think critically about how they’re advertising their products, explains the author

Oct 06, 2020

Drawing conclusions with Aditi Jain

Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Ogilvy

Oct 05, 2020

Opinion: Best approaches to lead generation in the post-Covid world

The author offers three pieces of advice for digital marketers

Oct 05, 2020

Opinion: Forget B2B or B2C, advertisers need to focus on H2H (human to human) advertising

When the consumer is looking for more emotional comfort, marketers need to value and focus on personal experience, explains the author

Oct 01, 2020

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Sep 25, 2020

Opinion: How brands are engaging creatively with consumers during this 'new normal'

Investing in digitisation and combining the elements of brand messaging with the current scenario can go a long way in providing meaningful experiences for consumers, says the author

Sep 25, 2020

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Sep 21, 2020

Opinion: The right mix of creativity and relatability will drive marketing in the ‘new normal’

Relevant content around the realities of the world can resonate and portray an authentic side to your brand, states the author

Sep 18, 2020

Opinion: iOS 14 and data privacy - have we finally gone too far?

The author states how the advertising industry will be affected due to iOS14 policy changes and lists some major targeting strategies which will be impacted

Sep 18, 2020

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Sep 16, 2020

Opinion: A contrarian view on sports in India

The author wishes the country can stop being a one-sport nation

Sep 16, 2020

Longtime Campaign UK editor bids farewell

"My love has always been for the people and the work."