Opinion

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Blog: Rohit Sharma shortchanged on endorsements? Because historically captain takes all
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4 days ago

Blog: Rohit Sharma shortchanged on endorsements? Because historically captain takes all

The author believes that for 'Hitman' to hit bigger jackpots off-the-field, the mandarins at BCCI will have to hand him the crown in at least one format of the game

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Cannes Lions 2019: Takeaways from the 'See It Be It' programme
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Jul 10, 2019

Cannes Lions 2019: Takeaways from the 'See It Be It' programme

Manoti Jain, COO, Supari Studios, was one of 15 women picked to be a part of the initiative. Here are her learnings from the festival

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Blog: The vuvuzela dilemma
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Jul 09, 2019

Blog: The vuvuzela dilemma

The author explains how the superfan grandmom of Indian cricket is faced by quite a few dilemmas as India play the semis and the finals…

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Blog: From moment marketing to momentary marketing or momentous marketing?
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Jul 05, 2019

Blog: From moment marketing to momentary marketing or momentous marketing?

The author analyses Pepsi's move to get Charulata Patel as a 'swag star'

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Weekend Blog: Kim Kardashian and the #KimOhNo
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Jul 04, 2019

Weekend Blog: Kim Kardashian and the #KimOhNo

Why the Kimono is stirring up such a blistering marketing controversy

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Blog: Virat and Rohit stoop to conquer as brand India shines
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Jul 04, 2019

Blog: Virat and Rohit stoop to conquer as brand India shines

The author explains how the Indian female cricket fan has a face finally after the incidents during the India-Bangladesh ODI

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Opinion: How to spot the right set of influencers?
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Jul 01, 2019

Opinion: How to spot the right set of influencers?

Data Science is delivering better results for brands looking at influencer marketing

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Opinion: MELECTION - A marketing lens on the process of the recently concluded election
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Jun 27, 2019

Opinion: MELECTION - A marketing lens on the process of the recently concluded election

The author dwells into learnings worth adapting from megabrands like TripAdvisor and Changi Airport

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Blog: Is Cannes legit?
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Jun 17, 2019

Blog: Is Cannes legit?

A delayed connection from Munich to Nice makes the author believe that the advertising and marketing industry needs a festival which celebrates ideas that drive business and profitability

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Blog: Should it win at Cannes?
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Jun 17, 2019

Blog: Should it win at Cannes?

Praful Akali, who is part of the Pharma Lions jury at the Cannes Lions International Festival of Creativity, explains his four-day experience

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Blog: Rs. 100 crore or wash out?
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Jun 13, 2019

Blog: Rs. 100 crore or wash out?

'A Rs. 100 crore revenue from one match will surely set new records for the business. And make sports broadcasting an even more lucrative domain', says the author

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Former Cannes Lions head Terry Savage: Don't enter so many awards shows
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Jun 13, 2019

Former Cannes Lions head Terry Savage: Don't enter so many awards shows

The former chairman of Cannes Lions argues that the industry should support only those awards shows that prove their value by publishing entry-to-win ratios.

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Opinion: How ‘balidan’ will help brand Dhoni
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Jun 10, 2019

Opinion: How ‘balidan’ will help brand Dhoni

The inevitable question is why would Dhoni or his brand handlers indulge in such jingoism?

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Blog: A Whopper of an idea Swiggy and Zomato may want to emulate
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Jun 06, 2019

Blog: A Whopper of an idea Swiggy and Zomato may want to emulate

The author analyses Burger King's move of testing real-time burger delivery to cars stuck in Mexico City traffic congestion.

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Martin Sorrell tries the ad hominem route in latest WPP attack
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Jun 03, 2019

Martin Sorrell tries the ad hominem route in latest WPP attack

'People' have said many things to the former WPP chief.

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Opinion: Marketing is not a department, it is a culture
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May 29, 2019

Opinion: Marketing is not a department, it is a culture

The author explains how marketing can cease to be a department and transform into a culture.

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CEO ‘branding’: Is it a double-edged sword?
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May 22, 2019

CEO ‘branding’: Is it a double-edged sword?

CEOs are public figures and part of the company's reputation depends on the image of the CEO. What are the upsides and downsides?

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Blog: Greedy, greedy, greedy MS Dhoni!
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May 22, 2019

Blog: Greedy, greedy, greedy MS Dhoni!

Celebrity greed is well known. But sometimes it can be nauseating

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Blog: The things that D&AD judges say
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May 20, 2019

Blog: The things that D&AD judges say

Films that show the product for two seconds after a 58 second joke don’t last even that long in the Jury Room, says the author who was a part of this year's film advertising jury at the D&Ad awards

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Thinking vertical: An Indian documentary wins at Cannes
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May 20, 2019

Thinking vertical: An Indian documentary wins at Cannes

An Indian documentary has won an award at Cannes Nespresso Talents 2019. The contest is limited to films shot in a vertical format.