Opinion

4 days ago

Raahil's blog: Well done, Jet Airways!

Spicejet has missed out on a big, big opportunity for brand exposure as the vaccine drive kicked off in India

4 days ago

Top 27 Facebook outrages of 2020

THE AD CONTRARIAN: What indecency starts with an "F" and ends with a "K"? Right, Facebook

Jan 08, 2021

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Jan 06, 2021

Drawing conclusions with Aditi Jain

Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Tilt Brand Solutions

Jan 06, 2021

Blog: Ziva Dhoni gets her first endorsement - should we be celebrating?

The author wonders whether the former Indian cricket team captain's daughter should be in the limelight at a young age

Jan 04, 2021

Opinion: Opportunity in crisis

The author explains how consumers reacted to FMCG companies launching new products in 2020

Jan 04, 2021

Blog: Sourav Ganguly's heart attack becomes Fortune's misfortune

The author has advice for brands during controversial situations

Dec 31, 2020

Blog: The year advertising and marketing made it to dining table conversations

TRP scams, Amul’s advertising during re-runs on shows on Doordarshan, boycotts of brands due to hurt sentiments, and a campaign featuring celebs from the 90s – advertising, media and marketing sure made it to mainstream conversations in 2020

Dec 31, 2020

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Dec 30, 2020

Opinion: Don’t just cut through the noise, go ahead and roar

The author lists seven reasons why videos should be an integral part of digital strategy in 2021

Dec 29, 2020

Creative Critique from a gender lens: 21-25 December

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

Dec 28, 2020

Opinion: How to build mental strength while dealing with pressures of modern working life through challenging times?

The author lists her experience and how she built her mental strength during the pandemic

Dec 23, 2020

Opinion: Reconstructing digital marketing for 2021

Digital may seem like the promising way ahead, but if not done right, it can also be a drain on resources with very little or no change in results

Dec 21, 2020

GroupM's CEO on agreeing to disagree: Why leaders should encourage positive agitation

We need to preserve our ability to respectfully disagree, for the sake of better creativity

Dec 20, 2020

Opinion: Breaking geographical barriers for virtual event activations through the use of technological integration

The author talks about how industries across the globe are exploring the world of live digital experiences with examples

Dec 18, 2020

Blog: ‘Illuminating' and 'Ultimate Gray' - contrasting colour choices for 2021

The biggest colour trends of 2021 are taking a cue from the tumultuous year just gone by, and giving people a sense of ‘hope, optimism and the refresh that many are looking for’ in the new year, says the author

Dec 18, 2020

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Dec 15, 2020

The biggest brand fails of 2020

Our annual look at the brand disasters and slip-ups that dominated headlines this year

Dec 15, 2020

Opinion: India is watching more frank sexual content, but is that a good thing?

Is a rise in adult content on OTT platforms taking India forward or backward when it comes to conversations on gender and sexuality?

Dec 11, 2020

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India