Opinion
Opinion: How micro-influencers and data-led storytelling redefined a brand manager’s approach post-pandemic
The author explains why the union of data-led storytelling and the role of micro-influencers is here to stay
Opinion: The more we see ourselves through tech, the more we contemn what we see
The author explains how video calls are forcing us to look at ourselves
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
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Creative critique from a gender lens: 20-24 September
Dr AL Sharada, director, Population First, reviews a selection of ads from last week
The agency model is crumbling: here's what comes next
In the past 15 months we’ve seen unprecedented change in the way brands engage with consumers digitally. As new channels and user behaviours continue to emerge, agencies will need to break free from antiquated models and strategies to remain relevant
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
Opinion: How FDI restrictions are clamping down on digital news media
The new regulatory regime is proving to be challenging to implement and digital media platforms are facing the brunt, explains the author
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
Dave Trott's blog: The letter of the law, not the spirit of the law
The author reveals that the advertising industry has lost touch with reality and the job it is supposed to be doing
Raahil's blog: Are ideas in advertising drying up?
The author looks at BharatPe and Infinity Learn's campaigns which seem to be similar to campaigns from the past
Toon in with Dhananjay
Dhananjay Khanna, a designer at United Airlines, shares a weekly cartoon with Campaign India
Opinion: Empathy and ethics on social media
The author has noticed enough scenarios where compassion has gone missing on social media
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Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
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Creative critique from a gender lens: 30 Aug - 3 September
Dr AL Sharada, director, Population First, reviews a selection of ads from last week
Toon in with Dhananjay
Dhananjay Khanna, a designer at United Airlines, shares a weekly cartoon with Campaign India
Blog: 25 years on, is McDonald's a success in India?
The author lists the areas McDonald's needs to focus on to grow in India
Raahil’s blog: Dear Star, where are all the Indian tennis stars?
Star Sports, the broadcaster of the US Open, has chosen to ignore the games featuring Indian tennis players
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
Opinion: Internet of behaviours
Who run the world? No matter what the songs say, the answer’s actually technology, says the author
Opinion: The emergence of micro-influencers and its union with PR
The author suggests ways brands can maximise ROI with the help of this new phenomenon
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