The author believes that for 'Hitman' to hit bigger jackpots off-the-field, the mandarins at BCCI will have to hand him the crown in at least one format of the game
Manoti Jain, COO, Supari Studios, was one of 15 women picked to be a part of the initiative. Here are her learnings from the festival
The author explains how the superfan grandmom of Indian cricket is faced by quite a few dilemmas as India play the semis and the finals…
The author analyses Pepsi's move to get Charulata Patel as a 'swag star'
Why the Kimono is stirring up such a blistering marketing controversy
The author explains how the Indian female cricket fan has a face finally after the incidents during the India-Bangladesh ODI
Data Science is delivering better results for brands looking at influencer marketing
The author dwells into learnings worth adapting from megabrands like TripAdvisor and Changi Airport
A delayed connection from Munich to Nice makes the author believe that the advertising and marketing industry needs a festival which celebrates ideas that drive business and profitability
Praful Akali, who is part of the Pharma Lions jury at the Cannes Lions International Festival of Creativity, explains his four-day experience
'A Rs. 100 crore revenue from one match will surely set new records for the business. And make sports broadcasting an even more lucrative domain', says the author
The former chairman of Cannes Lions argues that the industry should support only those awards shows that prove their value by publishing entry-to-win ratios.
The inevitable question is why would Dhoni or his brand handlers indulge in such jingoism?
The author analyses Burger King's move of testing real-time burger delivery to cars stuck in Mexico City traffic congestion.
'People' have said many things to the former WPP chief.
The author explains how marketing can cease to be a department and transform into a culture.
CEOs are public figures and part of the company's reputation depends on the image of the CEO. What are the upsides and downsides?
Celebrity greed is well known. But sometimes it can be nauseating
Films that show the product for two seconds after a 58 second joke don’t last even that long in the Jury Room, says the author who was a part of this year's film advertising jury at the D&Ad awards
An Indian documentary has won an award at Cannes Nespresso Talents 2019. The contest is limited to films shot in a vertical format.
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