Opinion
Blog: ‘Rohit4Rhinos’ - does celebrity support for animals really work?
The author states that celebrities like Sharma need to do far more than just promote the cause
Raahil's blog: Will Cred help the IPL become the Super Bowl of Indian advertising?
As brands like Cred and Dream11's IPL campaigns go viral, the IPL may be at the cusp of becoming India's very own Super Bowl
Opinion: It's time to give consumers the freedom to speak about your brand
The authors believe brands need to embrace the public's desire to share their opinions and channel them more constructively
Opinion: Starting with the man in the mirror
The author makes a case for the industry to look inward as a starting point for positive change
Blog: Whose art is it anyway?
The author dives deeper into the larger issue surrounding Budweiser India’s Lionel Messi murals controversy
Opinion: Consumer behaviours have evolved, so should your loyalty programme
The author discusses the importance of establishing a continual cycle of effective and productive consumer engagement to stand out
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
Blog: What brands can take away from the Google Year in Search report 2020
The author states that ideas from the Google Search Report may appear deceptively simple, but are really a compass pointing smart strategists in the direction of consumer thinking
Blog: Google's two Indias - India 1 versus India 2
In the second of a three part series, the author delves deeper into Google's Search Report 2020
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
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Creative critique from a gender lens: 15-19 March
Dr AL Sharada, director, Population First, reviews a selection of ads from last week
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Blog: Google's year in search report 2020 - the year we asked more 'why' then 'what'
In the first of a three-part series, the author looks at five very important search clusters with reference to marketing and consumers
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Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
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Opinion: A timeless brand in the age of breathless time
The author outlines how some 'timeless' brands defy new-age rules of business
Dave Trott's blog: Kill the marketing dept
The author explains how a company's revenue went from $40m to $400m when they fired the marketing department
Opinion: Metrics that matter and the ‘Real’ ROI
The author feels that with today’s rapid ‘datafication’, marketers now have more metrics to choose from than they know what to do with
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
Opinion: Trends that will rule 2021
2021 will see trends like never before, and the only way to deal with it is by understanding data and applying it to human behaviour, says the author
Raahil’s blog: One year later, there’s reason to be optimistic
The author lists three reasons why the industry should be optimistic of recovery in 2021
Opinion: The advertising world needs to focus on 'Women in Leadership'
The author feels that brands shouldn’t look at International Women’s Day communication as just a 'Happy Women’s Day' message with free coupons, gifts and discounts, but as one that helps build an equal world
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