Opinion
Opinion: Blocking mobile ad fraud in the billion-dollar gaming industry
Marketers need to be armed with an advanced and sophisticated mobile ad fraud solution and be cautious of every step of their consumer journey, says the author
Blog: A celebrity's personal morality is not a brand's responsibility: IIHB survey
Consumers are getting discerning enough to separate the chaff from the grain, says the author
Opinion: Our differences should make us beautiful, and not be chided for
The author states that young people coming into the world of sports, need time and support and should be allowed to work their way to build better relationships with media, instead of fearing them
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
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Creative critique from a gender lens: 24-28 May
Dr AL Sharada, director, Population First, reviews a selection of ads from last week
Blog: Chore to therapy - how food has helped us fill in the gaps during the pandemic
The author states how creativity and experimentation with food and cooking have helped stoke satiation for different people in different ways
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
Creative critique from a gender lens: 17-21 May
Dr AL Sharada, director, Population First, reviews a selection of ads from last week
Opinion: What suspending the IPL means for advertisers
The author believes that brands that were advertising on the IPL must ask themselves and their agencies some serious questions swiftly
Blog: Will New York's ‘Vax and Scratch’ programme with a US$ five million jackpot work?
The author analyses the 'Vax and Scratch' initiative and figures whether something similar can work in India
Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
Raahil’s blog: Dear brands, where are the masks?
As the country struggles to fight the Covid-19 pandemic, brands need to show more responsibility, says the author
Subbu's blog: Take a stand. History will stand by it
Indian brands have been way too complicit in toeing the official line and are very wary of taking the establishment on publicly, says the author
Blog: How Dr. Google is encouraging the 'IDIOT' Syndrome
Dr. Google is increasingly becoming a substitute for the good ole general practitioner and the author explains how it's leading to nasty side-effects
Adlanders work long hours because clients don't pay their agencies enough
The D&AD chairman places the blame for adland's long-hours culture at the door of marketers
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Blog: Biden admin ropes in McDonald's to drive Covid vaccination
The author suggests that the Government of India could also reach out to companies that have large rural outreach to help carry vaccine messages on their packaging
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Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
Opinion: Data-driven creative is the future of digital advertising
The author states how can brands and marketers can leverage data to enhance the creative process
Opinion: The power of UX experience to influence consumer purchases
The author has put forward strategic guidelines that can potentially impact the overall user experience of an e-commerce website
Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
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