Opinion
India isn’t a muse; it’s time to brand the maker
Global brands borrowed India’s craft. Sam & Andy’s founding partner claims that Indian creators must now reclaim the narrative—with better systems, sharper storytelling, and unapologetic ownership.
Neuromarketing 2.0: When AI reads the room
As emotion-sensing tech rewires adland’s playbook, Findability Sciences’ CMO explains how marketers are swapping gut instinct for micro-expressions, heart rates and heatmaps.
Emotion sells, but at what cost?
From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South Asia’s CEO wonders where's the line between impact and exploitation?
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Folding logos into logos isn’t leadership
Glassbox Ventures’ founder and CEO instead equates it to a delay dressed as design.
The anti-algorithm movement: Authenticity as our new imperative
True personalisation isn't just reflecting a user's preferences; it is understanding the human desire for growth, challenge, and surprise, says Quantum Consumer Solutions associate.
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From messaging to movement: Why policy advocacy is the future of brand communications
To be successful, policy advocacy must be a part of a broad brand narrative, working in collaboration with PR, content, design, and stakeholder teams, argue Jajabor Brand Consultancy's executives.
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AI’s not replacing creatives: It’s making them unstoppable
From solo creators and AI-born brands to code-fuelled B2B marketing, Social Panga co-founder believes the next 12 months will test just how ‘creative’ artificial intelligence can really get.
Lights, camera, privacy!
Tsaaro CEO and co-founder illustrates how India's new consumer data privacy rules are shaking up media and entertainment sector.
Gen Z: The new conservative
To truly connect with Gen Z, brands must move beyond virtue signaling and display genuine commitment to their stated values through actions, says Quantum Consumer Solutions associate.
Emotional marketing: Connecting with customers on a deeper level
As the marketing landscape evolves, brands that prioritise emotional connections will find themselves at the forefront of consumer preference, says The Marcom Avenue founder and director.
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Ad to arc: What Cannes 2025 tells us about branded entertainment
When brand stories resonate with culture rather than at it, they become things people keep, says McCann Worldgroup India's CEO and CCO, and Cannes Lions 2025 juror.
Why your best talent is leaving before their first work anniversary?
A real transformation occurs when collaboration replaces control and leaders show up not to manage but to participate, says HSBC chief digital officer.
Stop worshipping the dashboard
Admatazz founder and chief strategist argues that digital agencies must stop obsessing over the wrong metrics and return to marketing fundamentals.
Hiroshi Igarashi: ‘Without diversity, creativity becomes an echo chamber’
Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Dentsu’s Hiroshi Igarashi.
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From overs to overkill: IPL ads hit saturation point
As IPL morphs from cricket league to culture machine, Virtue Asia’s business director advises brands to trade tired TVCs for culture-driving IPs—or risk irrelevance.
Why Indian PR still sits out Cannes
Despite bold ideas and real impact, On Purpose's founder and MD rues that Indian PR often sidelines creativity for caution—and misses its shot at global relevance.
Nostalgia sells, but only when it’s designed to remember
From kitschy candy tins to minimalist memory cues, Summer Owl Studio founder and creative director explains why nostalgia-led packaging is becoming a branding strategy, not just a sentimental detour.
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Are awards Fundamental?
Fundamental’s key executives unpack why chasing Lions isn’t their current ambition — spotlighting indie focus, profitability, and purpose-built brand clout.
Rebuilding trust: Why OOH needs an ethical facelift
In an industry where differentiation is often about location and scale, ethics can be a competitive advantage for OOH players, says RoshanSpace Brandcom managing director.
Cannes Lions is a chance for APAC marketers to elevate regional work
The real win at Cannes Lions for APAC marketers lies not in bringing trophies home, but in bringing home ideas sharp enough to cut through locally, says Shufen Goh, APAC president at MediaSense.
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