Opinion

5 hours ago

Toon in with Dhananjay

Dhananjay Khanna, a designer at United Airlines, shares a weekly cartoon with Campaign India

6 hours ago

Subbu's blog: Live like a planner in 2022

The author believes that one way of getting out of the current quagmire is to adopt certain qualities or characteristics of a planner, elevating planning as a way of life, whether it is in the personal or professional realm

2 days ago

Opinion: What contemporary art directors must learn from the constitution of India

The author states that the book is not only a path definer for the nation, but also a visual chronicler of our mythology, history, geography and culture

3 days ago

Opinion: Unpacking conflict and tensions across consumers’ multiple identities

If brands can holistically understand the identity sets of consumers and speak to what truly matters, they may well be rewarded with an even more loyal and satisfied customer base, says the author

Jan 21, 2022

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Jan 20, 2022

Opinion: Content marketing trends in 2022

The author shares five tips that can help marketers capitalise in the current market scenario

Jan 19, 2022

Toon in with Dhananjay

Dhananjay Khanna, a designer at United Airlines, shares a weekly cartoon with Campaign India

Jan 14, 2022

Blog: The adrenaline rush continues

The author, who recently completed five years in the advertising industry, shares her experience

Jan 14, 2022

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Jan 12, 2022

Opinion: How residential real estate can leverage social media influencer marketing

The author highlights the importance and advantages of influencer marketing - both micro and nano for the residential real estate sector

Jan 10, 2022

A view from Nepal: The much-awaited advertising transformation

The author provides an update of the advertising, media and marketing industry in Nepal and how it has progressed over the last year

Jan 10, 2022

'There will never be another like Gerson': Dolly Thakore

The author recounts her theatre memories with da Cunha and states that they remain her most precious and unforgettable ones

Jan 03, 2022

Opinion: Lessons 2021 taught us that will help in 2022

FCB New Zealand's CEO outlines five points to focus on as the new year begins

Dec 30, 2021

Opinion: Retarget, remarket, retain — the three horseman of India’s app marketing journey

As brands continue to evaluate how they can drive maximum value for their consumers, remarketing has become a welcome strategy, explains the author

Dec 26, 2021

Dave Trott's blog: Copernican shift

The author states that the advertising industry needs a paradigm shift to see that it's not at the centre of the universe, but people are

Dec 24, 2021

Opinion: Very Peri and Calming Coral are the top colour predictions of 2022

Choices for colour of the year draw on trends in pop culture, fashion, technology, and design from around the world

Dec 21, 2021

Opinion: Understanding Gen Z in India

Indians born between 1997 and 2010 differ both from the western conception of Gen Z consumers and from each other, depending on where and how they live

Dec 16, 2021

Opinion: Organised retail landscape in Covid-19 induced renaissance

The article identifies key trends of the new normal, its impact on retailers, and the actions needed for extracting maximum business advantage

Dec 13, 2021

Opinion: 10 expected trends in creative and digital in 2022

The author looks at the trends/realities that he would be keenly looking for in 2022

Dec 10, 2021

Opinion: Moving towards a Metaverse

The author details the ecosystem of Metaverse and its growing prominence