The author explains why nostalgia is a win win for marketers
The author believes it is easy to poke fun at others. It is a different story all together when it is you that is in trouble.
Naomi Osaka not only won US$3.8 million in prize money but that is also most likely the start of her journey to become the highest paid female athlete in the world with off-court earnings expected to soar 10-folds from her current US$1.5 million to US$15 million over the next couple of years.
The author wonders why brand marketer have not signed her up for brand endorsements.
As brands roll out their best ideas during tournaments, long term customer engagement is a challenge, says the author
The author studies the new pecking order in brand endorsements for using sports stars
The author explains how programmatic advertising is all set to change the face of the advertising industry in India.
The author believes senior Tendulkar needs to appeal to media to let his son be away from the media light
There is no point in being trillion dollar companies, if your heart is not in the right place, says the author
The author reminisces his experience from AAFA's Fasttrack 2018 Professional Excellence Programme
The author believes Akshay Kumar could be the first choice to replace Amitabh Bachchan in most brand endorsements
Pothole deaths in India increased by 50 per cent in 2017 to reach 3,597. The author has a few marketing tips that can help get rid of them
The author speaks about his experience at Ikea on day two of the store's existence in India
The author shares his experience from KL
In a world that is becoming universally branded, brands have become essential mediators for many aspects of our lives including aspirations, relationships and beliefs, says the author
Exclusivity has a price but the price of not listening to other noises we have heard recently – recycling, sustainability, landfills, environmental impact is also high.
The author explains why marketers will have to re-look their media strategy for the country to bring more effectiveness.
Brand India is fragile. Handle with care as the example of India Women Cricket Captain Harmanpreet Kaur shows.
Campaign India travels down memory lane to look at the journey of Rediffusion
Is Sachin Tendulkar switching loyalties from MRF to Apollo Tyres?
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