Opinion

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Opinion: Programmatic is transforming the landscape
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3 days ago

Opinion: Programmatic is transforming the landscape

The focus is now shifting from media buying to audience buying says the author

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Opinion: Nudges do not work for changing deep seated human behavior
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Nov 14, 2019

Opinion: Nudges do not work for changing deep seated human behavior

The author talks about how to achieve a mindset change for sustained behaviour

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Weekend Laugh: Producer's Diary by Dalbir Singh
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Nov 14, 2019

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

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Tribute: 'You are and will always be my Ray of inspiration'
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Nov 14, 2019

Tribute: 'You are and will always be my Ray of inspiration'

Rohit Ohri pays tribute to Ram Ray and states how the latter taught him his most valuable advertising lesson

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Blog: Sony Sab emerges as India's number one GEC, parent Sony Entertainment comes next
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Nov 12, 2019

Blog: Sony Sab emerges as India's number one GEC, parent Sony Entertainment comes next

The author reflects on Sony Sab's move to the top of the GEC pile and states what has gone right for the channel

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Blog: Virat Kohli as 'Super V' - a modern day Marvel?
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Nov 11, 2019

Blog: Virat Kohli as 'Super V' - a modern day Marvel?

Post the announcement of the series, the author wonders if 'brand Virat Kohli' is going too far

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What if... David Ogilvy made this famous remark in 2019
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Nov 08, 2019

What if... David Ogilvy made this famous remark in 2019

The author examines the possible outcomes of a similar comment made in the times we live in

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A brand is not a logo: where FACEBOOK's rebrand falls short
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Nov 07, 2019

A brand is not a logo: where FACEBOOK's rebrand falls short

The social media giant should think again with a bottom-up approach to its corporate brand.

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Marketing chronicles: 'Gabbar ki asli pasand'
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Nov 07, 2019

Marketing chronicles: 'Gabbar ki asli pasand'

The author explains how brands can revoke nostalgia to revive brands

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Tribute: KK Modi, the indefatigable challenger
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Nov 04, 2019

Tribute: KK Modi, the indefatigable challenger

Instinctive, intuitive, ingenuous and innovative are some words that aptly describe the eldest of the Modi brothers, who passed away in Delhi last weekend.

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Opinion: Hacking into the Homer brain
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Nov 04, 2019

Opinion: Hacking into the Homer brain

This is the first of a two part series on Nudge Marketing, considered by many as the best way of inducing behavioural change. But is it all perks and no perils?

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Systems thinking: a new lens on complexity
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Oct 25, 2019

Systems thinking: a new lens on complexity

The approach promises deeper and clearer insights on complex societal interactions that impact the relationships between people and all kinds of products and services.

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'Spamming leads to making the consumer immune or even hostile to the brand'
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Oct 24, 2019

'Spamming leads to making the consumer immune or even hostile to the brand'

The author talks about building the future of marketing through the mobile

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Opinion: India’s digital transformation needs consumer trust to maintain momentum
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Oct 22, 2019

Opinion: India’s digital transformation needs consumer trust to maintain momentum

The author explains how marketers can realise digital potential

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Blog: Advertising veteran Conrad Saldanha passes away
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Oct 22, 2019

Blog: Advertising veteran Conrad Saldanha passes away

Tributes and anecdotes pour in for the Rediffusion old-timer and the author reproduces some of them

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Blog: Ogilvy versus Vivo - whose idea was it anyway
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Oct 20, 2019

Blog: Ogilvy versus Vivo - whose idea was it anyway

The author lists suggestions to avoid such a scenario in the future

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Opinion: Why you should hire for speeds, not just skills
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Oct 16, 2019

Opinion: Why you should hire for speeds, not just skills

Getting the right mix in your team is crucial.

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Opinion: How to fight the brand terrorists?
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Oct 14, 2019

Opinion: How to fight the brand terrorists?

Brand advocacy coupled with authenticity is probably the best that your brand could ask for, say the authors.

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Weekend Laugh: Producer's Diary by Dalbir Singh
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Sep 27, 2019

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

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Blog: The incongruity of cricket sponsorships
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Sep 23, 2019

Blog: The incongruity of cricket sponsorships

The author studies Amul and Byju's associations with the South African and Indian cricket team respectively

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