Opinion
Toon in with Dhananjay
Dhananjay Khanna, a designer at United Airlines, shares a weekly cartoon with Campaign India
Subbu's blog: Live like a planner in 2022
The author believes that one way of getting out of the current quagmire is to adopt certain qualities or characteristics of a planner, elevating planning as a way of life, whether it is in the personal or professional realm
Opinion: What contemporary art directors must learn from the constitution of India
The author states that the book is not only a path definer for the nation, but also a visual chronicler of our mythology, history, geography and culture
Opinion: Unpacking conflict and tensions across consumers’ multiple identities
If brands can holistically understand the identity sets of consumers and speak to what truly matters, they may well be rewarded with an even more loyal and satisfied customer base, says the author
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
Opinion: Content marketing trends in 2022
The author shares five tips that can help marketers capitalise in the current market scenario
Toon in with Dhananjay
Dhananjay Khanna, a designer at United Airlines, shares a weekly cartoon with Campaign India
Blog: The adrenaline rush continues
The author, who recently completed five years in the advertising industry, shares her experience
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
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Opinion: How residential real estate can leverage social media influencer marketing
The author highlights the importance and advantages of influencer marketing - both micro and nano for the residential real estate sector
A view from Nepal: The much-awaited advertising transformation
The author provides an update of the advertising, media and marketing industry in Nepal and how it has progressed over the last year
'There will never be another like Gerson': Dolly Thakore
The author recounts her theatre memories with da Cunha and states that they remain her most precious and unforgettable ones
Opinion: Lessons 2021 taught us that will help in 2022
FCB New Zealand's CEO outlines five points to focus on as the new year begins
Opinion: Retarget, remarket, retain — the three horseman of India’s app marketing journey
As brands continue to evaluate how they can drive maximum value for their consumers, remarketing has become a welcome strategy, explains the author
Dave Trott's blog: Copernican shift
The author states that the advertising industry needs a paradigm shift to see that it's not at the centre of the universe, but people are
Opinion: Very Peri and Calming Coral are the top colour predictions of 2022
Choices for colour of the year draw on trends in pop culture, fashion, technology, and design from around the world
Opinion: Understanding Gen Z in India
Indians born between 1997 and 2010 differ both from the western conception of Gen Z consumers and from each other, depending on where and how they live
Opinion: Organised retail landscape in Covid-19 induced renaissance
The article identifies key trends of the new normal, its impact on retailers, and the actions needed for extracting maximum business advantage
Opinion: 10 expected trends in creative and digital in 2022
The author looks at the trends/realities that he would be keenly looking for in 2022
Opinion: Moving towards a Metaverse
The author details the ecosystem of Metaverse and its growing prominence
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