Opinion
Thinking vertical: An Indian documentary wins at Cannes
An Indian documentary has won an award at Cannes Nespresso Talents 2019. The contest is limited to films shot in a vertical format.
I-Com Global Summit: 'Single source measurement is a need for all markets'
Mindshare's Rituparna Dasgupta shares here experience over the first couple of days at the I-Com Global Summit in Malaga
Blog: Has Akshay Kumar's nationalistic brand taken a hit?
Is ‘Canadian’ Akshay Kumar any less patriotic? Will his ‘nationalistic’ brand get affected?
Opinion: The fading away of the Zoozoos
The Zoozoos have been an integral part of Vodafone's marketing campaign, especially during the IPL. Have we seen the last of them?
Opinion: How brands are leveraging marketing automation
The author explains why brands must look at marketing automation with examples of those that have used it effectively
Opinion: IPL 2019 - Indian Premier League or Integrated Programming Lethargy?
The author urges brands who are using celebs to rethink their advertising strategy during the IPL
Blog: 'This is really what F8 is about'
DAN's Gautam Mehra gives Campaign India readers updates from the F8 conference in California
Blog: Round up of day one at F8 2019
DAN's Gautam Mehra gives Campaign India readers updates from the F8 conference in California
Opinion: Say hello to HENRY! And welcome SINBAD too
Why is ‘HENRY’ the hottest and most sought after target audience for marketers today? And ‘SINBAD’ too is not far behind.
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films continues with his weekly sketches for Campaign India
Opinion: How masculine can a masculine brand be?
Can masculine brands dare to advertise their masculinity, today? If so, how far can they stretch it?
Blog: How green is your alley?
The author writes about how an award for 'green' advertising, that did not even have the resources to host the first awards function, nine years back, has come a long way.
Opinion: A Bollywood theme park in Mumbai
A huge opportunity to create a vibrant Bollywood Theme Park in the heart of Mumbai, laced with nostalgia and powered by evergreen music, has probably been lost with the sunset of RK Studios.
Blog: Dangal TV, who? Presenting India’s Number 1 TV Channel!
Media measurement firm, BARC has released the viewership data publicly after a gap of seven weeks, after the new TRAI tariff order implementation came into force.
Opinion: Why some brands thrive in culture and memory and many don’t?
The author showcases five ways in which global brands have used the power of culture
Blog: Accenture gobbles up Droga5 - is that good or bad?
The author states that the Droga5 sell-out is a pointer to the emergence of a possible new animal: the ‘cagency’… a combination of a consultancy and an ad agency
Blog: Defining Japan in just one word: ‘Reiwa’ is the chosen one
The new name has been formulated based on a poem from Manyoshu, the oldest existing compilation of Japanese poetry.
Blog: The world's most difficult branding exercise
What is among the world's most challenging branding assignments? Defining Japan in just one word is certainly one among them, says the author.
Blog: Why is Bandra Worli Sea Link lit up in Purple?
The author wonders how causevertising pundits are so silent as the Sea Link has turned Purple
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