Opinion
Opinion: Political stands – the new mantra for brands
Increasingly, corporate entities and brands are not afraid to take a very strong and public stance.
Blog: T-Series topples PewDiePie for a day, but success is shortlived
T-Series, bolstered by the viral trailer of new movie, ‘PM Narendra Modi’ took what looked like an unassailable lead over rival PewDiePie yesterday but the savvy Swede was back at No 1 by the late night in the Great Subscriber War!
Opinion: Voice search optimisation is easier than you think
The author explains how one can you tailor your voice content to rank in the high in the search results
Opinion: Consumer sentiments change every quarter
How to ride the wave of consumer sentiment in the country?
Blog: HUL’s new found penchant for controversy
One of the country’s largest spenders on advertising, has been in the midst of controversy all of last week
Blog: Patriotic Pulwama or populistic promotion: should Indian cricketers have donned military caps?
The author looks at why the camouflage caps worn by the Indian cricket team last week at Ranchi were perhaps avoidable
We want to be their voice: How 'The Collective' is responding to #MeToo in India
A member of 'The Collective', a group of women from India's ad industry which spoke out in the wake of a series of #MeToo accusations last year, explains the group's goals and activities.
Opinion: Making thinking the new sport
The author makes a compelling case for engaging in sports to enhance creativity
Opinion: Talent needs to lead the way into the new economy
The author lists what talent should do to create value and impact for their shops
Opinion: D-Boys - inka time kab aayega?
The author urges Swiggy and Zomato to look at privileges for delivery boys given the dangers they face on the road
A view from Trevor Beattie: Here's to the Crazy One
The former TBWA\ London creative director pays a tribute to the shy, retiring Lee Clow.
Opinion: The world needs more voices like Diet Prada
How social media is empowering common people to take a stand against top luxury brands and leading personalities
Dave Trott's blog: True lies
The author states how consumers have a problem with lies and being patronised
Blog: Lessons to learn from Lester Wunderman
The iconic Lester Wunderman may be under-celebrated in India. But the recent re-branding of JWT into Wunderman Thompson brings Wunderman and his teachings into focus. The legend passed away last month at the age of 98.
Opinion: Amazon – the only superhero in the corporate world
The authors label Amazon as a platform of disruption with customer obsession at its heart.
Opinion: Silvers – 60 is the new 30
Marketers are fascinated with the millennial and the young working population. But are they also having the baby boomers on their radar?
Blog: The love-all brand Priyanka Gandhi
The political game has just begun for Priyanka Gandhi. Will she go on to clinch the title or lose the plot?
Opinion: Dating apps shake hands with programmatic advertising
The author explains how such apps provide a great avenue for the advertisers to access a different and niche audience segment
Blog: Janxiety? How brands can profit from it
Janxiety is a good trigger that marketers could leverage. This unique offer ends in a week, unless you are ready to wait for one entire year.
Opinion: 9 digital marketing trends that will shape 2019
Here are nine of the most important trends to watch out in this year
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