Opinion

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Blog: Sepia-toned influence - a note on nostalgia in marketing
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Sep 12, 2018

Blog: Sepia-toned influence - a note on nostalgia in marketing

The author explains why nostalgia is a win win for marketers

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Blog: Amul - where has the smile gone?
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Sep 11, 2018

Blog: Amul - where has the smile gone?

The author believes it is easy to poke fun at others. It is a different story all together when it is you that is in trouble.

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Blog: Naomi Osaka - a new star is born
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Sep 09, 2018

Blog: Naomi Osaka - a new star is born

Naomi Osaka not only won US$3.8 million in prize money but that is also most likely the start of her journey to become the highest paid female athlete in the world with off-court earnings expected to soar 10-folds from her current US$1.5 million to US$15 million over the next couple of years.

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Blog: Building 'omnipresent' Radhika Apte into a gen Z brand
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Sep 06, 2018

Blog: Building 'omnipresent' Radhika Apte into a gen Z brand

The author wonders why brand marketer have not signed her up for brand endorsements.

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Opinion: Sport is a game changer for brand loyalty
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Aug 29, 2018

Opinion: Sport is a game changer for brand loyalty

As brands roll out their best ideas during tournaments, long term customer engagement is a challenge, says the author

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Blog: PV Sindhu now next only to Virat Kohli
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Aug 27, 2018

Blog: PV Sindhu now next only to Virat Kohli

The author studies the new pecking order in brand endorsements for using sports stars

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Opinion: Programmatic advertising - the India chapter
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Aug 23, 2018

Opinion: Programmatic advertising - the India chapter

The author explains how programmatic advertising is all set to change the face of the advertising industry in India.

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Blog: Brand Tendulkar version 2.0 is in danger
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Aug 20, 2018

Blog: Brand Tendulkar version 2.0 is in danger

The author believes senior Tendulkar needs to appeal to media to let his son be away from the media light

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Blog: In God's own country, #AllForKerala? No, corporate India is not doing enough
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Aug 20, 2018

Blog: In God's own country, #AllForKerala? No, corporate India is not doing enough

There is no point in being trillion dollar companies, if your heart is not in the right place, says the author

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Opinion: Call it magical, transformational or a revelation; I call it Fasttrack 2018
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Aug 17, 2018

Opinion: Call it magical, transformational or a revelation; I call it Fasttrack 2018

The author reminisces his experience from AAFA's Fasttrack 2018 Professional Excellence Programme

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Blog: How brand Akshay Kumar is being strategised and sculpted so astutely
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Aug 16, 2018

Blog: How brand Akshay Kumar is being strategised and sculpted so astutely

The author believes Akshay Kumar could be the first choice to replace Amitabh Bachchan in most brand endorsements

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Opinion: The pothole proposition
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Aug 15, 2018

Opinion: The pothole proposition

Pothole deaths in India increased by 50 per cent in 2017 to reach 3,597. The author has a few marketing tips that can help get rid of them

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Opinion: Can Ikea crack Indian retail?
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Aug 14, 2018

Opinion: Can Ikea crack Indian retail?

The author speaks about his experience at Ikea on day two of the store's existence in India

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AFAA Fasttrack 2018: An unforgettable programme
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Aug 13, 2018

AFAA Fasttrack 2018: An unforgettable programme

The author shares his experience from KL

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Opinion: The purpose of purpose - why does it matter to the consumer?
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Aug 09, 2018

Opinion: The purpose of purpose - why does it matter to the consumer?

In a world that is becoming universally branded, brands have become essential mediators for many aspects of our lives including aspirations, relationships and beliefs, says the author

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Baggit and Burberry – A tale of two bags
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Aug 08, 2018

Baggit and Burberry – A tale of two bags

Exclusivity has a price but the price of not listening to other noises we have heard recently – recycling, sustainability, landfills, environmental impact is also high.

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View from Nepal: The country's fast changing media landscape
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Aug 07, 2018

View from Nepal: The country's fast changing media landscape

The author explains why marketers will have to re-look their media strategy for the country to bring more effectiveness.

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Blog: How stigmatising Harmanpreet Kaur is hurting Brand India
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Aug 06, 2018

Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

Brand India is fragile. Handle with care as the example of India Women Cricket Captain Harmanpreet Kaur shows.

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Comment: Will the WPP exit bring back the glory days for Rediffusion?
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Aug 02, 2018

Comment: Will the WPP exit bring back the glory days for Rediffusion?

Campaign India travels down memory lane to look at the journey of Rediffusion

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Blog: If Sachin Tendulkar bats for Apollo, is the MRF connection too strong?
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Aug 02, 2018

Blog: If Sachin Tendulkar bats for Apollo, is the MRF connection too strong?

Is Sachin Tendulkar switching loyalties from MRF to Apollo Tyres?

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