Opinion

Premium
Thinking vertical: An Indian documentary wins at Cannes
Premium
12 hours ago

Thinking vertical: An Indian documentary wins at Cannes

An Indian documentary has won an award at Cannes Nespresso Talents 2019. The contest is limited to films shot in a vertical format.

Premium
I-Com Global Summit: 'Single source measurement is a need for all markets'
Premium
4 days ago

I-Com Global Summit: 'Single source measurement is a need for all markets'

Mindshare's Rituparna Dasgupta shares here experience over the first couple of days at the I-Com Global Summit in Malaga

Premium
Blog: Has Akshay Kumar's nationalistic brand taken a hit?
Premium
May 07, 2019

Blog: Has Akshay Kumar's nationalistic brand taken a hit?

Is ‘Canadian’ Akshay Kumar any less patriotic? Will his ‘nationalistic’ brand get affected?

Premium
Opinion: The fading away of the Zoozoos
Premium
May 07, 2019

Opinion: The fading away of the Zoozoos

The Zoozoos have been an integral part of Vodafone's marketing campaign, especially during the IPL. Have we seen the last of them?

Premium
Opinion: How brands are leveraging marketing automation
Premium
May 07, 2019

Opinion: How brands are leveraging marketing automation

The author explains why brands must look at marketing automation with examples of those that have used it effectively

Premium
Opinion: IPL 2019 - Indian Premier League or Integrated Programming Lethargy?
Premium
May 06, 2019

Opinion: IPL 2019 - Indian Premier League or Integrated Programming Lethargy?

The author urges brands who are using celebs to rethink their advertising strategy during the IPL

Premium
Blog: 'This is really what F8 is about'
Premium
May 03, 2019

Blog: 'This is really what F8 is about'

DAN's Gautam Mehra gives Campaign India readers updates from the F8 conference in California

Premium
Blog: Round up of day one at F8 2019
Premium
May 02, 2019

Blog: Round up of day one at F8 2019

DAN's Gautam Mehra gives Campaign India readers updates from the F8 conference in California

Premium
Opinion: Say hello to HENRY! And welcome SINBAD too
Premium
Apr 29, 2019

Opinion: Say hello to HENRY! And welcome SINBAD too

Why is ‘HENRY’ the hottest and most sought after target audience for marketers today? And ‘SINBAD’ too is not far behind.

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
Apr 25, 2019

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films continues with his weekly sketches for Campaign India

Premium
Opinion: How masculine can a masculine brand be?
Premium
Apr 23, 2019

Opinion: How masculine can a masculine brand be?

Can masculine brands dare to advertise their masculinity, today? If so, how far can they stretch it?

Premium
Blog: Tiger out of the Woods!
Premium
Apr 22, 2019

Blog: Tiger out of the Woods!

But are his endorsements burning bright?

Premium
Blog: How green is your alley?
Premium
Apr 16, 2019

Blog: How green is your alley?

The author writes about how an award for 'green' advertising, that did not even have the resources to host the first awards function, nine years back, has come a long way.

Premium
Opinion: A Bollywood theme park in Mumbai
Premium
Apr 10, 2019

Opinion: A Bollywood theme park in Mumbai

A huge opportunity to create a vibrant Bollywood Theme Park in the heart of Mumbai, laced with nostalgia and powered by evergreen music, has probably been lost with the sunset of RK Studios.

Premium
Blog: Dangal TV, who? Presenting India’s Number 1 TV Channel!
Premium
Apr 09, 2019

Blog: Dangal TV, who? Presenting India’s Number 1 TV Channel!

Media measurement firm, BARC has released the viewership data publicly after a gap of seven weeks, after the new TRAI tariff order implementation came into force.

Premium
Opinion: Why some brands thrive in culture and memory and many don’t?
Premium
Apr 08, 2019

Opinion: Why some brands thrive in culture and memory and many don’t?

The author showcases five ways in which global brands have used the power of culture

Premium
Blog: Accenture gobbles up Droga5 - is that good or bad?
Premium
Apr 05, 2019

Blog: Accenture gobbles up Droga5 - is that good or bad?

The author states that the Droga5 sell-out is a pointer to the emergence of a possible new animal: the ‘cagency’… a combination of a consultancy and an ad agency

Premium
Blog: Defining Japan in just one word: ‘Reiwa’ is the chosen one
Premium
Apr 01, 2019

Blog: Defining Japan in just one word: ‘Reiwa’ is the chosen one

The new name has been formulated based on a poem from Manyoshu, the oldest existing compilation of Japanese poetry.

Premium
Blog: The world's most difficult branding exercise
Premium
Mar 31, 2019

Blog: The world's most difficult branding exercise

What is among the world's most challenging branding assignments? Defining Japan in just one word is certainly one among them, says the author.

Premium
Blog: Why is Bandra Worli Sea Link lit up in Purple?
Premium
Mar 29, 2019

Blog: Why is Bandra Worli Sea Link lit up in Purple?

The author wonders how causevertising pundits are so silent as the Sea Link has turned Purple