Opinion

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Opinion: What heroines can teach us about the future of empowerment
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2 days ago

Opinion: What heroines can teach us about the future of empowerment

Heroines bring a balance to the empowerment code by complementing the self-sacrificial ethos of production with the self-love of consumption

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Blog: DaOne by Shikhar Dhawan - encashing brand equity or precursor to retirement plans?
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Nov 05, 2018

Blog: DaOne by Shikhar Dhawan - encashing brand equity or precursor to retirement plans?

As one more cricketer launches his own line will it enhance his brand equity or be par for the course?

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Opinion: Is your influencer marketing all-hype and no-help?
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Oct 31, 2018

Opinion: Is your influencer marketing all-hype and no-help?

Here are five questions that can help decide if your influencer marketing program is more of hype and less of help.

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Blog: Conflict of interest in the new marital home?
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Oct 26, 2018

Blog: Conflict of interest in the new marital home?

With the wedding announcement for Deepika Padukone and Ranveer Singh, is it all fine for Asian Paints-Nerolac, Goibibo-MakeMyTrip, Axis-Kotak, Coke-ThumsUp, Nike-Adidas and Oppo-Vivo?

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Producer's Diary by Dalbir Singh
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Oct 26, 2018

Producer's Diary by Dalbir Singh

The co-founder of Kiss Films continues with his weekly sketches for Campaign India

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Opinion: What the ‘Indian #MeToo’ campaign means for content providers, media planners and brands
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Oct 23, 2018

Opinion: What the ‘Indian #MeToo’ campaign means for content providers, media planners and brands

The author believes that this is the right time to use content to reach out to audiences

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Blog: Of product lines and celebrities
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Oct 22, 2018

Blog: Of product lines and celebrities

The last part of our series on 250 years of celebrity endorsements

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#MeToo: Apac view - time's up for Asia's adland
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Oct 17, 2018

#MeToo: Apac view - time's up for Asia's adland

India's #MeToo outpouring could be the prelude to a larger movement across Asia.

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My campaign: Martin Sorrell on how the legend of WPP was born
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Oct 17, 2018

My campaign: Martin Sorrell on how the legend of WPP was born

When The Times carried a front-page story about wire-basket manufacturer Wire and Plastic Products' audacious takeover of the JWT Group, the legend of WPP was born.

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#MeToo must retain its focus
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Oct 12, 2018

#MeToo must retain its focus

Lumping boorish behaviour in with incidents of sexual harassment and sexual violence threatens to dilute the power of #MeToo in India.

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Opinion: The pot of Gold at the end of the rainbow
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Oct 11, 2018

Opinion: The pot of Gold at the end of the rainbow

The author believes that supporting the LGBTQI can support the country's economy

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Opinion: The rise and rise of green beauty
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Oct 08, 2018

Opinion: The rise and rise of green beauty

As customers gravitate towards beauty products that are free from chemicals the opportunity for natural beauty products is blossoming like never before

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Blog: The Flipkart big-billion campaign; over-confidence or nervousness?
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Oct 05, 2018

Blog: The Flipkart big-billion campaign; over-confidence or nervousness?

What is the underlying reason behind the multi-starrer big budget campaign from the e-commerce giant?

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Opinion: Gutter - needs more mutter
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Oct 05, 2018

Opinion: Gutter - needs more mutter

The author suggests innovative ways to handle the overflowing gutters of the country

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Blog: Lux and the art of serenading film stars
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Oct 04, 2018

Blog: Lux and the art of serenading film stars

The third part of our series on celebrating 250 years of celebrity endorsements.

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Opinion: 'Welcome to lure of memory'
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Oct 03, 2018

Opinion: 'Welcome to lure of memory'

The author explains what can build or damage a brand

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Spikes Asia 2018: Five key takeaways from the first two days
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Sep 28, 2018

Spikes Asia 2018: Five key takeaways from the first two days

Two first timers share their learnings from Spikes

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Spikes Asia 2018: Where’s the digital idea?
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Sep 28, 2018

Spikes Asia 2018: Where’s the digital idea?

Raj Kamble, founder and CCO, Famous Innovations, shares his jury experience

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Blog: 250 years of celebrity endorsements - Part 2
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Sep 27, 2018

Blog: 250 years of celebrity endorsements - Part 2

This is the second part of our five part series that celebrates 250 years of celebrity endorsements

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Blog: Raising a toast to 250 years of celebrity advertising
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Sep 20, 2018

Blog: Raising a toast to 250 years of celebrity advertising

Beginning today we kick off a five part series that celebrates celebrity led advertising over 250 years

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