Opinion
Blog: Sepia-toned influence - a note on nostalgia in marketing
The author explains why nostalgia is a win win for marketers
Blog: Amul - where has the smile gone?
The author believes it is easy to poke fun at others. It is a different story all together when it is you that is in trouble.
Blog: Naomi Osaka - a new star is born
Naomi Osaka not only won US$3.8 million in prize money but that is also most likely the start of her journey to become the highest paid female athlete in the world with off-court earnings expected to soar 10-folds from her current US$1.5 million to US$15 million over the next couple of years.
Blog: Building 'omnipresent' Radhika Apte into a gen Z brand
The author wonders why brand marketer have not signed her up for brand endorsements.
Opinion: Sport is a game changer for brand loyalty
As brands roll out their best ideas during tournaments, long term customer engagement is a challenge, says the author
Blog: PV Sindhu now next only to Virat Kohli
The author studies the new pecking order in brand endorsements for using sports stars
Opinion: Programmatic advertising - the India chapter
The author explains how programmatic advertising is all set to change the face of the advertising industry in India.
Blog: Brand Tendulkar version 2.0 is in danger
The author believes senior Tendulkar needs to appeal to media to let his son be away from the media light
Blog: In God's own country, #AllForKerala? No, corporate India is not doing enough
There is no point in being trillion dollar companies, if your heart is not in the right place, says the author
Opinion: Call it magical, transformational or a revelation; I call it Fasttrack 2018
The author reminisces his experience from AAFA's Fasttrack 2018 Professional Excellence Programme
Blog: How brand Akshay Kumar is being strategised and sculpted so astutely
The author believes Akshay Kumar could be the first choice to replace Amitabh Bachchan in most brand endorsements
Opinion: The pothole proposition
Pothole deaths in India increased by 50 per cent in 2017 to reach 3,597. The author has a few marketing tips that can help get rid of them
Opinion: Can Ikea crack Indian retail?
The author speaks about his experience at Ikea on day two of the store's existence in India
AFAA Fasttrack 2018: An unforgettable programme
The author shares his experience from KL
Opinion: The purpose of purpose - why does it matter to the consumer?
In a world that is becoming universally branded, brands have become essential mediators for many aspects of our lives including aspirations, relationships and beliefs, says the author
Baggit and Burberry – A tale of two bags
Exclusivity has a price but the price of not listening to other noises we have heard recently – recycling, sustainability, landfills, environmental impact is also high.
View from Nepal: The country's fast changing media landscape
The author explains why marketers will have to re-look their media strategy for the country to bring more effectiveness.
Blog: How stigmatising Harmanpreet Kaur is hurting Brand India
Brand India is fragile. Handle with care as the example of India Women Cricket Captain Harmanpreet Kaur shows.
Comment: Will the WPP exit bring back the glory days for Rediffusion?
Campaign India travels down memory lane to look at the journey of Rediffusion
Blog: If Sachin Tendulkar bats for Apollo, is the MRF connection too strong?
Is Sachin Tendulkar switching loyalties from MRF to Apollo Tyres?
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