Opinion

May 04, 2022

Toon in with Dhananjay

Dhananjay Khanna, a designer at United Airlines, shares a weekly cartoon with Campaign India

May 02, 2022

Opinion: Brand building took a backseat during the pandemic - it's time to rebalance

Brand building and advertising have faced some turbulence during the pandemic, but certain marketing strategies can be adopted if brands want to get back on track

Apr 27, 2022

Toon in with Dhananjay

Dhananjay Khanna, a designer at United Airlines, shares a weekly cartoon with Campaign India

Apr 07, 2022

Opinion: Technology is the biggest asset in the race for attention and relevance

It would be myopic to underestimate the capability of technology to disrupt our industry and practice, says the author

Apr 04, 2022

Opinion: Fleeing fragility - the emerging Indian man

Deconstructing the changing codes of masculinity in India through a semiotic reading of the fast-growing men’s grooming industry

Mar 24, 2022

Opinion: The future of brand purpose

Gen Z consumers are more likely to ‘see through’ or dismiss brands who have big claims and emotional advertising around their purpose, says the author

Mar 22, 2022

Opinion: We all need to step up and step in to solve the talent imperative

Managing and nurturing talent is the responsibility of all of us, not just the HR department

Mar 17, 2022

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Mar 11, 2022

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Mar 10, 2022

Opinion: A viewpoint on converging customer journeys

Brands are no longer competing just for patronage, they are competing for attention on about six inches of real estate, says the author

Mar 09, 2022

Toon in with Dhananjay

Dhananjay Khanna, a designer at United Airlines, shares a weekly cartoon with Campaign India

Mar 07, 2022

Opinion: Top digital marketing strategies on zero budget

As the majority of businesses and modes of consumership are shifting online, it has become imperative to stay on top of trends, discover new marketing strategies and hack innovative tactics, explains the author

Mar 02, 2022

Toon in with Dhananjay

Dhananjay Khanna, a designer at United Airlines, shares a weekly cartoon with Campaign India

Feb 28, 2022

Opinion: How Asian marketers can cope with ever-evolving threats to brand safety

Advertisers should frequently update exclusion lists, monitor ad campaigns placed on user-generated content platforms, and frequently revise keyword block lists, says the author

Feb 24, 2022

Opinion: Is agility the enemy of creativity?

Only when leadership has the ability to face constructive criticism, will creativity and innovation flourish, says the author

Feb 22, 2022

Opinion: How can brands be frontrunners in solving for climate change beyond just greenwashing consumers?

The author explains how brands have a large role to play in helping prevent the climate catastrophe by contributing to a larger systemic change

Feb 18, 2022

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Feb 17, 2022

Opinion: Becoming friends with the Metaverse - the super exciting, new kid on the block

The author urges marketers to ditch the wait-and-watch approach and adopt the roll up-and-dive approach

Feb 16, 2022

Toon in with Dhananjay

Dhananjay Khanna, a designer at United Airlines, shares a weekly cartoon with Campaign India

Feb 16, 2022

Raahil’s blog: MS Dhoni 60 – Virat Kohli 51

Dhoni sees more airtime on television than Kohli during the recent India-West Indies ODI series, even though he's not part of the team