The global airline integrates cricket sponsorship and celebrity marketing to drive fan engagement ahead of ICC Men’s T20 World Cup.

The investment strengthens integrated marketing capabilities by combining Tribes’ strategic expertise with Triooh’s OOH ad solutions.

ICCPL Group and DigiComm partner to drive integrated PR and digital marketing for Gurugram’s upcoming retail-led commercial development.

The former Atlys brand head aims to address fragmented creative workflows through integrated strategy, execution and production capabilities.

The behavioural safety initiative across 12 cities uses symbolic ‘Helmet Receipts’ to merge road safety awareness with financial preparedness messaging.

This move is to scale community-led marketing, global IP expansion and data-driven user acquisition across emerging gaming markets including India.

Mobavenue AI Tech Limited aims to scale performance marketing and programmatic advertising platforms across Brazil, Chile and Argentina’s growing digital ecosystems.

Innocean India’s integrated launch campaign positions the SUV through character-driven storytelling, blending product messaging with cinematic advertising execution.

The rebrand signals a marketing-led push to strengthen differentiation and visibility in AI-driven credit analytics and digital lending for banks and NBFCs.

It collaborates with regulators, creators and actor Neena Gupta to deliver a humorous yet cautionary digital campaign addressing evolving online fraud threats.

The film focuses on companionship narratives, tapping evolving conversations around loneliness, connection and everyday emotional support behaviours.

Dara Lynch stepped down last year after 18 years.

Set to A R Rahman’s iconic anthem 'Maa Tujhe Salaam', the brand film traces how four iconic cricketers became global heroes.

Despite biscuits seeing roughly 55% rural consumption, it prioritises metros as strongholds, using selective distribution and premium positioning over mass expansion.

There are no plans to remove agency brands.

Kisna’s film reframes Valentine’s debates through an older couple, using emotional realism and understated gifting to normalise everyday expressions of love.

Valentine’s Day is no longer only about being chosen. It’s increasingly about choosing for oneself, and brands are noticing the shift.

Media and social experts share their interpretation of the numbers to predict how brands will be reaching consumers on the platforms in the months ahead.

It strengthens its women’s footwear narrative through a renewed campaign featuring Sanjana Sanghi and a design-focused Victoria Ballerina product spotlight.

Zydus Wellness positions it around discipline and planning through a new campaign featuring young cricketer Vaibhav Sooryavanshi’s journey and ambition.

It connects logistics innovation with cricket storytelling through a generational TV campaign timed with ICC Men’s T20 World Cup visibility.

The online-first campaign aligns digital commerce strategy with work-to-weekend fashion positioning.

This integration into its add-on subscription ecosystem expands the OTT platform’s Hindi-dubbed South Indian content access.

The campaign expands the company’s national presence, combining cultural insight with omnichannel retail and storytelling.

Its campaign leverages celebrity friendships and gossip culture to create relatable digital content designed for social media engagement and youth audiences.

A new report, surveying 59,000 consumers globally, maps the widening gap between brand promise and lived customer experience.

ChatGPT ads will spark a new battle for intent, but dislodging Google’s search dominance will take more than conversational AI.

As agencies move closer to owning the media they sell, the debate shifts from whether principal media belongs in the mix to how transparent and responsible it can truly be.

While its Bollywood flower symbolism through a public installation has potential for online virality, the film raises questions around authentic storytelling.

The agency will manage strategic media outreach and cultural storytelling for Samay Yaan’s ‘Kalidas ka Kathaalok’ at Purana Qila, New Delhi.

The agency expands its global footprint after winning Mandai Wildlife Group’s multi-market media mandate covering Asia-Pacific regions.

It taps cricket passion through a family-focused contest campaign featuring Suryakumar Yadav, Mohammad Siraj and Arshdeep Singh.

The automobile brand leverages landmark projection to amplify ICC Men’s T20 World Cup 2026 partnership visibility.

Remit spans Hyundai, Kia and Genesis brands across Europe, the Middle East, Asia Pacific and Latin America.

The immersive Bandra installation blends experiential marketing with platform-led discovery to drive cultural relevance and brand recall.

He was earlier the CEO of Ruder Finn India and Middle East.

Globally, the conversation has shifted from panic to adaptation. In India, it continues to sit in a grey zone.

Underneat’s reality show-style ‘cupboard world’ campaign uses humour, creators and cultural insight to turn everyday wardrobe dilemmas into shareable branded entertainment.

The president and managing director reflects on Omnicom Advertising India’s ongoing transformation, from the reimagined agencies to attracting talent.

By tapping Warner Bros franchises, the lab-grown diamond brand tests whether licensed IP can shift diamonds from heirlooms to culturally relevant, repeatable consumer products.

She will oversee growth across southern markets, manage client relationships and develop communication strategies tailored to regional business environments.

The global campaign positions smartphones as fan engagement tools.

The campaign shifts focus from customer stories to brand credibility, highlighting claims assurance and trust-led storytelling through integrated media channels.

The World Cancer Day activation used silent messaging at public spaces to drive awareness and behavioural change among commuters.

The agency has worked with RSPL since April 2025.

The D2C brand adopts a content-first approach using internet culture to drive recall and engagement among digitally native audiences.

It is inviting global creatives to produce AI-generated advertising work eligible for Cannes Lions, combining experimentation with performance-driven incentives.

It strengthens its advertising and storytelling capabilities by integrating Button Creative and launching EBG Films’ multi-format content platform.

It expanded performance nutrition positioning through creator collaborations to redefine holistic wellness marketing narratives.

The beauty brand shifts category messaging towards dermatological safety and informed consumption through the education-led campaign.

About 30% of the newsroom will be impacted, with deep cuts to Asia and Middle East coverage.

Dentsu bucked overall decline, experiencing marginal increase.

For these brands, it is no longer about signalling status, but about justifying value.

Publicis CEO talks to Campaign after increasing revenue and margin at annual results.

This marks the second time the brand has received the accolade, having first won it in 2018.

The first global brand platform targets younger audiences through omnichannel storytelling centred on self-expression and individuality.

The integrated storytelling campaign highlights the brand’s service benefits and customer support across its nationwide network.

Its value-driven campaign combines AI technology, content access, financing and extended support to influence television purchase decisions in India.

The agency is strengthening its leadership structure to support AI-led advertising solutions and integrated campaign delivery through expanded client servicing oversight.

The entertainment group positions 101 India for youth-focused digital storytelling expansion through its renewed emphasis on culture-first content strategies.

It marked National Mechanics Day with a cinematic campaign highlighting mechanics’ contributions through storytelling inspired by Indian film narratives.

Piramal Consumer Healthcare reframes baby care marketing by shifting storytelling from parents to infants through AI-led digital films focused on comfort.

Its behaviour-reward fitness campaign blends humour, influencer content and monetary incentives to sustain consumer workout habits across India.

The café chain’s Protein Cold Foam pushes functional coffee into daily rituals, walking a tightrope between habit-building, health fatigue and protein-washing scepticism.

Revenues grew 5.6% in 2025, well ahead of rivals.

They will lead the juries for the Creative Data Lions and the Health and Wellness Lions respectively at the global awards in June.

In a world of ‘AI slop’, authentic human stories do not lose value; they become much more expensive.

Swiss sportswear challenger On is sprinting ahead in Asia with 94% sales growth and flagship expansions, but can its CloudTec innovation and community-driven hype convert into lasting loyalty?

The brand's latest campaign unites star power, nostalgia, and national pride to capture India’s unparalleled passion for the game.

Tie-up is intended to create better measurement and audience integration, without compromising privacy.

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

India’s favourite satirist unpacks the Union Budget with trademark irreverence, spotlighting the serious, the absurd, and everything in between.

It launches a World Cup campaign that reframes cricket fandom as collective participation, blending product design, technology and mass media activation.

Rather, Upasna Dash argues, it marks the moment the world started paying closer attention to the capability story India was already writing.

This onboarding strengthens its India marketing strategy and anchors brand communication around self-expression and contemporary beauty narratives.

It deploys Instagram-first cinematic storytelling with Malaika Arora to reposition shapewear marketing around confidence and visual drama.

For the first time, India’s Budget puts imagination on the balance sheet—giving the Orange Economy a seat at the table. The industry reacts.

After a five-year stint at Havas Life, former chief creative officer bets on independence, amid shifting agency economics.

Budget 2026 lays the groundwork for India’s next cultural and economic leap by strengthening media creation, digital marketing infrastructure, Gen Z employability and AI-led productivity. Rather than flashy announcements, it focuses on building scalable capability across content, technology and talent. For agencies and creators, the message is clear: the future belongs to those who adapt early and build smart.

It deploys humour and celebrity banter in a social-first sunscreen campaign designed to convert skincare education into shareable internet conversations.

It will manage its integrated media strategy, reinforcing BFSI-focused corporate communications and stakeholder outreach in India.

BharatPe’s latest film turns everyday payments into cricket metaphors, blending match-day tension with transactional speed and reward mechanics.

Siddharth Kumar will drive brand strategy and growth across the region’s real estate market.

It uses a city-led activation to turn traffic signals into moments of public recognition for Bengaluru’s traffic police.

Ram Madhvani Films, Equinox Films and Equinox Virtual restructure leadership to support growth across advertising, long-form storytelling and technology-led content.

He will drive enterprise partnerships across commerce, AI-enabled platforms and digital products.

It elevates Janahavi Rawal, Sanjana Jain and Rahul Regulapati to partner roles.

Across logistics, FMCG, fashion and fintech, brands mark Republic Day by shifting focus from symbolism to everyday action, behaviour and participation.

The short video platform launched a micro drama accelerator to fund studios and build scalable storytelling formats.

The campaign shifts focus to ingredient craftsmanship, reinforcing premium cues through cinematic storytelling and sensory-led visuals.

The financial services company marked three decades in the country with a nationwide investor education drive focused on women and mutual fund awareness.

The iCubesWire report shows that influencer marketing is no longer just a visibility channel, but a core enabler of credibility, consideration, and conversion.

As CTV surges across India, platforms must innovate without sacrificing the viewing experience.

For the CDO, the goal is simple – budget for how India actually works.

When visibility no longer comes from being indexed, how does your brand get chosen?

He will report to Hemant Shringy, chief creative officer and managing partner, Wondrlab Network.

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.

It launched a crowdsourced film built entirely from rider-generated content, repositioning owners as creators within its marketing ecosystem.

Banerjee’s appointment comes at a time when clients are increasingly seeking integrated and data led solutions to deliver measurable business impact, the agency said.