As India prepares for a defining cricket campaign, Oreo has unveiled ‘Dream for the Team’, a nationwide marketing initiative designed to convert passive fandom into active participation. Anchored by Rohit Sharma, the campaign positions the former captain not as a strategist or player, but as a fellow supporter encouraging Indians to dream collectively for Team India.
Cricket has long been central to Oreo’s cultural engagement strategy in India. Previous campaigns such as ‘BringBack 2011’ during the 2022 tournament season and ‘Oreo Bola Mat Bol’ in 2023 leaned into humour and nostalgia. ‘Dream for the Team’ builds on this lineage but shifts the emphasis towards belief, optimism and togetherness, reflecting the emotional stakes of a title defence under intense national scrutiny.
Commenting on the campaign, Nitin Saini, vice president – marketing, Mondelez India, said, “Cricket has always been a powerful cultural connector in India, and Oreo has consistently found playful, meaningful ways to participate in that passion. With ‘Dream for the Team’, we wanted to move beyond cheering and create a platform where fans can actively contribute their hopes and positivity for the team. By bringing our product, technology, and storytelling together, we’re turning everyday moments into a shared movement that celebrates belief, optimism, and togetherness.”
The campaign film features Sharma portraying the ultimate Indian cricket fan, openly manifesting his hopes for the team. As he voices his dreams, those around him initially mistake them for tactical insights. The narrative turns when a child reminds him that he is no longer on the field, prompting Sharma’s central line: “To help India win, you don’t need to be in the team. You just need to dream for the team.”
Sharing his perspective, Sharma said, “I have been part of many proud moments in Indian cricket, both on and off the field. What I love about ‘Dream for the Team’ is that it reminds every fan that their belief matters. You do not have to always wear the jersey to help the team win. When millions of Indians come together and dream with positivity, that collective belief becomes very powerful.”
At the core of the initiative are 16 specially designed Oreo cookie embossments inspired by cricketing moments such as sixers, hat-tricks, yorkers and centuries. Consumers can scan QR codes on promotional packs to access www.oreo.in/dreamfortheteam, where each cookie unlocks digital ‘dreams’ linked to players and match outcomes. These are aggregated into a live ‘dream wall’ tracking fan sentiment alongside Team India’s tournament progress.
The campaign spans approximately 250 million Oreo packs, equating to over one billion cookies carrying fan aspirations. Media amplification includes television, digital, outdoor, social, e-commerce integrations, cricket broadcast partnerships, creators and quick-commerce platforms. In-store activations feature immersive shelf takeovers and point-of-sale displays.
Oreo has also introduced a limited-edition ‘Dream Blue’ pack featuring blue crème biscuits, temporarily shifting from its signature white crème to signal solidarity with Indian fans and the team.
