Foxtale’s #UVkiChutti campaign adopts a social-media-led storytelling approach to promote its sunscreen portfolio through humour and celebrity engagement. Featuring Hazel and Yuvraj, the campaign leverages playful banter and suspense to capture audience attention before revealing product benefits. The creative direction focuses on relatability and meme-friendly narratives rather than conventional skincare advertising formats.
The campaign narrative frames sun protection as a cultural conversation rather than a technical skincare instruction, enabling higher engagement across Instagram and short-video platforms. Hazel announces taking ‘UV rays on chutti’ while introducing Foxtale’s Glow Sunscreen powered by 100% New-Gen UV Filters with 8-Hour Photostable UV protection. The messaging integrates scientific claims with informal storytelling, aligning with the preferences of digitally native skincare consumers.
Yuvraj’s cameo adds humour and drives virality, shifting the campaign from product reveal to social trend. Foxtale positions itself as a brand that merges science-backed formulations with culturally tuned marketing, turning product launches into interactive digital discussions rather than one-way advertising.
