Campaign India is ending the year by asking industry leaders about what this year taught them and an outrageous prediction for 2022.
Here's what Ninad Umargekar, chief marketing strategist, JG Hosiery, had to say:
Your stand-out moment or learning from 2021?
Creating conversations via communication, advertising or even an act is highly overrated in today’s world of marketing. Conversations die down or get replaced within 4-5 days time. Instead, invest in a great product. It’s the most long-lasting conversation a marketer can ever create.
An outrageous prediction for 2022?
Traditional retail will be back with a vengeance. Shops, restaurants, cinemas, etc will grow at a faster clip than ever before in spite of ecommerce, cloud kitchens and OTT platforms.
Year-ender 2021: 'Bravo advertising industry India' – Piyush Pandey
Year-ender 2021: 'TV and digital will grow and content will glow' – Megha Tata
Year-ender 2021: 'We will start going to space for a day trip' – Malaika Arora
Year-ender 2021: Swati Bhattacharya on the one thing that will drop from case videos
Year-ender 2021: 'We will see whacky, fun, bizarre humour again' – Prasoon Joshi
Year-ender 2021: 'AI solutions will start becoming mainstream in 2022' – Apurva Chamaria
Year-ender 2021: 'We have done magnificently well to bounce back as an industry' – Rana Barua
Year-ender 2021: 'I have improved my social media presence considerably' – Hrishikesh Kannan
Year-ender 2021: ‘We shall see a Metaverse radio world’- Abraham Thomas
Year-ender 2021: 'This year has memories that I will always learn and lean back on' – Babita Baruah
Year-ender 2021: 'We will have to prove our worth to the planet' – Poran Malani
Year-ender 2021: 'Believe in people, their resilience and their creativity' – Gautham Narayanan
Year-ender 2021: ‘We aimed at bringing about a change in attitude towards vaccine hesitancy’ - Prathyusha Agarwal
Year-ender 2021: 'Hopefully, the only mask we will need to know of, is the one you wear to a masquerade party' - Anil Nair
Year-ender 2021: 'Policymakers will take note of long-pending requests from the radio industry'- Nisha Narayanan
Year-ender 2021: 'The relationship between real and virtual is growing more complex' – Titus Upputuru