Year-ender 2021: 'Don’t take anything for granted' – Sam Balsara

We ask industry leaders for their learnings from 2021, and an outrageous prediction for the year to come

Dec 27, 2021 03:17:00 AM | Article | Campaign India Team

Campaign India is ending the year by asking industry leaders about what this year taught them and an outrageous prediction for 2022.  

Here's what Sam Balsara, chairman, Madison World, had to say:

Your stand-out moment or learning from 2021?
 
The power and true expression of the term 'we live in a VUCA (volatility, uncertainty, complexity, and ambiguity) world' came alive in 2021. We had a reasonably stable JFM quarter and almost a good April, but our world collapsed again by the time April ended and continued to remain so in May and June. Just when we were beginning to resign ourselves to our fate, India bounced back and we had a good August and September and a never-before October on the back of vaccinations and optimism. As we began to take life for granted once again as we did in the past, comes the news of Omicron in end November, threatening our world once again.
 
The lesson for me is - never be surprised at anything. Don’t take anything for granted. If you don’t call this volatility, what is? Nothing is certain, today.
 
An outrageous prediction for 2022? 
 
India becomes the hotspot of the world with everyone believing in the India growth story. Confidence amongst Indian businessmen is running to an all-time high and consumers are spending with a vengeance. A vaccine that defies Omicron is found and India becomes the global supplier of vaccines to the world.
 
Also read:
 

Year-ender 2021: 'Bravo advertising industry India' – Piyush Pandey

Year-ender 2021: 'TV and digital will grow and content will glow' – Megha Tata 

Year-ender 2021: 'We will start going to space for a day trip' – Malaika Arora 

Year-ender 2021: Swati Bhattacharya on the one thing that will drop from case videos 

Year-ender 2021: 'We will see whacky, fun, bizarre humour again' – Prasoon Joshi

Year-ender 2021: 'AI solutions will start becoming mainstream in 2022' – Apurva Chamaria

Year-ender 2021: 'We have done magnificently well to bounce back as an industry' – Rana Barua 

Year-ender 2021: 'I have improved my social media presence considerably' – Hrishikesh Kannan

Year-ender 2021: ‘We shall see a Metaverse radio world’- Abraham Thomas

Year-ender 2021: 'This year has memories that I will always learn and lean back on' – Babita Baruah

Year-ender 2021: 'We will have to prove our worth to the planet' – Poran Malani

Year-ender 2021: 'Believe in people, their resilience and their creativity' – Gautham Narayanan

Year-ender 2021: ‘We aimed at bringing about a change in attitude towards vaccine hesitancy’ - Prathyusha Agarwal

Year-ender 2021: 'Hopefully, the only mask we will need to know of, is the one you wear to a masquerade party' - Anil Nair

Year-ender 2021: 'Policymakers will take note of long-pending requests from the radio industry'- Nisha Narayanan

Year-ender 2021: 'The relationship between real and virtual is growing more complex' – Titus Upputuru