Campaign India is ending the year by asking industry leaders about what this year taught them and an outrageous prediction for 2022.
Here's what Piyush Pandey, chairman, global creative, and chairman, India, Ogilvy, had to say:
Stand out moment or learning from 2021?
Bravo advertising industry India. The biggest learning of 2021 is that in times of trouble the advertising industry is strong enough to rise up to the challenge, fulfil their commitment to the clients, by in-large keep people satisfied, and hold them together.
These elements are the core of our business and we have proven to ourselves that we have the staying power no matter what. So, let's keep up the spirit and take these learnings into the future even when we are in better times.
An outrageous prediction for 2022?
People will be back to work in their offices. This is not an outrageous prediction if we look at the history of mankind, women/men are social animals and will congregate yet again. The world has seen plague, world wars, and many other disasters, every time, humanity has bounced back, gathered together and moved forward. I believe so shall happen now. Hopefully, sooner rather than later.