Campaign India Team
Dec 01, 2021

Year-ender 2021: 'Bravo advertising industry India' – Piyush Pandey

We ask adland for their learnings from 2021, and an outrageous prediction for the year to come

Piyush Pandey
Piyush Pandey

Campaign India is ending the year by asking industry leaders about what this year taught them and an outrageous prediction for 2022. 

Here's what Piyush Pandey, chairman, global creative, and chairman, India, Ogilvy, had to say:

Stand out moment or learning from 2021?

Bravo advertising industry India. The biggest learning of 2021 is that in times of trouble the advertising industry is strong enough to rise up to the challenge, fulfil their commitment to the clients, by in-large keep people satisfied, and hold them together. 
These elements are the core of our business and we have proven to ourselves that we have the staying power no matter what. So, let's keep up the spirit and take these learnings into the future even when we are in better times. 
An outrageous prediction for 2022?
People will be back to work in their offices. This is not an outrageous prediction if we look at the history of mankind, women/men are social animals and will congregate yet again. The world has seen plague, world wars, and many other disasters, every time, humanity has bounced back, gathered together and moved forward. I believe so shall happen now. Hopefully, sooner rather than later. 
Campaign India

Related Articles

Just Published

7 hours ago

BharatBenz appoints Dentsu

Dentsu Creative and Dentsu X will handle creative and media respectively

7 hours ago

A new era of ads analytics? How Media Mix Modeling ...

Privacy regulations have significantly hindered measurement capabilities to the extent that Meta, Google, and Amazon are now finding it necessary to use Media Mix Modeling. Campaign explores if other marketers should follow in their footsteps

8 hours ago

Agency of the Year South Asia 2023: Picture gallery

View pictures from the South Asia leg of the Agency of the Year Awards which was hosted in Mumbai on 28 November