Campaign India is ending the year by asking industry leaders about what this year taught them and an outrageous prediction for 2022.
Here's what Rahul Mishra, head of marketing and communications, Shemaroo Entertainment, had to say:
Your stand-out moment or learning from 2021?
The emergence of 41 startup unicorns from India that reflects the undying spirit of our startup ecosystem. The grit, belief, and agility, shown by each of these founders who stood tall beating the pandemic odds to turn into unicorns are remarkable. Having a positive outlook and looking at a crisis as an opportunity is something that sets them apart and is a key learning.
Another common thread among these unicorns is the digital-first approach. Technology has played a significant role in creating successful business models. Most of them have leveraged technology in the best possible way, from redefining their internal processes to strengthening the value propositions for their customers.
An outrageous prediction for 2022?
Some of the new age Indian brands will be seen adopting metaverse advertising, which is making its way to being the next big thing and revolutionising the traditional digital advertising formats.
Since metaverses are experiential and immersive, it allows brands to offer the same immersive experience with their ads and marketing initiatives. For example, you can have a branded installation or event that lets users interact and engage. This helps in creating long-lasting brand experiences and is less invasive than what we experience with digital advertising today.