
Campaign India is ending the year by asking industry leaders about what this year taught them and an outrageous prediction for 2022.
Here's what Rana Barua, group CEO, Havas Group India, had to say:
We ask industry leaders for their learnings from 2021, and an outrageous prediction for the year to come
Campaign India is ending the year by asking industry leaders about what this year taught them and an outrageous prediction for 2022.
Here's what Rana Barua, group CEO, Havas Group India, had to say:
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Analysts assessed whether further downgrades will be a broader industry issue.
As eco-fatigue sets in, brands faking green credentials risk losing more than trust — they risk losing the plot entirely.
Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.
From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.