Year-ender 2021: Swati Bhattacharya on the one thing that will drop from case videos

We ask industry leaders for their learnings from 2021, and an outrageous prediction for the year to come

Dec 06, 2021 03:02:00 AM | Article | Campaign India Team

Campaign India is ending the year by asking industry leaders about what this year taught them and an outrageous prediction for 2022. 

Here's what Swati Bhattacharya, creative chairperson, FCB India, had to say:
 
Your stand-out moment or learning from 2021?
 
Eurovision channel giving free spots for the next six months for 'The Mirror' campaign all over Europe and Africa! Free media is the best award for a creative person!
 
An outrageous prediction for 2022?
 
We will finally stop chasing views in 2022. That's the one thing we will drop from our case videos.
 
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