Campaign India Team
Dec 06, 2021

Year-ender 2021: Swati Bhattacharya on the one thing that will drop from case videos

We ask industry leaders for their learnings from 2021, and an outrageous prediction for the year to come

Swati Bhattacharya
Swati Bhattacharya

Campaign India is ending the year by asking industry leaders about what this year taught them and an outrageous prediction for 2022. 

Here's what Swati Bhattacharya, creative chairperson, FCB India, had to say:
 
Your stand-out moment or learning from 2021?
 
Eurovision channel giving free spots for the next six months for 'The Mirror' campaign all over Europe and Africa! Free media is the best award for a creative person!
 
An outrageous prediction for 2022?
 
We will finally stop chasing views in 2022. That's the one thing we will drop from our case videos.
 
Also read:
 

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Microsoft to retire Xandr DSP in favour of an ...

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

1 day ago

Apple leads as US dominates Kantar's Top 100 Global ...

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.

1 day ago

Affordable, not cheap: Cracking the code on value

Affordable brands thrive by meeting emotional needs, using smart packaging cues, and moving beyond price cuts, explain Ipsos India’s UU and Synthesio lead and country chief client officer.

1 day ago

Rust never sleeps, but it can be outsmarted

AM/NS India’s new ad pits steel tech against cartoonish corrosion, turning rust into the most animated villain this side of Hollywood.