Campaign India Team
Dec 27, 2023

Rapid fire with Sambit Mohanty

Our year-ender this time around places the fraternity on the 'hot seat' to answer questions about the year gone by and their expectations from 2024

Rapid fire with Sambit Mohanty

Campaign India's year-ender series continues with Sambit Mohanty, creative head, McCann. 


This year, we're reaching out to the advertising, media and marketing communities, and asking them to give quick, crisp answers to a set of questions intended to highlight the highs and lows of the year gone by, and their take on technology advancements.


Here's Mohanty's take on it:


Data or gut: Gut


AI a boon or bane: Boon - ask art directors how Mid-journey has made their life easier. AI is still however a tool that’ll keep evolving but without an idea that resonates with people, it’ll remain soulless.


A gift you want from Santa: That everyone in my team gets their cherished scripts through in one shot - minus any iterations.


One piece of professional advice you would give to your past self at the beginning of 2023:

Listen to understand and not necessarily to respond.


The most valuable lesson you learned from a marketing failure this year: Never cut corners on the CGI - a lesson well learnt from the box office performance of Adipurush.


If your resolution had a tagline for 2024, what would it be? Good things come to those who wait.


Also read:


Rapid fire with Sony's Neville Bastawalla


Rapid fire with FCB's Rohan Mehta


Rapid fire with Ogilvy's Kainaz Karmakar


Rapid fire with Harmeet Singh


Rapid fire with Zee's Mona Jain


Rapid fire with Devaiah Bopanna


Rapid fire with Saurabh Srivastava


Rapid fire with Titus Upputuru


Rapid fire with Nisha Narayanan


Rapid fire with GQ's Che Kurrien


Rapid fire with Sanjeev Jasani


Rapid fire with DDB Mudra's Rahul Mathew


Rapid fire with Kranti Gada


Rapid fire with Gautam Reghunath


Rapid fire with Ikea's Anna Ohlin


Rapid fire with Narayan Devanathan


Rapid fire with Atul Sharma

Campaign India

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