Rapid fire with Saurabh Srivastava

Campaign India's year-ender series continues with Saurabh Srivastava, chief operating officer, digital business, Shemaroo Entertainment. 

This year, we're reaching out to the advertising, media and marketing communities, and asking them to give quick, crisp answers to a set of questions intended to highlight the highs and lows of the year gone by, and their take on technology advancements.

Here's Srivastava's take on it:

Data or gut: Balancing rationality (data), intuition (gut), and emotion is crucial for making well-rounded decisions.

AI a boon or bane: It’s neither; it is the evolution of technology. AI will definitely enhance human capability significantly and solve problems. The challenge is that it can also amplify our weaknesses and biases. 

A gift you want from Santa: A wish for more breathable cities.

One piece of professional advice you would give to your past self at the beginning of 2023:

Let go and move on faster. Quick closures are the key.

The most valuable lesson you learned from a professional failure this year: Impatience is valuable; it adds to urgency.

If your new year resolution had a tagline for 2024, what would it be? Embrace change, pursue growth: Evolve with every challenge.

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