Rapid fire with DDB Mudra's Rahul Mathew

Campaign India's year-ender series continues with Rahul Mathew, chief creative officer, DDB Mudra Group.

This year, we're reaching out to the advertising, media and marketing communities, and asking them to give quick, crisp answers to a set of questions intended to highlight the highs and lows of the year gone by, and their take on technology advancements.

Here's Mathew's take on it:

Data or gut: Applying your gut to data.

AI a boon or bane: I’m more H.I. The human intelligence using the A.I.

A gift you want from Santa: First-round approvals.

One piece of professional advice you would give to your past self at the beginning of 2023: Get more done. The year will be over before you know it. 

The most valuable lesson you learned from a marketing failure this year: You often know it before it happens. Don’t ignore that gnawing voice inside your head.

If your resolution had a tagline for 2024, what would it be? Watch this space.

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