Campaign India Team
Dec 22, 2023

Rapid fire with Narayan Devanathan

Our year-ender this time around places the fraternity on the 'hot seat' to answer questions about the year gone by and their expectations from 2024

Rapid fire with Narayan Devanathan

Campaign India's year-ender series continues with Narayan Devanathan, chief strategy advisor, dentsu India.

 

This year, we're reaching out to the advertising, media and marketing communities, and asking them to give quick, crisp answers to a set of questions intended to highlight the highs and lows of the year gone by, and their take on technology advancements.

 

Here's Devanathan's take on it:

 

Data or gut: Both

 
AI - a boon or bane: AI is just what it is, a technology. It's humans who can either turn it into a boon or a bane.
 
A gift you want from Santa: World peace. No, really, I mean it. Look at the mess the world is in right now.
 
One piece of professional advice you would give to your past self at the beginning of 2023: 
You don't need a parachute to jump on a trampoline. Because it's okay even when you don't land on your feet. So don't play safe, especially in your profession, all the time. It's only work. Experiment. Take some risks. Do some more new things.
 
The most valuable lesson you learned from a  professional failure this year: People will let you down. And you will let people down. Because, unfortunately, working in an organisation is not a team sport. 
 
If your New Year's resolution for 2024 had a tagline, what would it be? Don't take yourself so seriously.

Also read:

Rapid fire with Ikea's Anna Ohlin

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

10 hours ago

Goafest 2024 set to host creativity experts while ...

The 17th edition of the festival will host over 50 speakers and entertainers across 20 sessions in addition to more than 15 masterclasses.

12 hours ago

Havas Worldwide retains Durex creative duties

As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.

12 hours ago

Clear Premium Water’s commercials champion ...

The series highlights the bottled water brand’s efforts to encourage conscientious consumption and environmentally sustainable practices, while shedding light on the issue of counterfeit products.

13 hours ago

India bags 8 pencils and 10 shortlists at D&AD 2024

BBDO India earns one of four White Pencils given out this year for making a difference in the industry.