Campaign India Team
Dec 05, 2023

Rapid fire with Ogilvy's Kainaz Karmakar

Our year-ender this time around places the fraternity on the 'hot seat' to answer questions about the year gone by and their expectations from 2024

Rapid fire with Ogilvy's Kainaz Karmakar

Campaign India's year-ender series continues with Kainaz Karmakar, chief creative officer, Ogilvy. 

This year, we're reaching out to the advertising, media and marketing communities, and asking them to give quick, crisp answers to a set of questions intended to highlight the highs and lows of the year gone by, and their take on technology advancements.

Here's Karmakar's take on it:

Data or gut: Both
 
AI - a boon or bane: Both 
 
A gift you want from Santa: A very high metabolism to burn all the sugar I consume. 
 
One piece of professional advice you would give to your past self at the beginning of 2023: Have more fun at work. 
 
The most valuable lesson you learned from a  professional failure this year: You can’t control everything. 
 
If your New Year's resolution for 2024 had a tagline, what would it be? Write more.
 

 

 

Source:
Campaign India

Related Articles

Just Published

8 hours ago

Ameen Sayani was the man who composed a masterpiece ...

The director and COO, Red FM and Magic FM, embarks on a nostalgic journey, delving into the remarkable legacy of the late Sayani, illuminating how he epitomised radio excellence and fostered a sense of unity among listeners, transcending barriers with the universal language of music

10 hours ago

Buffalo Soldiers launches Eating Potatoes

The film division aims to craft content for TVCs, OTT platform production companies and documentaries

10 hours ago

57% Indian consumers would choose an AI-enabled ...

However, the digital customer experience report underscores the prevailing importance of human interaction over various facets such as decision-making, customer support, and handling returns or cancellations