Rapid fire with Ikea's Anna Ohlin

Campaign India's year-ender series continues with Anna Ohlin, country marketing manager, Ikea India.

This year, we're reaching out to the advertising, media and marketing communities, and asking them to give quick, crisp answers to a set of questions intended to highlight the highs and lows of the year gone by, and their take on technology advancements.

Here's Ohlin's take on it:

Data or gut: 80% data, 20% gut