
'Campaign India Top 50 Ads of 2018' is a collection of the most-viewed work that we chronicled in the year gone by.
Here are the first 10 of the 50.
The top 50 is listed by date of publishing on Campaign India.
What was the most viewed work of 2018? The first of a five-part series.
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184 entries were shortlisted for the 14th SMARTIES India edition, which were screened by over 100 jurors; 50 jurors will decide the final wins.
The association also named the new managing committee for 2025–26.
The company also downgraded its net revenue forecast for the year.
Niva Bupa’s new campaign flips the sum insured script by dramatising middle-class limits—and promising health cover without ceilings.