Campaign India Team
Feb 13, 2018

Facebook shows inspiring stories, says 'live what you love'

Watch the ad films conceptualised by Wieden+Kennedy Amsterdam here

Facebook has rolled out two TVCs part of its 'Live what you love' campaign. Conceptualised by Wieden+Kennedy Amsterdam, the films feature characters inspired by real people.

The campaign which is exclusive to India, tries to showcase how Facebook can play a role in connecting like-minded people in the pursuit of their passions by surfacing the latest updates and information about their interests.
 
A Facebook spokesperson explained, "We have a large community of users in India who use Facebook to connect with people and things they care about the most. We are constantly working to make their Facebook experience better. Through our campaign – 'Live what you Love', we want our community in India to discover various ways in which the platform can play a role in the pursuit of their passions, by connecting them to like-minded people, surfacing the latest updates and information about their interests, or by providing a space where they can explore and be more. The characters and their stories in this campaign are inspired by real people. People who are passionate and are constantly looking for more ways to be better at their individual interest areas, people who want to be more. We hope our users see these stories and find how they can enhance their own lives and use Facebook tools to live the life they love."  
 
Along with the two films currently on-air, two more will be released part of this campaign.
 
Source:
Campaign India

Related Articles

Just Published

42 minutes ago

Discovery acquires ad-tech start-up AdSparx

Also absorbs team of Novix Media Technologies

1 hour ago

Hyundai Motor, UNDP sign sustainability pact

Korean carmaker pledges to strengthen its commitment to sustainable mobility and engage with millennial and Gen Z innovators.

1 hour ago

David Henderson is WPP's first global corporate ...

Former partner with Finsbury Glover Hering tasked with establishing a new global unit for this function.

2 hours ago

Drawing conclusions with Aditi Jain

Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Ogilvy