Facebook has rolled out two TVCs part of its 'Live what you love' campaign. Conceptualised by Wieden+Kennedy Amsterdam, the films feature characters inspired by real people.
The campaign which is exclusive to India, tries to showcase how Facebook can play a role in connecting like-minded people in the pursuit of their passions by surfacing the latest updates and information about their interests.
A Facebook spokesperson explained, "We have a large community of users in India who use Facebook to connect with people and things they care about the most. We are constantly working to make their Facebook experience better. Through our campaign – 'Live what you Love', we want our community in India to discover various ways in which the platform can play a role in the pursuit of their passions, by connecting them to like-minded people, surfacing the latest updates and information about their interests, or by providing a space where they can explore and be more. The characters and their stories in this campaign are inspired by real people. People who are passionate and are constantly looking for more ways to be better at their individual interest areas, people who want to be more. We hope our users see these stories and find how they can enhance their own lives and use Facebook tools to live the life they love."
Along with the two films currently on-air, two more will be released part of this campaign.
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