Motilal Oswal Securities has rolled out a TVC that showcases its different apps for investors and traders. The financial services firm labels an investor as 'one with a long term view to investing in the market' while a trader is one who 'has a short term/technical view to playing the markets'.
The film has been conceptualised by Mullen Lintas features different two different kinds of people across situations. One is shown as a person in a hurry, while the other is shown to be steady. It links them as investors and traders. The catchy background song from the previous Motilal Oswal films continues in this film too.
Ramnik Chhabra, head - marketing, MOFSL, said, “Investing and trading in terms of mind-set and styles is as different as Test cricket and 20-20. One is slow and steady and the other is dhan dhan dhan. Each requires a different approach and skills. Our two separate mobile trading applications provide separate tools and information customised for an Investor or a Trader and that’s what the campaign tries to highlight.”
Ayyappan Raj, EVP, Mullen Lintas, said, “The fundamental approach that we have on Motilal Oswal is to find interesting human observations and deliver the product, service metaphor through that. That’s what we did with the last campaign 'when you focus on one thing, you master it' for the 30 years equity story by showcasing people and how they’re the best at what they do. So, this time when we had to communicate that Motilal Oswal has two different apps for two different consumer groups (the traders and the investors), we have tried telling this by showing two different types of people with their interesting, differentiated personalities and thereby introducing the apps for all their needs. We’re quite happy with the way it’s turned out.”