Thermocool has expanded its digital transit advertising initiative with the launch of a large-scale campaign across key railway locations under the tagline, 'Har Shehar Dikhega India Ka Naya Andaaz'. The campaign is currently running across prominent railway hubs including Prayagraj, Anand Vihar and Moradabad, strengthening the brand’s visibility through a combination of outdoor and digital media formats.
The campaign features high-impact digital screens and strategically positioned media placements across railway stations and transit corridors. By targeting some of the country’s busiest transportation hubs, Thermocool aims to engage with the large volumes of passengers and commuters who pass through these locations daily.
The initiative forms part of the company’s broader marketing strategy to increase brand awareness and reinforce its positioning as a modern cooling solutions brand serving consumers across India. Railway stations have been selected as key touchpoints due to their ability to deliver sustained visibility and repeated exposure among audiences from different regions and demographic groups.
According to the company, the campaign has been designed to connect with travellers, families and daily commuters through prominent visual storytelling and high-frequency media exposure. The combination of digital infrastructure and high-footfall locations is intended to support stronger brand recall and wider audience reach.
Tanuj Gupta, director of sales and marketing, Thermocool Home Appliances, said, “With ‘Har Shehar Dikhega India Ka Naya Andaaz,’ we wanted to showcase Thermocool’s growing connection with consumers across India. Railway stations are among the country’s most dynamic public spaces, bringing together audiences from different cities and backgrounds every day. Through this campaign, we aim to create strong visibility, wider engagement, and reinforce Thermocool’s identity as a brand that is evolving with the aspirations of modern India.”
The campaign reflects a growing trend among brands to utilise railway environments as advertising platforms. Increasing passenger volumes, enhanced digital infrastructure and extended dwell times have made railway stations an important channel for marketers seeking mass visibility and regional market penetration.
Thermocool’s latest effort focuses on creating consistent consumer engagement by reaching audiences at points where they spend considerable time during travel. The strategy is designed to maximise exposure and encourage stronger connections with consumers across multiple cities.
Tushar Gupta, director of operations at Thermocool Home Appliances, said, “Our focus with this campaign has been to strengthen Thermocool’s visibility across high footfall transit places that offer continuous consumer engagement. Railway stations provide an excellent platform to connect with a diverse audience across regions, helping us enhance brand recall and deepen market presence. Through this initiative, we are reinforcing Thermocool’s commitment to expanding its reach while aligning with the evolving preferences of the modern Indian consumer.”
The campaign also highlights Thermocool’s continued investment in outdoor and digital-first advertising formats. Under the leadership of Rajeev Kumar Gupta, the company has increasingly focused on high-visibility marketing initiatives designed to strengthen consumer engagement and expand market reach.
This latest activation builds on previous transit media campaigns undertaken by the brand earlier in the year. Those initiatives also utilised railway stations and transportation platforms to drive consumer outreach and improve brand engagement through large-format digital advertising.
Founded in 1992 by Rajeev Kumar Gupta and Sanjeev Kumar Gupta, Thermocool has grown from a small operation into a recognised home appliances manufacturer. Headquartered in Ghaziabad, Uttar Pradesh, the company operates manufacturing facilities from the region and employs more than 300 professionals.
With the expansion of the 'Har Shehar Dikhega India Ka Naya Andaaz' campaign, Thermocool continues to leverage transit media as a key component of its marketing strategy, using high-traffic public spaces to strengthen brand visibility and connect with consumers across diverse markets throughout India.
