Stayfree has rolled out '#ProjectFreePeriod', an initiative for women in the sex trade.
Conceptualised by DDB Mudra, the film shows how women look forward to their periods as they get time to spend with their family during those days and don't have to go to work.
Stayfree along with NGO Prerana, hopes to train these women during their off days. The idea is to make them learn skills that could be bread earners for them in the long run.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
2 hours ago
Santhakumar moves from FM Tadka, whereas Dasgupta was with JioSaavn
3 hours ago
Was senior vice president, sales and marketing