Campaign India Team
Feb 22, 2018

An All Out effort to stand by tough moms

Watch the film conceptualised by BBDO India (Gurgaon) and directed by Shoojit Sircar here

Mosquito repellent brand All Out has launched a new brand campaign intended to initiate national dialogue about the importance of families supporting mothers when making tough parenting decisions.
 
According to a company statement, It will be the brand’s biggest campaign for 2018.
 
The campaign kicks-off with a three-minute film directed by acclaimed Bollywood filmmaker Shoojit Sircar.
 
The film features an extended family having dinner and being confronted with a situation which raises questions about parenting. The film is a part of a larger call-to-action by the brand called #standbytoughmoms that intends to raise awareness and encourage support of parents and the tough decisions they often need to make.
 
“My hope is that this campaign will help initiate conversations within families and encourage support for raising happy, healthy children,” said Ann Mukherjee, global CMO, SC Johnson the company that owns the All Out brand.
 
The digital film will be complemented with a 360-degree campaign that also includes on-ground activations, print, television – including a national TV panel discussion. 
 
Also read:
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Opinion: The power of UX experience to influence ...

The author has put forward strategic guidelines that can potentially impact the overall user experience of an e-commerce website

2 days ago

Eno makes a southern case to put acidity in its place

Watch the film conceptualised by Grey Group India here

2 days ago

Bajaj Finserv warns against online banking scams

Watch the film conceptualised by Social Panga

2 days ago

Performance, success aren’t down to being quiet; ...

At an IAA Masterclass event, the consultant spoke about the role of brands in various sectors, their relationship with finance and how advertising will retain its importance for times to come