KFC has collaborated with actor Tamannaah Bhatia on a digital-first campaign that blends fashion, food and social media storytelling to promote its newly launched Dunked range. The activation takes the form of a ‘get ready with me’ style video, a format native to creator culture and widely consumed across platforms.
The video follows Bhatia as she prepares for a red-carpet appearance, documenting behind-the-scenes moments with her styling team. The narrative centres on her search for a ‘saucy’ finishing touch, which is resolved through the introduction of the KFC Dunked range. The product is integrated into the storyline rather than positioned as a conventional brand insert.
Midway through the film, Bhatia pauses her preparations to indulge in the Dunked range, despite concerns from her team about potential spills. The moment reinforces the campaign’s playful tone and positions the product as indulgent and unapologetic. The content closes with her final red-carpet look, incorporating visual cues that mirror the product’s ‘saucy’ positioning.
Bhatia described the experience as an extension of her real-life habits, noting that food often features during her preparation routines. Her quote anchors the campaign in relatability, a key driver for celebrity-led digital content.
From a marketing standpoint, the campaign reflects KFC’s ongoing strategy of using culturally relevant formats and personalities to drive product awareness. Rather than relying on traditional advertising tropes, the brand leverages social-first storytelling to integrate the Dunked range into lifestyle content.
The Dunked range features KFC’s core chicken products coated in bold sauces, including a Fiery Texas BBQ variant. The product proposition is built around indulgence and flavour intensity, which is echoed visually and verbally throughout the campaign.
