Digital ShoutOuts Media has launched Chat-Prompt.ai, an AI-driven conversational marketing platform designed to help brands build structured, goal-oriented interactions across digital campaigns. Founded by Ashish Kulshrestha, the platform is positioned as an alternative to static landing pages and lead forms, replacing them with guided, real-time conversations.
Chat-Prompt.ai enables brands to design customised conversational journeys that support use cases such as product discovery, lead generation, booking flows, customer engagement and brand storytelling. These journeys are built around structured conversation logic rather than open-ended chat, allowing marketers to guide users towards defined outcomes while retaining flexibility in responses.
The platform supports dynamic visual formats including carousels, rich media, automated responses and contextual prompts. This design makes it suitable for categories where consideration cycles are longer or more complex, including automotive, real estate, hospitality, retail, education and FMCG. Chat-Prompt.ai can be integrated across brand websites, paid media placements and other digital brand environments, allowing conversations to sit closer to campaign touchpoints rather than being treated as post-click utilities.
Kulshrestha said the platform reflects a shift in how digital marketing effectiveness is measured. “The future of digital marketing lies in conversations, not just impressions and clicks. With Chat-Prompt.ai, we are enabling brands to build meaningful, guided, and conversion-focused conversations with their audiences at scale. This platform is a major step in our mission to blend AI, creativity, and performance into one seamless ecosystem.”
The launch marks an expansion of Digital ShoutOuts Media’s proprietary AI ecosystem, which already spans audience intelligence and media planning tools. Chat-Prompt.ai adds a conversational engagement layer to this stack, positioning conversation design as part of campaign planning rather than a tactical add-on.
According to the company, the platform is currently being deployed across multiple pilot campaigns and brand use cases. These early implementations are focused on testing how structured conversations can improve lead quality, reduce friction in user journeys and deliver more measurable engagement outcomes compared to traditional landing-page-based funnels.
The broader implication for marketers is a move towards designing interactions that combine media, creative and performance logic within a single conversational flow. As brands increasingly look for accountability across the funnel, platforms such as Chat-Prompt.ai point to a future where conversation design becomes a core planning discipline rather than a supporting execution layer.
