Maisie McCabe

OMG WTF is OAG?

OMG WTF is OAG?

Omnicom's new advertising division purports to be something new, so what does it have on offer? Campaign UK's editor Maisie McCabe explores.

'Creative people make the world worth living in': David Droga on advertising's future

'Creative people make the world worth living in': David Droga on advertising's future

Droga, the CEO of Accenture Song, spoke to Campaign's UK editor, Maisie McCabe, at the recent Ciclope event about the evolving role of creativity and the need for growth and relevance in advertising.

M&C Saatchi and S4 Capital downgrade 2025 growth forecasts

M&C Saatchi and S4 Capital downgrade 2025 growth forecasts

M&C Saatchi revenues hit by US government shutdown while S4 Capital blames 'lower project-based revenue and continued client caution'.

Jeremy Bullmore dies aged 93

Jeremy Bullmore dies aged 93

WPP put together an archive to celebrate the former JWT chairperson's career last year

BBH appoints new global creative chief as Joakim Borgström departs

BBH appoints new global creative chief as Joakim Borgström departs

Former Singapore-based chief creative officer will "explore new possibilities" as mantle passes to Abbott Mead Vickers BBDO creative Alex Grieve

Neil Christie to leave Wieden+Kennedy

Neil Christie to leave Wieden+Kennedy

Christie had been supporting the agency in Brazil, China, India and Japan as director of growth markets since 2019

BBDO partners with Mars to launch video crowdsourcing platform

BBDO partners with Mars to launch video crowdsourcing platform

Similar to crowdsourcing specialists like eYeka, Flare Studio is the first such platform to be launched by a creative ad network.

Publicis CEO on growth and Epsilon's instrumental role

Publicis CEO on growth and Epsilon's instrumental role

Arthur Sadoun speaks to Campaign after reporting organic revenue growth of 2.8% in the first three months of 2021

Publicis Groupe rebounds, driven by Asia, US and Latam

Publicis Groupe rebounds, driven by Asia, US and Latam

The holding company recorded organic growth of 5.7% for Q1 across Asia, and China returned to growth at 3.0%

Creative and media deliver 'stronger performance' for Havas

Creative and media deliver 'stronger performance' for Havas

Organic revenue decline of 7.5% in the last quarter of 2020 puts Havas in the middle of the holding companies to have reported so far

Dentsu International appoints global Carat and Dentsu X presidents

Dentsu International appoints global Carat and Dentsu X presidents

Fiona Lloyd and Sanjay Nazerali will lead Carat and Dentsu X respectively

Arthur Sadoun: Accenture 'doesn't understand marketing enough' to do acquisition like Epsilon

Arthur Sadoun: Accenture 'doesn't understand marketing enough' to do acquisition like Epsilon

Publicis Groupe was best partner from strategy point of view, despite not being the most compelling on price, chairman and CEO says.

Cannes Lions 2019: Unilever scraps separate agency relationships

Cannes Lions 2019: Unilever scraps separate agency relationships

FMCG giant is looking to work across holding companies and develop content partnerships with the entertainment world as it moves away from interruption-based advertising.

Ascential reports revenue decline at Cannes Lions and MediaLink

Ascential reports revenue decline at Cannes Lions and MediaLink

Revenue at Ascential's marketing division fell 8% in 2018, while Ebitda dropped by almost a fifth.

Important to stay vigilant on net neutrality: Sir Tim Berners Lee

Important to stay vigilant on net neutrality: Sir Tim Berners Lee

The father of the world wide web talks on the threats posed by artificial intelligence, our relationship with data and how media outlets and advertisers should use the web.

WPP wins Emirates global account

WPP wins Emirates global account

Emirates has appointed an interdisciplinary WPP team to handle its global branding and creative account.

Havas board approves Bolloré takeover

Havas board approves Bolloré takeover

The Havas board has approved the Bolloré Group's attempt to buy a controlling stake in the company.

MMGB (2): John Lewis Insurance's reckless ballerina ad

MMGB (2): John Lewis Insurance's reckless ballerina ad

Watch the ad film conceptualised by Adam & Eve/DDB

Dick Costolo to leave Twitter

Dick Costolo to leave Twitter

Twitter's chief executive, Dick Costolo, is leaving his role on 1 July and will be replaced by the co-founder and chairman, Jack Dorsey, on an interim basis.

Rupert Murdoch preparing to step down

Rupert Murdoch preparing to step down

Rupert Murdoch is reportedly preparing to step down from his role as the chief executive of 21st Century Fox to make way for his son James.

Maxus takes aim at management consultancies with new division

Maxus takes aim at management consultancies with new division

Global leads David Kaganovsky (CIO), Gary Revenson (tech director) and CSO Damian Blackden will run Maxus Technology Consultancy

Sore losers? Or do the Cannes critics have a point?

Sore losers? Or do the Cannes critics have a point?

By the time the final gold Lion was handed out on Saturday night, there were many things for people in the ad industry to be proud of

Kate Stanners takes over as Saatchi & Saatchi's global CCO

Kate Stanners takes over as Saatchi & Saatchi's global CCO

London CCO promoted, as worldwide creative director Pablo Del Campo exits after 20 years

GroupM promotes CFO Colin Barlow to global COO

GroupM promotes CFO Colin Barlow to global COO

He moved into the newly created role at WPP's media investment arm on 27 August 2014

Time Warner rebuffs $80bn offer from Rupert Murdoch

Time Warner rebuffs $80bn offer from Rupert Murdoch

Time Warner has confirmed it rejected an $80 billion (£46.7 billion) takeover offer from Rupert Murdoch's 21st Century Fox.

Maurice Lévy plots 'diplomatic' solution for the future of Publicis

Maurice Lévy plots 'diplomatic' solution for the future of Publicis

The Publicis Groupe chief tells Campaign Magazine what the collapsed merger means for his succession plan

Etihad Airways launches first major ad campaign in three years

Etihad Airways launches first major ad campaign in three years

Airline’s first major ad campaign in three years has been created by M&C Saatchi, on the theme ‘The World Is Our Home, You Are Our Guest’

Sony to launch 'most ambitious' campaign for the Xperia Z

Sony to launch 'most ambitious' campaign for the Xperia Z

International integrated campaign will underline rich legacy of the brand, showcasing signature products - from TVs, Walkmans, PlayStations and Handycams, to the new Xperia Z smartphone

Publicis Groupe reports 15% revenue rise

Publicis Groupe reports 15% revenue rise

Publicis Groupe has reported revenue of €1.6bn (£1.31bn) in the third quarter, up 14.7% year on year despite a drop in September

Havas returns to growth in UK, despite 'sharp downturn' in Europe

Havas returns to growth in UK, despite 'sharp downturn' in Europe

Digital, media, advertising and healthcare made significant contributions, while emerging markets remained solid, reports agency.

Durex creates 'touch-actuator' underwear for long-distance lovers

Durex creates 'touch-actuator' underwear for long-distance lovers

Durex Australia has developed Fundawear, underwear that it claims allows couples to touch each other over the internet for the first time. Watch the ad here.

WPP pre-tax profits rise 8.3% to £1.1bn

WPP pre-tax profits rise 8.3% to £1.1bn

WPP made revenue of £10.37bn, an increase of 3.5 per cent year on year

European adspend falters as rest of world posts increases

European adspend falters as rest of world posts increases

LatAm grows 13.1 pc, Apac 6.4 pc; Global adspend rose 2.8 pc in first half of 2013, according to Nielsen

ZenithOptimedia to launch new global network in 2014

ZenithOptimedia to launch new global network in 2014

Publicis Groupe has confirmed that it will be launching a new network next year under the ZenithOptimedia media group.

 Lachlan and James Murdoch promoted at News Corp and 21st Century Fox

Lachlan and James Murdoch promoted at News Corp and 21st Century Fox

The duo were directors of both publishing business News Corp and entertainment arm 21st Century Fox

Havas profit up 2.6% to €199m

Havas profit up 2.6% to €199m

Reports pre-tax profits of €199 million (£166.1 million) for 2013, up 2.6 per cent year on year

Publicis Groupe reports 'record year' despite Q4 softening

Publicis Groupe reports 'record year' despite Q4 softening

‘Record year’ in 2013 with pre-tax income up nine per cent despite revenue softening in the final three months

WPP to acquire AKQA for $540m

WPP to acquire AKQA for $540m

WPP has sprung a surprise deal to acquire AKQA, the major independent digital agency with clients including Nike, Google and Unilever, for a sum understood to be worth $540m (£348m).

Monday Morning Gloom Buster

Monday Morning Gloom Buster

WATCH this T-Mobile spoof of The Royal Wedding by Saatchi & Saatchi UK

Maybe Cannes Lions isn't capable of picking all of the best work

Maybe Cannes Lions isn't capable of picking all of the best work

Creatives congregate at Cannes for validation, yet the festival can favour the sort of advertising briefs many of them try to avoid.

M&C Saatchi and S4 Capital downgrade 2025 growth forecasts

M&C Saatchi and S4 Capital downgrade 2025 growth forecasts

M&C Saatchi revenues hit by US government shutdown while S4 Capital blames 'lower project-based revenue and continued client caution'.