The film uses real stories to highlight how timely educational support helped students rebuild their futures after the pandemic.

The new syndicated product aims to bring consistency and transparency to OTT viewership measurement for India’s media, advertising and content ecosystem.

The integrated campaign aligns financial services with ambition, using cricket and real-life stories to reflect India’s evolving aspirations.

As part of the transaction, Jain will transition fully to managing Lionsgate Play and exit Lionsgate.

Her remit includes elevating brand visibility, sharpening the company’s value proposition and showcasing its advanced AI capabilities.

The digital campaign uses women’s cricket to highlight sisterhood, positioning the skincare brand as a long-term ally to collective ambition.

The strategic investment signals a push towards scalable, culturally rooted creative solutions spanning digital, regional and immersive storytelling.

Once driven by essentials, quick commerce is now finding its fastest growth in fashion, gifting, décor and frozen foods—reshaping how India shops on impulse, well beyond metros.

A collaborative skilling initiative uses animated storytelling to spotlight Indian start-ups while training young creative talent across institutions.

He will work closely with the company’s leadership to shape strategic direction, particularly around partnerships, growth metrics and long-term value creation.

The "walled garden" era is giving way to a new ecosystem where consumer attention and trust are highest.

As president for India, he will strengthen its leadership across communications and advisory services.

Prasar Bharati has launched a new DD News segment aimed at giving emerging digital creators nationwide visibility within public broadcasting.

Collective Creative Labs has executed a travel-led campaign for Oppo that reflects changing approaches to production in lifestyle advertising.

The AI-led offering is designed to help users navigate health information with greater clarity and confidence.

The Publicis Groupe’s communication division replaces EssenceMediacom for the consolidated media mandate after a multi-agency pitch.

INR 667.21 crore from the proceeds are earmarked for AI-led technology and cloud infrastructure, as the SaaS firm sharpens its streaming and ad-tech operating model.

The campaign reinterprets the bridal trousseau as an expression of continuity, selfhood and evolving modern womanhood.

She will support go-to-market strategy, thought leadership and growth for media clients in India.

CoinDCX has introduced a new campaign to address perceptions around women and finance, drawing on platform data to highlight changing investment behaviours.

It explores contrast, connection and shared identity through timepieces.

Cinépolis India has entered cinema advertising through a nationwide digital screen rollout, appointing 'It’s Spotlight' to manage and commercialise the inventory.

He will lead growth, marketing and consumer engagement initiatives across its platforms.

Five FM stations collaborated on the simulcast to support awareness around Dharavi’s human-centric redevelopment.

While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for specialised services.

A Christmas Eve announcement sent shockwaves through Silicon Valley – and raised urgent questions for the marketing and tech sector as AI giants consolidate power and reach.

The hyperlocal on-ground initiative uses Tamil humour on 'No Parking' signs to address everyday parking challenges.

Featuring Akshay Kumar, it builds on the tonality and narrative established by the first campaign.

It unveiled the brand film ahead of the new smartphone series launch, which is centred on spontaneity, travel and self-expression.

Brands like CoinSwitch, Swiggy, Instamart, Medusa Beverages, Canara HSBC Bank used the day to chase attention, participation and introspection; often sidestepping hard selling altogether.

Campaign India has wrapped its coverage for 2025 with a new look and fresh premium content awaiting in the new year.

Industry leaders do a little crystal ball gazing and predict how the transformative tech will shape their industry or job function in 2026.

Restructures, mergers, account moves and of course, celebrity brand ambassadors made headlines in 2025. Here's a look back...

The era of the accountable, standardised ecosystem is beginning.

Between comparison charts and keywords searches, the humble product page has begun to lose its shine.

In 2026, the real shift in media will not be about platforms, channels or formats, but how attention is engineered and measured.

The agency delivered a fully integrated experiential and broadcast-ready execution for the IPL Auction 2026 in Abu Dhabi.

The shift in brand positioning reflects evolving views of success among younger consumers.

Khimji Jewellers has strengthened its leadership team with the appointment of Rajat Verma as chief marketing officer.

From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the shadows of larging holding companies.

The appointment brings together a strategic communications agency and a creative studio led by filmmaker Goldie Behl.

What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.

Adland’s holding groups went on a 2025 buying spree, with Omnicom forming the world’s largest agency via IPG, while Publicis and Havas scooped up APAC indies amid a martech and AI boom.

Epsilon India’s SVP-Analytics explains how person-based marketing confronts duplication, blind spots and false scale, turning identity resolution into a commercial, not technical, decision.

The agency will manage the brand's digital presence, focusing on social media strategy and creative storytelling.

Hogarth India partners with Dove to create the platform exploring strength through lived experiences and resilience.

The campaign highlights the importance of inner value over outward appearance, using a relatable kitchen insight.

Berger Paints India and Sun TV have unveiled a large-scale mural initiative celebrating a Superstar’s five decades in Indian cinema.

Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.

Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.