The ad industry is moving away from making your brand visible to making sure it's worthy of recommendation.
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Media
APAC ad growth slows to 5.9% but retains global lead: Dentsu
Media
Dentsu points to a maturing digital ecosystem, with spend consolidating around social, commerce and CTV while legacy formats plateau.
Gucci owner kicks off global media review
Media
Dentsu's iProspect is the incumbent on the account.
Creativity, consolidation and the Croisette
Media
Anisha Iyer, CEO, OMD India, says Indian entries at Cannes Lions have matured, moving beyond social good to mainstream campaigns with smarter, more nuanced packaging.
WPP Media leads Q1 2026 new business wins both in India and globally
Media
According to COMvergence, the agency also retained four accounts during the quarter, with retained billings of $179 million and a retention rate of 74%.
Coca-Cola launches global media review as WPP and Publicis go head to head
Media
The beverage giant is understood to be reviewing its $4-billion global media account, setting up a potential showdown between rival holding companies over data, tech, and agentic AI tools.
The black box ate the media plan
Media
How the transparency revolution became a trust exercise
L’Oréal India appoints Publicis Media as integrated media AOR
Media
Wavemaker was the incumbent agency for the beauty and personal care brand.
Ex-global EssenceMediacom chief Nick Lawson lands indie role
Media
Lawson says industry “strongly favours” independent thinking currently.
LinkedIn expands ad transparency with DoubleVerify measurement
Media
Advertisers can now gain independent verification of viewability, invalid traffic, brand suitability and geo accuracy across the LinkedIn Audience Network.
Brandcast 2026: YouTube doubles down on the creator economy and AI-powered ad formats
Media
The platform unveiled several AI improvements and offerings, including multimodal video creation and Demand Gen.
WPP Media India agencies dominate at Festival of Media APAC Awards 2026 with 4 Grand Prix wins
Media
Mindshare India won a Grand Prix for both ‘Agency of the Year’, while the broader Mindshare network earned the ‘Agency Network of the Year’ title.
Disney courts emerging brands: Ad sales momentum grows ahead of 2026 upfronts
Media
The entertainment giant is leveraging its self-service platform and biddable sports media to attract independent agencies and brands.
When AI starts choosing for you
Media
Unseen algorithms are quietly shaping the options we see. The difference is subtle, yet significant enough to change how decisions take form.
Jindal Stainless appoints Madison Media as its media AOR
Media
The appointment comes as the brand looks to expand its presence in the B2C segment.
Neeraj Thakur takes charge of Outlook India as editor, following Chinki Sinha’s exit
Media
Prachi Khanna is elevated to chief content officer across Outlook India and Outlook Business, while Deepsekhar Chaudhary becomes Outlook Business' managing editor.
Netflix to double ads business, introduce vertical video and lose chairman
Media
The streaming platform has been busy, teasing new ad offerings and introducing a big mobile app update.
Stagwell backs The Trade Desk's addition of AI agents to media planning and buying
Media
Network’s backing follows recent pushback from other holdcos.
'You’re spending media behind creative that doesn’t work': VaynerMedia's Marcus Krzastek
Media
A brand can pour in millions into paid media, but without strong organic signals, it's merely amplifying weak creative, says VaynerMedia's global president.
Three networks pitching for global Adidas account
Media
WPP’s EssenceMediacom is the incumbent on the account.