White Gold has announced a strategic investment in Unico Graphix, marking a pivotal moment in the agency’s growth as it rebrands to Unico Creative Studios. The move reflects White Gold’s broader bet on consolidation within India’s creative services sector, as agencies expand beyond execution-led mandates into integrated, technology-enabled storytelling.
The rebrand to Unico Creative Studios underscores a deliberate repositioning. Founded in 2020 by Sharath D M and Akshay Kumar, Unico began as a boutique branding and social media agency focused on building brand identities for emerging businesses. Over time, the agency evolved into a full-scale production and creative studio, delivering television commercials, brand films and large-format content across categories. The transition formalises this evolution rather than signalling a cosmetic name change.
As part of the new phase, Meghana Joseph has joined the leadership team as director, partnering with founders Akshay Kumar and Sharath D M. Her appointment strengthens the studio’s leadership bandwidth as it scales operations, clients and creative ambition.
From a marketing and advertising standpoint, Unico Creative Studios positions itself as a fully integrated creative and digital solutions partner. Its offerings span creative storytelling, social campaigns, brand films, digital marketing, immersive AR and VR experiences, AI-enabled solutions and large-scale content production. This breadth reflects increasing client demand for agencies that can deliver both culturally nuanced ideas and production-ready execution across platforms.
The investment from White Gold enables Unico Creative Studios to scale these capabilities in four clear directions. The studio plans to expand its digital, branding and immersive technology services, deepen its regional content offerings, strengthen operations through senior creative and strategic hires, and invest in technology infrastructure to support enterprise-scale campaigns.
A key differentiator in Unico’s marketing proposition is its emphasis on regional and vernacular storytelling. Rather than adapting national campaigns through translation or dubbing, the studio develops culturally grounded narratives that reflect local humour, emotion and context. This approach allows brands to engage regional audiences with communication that feels native rather than imposed, particularly as regional markets contribute a growing share of consumption and digital engagement.
For White Gold, the investment aligns with a long-term view of creative services becoming more consolidated and outcome-driven. Rahul Joseph, founder and ceo, White Gold, noted that Unico’s clarity of vision, pace and creative ambition stood out, positioning the studio as a future-facing partner in technology-infused storytelling.
Leadership at Unico sees the partnership as a catalyst for deeper client relationships and sustained brand impact. Meghana Joseph said the focus would be on scaling creative influence while building long-term value for brands, while Akshay Kumar highlighted the opportunity to strengthen Unico’s creative backbone and delivery consistency.
As agencies navigate a market shaped by regionalisation, platform fragmentation and immersive formats, Unico Creative Studios’ evolution reflects a broader industry shift towards culturally intelligent, tech-enabled creative ecosystems.
