Jacob Joseph

Cross-channel marketing 2025: Breaking barriers, building connections

Cross-channel marketing 2025: Breaking barriers, building connections

Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers cohesive and personalised experiences, says the vice president for data science at CleverTap.

Why we’re trading 17 opens tabs for one good conversation

Why we’re trading 17 opens tabs for one good conversation

Between comparison charts and keywords searches, the humble product page has begun to lose its shine.

Marketing through the looking glass: The wearable AI shift

Marketing through the looking glass: The wearable AI shift

Marketers who see the tech as a license to capture every blink will lose trust quickly. The smarter play is to treat intimacy as a privilege.