The latest ad films and campaigns from brands like Amazon India, TWM, Flam and IFFCO, Bangur Cement, Jupiter Money, Bottomline Media, Whatsapp, Green Goose Design, BirlaNu, Crunchyroll, The Wealth Company, MG, SEBI and BSE, Navi Technologies, Canva India, ILine, Nestlé, Foxtale, ALT, Tata Punch, Navi UPI, and more, in our weekly roundup.
The latest ad films and campaigns from brands like Saatchi & Saatchi, Adsto Media House, Navneet, Waaree Energies, Wickedgüd, Sweet Truth, Fortune Soyabean Oil, Asian Paints, Dabur, Wipro, Famous Innovations, BabyMD, ITC, Smirnoff Lemon Pop, Truecaller, Canara HSBC Life Insurance, Dear Diary, CMS Info Systems, KlugKlug, HRX, Instamart, Birla Opus Paints, Simca Advertising, Gabit, Britannia Milk Bikis, DBS, Lenovo, Mhone, Eveready, Cipla Health, Chupa Chups, Axis Bank, Sammaan Capital, Isopure, Plum, Stahl, LPU Online, Marriott International, Eveready, and more, in our weekly roundup.
Our weekly roundup of the latest appointments and account wins news from Lowe Lintas, Sony Pictures Network India, Equitas SFB, Mediascope, Digirovers, Miraggio, Physicswallah, The Other Circle, Merchgarage, Glocal Slam Dunk, PR Hub, OML, Theblurr, Amagi, Zee Entertainment, Wrap2earn, Famous Innovations, Bandhan Amc, Digital Kong, Knauf India, Project Worldwide and many more.
The latest ad films and campaigns from brands like LG, 7up, Sunfeast, KFC India, Maate, Blue Dart, Starbucks, The Belgian Waffle Co, Protinex, Lotto Sport, Himalaya, Caratlane, Niat, Muscleblaze, Magic Moments, DaMENSH, Wpp Media, Bandhan Amc, Myntra, Häfele India, Starbucks India, Britannia Bread, Fenesta, Maybelline, Helpage, GM Modular, Mother Sparsh and more, in our weekly roundup.
How brands like McDonald’s, House of McDowell’s, Parle-G, Bingo! and more, drove connections and conversations from on a day that celebrated companionship.
Our weekly roundup of the latest appointments and account wins news from Actimedia PR & Digital, Ajmera Realty, Media Maniacs Group, Image Stereo, Tracks Magazine, Schbang, Movieverse, Gullak Money, Abbey Road Institute, Vedanta, Tonic Worldwide, Astra Studios, Red Dot, Karma Global, Raffles, SW Network, Truecaller, and many more.
The latest ad films and campaigns from brands like Tinder India, Britannia Pure Magic, Medusa Beverages, The Pant Project, House Of Bindu, Drinkprime, Laxmipati Sarees, Fixderma, KFC, Tyaani Jewellery, Great Value Realty, JioHotstar, Idiotic Media, Santoor Royal Sandal, Organic Tattva, Amazon MX Player, Vim, Duolingo, Clinikally, Masterchow, Apollo Hospitals, NDTV, Bigbasket, Torrent Pharmaceuticals, Apollo Fertility, Specta, Mars Petcare, Up Warriorz, Akasa Air, Coca-Cola, Mx Advertising, and more, in our weekly roundup.
Our weekly roundup of the latest appointments and account wins news from VML India, Vigor Media, GupShup, Bizzcom Solutions, IITC, PRable Global, Clarity Communication, Numerator,ThinkROI Umanshi Marketing, Netflix, Yellow Slice, PR Professionals, Zerofifty Mediaworks, The Native, Digirovers, Social Panga, Bigcity, PROHED, Signpost, Media Corridors, Confiance Communications, YAAP Digital, Mainstay, FTA Global, AdLift and many more.
Truecaller has launched a new advertising measurement suite dubbed ‘ROI of Trust’ aimed at helping brands assess the real-world impact of campaigns running on its platform.
Amazon Prime Video has achieved an average monthly ad-supported reach of over 315 million viewers globally, the company announced on Tuesday evening on the sidelines of its UnBoxed event for Amazon Ads.
The campaign celebrates the modern-day bride who takes the reins of her wedding as opposed to the traditional, reserved bride of the past.
The latest ad films and campaigns from brands like Himalaya, A|X Armani Exchange, Lotus Herbals, Oppo, CRIF India, Royal Stag, Kindlife, McDowell’s Soda, Xiaomi, boAt, Pepperfry, Coca-Cola, Libas, Bank of Maharashtra, HSBC, JGP Jewellers, Experience Abu Dhabi, Fanta, Zoya, Miraggio, Tirupati Oils, Flipkart, Men of Platinum, CottonKing, Lal, Dabur Red, and more, in our weekly roundup.
The latest ad films and campaigns from brands like Flipkart, Parle, Libas, Pee Safe, The Purple Boat, Motorola, The Arvind store, Yakult, Swiggy, Kenstar, Lotus Whiteglow, Beats, Lakmē, Amrutanjan, HYUE, Saatchi & Saatchi, ICC, ACKO, Kotak Mutual Fund, VML, JBL, Oppo, in our weekly roundup.
The latest ad films and campaigns from brands like Akzo Nobel, Bold Care, Tyaani, JBCN Group, Tata AIA, Zeno Health, Nykaa, Elevn, Sideways, in our weekly roundup.
How brands like boAt, The Body Shop and The Terra Co., Something’s Brewing, Salty, Supertails, Ixigo Trains, Flipkart, Casio India, Archies, Instamart, IVYN, IGP, SKINN, Sugar Free D’lite, IGP, Floweraura, Zouk, Caratlane, FNP, Elivaas and more drove connections and conversations on a day that celebrated companionship.
The latest ad films and campaigns from brands like Techugo and Handloom, Deconstruct, Himalaya Babycare, Biostadt, Toaster INSEA, Godrej Yummiez and more, in our weekly roundup.
Our weekly roundup of the latest appointments and account wins from Ormax Media, Famous Innovations, Havas Media, Digi eRelease, Avalanche, Connect Network Inc., Saatchi, Ingram Micro India, Yellow Designs, Wondrlab, Dentsu Creative Isobar, Adgcraft, Micro labs, Infectious Advertising, Zurich Kotak, TBWA, FTA, JBCN Group, OMD, Brand Street, SGA, and many more.
The latest appointments and account-wins from Vertoz, Sony Pictures Networks, Interactive Avenues, Mint and Milk PR, Way2News, Telugu Titans, BORN HI Digital, SWrap2Earn, RV Edge, Nitro Commerce, Disney+ Hotstar, C Com Digital, AnyMind Group, Experience Commerce, Fixderma, ABND, Brand Catapult, 82.5 Communications, FCB Kinnect, McCann Bengaluru, and more in our weekly news roundup.
The latest appointments and account wins from ISA, Treize Communications, MIKADO, Branquila, Landor India, Pitchfork Partners, Magicbricks, Crosshairs Communication, DDB Mudra, Magicbricks, Gozoop, Vicara PR, Khushi Advertising, SRV Media, Mavericks India, Vigor Media Worldwide, KlugKlug, HealthKart, LS Digital, DataMorph, FCB Group India, PRP Group, 82.5 Communications, OG Beauty, MMC, Dusaan, Dentsu , Diageo, Enormous Brands, ZeroFifty Mediaworks, BC Web Wise, Get Marketed, Trivoli Digital, Organic by MSL, Dentsu BX India, The Media Manifest, Advertising Agencies Association of India (AAAI), Creative Aura, House of Communication (HoC), FreshBox Media, and more in our weekly news roundup.
A survey by Qoruz shows a shift in festive advertising, with influencer marketing expected to dominate consumer engagement in India during the upcoming Diwali festival.
As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.
Packaging emerged as the core differentiator at the event, with beverage entrepreneurs stressing the importance of containers, labels, and designs for communication and distribution.
As marketers move beyond viewability as a proxy for effectiveness, a new global study from mCanvas and Lumen Research offers fresh evidence for the industry’s growing focus on attention metrics. The meta-analysis, conducted across 110 campaigns in 19 categories and nine markets, reports a strong correlation between higher Attention Per Mille (APM) and improved downstream outcomes such as CTR, recall, and purchase intent.
YouTube held its annual Impact Summit in New Delhi last week, and the announcements weren't just about views or subscribers. The company rolled out AI tools, forged partnerships with educational institutions, and dropped some numbers that paint a picture of just how embedded the platform has become in India's economy.
Working with Punt Creative and AI music platform Suno, Little's put together what might be one of the biggest children's music releases in recent memory. The album covers seven Indian languages, multiple genres, and different moods, basically trying to have something for every possible baby situation parents find themselves in.
OpenAI launched today its latest upgrade to its language model GPT-5 with GPT 5.1 Instant and GPT 5.1 Thinking. These upgrades are focussed on increased intelligence, improved instruction following, and a more conversational style. The update is rolling out gradually, starting with paid users.
Zomato founder and CEO Deepinder Goyal is on an investment expansion spree. In the last 24 hours, Goyal has shared updates on two of his most exciting projects that are not Zomato and Blinkit. Yes you heard that right, Goyal was not talking about his plans for Eternal, the everything food and delivery company, but his two new ventures—LAT Aerospace and Continue Research.
Famous YouTuber and content creator James Donaldson popularly known as MrBeast has unveiled today his own theme park called Beast Land in Saudi Arabia. This announcement comes as a part of the kingdom's major push to become a global entertainment hub.
Samsung TV Plus, the company's free ad-supported streaming television (FAST) service, has announced a partnership with a lineup of global content creators, including the launch of Mark Rober's first-ever dedicated FAST channel, premiering worldwide in India.
Here's something that might surprise media planners: when someone watches live sports on their TV, and someone else watches on their phone, they're probably not the same person switching devices. They're actually different audiences.
The election season in India is in full flow. India Today's Rajdeep Sardesai has been travelling across the length and breadth of India and talking to Political Leaders. This is his exclusive conversation with Andhra Pradesh Chief Minister Jagan Mohan Reddy.
A look at how brands like Narayana Health, and more, are celebrating World Heart Day through their campaigns.
The latest ad films and campaigns from brands like Fixderma, Adglobal360, Kraus Jean, PASG, Zuno General Insurance, and more, in our weekly roundup.
A look at how brands like DS Group, ITC Aashirvaad, Tata CLiQ, Aldo, ITC Sunrise Spices, Xiaomi India, Shyam Metalics Foundation, Redbus, Parle-G, Tata Tea Gold, Kalyan Jewellers and Shoppers Stop are celebrating Durga Puja through their campaigns.
The latest ad films and campaigns from brands like Sterling Accuris, Vinod Intelligent ,BPCL, Foundit, and more, in our weekly roundup.
Marking the harvest festival of Onam, brands like Eastern, AMFI, South Indian Bank, Peter England, Instamart, JBL India, Lunchbox, JSW MG Motor launch special campaigns highlighting themes of family, tradition, and togetherness.
Our weekly roundup of the latest appointments and account wins from Mrig Sight Media, Signpost, Tamarind Global, SOCIAL, MSSIDC, Havas CX, Curry Nation, TRS Consultancy, Vosmos and many more.
The latest ad films and campaigns from brands like Swiggy, Cartoon Network and POGO, Rado, coto, PUMA, and more, in our weekly roundup.
How companies like Signify, GM Modular, ICICI Lombard, Fortune Foods, Pulse Candy, Flipkart Minutes, Combiflam MS, Polycab, Gleneagles Hospital, Instamart, Britannia Bourbon, Organic Tattva, ITC Aashirvaad Soul, Sunny cooking oil wore their spirit on their campaign sleeves.
The latest ad films and campaigns from brands like Havells, Tata Mutual Fund, Anymind Group, Fossil, Sunfeast Dark Fantasy, Birla Opus Paints, Vaseline India, La Pink, UNIQLO, Simpolo, BattRe Electric Mobility, Scapia, DS Group, Colgate, Nestlé Milkmaid, Bobbi Brown, Sansaar By D’décor, Malabar Gold and Diamonds, and more, in our weekly roundup.
Campaign goes digital; while form changes, substance doesn’t
Restructures, mergers, account moves and of course, celebrity brand ambassadors made headlines in 2025. Here's a look back...
Nico Abbruzzese, head of digital for Asia-Pacific at Maxus, reviews the slick new iPhone 4 and ponders its impact on the industry, even going as far as comparing Apple to Italy.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
The industry's had a year. Budget squeezes, talent walking out, AI arriving faster than anyone could plan for—agencies have been navigating all of it at once. So when we designed this year's Agency of the Year Awards, we wanted the evening to reflect that reality. AOY 2025 takes place on December 2 at ITC Maratha in Mumbai, and yes, trophies will be awarded. But there are also conversations built into the night that address what's actually keeping agency leaders up right now.
December means one thing for agencies across Asia-Pacific: Agency of the Year. These awards have been running for over thirty years now, and somewhere along the way they became the industry standard for measuring who's actually doing work that matters.
Here's something that might surprise media planners: when someone watches live sports on their TV, and someone else watches on their phone, they're probably not the same person switching devices. They're actually different audiences.