Ormax Media has announced the launch of Ormax StreamView, a syndicated weekly report designed to provide independent insight into what audiences in India are watching on OTT platforms. Positioned as a third-party measurement solution, Ormax StreamView addresses the absence of a standardised and transparent reporting framework in India’s increasingly mature streaming market.
The product has been developed to answer a central question for advertisers, platforms, agencies and content owners: what is India watching on OTT each week. With streaming services following different disclosure practices and limited comparable data available publicly, Ormax StreamView is intended to offer objective and consistent viewership estimates that can be used for planning, evaluation and decision-making.
Ormax StreamView will be released every Tuesday and will report the Top 50 most-watched OTT properties in India for the previous week, defined as Monday to Sunday. The syndicated subscription cycle will begin on January 5, 2026. By operating on a fixed weekly cadence, the report is structured to support regular monitoring of content performance and audience trends across platforms.
The report tracks long-form content across multiple formats, including OTT originals, general entertainment channel content, theatrical films, non-fiction programming, sports and news. Short-form video formats such as reels, shorts, micro-dramas, songs and trailers are excluded. Coverage spans all languages, including Indian and international titles. A ‘view’ is defined as an individual who has watched a property for at least 30 minutes within the reporting week in India, providing a consistent threshold for comparison.
From a research and measurement perspective, Ormax StreamView is built on a three-step hybrid methodology. This includes an OTT viewership tracker using online surveys, Ormax Media’s in-house OTT panel that captures daily streaming behaviour, and statistical projection to India’s OTT universe. The projections are anchored to audience universe estimates from The Ormax OTT Audience Report, which is released annually. The current sample size exceeds 2,500 respondents per week, with plans to scale this to more than 5,000 respondents by mid-2026, strengthening the robustness of the data.
Looking ahead, Ormax Media plans to expand the product’s utility for advertisers and marketers by introducing target group-specific reports from April 2026. These will be rolled out in phases and will include segments such as connected TV users, male and female audiences, geographical cohorts and media affluence groups. This segmentation is expected to support more precise media planning and content targeting.
Commenting on the launch, Shailesh Kapoor, founder and ceo at Ormax Media, said: “OTT is now a mainstream medium, but the industry lacks a consistent, independent view of what audiences are actually watching. Ormax StreamView is our attempt to bring clarity, comparability, and credibility to OTT viewership reporting in India, especially at a time when advertising is becoming central to the category”.
Keerat Grewal, head of business development (streaming, television & brands) at Ormax Media, added: “Our journey to track OTT viewership began in 2022, with a focus on original streaming content such as web series and direct-to-OTT films. Ormax StreamView is a significant step forward, with an integrated approach that reports viewership across all major OTT content types, from sports and GEC programming to OTT originals and theatrical films”.
Ormax StreamView becomes the latest addition to Ormax Media’s portfolio of streaming intelligence products and is now available on a subscription basis, targeting platforms, advertisers, agencies and content stakeholders seeking consistent OTT viewership benchmarks.
