Origen Realty has appointed Poulomi Ray as chief marketing officer, strengthening its leadership team as the company advances its brand and growth strategy within the real estate sector. The move signals a focus on building a differentiated and future-facing brand as the company expands its integrated development plans.
Ray brings close to two decades of experience across real estate and hospitality, with a track record in developing brand narratives, scaling marketing functions and aligning communication strategies with business objectives. Her experience spans organisations including Signature Global, DLF Limited, Paras Buildtech, MGM International USA and Hilton Hotels, where she has led marketing mandates across diverse market environments.
In her new role at Origen Realty, Ray will oversee the company’s marketing and brand direction, with a mandate to drive visibility, strengthen differentiation and enhance market engagement. Her responsibilities will include developing integrated marketing strategies that align with the company’s evolving business roadmap, particularly as it embarks on phased development projects in Gurugram.
The appointment reflects Origen Realty’s intent to sharpen its positioning in a competitive real estate market, where branding, storytelling and consumer engagement are becoming increasingly critical to business success. Ray’s expertise in combining strategic thinking with execution is expected to support the company’s efforts in building a cohesive and scalable marketing framework.
Origen Realty management said, “Poulomi’s appointment aligns with our focus on building a strong, future-facing brand. Her ability to combine strategy with execution will be instrumental as we take the next steps in our journey.”
Ray said, “I am incredibly excited to be part of the core leadership team of Origen Realty. The foundation of the brand is built on a legacy of 3 + decades in the construction business. Now, as we embark on a new journey of an integrated development in Gurgaon in a few phases, I look forward to contributing to the company’s growth through cutting-edge marketing strategies and tech integrations, which will take the brand to greater height.”
The appointment highlights the growing importance of integrated brand building in the real estate sector, where consumer expectations are evolving beyond location and pricing to include experience, trust and long-term value. Ray’s focus on strategic storytelling and technology-led marketing is expected to play a role in shaping how Origen Realty communicates its projects and engages with its target audience.
The company’s emphasis on integrated development also signals a shift towards more holistic positioning, where marketing plays a central role in conveying the scale, vision and lifestyle aspects of projects. This requires a combination of digital innovation, consumer insight and consistent brand communication across touchpoints.
With Ray’s appointment, Origen Realty aims to strengthen its marketing capabilities and build a more structured approach to brand growth, positioning itself for the next phase of expansion within the Indian real estate market.
