Balkrishna Industries (BKT) has appointed Yamini Gharge as deputy general manager – media planning and PR for its India operations, strengthening its leadership team as the company continues to expand its communications and brand-building efforts across the market.
Based in Mumbai, Gharge will lead BKT’s media planning, media transformation and public relations mandate, with responsibility for enhancing brand visibility, strengthening corporate reputation and driving stakeholder engagement. Her role spans both B2B and B2C segments, supporting the company’s long-term growth objectives in increasingly competitive business and consumer markets.
In her new position, Gharge will oversee integrated media strategy, corporate communications, media investments and reputation management for the organisation. The appointment reflects BKT’s continued focus on building a stronger communications framework that aligns with evolving business priorities and market opportunities.
Gharge brings more than 18 years of experience across marketing, communications and media leadership roles. During her career, she has worked across a broad range of sectors including FMCG, consumer durables, retail, infrastructure and manufacturing, developing expertise in media strategy, brand communications and business-focused marketing initiatives.
Prior to joining BKT, she held senior leadership positions at several major media and communications networks, including Mindshare, GroupM, Madison Media and Wavemaker. Throughout these roles, she worked on integrated media planning, communications strategy and audience engagement programmes for a diverse portfolio of brands and businesses.
Her experience includes developing media-led growth strategies, implementing integrated planning frameworks and driving content-focused marketing solutions designed to improve brand performance and consumer engagement. She has also worked closely with senior business leaders and CXOs on initiatives aimed at supporting market expansion, strengthening brand equity and improving business outcomes.
Known for her strategic approach to media and communications, Gharge has built and managed teams across multiple organisations, focusing on collaboration, innovation and performance-driven planning. Her work has centred on connecting business objectives with media effectiveness, ensuring communication investments support broader growth ambitions.
At BKT, her responsibilities will include shaping media investments and communications strategies that enhance the company’s visibility among customers, industry stakeholders and business audiences. She will also play a key role in managing corporate reputation and strengthening relationships with media and external stakeholders.
The appointment comes as companies across industries place increasing emphasis on integrated communications, reputation management and strategic media planning to support business growth. For BKT, the addition of an experienced media and communications leader is expected to further strengthen the company’s ability to engage audiences across multiple touchpoints while reinforcing its corporate and brand positioning.
Gharge’s combination of agency leadership experience and cross-sector expertise is expected to support BKT’s efforts to build a more integrated approach to media, communications and stakeholder engagement in India. Her background in consumer-focused planning and content-led solutions also aligns with the growing importance of data-driven and audience-centric communication strategies.
With her appointment, BKT adds further depth to its leadership team as it continues to invest in marketing, communications and reputation-building initiatives. The company expects her experience across media networks, strategic planning and brand development to contribute to its ongoing efforts to strengthen visibility and support long-term business growth in the Indian market.
