Getting ready for the turbulent times ahead

In a couple of months, we’ll know if the economy is, indeed, bouncing back. There are optimistic numbers being bandied about combined with low inflation, a resurgent stock market and talk of green shoots and a robust rebound.There’s no greater proof of the state of the economy than actual sales in what is traditionally a great time for marketers – Diwali.In addition to it being Diwali, marketers have high-attention programming which will carry the messages to the consumers – cricket.