Marketing
Diageo moves Julie Bramham to India as CMO as Amrit Thomas moves to a new global role
Bramham was GM - innovation for Europe prior
Kia looks to global reach, product to succeed in India
We catch up with Manohar Bhat, head of sales and marketing, to learn more about the brand's marketing plans ahead of the launch next year
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Lenovo promotes Bhaskar Choudhuri to APAC CMO
Nick Reynolds moves into a global role.
Agency-client relationships in India see a major improvement: R3 and SCOPEN’s Agency Scope study
Relationships between agencies and clients in India are on a strong wicket, according to a recent study. Ogilvy and JWT are most recalled creative agencies. In media, Madison is the highest in recall while the recently created Wavemaker scores high in client satisfaction.
Royal Enfield ropes in Shubhranshu Singh as head - global brands
Was EVP and head of marketing at Star Sports prior
IPL takes Hindi to Sky Sports
Ads for Eros Now, Lodha, Lyca and Star Tours target the British-Asian viewer
World Cup ROI not a major concern for Chinese smartphone maker Vivo
The Chinese smartphone maker, which kicked off its 2018 Russia World Cup branding blitz last night in Beijing, says it is in the game for the long haul
Treebo ropes in Nishant Gupta as head of brand and marketing
Was group product head - male grooming at Marico prior
DAN Consult wins Tata Unistore, Rajasthan Patrika biz among others
Clients on board include Tata Unistore, Noon.com, Rajasthan Patrika amongst others
Cannes Lions 2018: Unilever's Paul Polman wins the LionHeart award
The Cannes LionHeart is a honorary award for harnessing commercial brand power to make a positive difference to people or the planet
Bundesliga: Scout APAC fans with data, score with local content
In a highly competitive Asian football fan market, finding new audiences is critical, says the German football league’s international CEO.
CMO Corner: Instant convenience is King
In this special series, CMOs use this platform to spark a discussion and provide thought leadership.
I-Com Global Summit 2018: Mindshare bags solitary Indian win
The agency's entry for Krispy won the accolade in the 'Data Creativity Awards'
I-Com Global Summit 2018: 'Boost' market share with a 'Krispy' presentation
Mindshare’s chief product officer for South Asia, MA Parthasarathy presented the two cases for the brands from GSK and HUL
I-Com Global Summit 2018: How Pizza Hut used data to get USD 2.7 mn incremental revenue
Co-founder and CEO of Single Interface presented the case study at the I-Com Global Summit in San Sebastian
Baba Ramdev turns Goafest 2018 on its head
The Yoga guru was on a roll at the inaugural session of the 2018 edition of the advertising festival, with his tirade against profiteering, pulling punches against MNCs and publicly announcing his strategic intent for Patanjali
Comment: More copycat Pakistan ads tumble out of the closet
This time an ad by consumer goods giant, Hindustan Unilever has been plagiarised by a Pakistani personal care brand
Volkswagen appoints Bishwajeet Samal as the head of marketing
He returns to India after a stint at the headquarters of the auto giant
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