Marketing

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India leads mobile ad fraud across Asia: MMA
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2 days ago

India leads mobile ad fraud across Asia: MMA

MMA's Ad Fraud Benchmark Report says that nearly 20 percent of advertising budgets are spent on fraudulent ads

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Children's Day: Campaigns that caught our attention
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Ad:Tech 2019: 'What advertising can’t achieve, content can'
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Nov 13, 2019

Ad:Tech 2019: 'What advertising can’t achieve, content can'

Abhishek Kumar Srivastava, (Hershey), Angad Bhatia, (Indiatimes Lifestyle), Ashish Sahni, (Citroen) and Puneeth Bekal (Mastercard) discuss how brands can use content and connect it to commerce

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Ad:Tech 2019: Content consumption trends in India
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Nov 13, 2019

Ad:Tech 2019: Content consumption trends in India

Ahteram Uddin (TikTok Ads), Bhaskar Ramesh (Google), Neha Ahuja (Spotify) and Vikram Chandra (Editorji) discuss how content is being consumed in the country

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Accor appoints Kerrie Hannaford as VP - commercial for India and South Asia
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Nov 06, 2019

Accor appoints Kerrie Hannaford as VP - commercial for India and South Asia

She was area director - sales and marketing at Accor New Zealand, Fiji and French Polynesia

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Virat Kohli turns 31: 31 ads featuring the Indian captain
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McDonald's CEO fired over employee relationship
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Nov 04, 2019

McDonald's CEO fired over employee relationship

Steve Easterbrook, who had been chief executive since 2015, will be replaced by McDonald's USA president Chris Kempczinski.

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Google acquires wearable tech brand Fitbit for $2.1bn
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Nov 04, 2019

Google acquires wearable tech brand Fitbit for $2.1bn

Search giant eyes opportunity of 'Made by Google' wearables.

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Apple hits record $64 billion in Q4 revenue
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Oct 31, 2019

Apple hits record $64 billion in Q4 revenue

The tech giant set various revenue records in its Q4 earnings in India

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Weekend Wrap: 1 November
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Oct 31, 2019

Weekend Wrap: 1 November

In the news: CupShup, IMG Reliance, ITW Consulting, Trusox

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Weekend Wrap: 18 October
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Oct 17, 2019

Weekend Wrap: 18 October

In the news: Blue Vector, Ceriz, Digi Osmosis, Portico New York, Streax, Titan Eyewear

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Arsenal hits the pitch with brands in Asia
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Oct 16, 2019

Arsenal hits the pitch with brands in Asia

EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia about engaging with Asia's massive fan base and the brands that also want to play ball.

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‘You can’t create the legacy of a Grand Slam through cool marketing’: Finn Bradshaw
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Oct 15, 2019

‘You can’t create the legacy of a Grand Slam through cool marketing’: Finn Bradshaw

The recently appointed head of digital strategy for Tennis Australia speaks with us about challenges, opportunities, his role at the body and more...

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Grasim gets Srishti Sawhney as president and global brand head
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Oct 14, 2019

Grasim gets Srishti Sawhney as president and global brand head

She will be responsible for the pulp and fibre business, Liva brand, of Grasim Industries

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Weekend Wrap: 11 October
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Oct 10, 2019

Weekend Wrap: 11 October

In the news: Lay's, Columbus, Maharaja Whiteline, ZEE5, Panasonic India, Star India and Disney India

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P&G's Pritchard: 'Best way to deal with disruption is to disrupt'
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Oct 07, 2019

P&G's Pritchard: 'Best way to deal with disruption is to disrupt'

The marketing leader shares insights on how to handle this ever-changing, increasingly competitive industry.

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'Technology will help us reach out to over two-third of our fans': NBA's Amy Brooks
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Oct 04, 2019

'Technology will help us reach out to over two-third of our fans': NBA's Amy Brooks

Ahead of the first game to be played in India, the NBA hosted an India Innovation Summit, to talk about how technology is shaping consumer experiences

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Weekend Wrap: 4 October
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Oct 03, 2019

Weekend Wrap: 4 October

In the news: Ceat, Columbus, Favre-Leuba, Reebok, The Prophets

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40 Under 40 2019: Nominations are now open
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Oct 03, 2019

40 Under 40 2019: Nominations are now open

You have until October 21 to nominate an exceptional individual to the definitive list of young talent to watch in Asia-Pacific.

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Weekend Watch: Julie Bramham, Sonal Dabral at Spikes Asia 2019

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