11 hours ago

Moves and wins roundup: Week of 27 November

Read about the latest news in the marcomm world including updates from PolicyBoss and Chargeup

12 hours ago

Amrit Baid elevated at Mercedes-Benz as Pradeep Srinivas gets a global role

Baid is appointed head - marketing and customer experience

13 hours ago

Agency of the Year South Asia 2023: Mindshare, Ogilvy and Avian WE take the big wins

WPP’s Mindshare and Ogilvy dominate the Gold wins; the Gold list also prominently features Famous Innovations. New entrant, Talented.Agency is the second most awarded

15 hours ago

Raymond: From 'the complete man' to an 'incomplete' man?

SOUNDING BOARD: Experts weigh in on whether Raymond, a brand that has long been associated with 'The Complete Man' tagline, will take a beating amid the latest family wrangle playing out between its MD and chairperson Gautam Singhania and his wife, Nawaz Modi Singhania

15 hours ago

24 hours with… Aleesha Desai

Aleesha Desai, DGM marketing, Baskin Robbins India, takes us through what a day in her life looks like

1 day ago

Orry doles out worldly wisdom for Cred

Watch the film conceptualised by the brand's in-house team here

1 day ago

215 new brands advertised in ICC World Cup 2023 over 2019: TAM report

The ICC Men's Cricket World Cup 2023 witnessed 34% more brands than in 2019, the report cited

1 day ago

Brand ambassador round-up: Week of 27 November

Read about who has signed Sonu Sood and Neeraj Chopra

1 day ago

Dave Trott's blog: Play the advantage

The author states that the advertising world, just like the referees, needs to learn the advantage rule, and start focussing on the consumers

1 day ago

Women Leading Change 2024: Entries open

Entries to close on 21 December

1 day ago

I've seen so many acquisitions done the wrong way: Christian de la Villehuchet

On his second trip to India this year, Havas’ global chief integration officer, sheds light on the group’s M&A policy, the importance of building ‘complementary’ and not ‘competing’ offerings, while sharing his view on the recent mergers at WPP, and more...

4 days ago

Campaign India Marcomverse: In conversation with Ishmeet Singh

Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting a fortnightly podcast for Campaign India

Nov 23, 2023

A 5 Star future: AI works, humans master the art of doing nothing

Watch the film conceptualised by Ogilvy here

Nov 23, 2023

'Fuzzy Feelings' is Apple's delicate touch to festive advertising

Apple doesn’t advertise, it narrates. Watch the nearly four-minute film that is easily a contender for the year's best Christmas ad

Nov 23, 2023

The hesitation in metric dependence stems from a lack of trust: Experts

A panel delved into the complexities of a unified measurement system, emphasising fostering collaboration, establishing uniform KPIs and evolving audience planning strategies to optimise results at IAMAI’s marketing conclave

Nov 23, 2023

About 40% of an Instagram feed is curated by AI: Experts

Industry leaders discussed the transformative impact of AI on marketing strategies at IAMAI's marketing conclave

Nov 22, 2023

Sustainability for us is not just a buzzword, it’s a full-time commitment: Santosh Iyer

The MD and CEO of Mercedes-Benz India says that the company is witnessing growing adoption of EVs, and the change is being driven by the youth

Nov 21, 2023

Accor taps Accenture Song to transform its global content production

Accor has expanded its partnership with Accenture Song globally after more than four years of working together

Nov 21, 2023

24 hours with... Mehernosh Pithawalla

Mehernosh Pithawalla, senior vice president and head of brand and strategic insights, Godrej & Boyce, takes us through what a day in his life looks like