MMA's Ad Fraud Benchmark Report says that nearly 20 percent of advertising budgets are spent on fraudulent ads
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Abhishek Kumar Srivastava, (Hershey), Angad Bhatia, (Indiatimes Lifestyle), Ashish Sahni, (Citroen) and Puneeth Bekal (Mastercard) discuss how brands can use content and connect it to commerce
Ahteram Uddin (TikTok Ads), Bhaskar Ramesh (Google), Neha Ahuja (Spotify) and Vikram Chandra (Editorji) discuss how content is being consumed in the country
She was area director - sales and marketing at Accor New Zealand, Fiji and French Polynesia
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Steve Easterbrook, who had been chief executive since 2015, will be replaced by McDonald's USA president Chris Kempczinski.
Search giant eyes opportunity of 'Made by Google' wearables.
The tech giant set various revenue records in its Q4 earnings in India
In the news: CupShup, IMG Reliance, ITW Consulting, Trusox
In the news: Blue Vector, Ceriz, Digi Osmosis, Portico New York, Streax, Titan Eyewear
EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia about engaging with Asia's massive fan base and the brands that also want to play ball.
The recently appointed head of digital strategy for Tennis Australia speaks with us about challenges, opportunities, his role at the body and more...
She will be responsible for the pulp and fibre business, Liva brand, of Grasim Industries
In the news: Lay's, Columbus, Maharaja Whiteline, ZEE5, Panasonic India, Star India and Disney India
The marketing leader shares insights on how to handle this ever-changing, increasingly competitive industry.
Ahead of the first game to be played in India, the NBA hosted an India Innovation Summit, to talk about how technology is shaping consumer experiences
In the news: Ceat, Columbus, Favre-Leuba, Reebok, The Prophets
You have until October 21 to nominate an exceptional individual to the definitive list of young talent to watch in Asia-Pacific.
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