Marketing
Closed communities are rewriting the rules of influence
Creator-led circles and fandom-driven spaces are subtly but surely overtaking mass feeds as the arena where brands compete for credibility.
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SG Pipers Launches ‘Danka Baja Re’ Campaign Film
The music-led campaign film is aimed at building a unified team identity and strengthening fan engagement.
New Year’s eve recast as street theatre and self-reflection
Brands like CoinSwitch, Swiggy, Instamart, Medusa Beverages, Canara HSBC Bank used the day to chase attention, participation and introspection; often sidestepping hard selling altogether.
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Happy New Year from Campaign India
Campaign India has wrapped its coverage for 2025 with a new look and fresh premium content awaiting in the new year.
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Campaign India's most-read stories of 2025
Restructures, mergers, account moves and of course, celebrity brand ambassadors made headlines in 2025. Here's a look back...
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In 2026, will AI …
Industry leaders do a little crystal ball gazing and predict how the transformative tech will shape their industry or job function in 2026.
PR isn’t facing a sunset, but a reset
This piece is not a farewell to PR, but a farewell to an older mental model of it.
The campaigns that cut through in 2025
Across categories and platforms, the year’s standout campaigns trusted audiences, tapped lived behaviour, and let cultural insight — not clutter — drive impact.
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Why we’re trading 17 opens tabs for one good conversation
Between comparison charts and keywords searches, the humble product page has begun to lose its shine.
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In 2026, the honeymoon is officially over for creator content and GenAI
The era of the accountable, standardised ecosystem is beginning.
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Media fragmentation: The unfair opportunity marketers are missing out on
What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.
Media’s year of reset and recalibration
In 2026, the real shift in media will not be about platforms, channels or formats, but how attention is engineered and measured.
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Madison Turnt executes end-to-end experiential delivery for IPL auction 2026
The agency delivered a fully integrated experiential and broadcast-ready execution for the IPL Auction 2026 in Abu Dhabi.
The 2025 Wrap: Top M&A deals
Adland’s holding groups went on a 2025 buying spree, with Omnicom forming the world’s largest agency via IPG, while Publicis and Havas scooped up APAC indies amid a martech and AI boom.
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Rajat Verma appointed CMO at Khimji Jewellers
Khimji Jewellers has strengthened its leadership team with the appointment of Rajat Verma as chief marketing officer.
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Maars Communicates named strategic communications partner for Rose Audio Visuals
The appointment brings together a strategic communications agency and a creative studio led by filmmaker Goldie Behl.
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Royal Green Whisky repositions brand with ‘Live Up Success’ philosophy
The shift in brand positioning reflects evolving views of success among younger consumers.
When first-party data fragments, person-based marketing takes centre stage: Lakshmana Gnanapragasam
Epsilon India’s SVP-Analytics explains how person-based marketing confronts duplication, blind spots and false scale, turning identity resolution into a commercial, not technical, decision.
EBITDA targets and vowel-free branding drive Wondrlab toward IPO
The martech agency is executing a 26-company acquisition roadmap to achieve a 100-crore profit benchmark for its public market debut.
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Ikonic Professional partners Sahher Bambba for everyday glam campaign
The digital-first campaign with Sahher Bambba highlights easy-to-use styling tools designed for quick salon-like results.
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