Marketing
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India’s consumers redraw the map of aspiration
Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.
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Amazon and Netflix strike major ad partnership
Starting in Q4, Netflix will make its ad-supported inventory available via Amazon’s DSP in 12 key markets, including Australia, Japan, U.S., U.K. and Germany.
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Retail One kiosks put Nestlé’ Professional’s growth recipe to test
From hospitals, colleges to corporate parks, these outlets blur the line between distribution and marketing, testing whether novelty can sustain consumer loyalty.
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Minute Media acquires VideoVerse, investor Audacity Venture Capital makes $50 million exit
The acquisition reflects the sports content company’s intent to broaden its AI footprint in India, and invest in next-generation video capabilities.
Lenovo’s new VP of AI innovation, brand strategy plans to break through ‘AI slop’ marketing
LinkedIn, Google and Edelman vet Santi Pochat begins his newly created role as Lenovo preps for World Cup, Formula 1 and CES activations.
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MiQ reshapes India leadership amid programmatic flux
Leadership changes and MiQ Sigma rollout reflect both opportunity and fragmentation in India’s fast-expanding but complex digital advertising market.
EU fines Google nearly $3.5 billion for abusing adtech dominance
Tech giant Google has been fined €2.95 billion, equivalent to US$3.5 billion, by the European Commission for allegedly abusing its dominance in the online adtech sector.
Criteo charts new course with AI, retail media and CTV
As privacy rules tighten and quick commerce surges in India, the global commerce media company is expanding its local playbook with Zepto, AI, and cross-channel bets.
Campaign roundup: Week of 8 September
The latest ad films and campaigns from brands like Bold Care, Tyaani, JBCN Group, Tata AIA, Zeno Health, Nykaa, Elevn, Sideways, in our weekly roundup.
Moves and wins: Week of 8 September
Our weekly roundup of the latest appointments and account wins from Scribbld, Dentsu X India, ASK Asset & Wealth Management Group, Segumento, Publicis, iCubesWire Films, GalaxEye, Divo Music, Metamorph Communications and many more.
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Madison Media folds HiveMinds fully into its playbook
The agency bets on integrating brand and performance marketing, but must navigate pricing pressure, talent scarcity and commoditisation risks.
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Microdramas test India’s appetite for stories in 120 seconds
Instagram and homegrown rivals flood the market with bite-sized serials, chasing Gen Z engagement while grappling with uncertain monetisation.
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Meta rolls out festive tools for India’s ad market
With reels, creators and AI at the centre, its latest updates aim to influence how brands navigate India’s 2025 festive season.
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GST simplification raises stakes for festive marketers
The overhaul trims rates on essentials and mid-range durables, but brands now face the challenge of turning sentiment into sales.
Google can keep Chrome — but must share data with rivals, judge rules
The tech giant scores a partial victory that concludes a five-year US legal saga, but remedies on its adtech business monopoly are also imminent in a separate case.
Dentsu CEO responds to international sale speculation: ‘No decisions have been made’
'We aim to rebuild our international business on our own,' Hiroshi Igarashi says, although it is considering other options.
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Followers don’t equal fans: Rethinking brand personalisation
With algorithms dictating feeds, brands must reclaim personalisation through owned data, AI, and storytelling—beyond the illusion of social ‘community’.
Moves and wins: Week of 1 September
Our weekly roundup of the latest appointments and account wins from Zee, Havas India, Fun Flips, SquadStack.AI, JSW Sports, DDB Tribal, Dentsu, FTA Global, Divo Music, PinkVilla, Truecaller Ads, Grey India, Adfactors PR, Madison Media, V Spark Communications, McCann Worldgroup India, Vigor Media Worldwide, Nothing, PVNA Group, TukTuki, TrucksUp, Flash Communications, CreativeFuel, and many more.
D’Moksha enters India with curtains as first act
The sustainable home décor brand, now co-led by Shailendra Singh, eyes Mumbai as launchpad for tackling India’s $1.5 billion curtain market.
Campaign roundup: Week of 1 September
The latest ad films and campaigns from brands like CDSL IPF, Apsara, Homeland Group, Encalm Hospitality, Ujjivan Small finance, Himalaya, Clove Dental, GCL’s STAR, JSW MG Motor, Mytrident, Sprite, Lufthansa and WPP, Asian Paints, PUMA, Lauritz Knudsen, and more, in our weekly roundup.
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