Marketing

1 day ago

FCB Group India launches 'FCB Now', a tech-first initiative

It created this initiative in collaboration with tech companies like Amazon, Google, LinkedIn, Jio, Meta, and ShareChat.

2 days ago

India dominates Effies APAC 2024 finalists

No less than 47 of the 121 APAC finalists hail from India, more than Australia and New Zealand, it's next two competitors, combined.

2 days ago

Campaign Global Agency of the Year Awards 2023: winners revealed

India's White Rivers Media grabbed the silver in the Independent Digital Agency of the Year category at the inaugural ceremony.

2 days ago

What’s your one piece of advice for Cannes freshers?

Help is at hand with these tips and suggestions from a cross-section of Cannes veterans.

2 days ago

Burson makes a bright entry globally, reveals new products, services and academy

The agency was created after WPP-owned BCW and Hill & Knowlton merged in January 2024.

3 days ago

Apple is the world's first $1 trillion brand: Kantar

Apple has secured the most valuable spot for the third year running. NVIDIA, meanwhile, has ridden the AI wave to leap into the top 10, enjoying a 178% brand value increase.

3 days ago

Why Cannes Lions is taking sport seriously

Since its launch in 2021, the sports category at Cannes Lions has evolved to reflect a wider shift in marketing and culture, says the Entertainment Lions for Sport jury president and Fuse chief executive.

3 days ago

Mira Kapoor seeks to spark honest conversations for Akind skincare brand

She wants to capture user attention by having authentic chats with buyers rather than bank on her celebrity status.

4 days ago

Social Panga and upGrad launch on-field digital marketing immersion program

The offline initiative helps participants to enhance their applied learning, interact with industry professionals and understand on-field challenges.

Jun 10, 2024

FCB India's John Thangaraj to join Havas India

He is moving into the agency from FCB India where he served as group chief strategy officer.

Jun 10, 2024

When an ad winningly targets the nose, not the eyes

Swiggy Instamart’s recent ad is a prime illustration of leveraging scent marketing to establish a memorable brand identity.

Jun 10, 2024

Campaign India Digital Crest Awards 2024: Entries open

Enter now. The final entry deadline will be coming up quickly on July 3rd.

Jun 10, 2024

70% Indian business leaders are allocating more budget on visual tools compared to last year

A new report from Canva reveals why Indian business leaders are going all in on AI to scale outputs and drive growth.

Jun 10, 2024

Tata Motors Commercial Vehicles CMO on going a 'huge distance' to engage with creators

Shubhranshu Singh talks with Campaign about making real human engagement a priority for their creative and why he prefers in-house work with multiple agencies instead of a single AOR.

Jun 10, 2024

Women Leading Change 2024: Entries open

Entries to close on June 21st.

Jun 10, 2024

Cannes Lions honours Mattel chairman and CEO Ynon Kreiz with ‘Entertainment person of the year’ award

Under his leadership, Mattel Films has announced 16 motion pictures in active development with major studio partners.

Jun 10, 2024

Confusion prevails after Supreme Court instructs advertisers, agencies to provide self-declaration certificate

While in the dark about implementing the mandate, industry stakeholders also feel that the two-week buffer period to get acquainted with the process is inadequate.

Jun 09, 2024

Moves and wins roundup: Week of 10 June

Read all the latest news from the marcomms world including updates from Tonic Worldwide, Team Pumpkin, Frodoh World, VaynerMedia, Tute Consult, Havas Play, Dentsu Creative Webchutney, Wakefit.co, Hashtag Orange, PRP Group, and more, in our weekly round-up of account wins and people moves.

Jun 09, 2024

Confused about unlocking ROI in hyperlocal marketing? Here's help

Discover the roadmap to uncovering the genuine value of hyperlocal campaigns for brands by leaning on precise, actionable metrics.

Jun 07, 2024

The importance of 'being real' in marketing today

Global marketing isn't just about translating words; it is about understanding different cultures, adapting and relating to them.