Marketing

3 days ago

Karan Shroff elevated as CMO at Unacademy

Was vice president - marketing prior

3 days ago

Hansa Research to track brand performance during IPL with IPLomania

IPLomania will measure the returns on the advertising investments in terms of the recall of brands/ads

3 days ago

How have events of 2020 reshaped D&I, and what should businesses be doing in response?

In the first iteration of our Leading Change video series, two high-profile leaders provide practical tips—from small actions to wide-ranging programmes—to help businesses respond to inequalities exposed by Covid-19.

Sep 11, 2020

'Can't knock cricket of its perch, but there's room for football in India': Joe Hunt, Wolves FC

The club's international project manager states why football clubs in England need to look outside the country for fans, how it plans to grow in markets like India and more...

Sep 07, 2020

Vodafone-Idea to be known as Vi

Watch the film conceptualised by Ogilvy to announce the new identity here

Sep 03, 2020

TAC Security appoints Chris Fischer as CMO

Moves from Tripwire where he was VP - marketing

Sep 02, 2020

Tarun Garg added to Hyundai India's board of directors

The director of sales, marketing and service will hold office for a period of three years

Aug 31, 2020

Will Big Bazaar's new ownership mean big brand success?

Experts believe that brand Big Bazaar can only get stronger under Mukesh Ambani by pairing an iconic brand with Reliance Retail’s powerful back end systems.

Aug 31, 2020

Ashish Mishra joins Acko General Insurance as EVP - marketing

Moves from HSBC where he was head of customer marketing and network markets in Dubai

Aug 31, 2020

Reliance Retail to acquire Future Group

Acquisition of Future Group, the owner of the Big Bazaar brand among others, is expected to give Reliance access to a third of India's organised retail market.

Aug 29, 2020

Battle of the Brands: Reebok vs New Balance

A weekly round up of the action in the social media space

Aug 28, 2020

Puma hands Shreya Sachdev additional marketing mandate

Sachdev joined the company in 2019 to head strategy

Aug 27, 2020

'Want to make air travel simple and easy at this moment': Nikhil Dhar, Indigo

The director of marketing and communications at Indigo and his agency partner, Wieden+Kennedy's managing director, Gautham Narayanan explain how the airline is solving marketing issues during the pandemic

Aug 25, 2020

Watch: The lockdown revelations - househelp

View part three of this six episode series

Aug 24, 2020

Triller India appoints TikTok's Raj Mishra as head of operations

Mishra has joined the photo and video sharing app as country manager and head of operations

Aug 24, 2020

Watch: The lockdown revelations - part two

Today’s video brings alive the key sentiment unearthed among affluent white collar workers of India.

Aug 23, 2020

Watch: Revelations of lockdown sentiment among India’s majorities

Watch the first of a six-part series created by The Womb which shares key insights of consumer sentiments during the lockdown

Aug 21, 2020

Weekend Wrap: 21 August

In the news: Alchemist, Chimp&z Inc, Grapes Digital, Greycells Education, Hand in Hand, Liqvd Asia, Oakley, Sakshar Media, Wow Skin Science

Aug 20, 2020

Raja Bunet elevated as chief operations officer at Ipsos

Was executive director, mobile first and new initiatives