Zoom’s CMO on marketing—and securing—lockdown’s breakout brand.
The invalidity proceedings are part of the wider activities against counterfeiting undertaken by the Piaggio Group for years.
In the news: Eris Lifesciences, Fujifilm, IdeateLabs, Instagram, OnePlus
McCann Worldgroup India takes the lead among creative agencies while Havas Media retains pole position among media agencies
Companies are announcing layoffs after huge investments in funds for the frontline workers. We ask adland what impact this could have on brands...
Uber does not operate in Southeast Asia but uses Singapore as a base to run its Apac business, covering nine countries including India
It is first in package of tools that will be rolled out in coming months.
In the news: Digisol Systems, Monk Media, Mirum, Spring Marketing Capital
Moves from Applause Entertainment
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More than three quarters of advertisers in a new survey from the World Federation of Advertisers say the pandemic strengthened their ties with agency partners. However, only 20% have adapted their performance evaluation or KPIs as a result.
Every brand should be doing this.
The author emphasises about the importance of a routine
Nayer exits after a 15-year stint with the company
"I am truly sorry. Please know this is not your fault."
Moves from CNBC
Gets broader mandate to add to his marketing role
Moves from Zomato
Publicis Groupe has unveiled a new service that promises marketers a complete refund if it fails to meet agreed performance targets for campaigns.
The author wonders why a light-hearted old man, somewhat prone to gaining weight, and with a penchant for good fun somehow didn’t quite appeal to brands and agencies
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