Marketing

3 hours ago

Audi and M&C Saatchi accused of plagiarism in new ad

The Audi film—featuring HK star Andy Lau—is under fire for word-for-word similarities to a poem constructed by a Chinese influencer on Douyin

4 hours ago

News updates: Saif Ali Khan for Servokon

A weekly round-up of advertising, media and marketing news

2 days ago

Divya Dixit to exit ALTBalaji

Is currently SVP - marketing

3 days ago

Nikhil Sharma joins PumPumPum as AVP of growth and marketing

Was handling digital marketing and communications for MP Gautam Gambhir

3 days ago

MMA Impact India 2022: Women are not facing a glass ceiling, they have to tackle a glass cliff - Manisha Lath Gupta

The marketer, entrepreneur and sustainability practitioner, shared insights on brand building, diversity in the workspace, and more…

3 days ago

MMA Impact India 2022: Pratyush Sinha's five tips to build online shopping experiences in Indian languages

The mobile transformation lead, Google India, shared insights on how linguistic diversity can lead a consumer to the last mile in a purchase journey

4 days ago

Livspace makes working in office possible from home

Watch the film conceptualised by Tilt Brand Solutions here

4 days ago

First Barbie doll with hearing aids aims to boost diversity, inclusion

The company partnered with Dr. Jen Richardson, a hearing-loss advocate and educational audiologist, to make sure its portrayal of real people was accurate

4 days ago

Vivek Dhawan joins Omega Seiki Mobility

Moves from Exicom Tele-Systems

4 days ago

Sirona unwraps the bloody problem within Indian societies

Watch the film conceptualised by Jeejivisha Kale here

4 days ago

Functionality more important than brand loyalty in smartphone category: Teads study

89% of phone intenders say they would consider a different brand to one they currently own

May 18, 2022

BCW India Group and WhiteKettle launch CSP+

Aims to help organisations in India lead with a corporate social purpose

May 17, 2022

Kartik Aaryan and Kiara Advani are Finolex Cables' brand ambassadors

Duo feature in the brand's 360-degree campaign

May 17, 2022

Sony Sports Network and Smriti Mandhana serve Pankaj Tripathi non-stop cricket

Watch the film conceptualised by Scarecrow M&C Saatchi here

May 17, 2022

P&G Shiksha gets Sushila to thank the ones who helped her teach

Watch the film conceptualised by BBDO India here

May 17, 2022

Hyundai Motor India partners with Tata Power for EV charging infra

Under the collaboration, the charging stations at HMIL dealerships will be open for all electric vehicle customers

May 17, 2022

Dinesh Karthik for Gizmore

The smart accessories, fitness gear, and home audio brand aims to reach out to the health and fitness conscious youth through the partnership