Marketing

14 hours ago

In reverse decision, Vivo set to leave as IPL lead sponsor

Amid a public outcry over Chinese-Indian tensions, reports say Vivo is now likely to quit as lead sponsor of the tournament.

15 hours ago

Gayatri Yadav joins Sequoia Capital as CMO

Also appoints Ajey Gore as operating partner, technology and Shweta Rajpal Kohli as head of public policy

1 day ago

'Indian market will be quicker to overcome the adversities': Hyundai's Tarun Garg

The director for sales, marketing and service, states how digital launches have become the 'new normal' and how the company is navigating through the pandemic

2 days ago

Vivo to continue as lead sponsor for the IPL

The IPL Governing Council was reviewing sponsorship deals from Chinese companies following the border skirmish between India and China

Jul 31, 2020

Real Madrid retains place as the most valuable club brand in football

FC Barcelona, Manchester United and Liverpool FC complete the top four

Jul 31, 2020

How OnePlus' Nord became a breakout star in the middle of a pandemic

By upending the rules of mobile handset marketing, the Chinese handset upstart hopes to continue its offbeat marketing success.

Jul 22, 2020

Mahabharat, Money Heist and comedy - what India watched during the lockdown

Omnicom Media Group's report showcases what India was watching during the Covid-19 lockdown

Jul 20, 2020

Airbnb celebrates Olympic spirit in virtual festival

Five-day event is in partnership with IOC and IPC.

Jul 20, 2020

A closer look at Omnicom and Spotify's $20m podcast advertising deal

Agreement may last only six months but Omnicom agencies stand to gain from priority access to data and insights.

Jul 17, 2020

Battle of the Brands: Dettol Vs Savlon

A weekly round up of the action in the social media space

Jul 15, 2020

Subrata Dass wins third edition of #WednesdayQuizdom

Jayakanthan R finishes second while Venkatesh Srinivasan was third

Jul 13, 2020

'Covid-19 has not upset top brands' growth': Kantar's Brand Footprint 2020

The report also revealed the Parle is the most chosen FMCG brand in the country

Jul 10, 2020

Rahul Johri to leave BCCI

Was serving as CEO

Jul 09, 2020

Marketing in times of crisis: Mastercard's global CMO shares four common traps and how to do better

"It's important that marketers learn from these times to better understand how to show up and communicate in times of crisis."

Jul 08, 2020

Deepika Warrier to join Diageo India as CMO

Current CMO Julie Bramham will move into a global role within the brand as Warrier joins from PepsiCo.

Jul 02, 2020

Emami 'shocked' by HUL's re-brand of Fair & Lovely for men

Threatens legal action against the company

Jul 02, 2020

HUL renames Fair & Lovely as Glow & Lovely

Move follows the company's efforts to be more inclusive

Jul 02, 2020

Weekend Wrap: 3 July

In the news: Garmin, ICPL, Mirum, Sameer Joshi, Social Panga, Scroll Mantra