Marketing
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Kaizzen goes global in a bid to redefine real-time communications worldwide
The integrated communications agency’s move to establish a global presence comes after its first international footprint in Dubai last year.
Max Fashion targets urban Gen Zs with actor Alaya F
The UAE-based Landmark Group has signed its first brand ambassador to align with the launch of its Gen Z-focused brand, Max Urb_n.
Wondrlab acquires OPA, its sixth acquisition to date
This move allows Wondrlab to strengthen its influencer marketing with OPA's 3-lakh strong influencer base and boost its existing Opportune platform for deeper brand collaborations.
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Snap’s vision for the future rests on Spectacles
It unveiled its latest innovations at the Snap Partner Summit, including the latest generation of augmented reality (AR) glasses, setting the stage for creator empowerment.
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Infloso unveils Molly, an AI marketer set to revolutionise global marketing campaigns
Capable of independently strategising, running, and optimising marketing campaigns with real-time data intelligence, it is engineered to perform the functions of a marketing team or agency.
Former Leo Burnett India executive Ankit Singh joins Hilton Worldwide
He was earlier the ad agency's executive vice president and planning head (north) and will now assume the role of director for brand marketing—South Asia at the hospitality brand.
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24 hours with… Jugul Thachery
The founder and CEO of HOGR takes Campaign India through an average day in his life.
Moves and wins roundup: Week of 16 Sept
The latest appointments and account wins from Occtagon Media Networks, Nataraj Gelix Pens, Hindustan Pencils, Tandon Eye Hospital, Orion Digital, One Source bags PR contract from Grant Thornton Bharat, Kraftshala, L&K Saatchi & Saatchi, Compass Communications, Cashify, Tonic Worldwide, Pitchfork Strategic Communications, VVF India, Publicis Sapient, Tata Consumer Products, GroupM, Honeywell, House of Communication. Illustrake, and more in our weekly news roundup.
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Interbrand’s ‘Arenas’ concept aims to redefine competition across sectors
Interbrand India and South Asia’s CEO, Ashish Mishra, reveals to Campaign how this initiative is now central to the consultancy’s branding playbook.
Britannia partners with Google Cloud and WPP agencies to launch recipe creation platform
The Britannia BourbonIT platform can modify recipes submitted by users, giving innovative ways to enjoy the sandwich biscuit.
The CMO’s MO: Gaurav Ramdev’s marketing strategy rests on three pillars—creativity, growth-orientation, and discipline
The chief growth and marketing officer at Protean eGov Technologies provides fresh perspectives on marketing RoI, building a culture of winning, and promoting sustainability.
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Beyond the Paralympics: The business case for disability representation
A pattern exists of brands targeting the disabled community during the Paralympics, but ignoring the community afterwards. Campaign explores what it will take for disability inclusion to become a constant in advertising rather than just seasonal.
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‘Apple Intelligence’: Three things marketers need to know about the latest iPhone launch
Long-feared ‘ad eraser tool’ is rebranded to ‘Distraction Control’ as Apple embraces generative AI with ChatGPT built in.
How brands are celebrating the spirit of Ganesh Chaturthi
As the festive season kicks off in India, Campaign rounds up ad campaigns from brands including Blinkit, Swiggy, and Parle G, all celebrating Ganesh Chaturthi with unique creative executions.
Assembly opens new India office to lead market expansion efforts
Anish Daniel, formerly of Wavemaker India, will lead Assembly’s new India operations based in Bangalore, overseeing clients such as Lenovo, Fossil, and Estée Lauder.
From barter to bots: Marketing's evolution in the digital age
From print ads to AI, JCBL Group’s corporate communication head explains how marketing has evolved into a dynamic, consumer-driven experience that demands innovation.
Moves and wins roundup: Week of 9 September
World Cricket Council, People Matters, McCann Mumbai, Media Research Users Council India, Zee Media, SW Network, L&K Saatchi & Saatchi, Story Digital, Bombay Design Centre, DigiStreet Media, Amagi, Collective Artists Network, Havas Worldwide India, Asymmetrique, Magnifi, Cactus Communications, CoinDCX and more in our weekly round-up of people moves and account wins.
Nykaa appoints Sukhleen Aneja to lead Kay Beauty’s international expansion
As senior vice president and business head for Kay Beauty, Aneja will focus on expanding the brand internationally while building on its success in India.
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Is Gen Z rewriting the marketing playbook?
Suchana Sarkar, chief brand officer at Makani Creatives, delves into how Gen Z’s bold, vocal presence is reshaping the moral compass for brands and public figures alike.
Is advertising ready for AI leaders?
AI has climbed the corporate ladder in record time, with some companies already replacing their CEOs with an AI bot. But just how much is the ad industry embracing AI leadership and how much control and responsibility is sensible for AI to assume?
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