Marketing

2 days ago

Eno makes a southern case to put acidity in its place

Watch the film conceptualised by Grey Group India here

2 days ago

Performance, success aren’t down to being quiet; you have to brag: David Haigh

At an IAA Masterclass event, the consultant spoke about the role of brands in various sectors, their relationship with finance and how advertising will retain its importance for times to come

3 days ago

Varun Kandhari elevated as director of marketing at Mars Wrigley India

Replaces Yogesh Tewari who joined RPSG Group earlier this year

3 days ago

Shilpa Shetty and Nourish ask users to drop the ordinary, choose extraordinary

Watch the film conceptualised by Leads Brand Connect here

4 days ago

Live blog: News updates - week of 3 May

In the news: Ants, Brooke Bond Taj Mahal, CommsCredible, Glad U Came

4 days ago

With Meru in its kitty, is M&M ‘future-proofing’ its business?

Experts suggest that M&M is only too aware that the business of owned cars has limited scope

May 04, 2021

IPL postpones 2021 edition after Covid-19 cases emerge in 'bio-bubble'

BCCI to do 'everything in its powers' to arrange for the secure and safe passage of all the participants

May 03, 2021

Nutralite DoodhShakti Probiotic Butter Spread promotes tasteful health

Watch the film conceptualised by Wunderman Thompson here

May 03, 2021

JSW Cement strengthens bonds for tomorrow

Watch the film conceptualised by Plotters Ink here

May 03, 2021

Mahindra to acquire Meru for Rs 97.66 crore, Pravin Shah appointed CEO

M&M will enhance its current shareholding in Meru from 43.20% to 100%

Apr 29, 2021

Leaders must not be afraid of owning up to mistakes: Serena Williams

The 23-time Grand Slam champion addressed a session at the Adobe Summit

Apr 29, 2021

Without digital, we wouldn’t be here even today: Albert Bourla, Pfizer

The chairman and CEO of Pfizer discusses his first reaction to the pandemic, how the company utilised digital to create the ‘impossible’ vaccine, and more…

Apr 29, 2021

For brands, speed and agility are game-changers during such a crisis: Pawan Sarda, Future Group

The group CMO – digital, marketing and e-commerce at the company sheds light on the lessons carried forward to this year from 2020’s lockdown

Apr 28, 2021

EuroKids gives toddlers the right start to fly smart

Watch the films conceptualised by The Womb here

Apr 28, 2021

Manyavar and Mohey marry couples to their family and friends

Watch the campaign conceptualised by Shreyansh Innovations here

Apr 27, 2021

Live blog: News updates - week of 26 April

In the news: Asics, Brand Sentry

Apr 26, 2021

MS Dhoni and Ranveer Singh dominate IPL ad recall: IIHB study

The Indian Institute of Human Brands (IIHB) studies advertising recall during the 2021 edition of the IPL

Apr 26, 2021

Whirlpool fridges help caregivers stay calm in all situations

Watch the film conceptualised by Lowe Lintas here