Marketing
Ola gets Aishvarya Murali to head marketing
Was VP - marketing and growth at Furlenco prior
Sarthak Seth joins Tata Realty and Infrastructure as VP and CMO
Moves from Panasonic where he was CMO
Why First Direct Bank hired caretakers and kindergarten teachers
In an interaction with Campaign India, Dr Susanne O'Gorman, global customer experience domain lead, Kantar and Soumya Mohanty, managing director, North and chief client officer, insights division, Kantar India, talk about the top trends in customer experience globally and what Indian companies can learn from it.
Tony Fernandes’ AirAsia plans: from airline to lifestyle brand
From digital banking and esports to restaurants, Fernandes talked about ambitious expansion goals for AirAsia
Say goodbye to the old UNICEF and hello to 'badass do-gooders'
Warriors. Renegades. Fearless rebels. The human rights organisation is ready to show off its true colours.
Blog: The vuvuzela dilemma
The author explains how the superfan grandmom of Indian cricket is faced by quite a few dilemmas as India play the semis and the finals…
Ashutosh Gupta to replace Mahesh Narayanan as LinkedIn's country manager
Gupta was with LinkedIn in Singapore prior
Blog: From moment marketing to momentary marketing or momentous marketing?
The author analyses Pepsi's move to get Charulata Patel as a 'swag star'
It's Charulata Patel vs Ranbir Kapoor and Paresh Rawal as Pepsi joins in on WC celebrations
The soft drink giant has appointed the 87-year old as brand ambassador
Reebok's new marketing head talks challenges, data and his drive for retail to be a genderless world
Between the launch of its new membership program, a creative agency shakeup and even some PR-tear-inducing headlines about Beyoncé, it's been a busy year for Reebok.
'Instagram is very powerful if used correctly': Katrina Kaif
The actor who is extremely passionate about fitness has been appointed by Reebok as brand ambassador; we catch up with her to learn about the association and more...
Nivea's Neil George presents the ‘revenge of the client'
The MD of Nivea South Asia spoke about trends that emerged in 2018 and those that he predicts for the future
'I have never called for a pitch in my career': Fernando Machado, Burger King
If there was a title for "the world's most awarded marketer", Fernando Machado, global CMO, Burger King would certainly qualify for the shortlist. In a conversation with Campaign India, Machado decodes the creative spirit that powers Burger King
Cannes Lions 2019: Ad agencies have raised game thanks to 'fixed and flow' - P&G CMO Pritchard
Getting personal, Pritchard also revealed his belief that he wouldn't be CMO today if his name was Mitch Gonzalez.
Cannes Lions 2019: Unilever scraps separate agency relationships
FMCG giant is looking to work across holding companies and develop content partnerships with the entertainment world as it moves away from interruption-based advertising.
Cannes Lions 2019: 'Woke-washing' is polluting purpose - Unilever's Alan Jope
Work that promises to improve the world but doesn't take real action is 'infecting' the industry, Unilever CEO says.
Samsung is Asia's favourite brand for eighth year running
Featuring in seven product categories in the Asia's Top 1000 Brands ranking, from smart homes to wearable technology, Samsung's product innovation and "global resonance" continue to bear fruit.
You'll spend 33 full days staring at your phone this year: New Zenith media-consumption forecast
Zenith's latest media-consumption forecast provides a detailed comparison of daily television and internet consumption
FCA withdraws offer to merge with Renault
French government’s intervention to delay the proposal contributed to the decision.
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