Marketing
Brand Sania Mirza: A grand slam for advertisers?
Campaign India analyses the former world number one’s journey on the advertising circuit and the future of ‘brand Sania’
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Vijay Raaz advises Varun Sharma to ease future trips with EaseMyTrip
Watch the film here
Lead provides students effective tools for language skills and experiential learning
Watch the films conceptualised by TBWA\ here
CavinKare appoints Schbang for three brands
This account was won post a multi-agency pitch
Lokmat’s G2 appoints Agency09 as its creative agency
Account won post a multi-agency pitch
Have advertisers like Unilever ‘lost the plot’ over purpose?
Major shareholder attacked the FMCG giant’s sustainability strategy
Opinion: Content marketing trends in 2022
The author shares five tips that can help marketers capitalise in the current market scenario
Skore introduces Nothing to narrow the intimacy gap
Watch the film conceptualised by McCann Worldgroup India here
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Oyo drives you to your best stay
Watch the film conceptualised by Oyo's in-house team here
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Hide & Seek finds the love that’s been hiding
Mayank Shah, senior category head, Parle Products, speaks about the insight behind the campaign, why marketers should keep clichés at bay and more...
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RepIndia bags Sleepwell’s digital and mainline mandate
Account won post a multi-agency pitch
Shikha Kapur, Amit Chandrra and Prabhat Choudhary launch marketing solutions company
Called Andaz, the agency will harness the power of digital to challenge 'conventional models'
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Zepto clicks with its user to order the best fruits and vegetables
Watch the film conceptualised by L&K Saatchi & Saatchi here
Women Leading Change Awards: Deadline extended
Online portal to accept entries till 31 January
Eggoz Nutrition empowers people to put a spark of eggcellent into their ordinary lives
Watch the films conceptualised by Sunayna Sabharwal here
Unilever shareholder's attack on sustainability messaging 'flawed', experts say
Senior marketers argue 'purpose' and 'sustainability' will become 'stick to beat away poor performance'
Live blog: News updates - week of 17 January
In the news: Bzinga, KnowledgeHut, Miami Ad School, Onsurity, WinZO
Bombay Shaving Company gives men an antidote for aftershave burns
Watch the film conceptualised in-house along with Leap of Faith Productions here
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