Marketing
Hansa Research to track brand performance during IPL with IPLomania
IPLomania will measure the returns on the advertising investments in terms of the recall of brands/ads
How have events of 2020 reshaped D&I, and what should businesses be doing in response?
In the first iteration of our Leading Change video series, two high-profile leaders provide practical tips—from small actions to wide-ranging programmes—to help businesses respond to inequalities exposed by Covid-19.
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'Can't knock cricket of its perch, but there's room for football in India': Joe Hunt, Wolves FC
The club's international project manager states why football clubs in England need to look outside the country for fans, how it plans to grow in markets like India and more...
Vodafone-Idea to be known as Vi
Watch the film conceptualised by Ogilvy to announce the new identity here
MullenLowe Lintas Group offers 'framework for brands to succeed in challenging times'
The initiative is titled 'Restart and Restrat'
TAC Security appoints Chris Fischer as CMO
Moves from Tripwire where he was VP - marketing
Tarun Garg added to Hyundai India's board of directors
The director of sales, marketing and service will hold office for a period of three years
Will Big Bazaar's new ownership mean big brand success?
Experts believe that brand Big Bazaar can only get stronger under Mukesh Ambani by pairing an iconic brand with Reliance Retail’s powerful back end systems.
Ashish Mishra joins Acko General Insurance as EVP - marketing
Moves from HSBC where he was head of customer marketing and network markets in Dubai
Reliance Retail to acquire Future Group
Acquisition of Future Group, the owner of the Big Bazaar brand among others, is expected to give Reliance access to a third of India's organised retail market.
Battle of the Brands: Reebok vs New Balance
A weekly round up of the action in the social media space
Puma hands Shreya Sachdev additional marketing mandate
Sachdev joined the company in 2019 to head strategy
'Want to make air travel simple and easy at this moment': Nikhil Dhar, Indigo
The director of marketing and communications at Indigo and his agency partner, Wieden+Kennedy's managing director, Gautham Narayanan explain how the airline is solving marketing issues during the pandemic
Triller India appoints TikTok's Raj Mishra as head of operations
Mishra has joined the photo and video sharing app as country manager and head of operations
Watch: The lockdown revelations - part two
Today’s video brings alive the key sentiment unearthed among affluent white collar workers of India.
Watch: Revelations of lockdown sentiment among India’s majorities
Watch the first of a six-part series created by The Womb which shares key insights of consumer sentiments during the lockdown
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Weekend Wrap: 21 August
In the news: Alchemist, Chimp&z Inc, Grapes Digital, Greycells Education, Hand in Hand, Liqvd Asia, Oakley, Sakshar Media, Wow Skin Science
Raja Bunet elevated as chief operations officer at Ipsos
Was executive director, mobile first and new initiatives
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