Marketing
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Facebook clicks with millions of consumers across the globe
Watch the film conceptualised by Taproot Dentsu here
Campaign India’s Mental Health Survey: The panel discussion
Second part of the survey features a discussion from industry seniors
Live blog: News updates - week of 1 March
In the news: Fast&Up, Organic India, Tute Consult
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Aditya Birla Capital urges consumers to follow their dreams
Watch the campaign conceptualised by AutumnGrey here
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Havas Creative India bags digital mandate for Bingo
The account was won post a multi-agency pitch
Deepender Rana to lead Kantar South Asia, Preeti Reddy elevated
Rana was leading Kantar's Insights business in Greater China
No concrete steps taken to relieve stress in ad, media, PR agencies: Campaign India Mental Health Survey
The survey saw participation from close to 200 respondents
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Sony Music appoints Sangeetha Aiyer as director of promotions
Moves from NBCUniversal India where she was head of marketing
New Government guidelines to hold social media and OTT platforms responsible for their content
It involves a three-tier regulation mechanism that requires OTT platforms and YouTube to self-classify their content into five categories based on age suitability
63% Indians want to watch ads in exchange for free content: Report
17 markets including India, Mexico, Spain and Poland favoured this concept, according to YouGov's global media report
Simeran Bhasin joins Licious as VP - brands and new ventures
The former CMO of Wildcraft moves after an entrepreneurial stint
How brands can tell better stories at scale
Chetna Soni, Neha Ahuja and Ravi Santhanam, were part of a panel moderated by Dheeraj Sinha on day two of Spikes Asia X Campaign
Lowe Lintas to handle creative duties for Waah Jobs
The account will be handled by Lowe Lintas' Delhi office
DailyBasket vs BigBasket: Coimbatore-based grocery startup responds to Tata BigBasket's lawsuit
Creates bbisabully.com to respond to BigBasket's cease and desist letter
'Marketers need to follow quantum marketing since classic marketing is failing': Raja Rajamannar
Mastercard's global CMO throws light on the changing marketing landscape, with a focus on quantum marketing
Former Star Sports CEO Gautam Thakar joins OLX Autos as CEO
Had stepped down as CEO at Star Sports in October 2020
Anzu partners with Adcolony for its launch in India
The launch will help brands access in-game inventory and target gamers in India programmatically
The view from Down Under: does Australia point the way for a return to IRL brand events?
Despite low numbers of Covid-19 cases, Australia is experiencing a downturn in brand experiences.
Blue Heaven Cosmetics aims to make every day beautiful
Watch the film conceptualised by Lowe Lintas here
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