Marketing
Media360 India: CMOs discuss agencies, expectations from them
Abhishek Gupta and Nipun Kaushal spoke about what they expect from agencies, ad fraud, in-housing and more...
Red Bull and Heineken: F1 marketing overhaul is starting to pay off
Beer brand praises sport's new 'accessibility' after end of Bernie Ecclestone era.
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Weekend Wrap: 22 March
In the news: DCMN, Dream11, FanMojo, PhonePe, Sony Pictures Networks, Vingajoy
Brands in New Zealand pull ads from Facebook, Google following Christchurch attack
Actions come as two industry associations issue a statement condemning social-media platforms over the spread of hate content.
'Brand building is about driving growth amidst change': Interbrand's Ashish Mishra
Key lessons from the Interbrand workshop on Best Indian Brands, 2019 – the definitive guide to India's most valuable brands, at the recently concluded Star FLOW fest
Talkwalker’s Battle of the Brands: Chennai Super Kings vs Mumbai Indians - Part 2
A weekly section on brand chatter in the social space
Obsessed with lies to uncover the truth
Julia Izmalkowa, a humanologist looked to demystify 'the psychology of lies for business' at the Star FLOW festival
'Emotion generates passion': Joan Oliver Fontanet
A panel at Star FLOW spoke about how sporting properties are the right fit for brands looking to get an emotional connect with consumers
FLOW 2019: Images from day one
The Times of India's first edition of the Star FLOW Festival kicked off in New Delhi on 14 March. Here are images from the first day of the festival.
Jayati Singh joins Tally as global marketing head
Moves from Brita Water Solutions
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Under Armour launches operations in India, gets Tushar Goculdas as MD
Goculdas joins the company from adidas
Kantar launches new insights platform
Marketplace available in 21 countries including India
Uncertain or "wrong" metrics ruffling the finance-marketing marriage
Despite many regular meetings and discussions, the relationship between CMOs and CFOs could be a lot smoother, finds a panel at Campaign360 — and good metrics are at the heart of this.
Manisha Lath Gupta joins Uber as head of marketing
Takes over from Sanjay Gupta who is moving to Uber US and Canada
Tata Communications elevates Sumeet Walia as chief sales and marketing officer
Was EVP prior
Weekend Wrap: 1 March
In the news: Aakhya, Clinique Criesse Communications, Grapes Digital, Kent RO, Pepe Jeans
Tata Sky gets Anurag Kumar as chief communications officer
Moves from Unilever (London) where he was global brand vice president
This Women's Day, how Asian brands can move beyond gender stereotypes
Anita Rao Kapur, regional head of brand for Kantar’s Insights Division, shares her thoughts on why some campaigns targeting women work — and some are 'Jane Walkers'.
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