Marketing

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Ola gets Aishvarya Murali to head marketing
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4 days ago

Ola gets Aishvarya Murali to head marketing

Was VP - marketing and growth at Furlenco prior

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Sarthak Seth joins Tata Realty and Infrastructure as VP and CMO
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4 days ago

Sarthak Seth joins Tata Realty and Infrastructure as VP and CMO

Moves from Panasonic where he was CMO

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Why First Direct Bank hired caretakers and kindergarten teachers
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Jul 16, 2019

Why First Direct Bank hired caretakers and kindergarten teachers

In an interaction with Campaign India, Dr Susanne O'Gorman, global customer experience domain lead, Kantar and Soumya Mohanty, managing director, North and chief client officer, insights division, Kantar India, talk about the top trends in customer experience globally and what Indian companies can learn from it.

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Tony Fernandes’ AirAsia plans: from airline to lifestyle brand
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Jul 11, 2019

Tony Fernandes’ AirAsia plans: from airline to lifestyle brand

From digital banking and esports to restaurants, Fernandes talked about ambitious expansion goals for AirAsia

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Say goodbye to the old UNICEF and hello to 'badass do-gooders'
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Jul 10, 2019

Say goodbye to the old UNICEF and hello to 'badass do-gooders'

Warriors. Renegades. Fearless rebels. The human rights organisation is ready to show off its true colours.

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Blog: The vuvuzela dilemma
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Jul 09, 2019

Blog: The vuvuzela dilemma

The author explains how the superfan grandmom of Indian cricket is faced by quite a few dilemmas as India play the semis and the finals…

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Ashutosh Gupta to replace Mahesh Narayanan as LinkedIn's country manager
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Jul 08, 2019

Ashutosh Gupta to replace Mahesh Narayanan as LinkedIn's country manager

Gupta was with LinkedIn in Singapore prior

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Blog: From moment marketing to momentary marketing or momentous marketing?
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Jul 05, 2019

Blog: From moment marketing to momentary marketing or momentous marketing?

The author analyses Pepsi's move to get Charulata Patel as a 'swag star'

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It's Charulata Patel vs Ranbir Kapoor and Paresh Rawal as Pepsi joins in on WC celebrations
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Jul 05, 2019

It's Charulata Patel vs Ranbir Kapoor and Paresh Rawal as Pepsi joins in on WC celebrations

The soft drink giant has appointed the 87-year old as brand ambassador

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Reebok's new marketing head talks challenges, data and his drive for retail to be a genderless world
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Jul 03, 2019

Reebok's new marketing head talks challenges, data and his drive for retail to be a genderless world

Between the launch of its new membership program, a creative agency shakeup and even some PR-tear-inducing headlines about Beyoncé, it's been a busy year for Reebok.

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'Instagram is very powerful if used correctly': Katrina Kaif
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Jul 03, 2019

'Instagram is very powerful if used correctly': Katrina Kaif

The actor who is extremely passionate about fitness has been appointed by Reebok as brand ambassador; we catch up with her to learn about the association and more...

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Nivea's Neil George presents the ‘revenge of the client'
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Jun 28, 2019

Nivea's Neil George presents the ‘revenge of the client'

The MD of Nivea South Asia spoke about trends that emerged in 2018 and those that he predicts for the future

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'I have never called for a pitch in my career': Fernando Machado, Burger King
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Jun 25, 2019

'I have never called for a pitch in my career': Fernando Machado, Burger King

If there was a title for "the world's most awarded marketer", Fernando Machado, global CMO, Burger King would certainly qualify for the shortlist. In a conversation with Campaign India, Machado decodes the creative spirit that powers Burger King

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Cannes Lions 2019: Ad agencies have raised game thanks to 'fixed and flow' - P&G CMO Pritchard
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Jun 20, 2019

Cannes Lions 2019: Ad agencies have raised game thanks to 'fixed and flow' - P&G CMO Pritchard

Getting personal, Pritchard also revealed his belief that he wouldn't be CMO today if his name was Mitch Gonzalez.

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Cannes Lions 2019: Unilever scraps separate agency relationships
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Jun 20, 2019

Cannes Lions 2019: Unilever scraps separate agency relationships

FMCG giant is looking to work across holding companies and develop content partnerships with the entertainment world as it moves away from interruption-based advertising.

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Cannes Lions 2019: 'Woke-washing' is polluting purpose - Unilever's Alan Jope
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Jun 19, 2019

Cannes Lions 2019: 'Woke-washing' is polluting purpose - Unilever's Alan Jope

Work that promises to improve the world but doesn't take real action is 'infecting' the industry, Unilever CEO says.

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Brands celebrate Father's Day
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Jun 17, 2019

Brands celebrate Father's Day

View the films here

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Samsung is Asia's favourite brand for eighth year running
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Jun 11, 2019

Samsung is Asia's favourite brand for eighth year running

Featuring in seven product categories in the Asia's Top 1000 Brands ranking, from smart homes to wearable technology, Samsung's product innovation and "global resonance" continue to bear fruit.

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You'll spend 33 full days staring at your phone this year: New Zenith media-consumption forecast
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Jun 10, 2019

You'll spend 33 full days staring at your phone this year: New Zenith media-consumption forecast

Zenith's latest media-consumption forecast provides a detailed comparison of daily television and internet consumption

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FCA withdraws offer to merge with Renault
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Jun 07, 2019

FCA withdraws offer to merge with Renault

French government’s intervention to delay the proposal contributed to the decision.