Marketing
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80% Indian shoppers discover new products through social media: Study
Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds latest study by Meta.
From likes to legality: IIGC’s Code of Standards receives resounding industry support
SOUNDING BOARD: With formal contracts, content guardrails, and a taskforce, India’s influencer space has entered a new phase of accountability.
69% of Indian consumers turn to influencers for information and 63% for product discovery: Study
India’s influencer marketing industry to reach INR 4,500 crores in 2025, growing by 25% from 2024's INR 3,600, finds The Goat Agency and Kantar survey.
Havas Media India promotes key talent to leadership roles
Ramsai Panchapakesan has been elevated to president–investments and partnerships, Binu Thomas to managing partner–investments and buying, and Manish Sharma to president–Arena India.
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Cannes Contenders: Culture jams and cover-ups mark DDB Mudra Group’s 2025 line-up
From gaming marriages to fake Flipkart wins, DDB Mudra’s Cannes submissions tap into cultural discomfort, digital intimacy, and Gen Z’s parental problem.
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Cheil X ropes in Souvik Datta as national creative director
In the latest chapter of its restructuring saga, it has roped in Datta to co-lead creative, signalling deeper shifts post-Samsung split.
Hilton readies ‘connected story’ in latest Asia expansion push
Amid Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with Hilton’s VP of marketing and loyalty to chat about the challenges of marketing a myriad of hotel brands to Asia's diverse audiences.
Nostalgia sells, but only when it’s designed to remember
From kitschy candy tins to minimalist memory cues, Summer Owl Studio founder and creative director explains why nostalgia-led packaging is becoming a branding strategy, not just a sentimental detour.
Campaign roundup: Week of 09 June
The latest ad films and campaigns from brands like Pocket FM, Freedom Healthy Cooking Oils, Enchanteur, Rush, Freshwrapp, TVS Ronin, ZEE5, Motherhood Hospitals, Danone, Fortune Oil, and more, in our weekly roundup.
Moves and Wins: Week of 09 June
Our weekly roundup of the latest appointments and account wins news from Madchatter Brand Solutions, BombayDC, Razorpay, DriveX Mobility, Bread Butter Jamm, Collective Artists Network, Altimetrik, Pulp Strategy, Flick TV, Adomantra, Sportzprix, UAX Rafa Nadal University School, Hashtag Orange, PRCAI, Probo, and many more.
Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?
As the parent company of Facebook and Instagram plans to let advertisers generate complete AI-crafted ads, experts across APAC weigh in on the potential impact on the region's landscape and what it means for agencies.
My11Circle doubles down on data, distraction and the dugout
From AI-fuelled personalisation to nostalgia hits and data-fuelled retargeting, My11Circle’s IPL blitz reveals how fantasy gaming is evolving beyond celebrity ads and into performance-led marketing theatre.
Cannes Lions is a chance for APAC marketers to elevate regional work
The real win at Cannes Lions for APAC marketers lies not in bringing trophies home, but in bringing home ideas sharp enough to cut through locally, says Shufen Goh, APAC president at MediaSense.
From products to purpose: How brands can influence greener choices
For brands, shaping conscious consumerism goes beyond marketing flashy eco-labels. It means enabling consumers make ethical and sustainable choices with ease, says Response India director.
80% of Indian professionals experience data anxiety: Canva
While 92% of Indian professionals feel confident in analysing and interpreting data, nearly 74% make spreadsheet errors that impact their work, finds the study.
WPP launches data solution Open Intelligence
The network is calling the solution the advertising industry’s 'first large marketing model'.
From cookies to clicks: ITC Foods’ multi-speed marketing play
The FMCG major blends premium biscuits, rural strategy, and data-fuelled media to navigate inflation, q-commerce, and shifting consumer behaviour—all without choosing sides.
For fashion and jewellery brands, Diwali doesn’t start in October; it starts in Q3
If your festive campaign starts in Q4, you are too late to influence consumer memory. If you activate in Q3, you control the conversation, and the cart, says Nimida Digital‘s head and brand strategist.
AI gets personal, but can it get it right?
As brands rush to scale personalisation with generative AI, Adobe India’s director for solution consulting notes that the real test lies in balancing speed, strategy and consumer trust.
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Marketing budgets hold at 7.7% in 2025: Gartner CMO survey
Gartner's 2025 CMO Spend Survey finds average marketing budgets are at 7.7% of company revenue for a second consecutive year. However, half of CMOs reported budgets of 6% or less.
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