Marketing

7 hours ago

Brand Sania Mirza: A grand slam for advertisers?

Campaign India analyses the former world number one’s journey on the advertising circuit and the future of ‘brand Sania’

1 day ago

CavinKare appoints Schbang for three brands

This account was won post a multi-agency pitch

1 day ago

Have advertisers like Unilever ‘lost the plot’ over purpose?

Major shareholder attacked the FMCG giant’s sustainability strategy

1 day ago

Opinion: Content marketing trends in 2022

The author shares five tips that can help marketers capitalise in the current market scenario

2 days ago

Skore introduces Nothing to narrow the intimacy gap

Watch the film conceptualised by McCann Worldgroup India here

2 days ago

Oyo drives you to your best stay

Watch the film conceptualised by Oyo's in-house team here

2 days ago

Hide & Seek finds the love that’s been hiding

Mayank Shah, senior category head, Parle Products, speaks about the insight behind the campaign, why marketers should keep clichés at bay and more...

3 days ago

Swiggy gets Shyamashree Dmello as head of creative

Moves from Publicis Worldwide India

3 days ago

Shikha Kapur, Amit Chandrra and Prabhat Choudhary launch marketing solutions company

Called Andaz, the agency will harness the power of digital to challenge 'conventional models'

3 days ago

Zepto clicks with its user to order the best fruits and vegetables

Watch the film conceptualised by L&K Saatchi & Saatchi here

3 days ago

Women Leading Change Awards: Deadline extended

Online portal to accept entries till 31 January

4 days ago

Unilever shareholder's attack on sustainability messaging 'flawed', experts say

Senior marketers argue 'purpose' and 'sustainability' will become 'stick to beat away poor performance'

4 days ago

Live blog: News updates - week of 17 January

In the news: Bzinga, KnowledgeHut, Miami Ad School, Onsurity, WinZO

4 days ago

Bombay Shaving Company gives men an antidote for aftershave burns

Watch the film conceptualised in-house along with Leap of Faith Productions here