Marketing

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Koshy George joins Marico as CMO
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21 hours ago

Koshy George joins Marico as CMO

Moves from HUL

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Arvind RP is McDonald's West and South India's director for marketing and communications
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'Playing catch up leads to innovations': La Liga's Jose Cachaza
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Jan 16, 2019

'Playing catch up leads to innovations': La Liga's Jose Cachaza

In a chat with Campaign India, La Liga's India head talks about how the league is looking to interact with the Asian football fan, early kick-off times, Cristiano Ronaldo, Facebook and more...

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Narendra Modi or Virat Kohli - the bigger brand in 2019?
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Jan 08, 2019

Narendra Modi or Virat Kohli - the bigger brand in 2019?

The year will see both Modi and Kohli in the news, more so than others, because of the general elections and the Cricket world cup. Who among them will be the bigger brand though?

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Mastercard strips its name from its logo
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Jan 08, 2019

Mastercard strips its name from its logo

Iconic red and yellow overlapping circles will stand alone for the first time since their introduction in 1968.

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Devashish Handa joins Suzuki Motorcyle India as VP
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Nestle reacts to latest SC statement
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Jan 07, 2019

Nestle reacts to latest SC statement

To release print ads that push trustworthy and credible approach

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Weekend Wrap: 28 December
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Dec 27, 2018

Weekend Wrap: 28 December

In the news: Crayons, Kesh King, Spaces

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Weekend Wrap: 21 December
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Dec 21, 2018

Weekend Wrap: 21 December

In the news: ASCI, Columbus India, Dream11, iCubesWire, Nestle, Panerai

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Blog: Maruti turns 35; long live the '800'!
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Dec 17, 2018

Blog: Maruti turns 35; long live the '800'!

The author believes Maruti should acquire its first ever car sold in India and house the 800 at its factory or corporate office

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Weekend Wrap: 14 December
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Dec 13, 2018

Weekend Wrap: 14 December

In the news: Baby G, Benelave, Ginger, Royal Stag, V>Engage

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Sameer Aggarwal gets chief business officer role as Devendra Chawla moves on from Walmart India
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Zomato issues apology, to launch tamper-proof tapes for delivery
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Dec 11, 2018

Zomato issues apology, to launch tamper-proof tapes for delivery

The app reacts to a delivery partner consuming food from a delivery parcel and then re-packing it

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Keith Weed retires from Unilever after 35 years
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Dec 07, 2018

Keith Weed retires from Unilever after 35 years

Veteran marketer will leave in May 2019.

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Year-ender 2018: 'Free accessibility is no longer a sign of popularity and reach'
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Nov 30, 2018

Year-ender 2018: 'Free accessibility is no longer a sign of popularity and reach'

We ask industry leaders for a surprising moment from 2018 and a prediction for 2019

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Dolce & Gabbana releases Weibo video apologising to 'every Chinese person in the world'
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Nov 23, 2018

Dolce & Gabbana releases Weibo video apologising to 'every Chinese person in the world'

The famous designers say they will not forget this episode and the lessons learned, but the video's Chinese subtitles make no mention of the offensive comments Gabbana reportedly made via Instagram messages.

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Chinese government cancels Dolce & Gabbana Shanghai show over
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Nov 23, 2018

Chinese government cancels Dolce & Gabbana Shanghai show over "racist” campaign

Show axed after virulent reaction to new marketing campaign and racist posts from designer Stefano Gabbana's social media account.

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Kaustabh Jha joins KKR as head of marketing
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Weekend Wrap: 2 November
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Nov 01, 2018

Weekend Wrap: 2 November

In the news: Honeywell, Dairy Day Ice-cream, Ceat, EarlySalary, Next Radio

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Viacom18's Anuj Poddar joins Bajaj Electricals as executive director
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Nov 01, 2018

Viacom18's Anuj Poddar joins Bajaj Electricals as executive director

Was heading the rural business at Viacom18

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