Marketing
How necessity, not hype, birthed Liqvd Asia's AI-led studio model
By embedding AI into its new production model, the agency aims to balance automation with emotion — scaling storytelling without losing its human core.
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MR.DIY launches ‘Genie’ campaign featuring Rajkummar Rao
MR.DIY’s new campaign with actor Rajkummar Rao blends humour and storytelling to highlight the brand’s promise of value, variety and convenience.
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Glitchez on Myntra FWD reimagines Ritviz’s ‘Udd Gaye’ in debut Gen Z campaign
Glitchez on Myntra FWD has launched its first campaign, blending bold fashion, music, and self-expression to capture the essence of Gen Z culture.
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Where heritage meets modernity: The Leela unveils new social campaign celebrating modern Indian royalty
The social campaign featuring Princess Gauravi Kumari of Jaipur, celebrates the harmony between tradition and contemporary luxury.
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FCB Ulka appoints Manisha Sain as national planning director
As the new national planning director, she will strengthen the agency’s strategic leadership across its client portfolio.
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Star Health unveils AI-driven campaign reimagining insurance storytelling
The gen AI-powered campaign blends technology and human emotion to redefine health insurance communication.
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Why all of a sudden all brands are apologizing?
Every now and then, a marketing trend emerges that rapidly influences brands and compels them to join the bandwagon.
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ChatGPT traffic is small, but high-intent: AdLift
New research shows that these users are spending approximately 36% more time on sites compared to those referred by Google.
WPP brings in McKinsey to advise on strategic review
Consulting firm is helping to 'facilitate and stress-test' planning for new strategy.
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Brands spend double to acquire the same customer: Netcore's Rajesh Jain
The founder and MD of the Customer engagement platform believes that agentic AI could help solve marketing’s improbable problems.
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RG Hospitals launches ‘All-Round Women Wellness’ campaign with Neena Gupta
Featuring actress Neena Gupta the campaign promotes holistic women’s health.
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Campus Activewear and TTT launch micro-drama celebrating Gen Z’s movement
Campus Activewear and Terribly Tiny Tales have collaborated on a digital storytelling series exploring ambition, friendship and individuality among young Indians.
“AI powers the engine, and humans steer the story in marketing”: Linkedin’s Jessica Jensen
EXCLUSIVE: LinkedIn’s marketing head says while AI sharpens data and precision, it’s human insight, empathy, and creativity that keep marketing truly powerful and effective.
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Simple Energy appoints marketing and brand heads, expands team to 40
Bengaluru-based Simple Energy strengthens its growth strategy with new leadership appointments and a marketing team expansion to 40 professionals.
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AlterType creates ‘Joy Is On The House’ campaign for Athiva Hotels & Resorts
AlterType partners with Chalet Hotels to launch Athiva Hotels & Resorts’ debut brand campaign, ‘Joy Is On The House’, celebrating joy, wellness and sustainability.
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Amit Dhawan and Sanya Bajaj introduce Crack’d to reshape influencer marketing
Amit Dhawan and Sanya Bajaj launch Crack’d, an agency focused on authentic, performance-driven influencer and UGC marketing powered by AI.
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Yas Island and Pickyourtrail launch AI-led campaign ‘Smash the Ordinary’
It blends human storytelling and artificial intelligence in travel experiences.
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ReBid launches its in-house AI creative studio
The agency has appointed Arnab Karmakar as head of Creative AI to lead the operations.
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Museum of Solutions launches ‘Playground of Possibilities’ celebrating children’s imagination
It spotlights play as the spark for curiosity, creativity, and problem-solving.
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DSP Mutual Fund launches ‘No More’ campaign for smarter investing
DSP Mutual Fund introduces ‘No More’, an investor education initiative highlighting the risks of impulsive financial decisions.
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