Marketing

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Diageo moves Julie Bramham to India as CMO as Amrit Thomas moves to a new global role
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Kia looks to global reach, product to succeed in India
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Jun 11, 2018

Kia looks to global reach, product to succeed in India

We catch up with Manohar Bhat, head of sales and marketing, to learn more about the brand's marketing plans ahead of the launch next year

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Amit Doshi elevated as CMO at Lenovo
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Jun 08, 2018

Amit Doshi elevated as CMO at Lenovo

Had joined Lenovo in 2013

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Lenovo promotes Bhaskar Choudhuri to APAC CMO
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Jun 07, 2018

Lenovo promotes Bhaskar Choudhuri to APAC CMO

Nick Reynolds moves into a global role.

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Agency-client relationships in India see a major improvement: R3 and SCOPEN’s Agency Scope study
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Jun 06, 2018

Agency-client relationships in India see a major improvement: R3 and SCOPEN’s Agency Scope study

Relationships between agencies and clients in India are on a strong wicket, according to a recent study. Ogilvy and JWT are most recalled creative agencies. In media, Madison is the highest in recall while the recently created Wavemaker scores high in client satisfaction.

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Royal Enfield ropes in Shubhranshu Singh as head - global brands
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May 31, 2018

Royal Enfield ropes in Shubhranshu Singh as head - global brands

Was EVP and head of marketing at Star Sports prior

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IPL takes Hindi to Sky Sports
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May 25, 2018

IPL takes Hindi to Sky Sports

Ads for Eros Now, Lodha, Lyca and Star Tours target the British-Asian viewer

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World Cup ROI not a major concern for Chinese smartphone maker Vivo
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May 24, 2018

World Cup ROI not a major concern for Chinese smartphone maker Vivo

The Chinese smartphone maker, which kicked off its 2018 Russia World Cup branding blitz last night in Beijing, says it is in the game for the long haul

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Treebo ropes in Nishant Gupta as head of brand and marketing
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May 22, 2018

Treebo ropes in Nishant Gupta as head of brand and marketing

Was group product head - male grooming at Marico prior

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DAN Consult wins Tata Unistore, Rajasthan Patrika biz among others
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May 10, 2018

DAN Consult wins Tata Unistore, Rajasthan Patrika biz among others

Clients on board include Tata Unistore, Noon.com, Rajasthan Patrika amongst others

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Cannes Lions 2018: Unilever's Paul Polman wins the LionHeart award
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Apr 25, 2018

Cannes Lions 2018: Unilever's Paul Polman wins the LionHeart award

The Cannes LionHeart is a honorary award for harnessing commercial brand power to make a positive difference to people or the planet

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Bundesliga: Scout APAC fans with data, score with local content
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Apr 23, 2018

Bundesliga: Scout APAC fans with data, score with local content

In a highly competitive Asian football fan market, finding new audiences is critical, says the German football league’s international CEO.

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Mudit Shekhawat joins Yatra.com as CMO
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Apr 16, 2018

Mudit Shekhawat joins Yatra.com as CMO

He moves from Ola

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CMO Corner: Instant convenience is King
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Apr 11, 2018

CMO Corner: Instant convenience is King

In this special series, CMOs use this platform to spark a discussion and provide thought leadership.

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I-Com Global Summit 2018: Mindshare bags solitary Indian win
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Apr 11, 2018

I-Com Global Summit 2018: Mindshare bags solitary Indian win

The agency's entry for Krispy won the accolade in the 'Data Creativity Awards'

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I-Com Global Summit 2018: 'Boost' market share with a 'Krispy' presentation
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Apr 10, 2018

I-Com Global Summit 2018: 'Boost' market share with a 'Krispy' presentation

Mindshare’s chief product officer for South Asia, MA Parthasarathy presented the two cases for the brands from GSK and HUL

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I-Com Global Summit 2018: How Pizza Hut used data to get USD 2.7 mn incremental revenue
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Apr 10, 2018

I-Com Global Summit 2018: How Pizza Hut used data to get USD 2.7 mn incremental revenue

Co-founder and CEO of Single Interface presented the case study at the I-Com Global Summit in San Sebastian

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Baba Ramdev turns Goafest 2018 on its head
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Apr 05, 2018

Baba Ramdev turns Goafest 2018 on its head

The Yoga guru was on a roll at the inaugural session of the 2018 edition of the advertising festival, with his tirade against profiteering, pulling punches against MNCs and publicly announcing his strategic intent for Patanjali

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Comment: More copycat Pakistan ads tumble out of the closet
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Apr 04, 2018

Comment: More copycat Pakistan ads tumble out of the closet

This time an ad by consumer goods giant, Hindustan Unilever has been plagiarised by a Pakistani personal care brand

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Volkswagen appoints Bishwajeet Samal as the head of marketing
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Apr 02, 2018

Volkswagen appoints Bishwajeet Samal as the head of marketing

He returns to India after a stint at the headquarters of the auto giant