Marketing
'We know the immense responsibility we have': Zoom CMO Janine Pelosi
Zoom’s CMO on marketing—and securing—lockdown’s breakout brand.
Piaggio Group wins battle against Chinese copy of Vespa Primavera
The invalidity proceedings are part of the wider activities against counterfeiting undertaken by the Piaggio Group for years.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Weekend Wrap: 22 May
In the news: Eris Lifesciences, Fujifilm, IdeateLabs, Instagram, OnePlus
New Business League: March 2020 update
McCann Worldgroup India takes the lead among creative agencies while Havas Media retains pole position among media agencies
Employee welfare or welfare donations for frontline workers?
Companies are announcing layoffs after huge investments in funds for the frontline workers. We ask adland what impact this could have on brands...
Uber to shut Singapore office as part of global cost-cutting measures
Uber does not operate in Southeast Asia but uses Singapore as a base to run its Apac business, covering nine countries including India
Facebook ramps up ecommerce play with Shops tool for DTC brands
It is first in package of tools that will be rolled out in coming months.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Weekend Wrap: 15 May
In the news: Digisol Systems, Monk Media, Mirum, Spring Marketing Capital
Ashok Cherian joins TikTok as head of marketing in India
Moves from Applause Entertainment
Free Press Journal gets 10 creative agencies onboard for Covid-19 communication
View the ads here
How the pandemic changed advertiser-agency relationships in China: WFA research
More than three quarters of advertisers in a new survey from the World Federation of Advertisers say the pandemic strengthened their ties with agency partners. However, only 20% have adapted their performance evaluation or KPIs as a result.
Airbnb launches talent directory to help laid-off staff find new jobs
Every brand should be doing this.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Opinion: The economics of routine
The author emphasises about the importance of a routine
Airbnb co-founder's note explaining 1,900 layoffs is perfect example of how to lead in crisis
"I am truly sorry. Please know this is not your fault."
YS Guleria added to Honda 2Wheelers India's board of directors
Gets broader mandate to add to his marketing role
Publicis Groupe launches money-back guarantee to marketers
Publicis Groupe has unveiled a new service that promises marketers a complete refund if it fails to meet agreed performance targets for campaigns.
Blog: Wonder why Rishi Kapoor never got his due from advertisers
The author wonders why a light-hearted old man, somewhat prone to gaining weight, and with a penchant for good fun somehow didn’t quite appeal to brands and agencies
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
