Marketing
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Indian research and insights industry reaches INR 29,008 cr in FY25: MRSI
While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for specialised services.
X, Grok and the limits of safe harbour in India
Campaign Explainer: India’s warning over Grok revives advertiser anxieties from 2022, reopening questions of brand safety, platform accountability and Musk-era moderation gaps.
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A marketer’s roadmap to 2026
Mass appeal is not where most brands are focused anymore. Here are five trends that will shape marketing this year.
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Stagwell launches agentic operating system, The Machine
The Machine, powered by AI agents, brings disconnected workflows together into one unified system. Stagwell will be offering demos at CES.
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Universal Music India acquires minority stake in Excel Entertainment
Universal Music India acquired a 30% stake in Excel Entertainment at a valuation of INR 2,400 crore, forming a long-term music, film and digital content partnership.
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Neeraj Chopra launches Vel Sports, concluding decade with JSW Sports
This new athlete management firm signals the Olympian's entry into entrepreneurship while continuing his competitive career.
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Creativefuel delivers culture-first digital activation for JioHotstar Superman campaign
It executed a large-scale digital activation focused on cultural relevance and organic platform engagement.
Closed communities are rewriting the rules of influence
Creator-led circles and fandom-driven spaces are subtly but surely overtaking mass feeds as the arena where brands compete for credibility.
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Kurkure turns New Year resolutions into fun, chatpata moments
It reframes New Year resolutions with humour, featuring creators and cricketer Yuzvendra Chahal to make them relatable and achievable.
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Amazon Prime Video expands Sonal Kabi’s marketing mandate across APAC
She will oversee marketing across APAC and ANZ, expanding her remit beyond India.
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SG Pipers Launches ‘Danka Baja Re’ Campaign Film
The music-led campaign film is aimed at building a unified team identity and strengthening fan engagement.
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DriveU uses humour to reframe 'No Parking' signs in Coimbatore
The hyperlocal on-ground initiative uses Tamil humour on 'No Parking' signs to address everyday parking challenges.
New Year’s eve recast as street theatre and self-reflection
Brands like CoinSwitch, Swiggy, Instamart, Medusa Beverages, Canara HSBC Bank used the day to chase attention, participation and introspection; often sidestepping hard selling altogether.
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Happy New Year from Campaign India
Campaign India has wrapped its coverage for 2025 with a new look and fresh premium content awaiting in the new year.
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Campaign India's most-read stories of 2025
Restructures, mergers, account moves and of course, celebrity brand ambassadors made headlines in 2025. Here's a look back...
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In 2026, will AI …
Industry leaders do a little crystal ball gazing and predict how the transformative tech will shape their industry or job function in 2026.
PR isn’t facing a sunset, but a reset
This piece is not a farewell to PR, but a farewell to an older mental model of it.
The campaigns that cut through in 2025
Across categories and platforms, the year’s standout campaigns trusted audiences, tapped lived behaviour, and let cultural insight — not clutter — drive impact.
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Why we’re trading 17 opens tabs for one good conversation
Between comparison charts and keywords searches, the humble product page has begun to lose its shine.
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In 2026, the honeymoon is officially over for creator content and GenAI
The era of the accountable, standardised ecosystem is beginning.
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