Marketing
Moves and wins roundup: Week of 27 November
Read about the latest news in the marcomm world including updates from PolicyBoss and Chargeup
Amrit Baid elevated at Mercedes-Benz as Pradeep Srinivas gets a global role
Baid is appointed head - marketing and customer experience
Agency of the Year South Asia 2023: Mindshare, Ogilvy and Avian WE take the big wins
WPP’s Mindshare and Ogilvy dominate the Gold wins; the Gold list also prominently features Famous Innovations. New entrant, Talented.Agency is the second most awarded
Raymond: From 'the complete man' to an 'incomplete' man?
SOUNDING BOARD: Experts weigh in on whether Raymond, a brand that has long been associated with 'The Complete Man' tagline, will take a beating amid the latest family wrangle playing out between its MD and chairperson Gautam Singhania and his wife, Nawaz Modi Singhania
24 hours with… Aleesha Desai
Aleesha Desai, DGM marketing, Baskin Robbins India, takes us through what a day in her life looks like
Orry doles out worldly wisdom for Cred
Watch the film conceptualised by the brand's in-house team here
215 new brands advertised in ICC World Cup 2023 over 2019: TAM report
The ICC Men's Cricket World Cup 2023 witnessed 34% more brands than in 2019, the report cited
Brand ambassador round-up: Week of 27 November
Read about who has signed Sonu Sood and Neeraj Chopra
Dave Trott's blog: Play the advantage
The author states that the advertising world, just like the referees, needs to learn the advantage rule, and start focussing on the consumers
I've seen so many acquisitions done the wrong way: Christian de la Villehuchet
On his second trip to India this year, Havas’ global chief integration officer, sheds light on the group’s M&A policy, the importance of building ‘complementary’ and not ‘competing’ offerings, while sharing his view on the recent mergers at WPP, and more...
.png&h=268&w=401&q=100&v=20170226&c=1)
Campaign India Marcomverse: In conversation with Ishmeet Singh
Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting a fortnightly podcast for Campaign India
A 5 Star future: AI works, humans master the art of doing nothing
Watch the film conceptualised by Ogilvy here
'Fuzzy Feelings' is Apple's delicate touch to festive advertising
Apple doesn’t advertise, it narrates. Watch the nearly four-minute film that is easily a contender for the year's best Christmas ad
The hesitation in metric dependence stems from a lack of trust: Experts
A panel delved into the complexities of a unified measurement system, emphasising fostering collaboration, establishing uniform KPIs and evolving audience planning strategies to optimise results at IAMAI’s marketing conclave
About 40% of an Instagram feed is curated by AI: Experts
Industry leaders discussed the transformative impact of AI on marketing strategies at IAMAI's marketing conclave
Sustainability for us is not just a buzzword, it’s a full-time commitment: Santosh Iyer
The MD and CEO of Mercedes-Benz India says that the company is witnessing growing adoption of EVs, and the change is being driven by the youth
Tata Play celebrates the unbreakable bond between viewers and their TVs
Watch the film conceptualised by Chimp&Z Inc
Accor taps Accenture Song to transform its global content production
Accor has expanded its partnership with Accenture Song globally after more than four years of working together
24 hours with... Mehernosh Pithawalla
Mehernosh Pithawalla, senior vice president and head of brand and strategic insights, Godrej & Boyce, takes us through what a day in his life looks like
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
