Marketing
Blog: The CEO as brand ambassador - how 'Mahashay' of MDH became a household name
The author asks if this strategy can work and looks at which CEOs have succeeded as brand ambassadors and who have not
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Weekend Wrap: 4 December
In the news: HighViz, Mankind Pharma, One Source, Prega News, Sesame Street, The Sway
West India to bounce back from Covid setback fastest while South India will take longest time to recover: Study
Kantar and GroupM's Dialogue Factory has released a 'Rural Covid Barometer Report'
Unilever to test four-day working week in NZ
Employees will slash their working hours by 20% on the same payroll
Year-ender 2020: 'Sometimes you have to run faster to stay in the same place' - Tarun Jha
We ask industry leaders for a learning from 2020 and one thing that they want from 2021
.png&h=268&w=401&q=100&v=20170226&c=1)
How countries are responding to vaccine news
Governments in the region are devising vaccination plans and communicating them with both hope and caution
72andSunny Singapore says good riddance to 2020
An original tongue-in-cheek line of merchandise sends off 2020 with goods like beer and T-shirts that help us remember the shitty year that was
Agency of the Year 2020 winners: South Asia
Here are the winners for the South Asia region in the 2020 Campaign Asia-Pacific Agency of the Year awards
Campaign South Asia AOY 2020: Famous Innovations, Dentsu agencies dominate
Famous Innovations bags the most gold wins, while Dentsu Webchutney wins the highest number of awards
Boycott Culture: How brands tackle aggressive social media dissent
Is responding or ignoring the best strategy for online backlash?
ASCI introduces guidelines for real-money online gaming
Looks to make real-money gaming safer by making advertising more responsible
Female entrepreneurs disproportionally affected by pandemic
Mastercard's annual ranking of the best economies for women entrepreneurs has found that gender inequalities have been worsened due to Covid-19, with Asia-Pacific markets accounting for some of the biggest drops in progress
Battle of the Brands: Forest Essentials vs Kama Ayurveda
A weekly round up of the action in the social media space
Weekend Wrap: 20 November
In the news: Bharat Eat, Equitas Small Finance Bank, Farm Communications, Prose, Twenty7 Inc., Zomato
I-Com Summit Experience: 'Data policy regulations are a welcome change' - Louis DiCesari, Levi's
DiCesari talks about data privacy regulations and how Levi's Strauss & Co used data during the pandemic to increase sales
Hemant Dua joins Do Your Thng as co-founder and chief growth officer
Last full-time stint was with GMR Sports
Ex-TBWA\ Media Arts Lab hand Vishwajeet Singh Rana launches men’s fashion label
Unveils digital launch film
40 Under 40 2020: Moksh Chopra, Anmol Gill and Hemant Shringy represent India
Meet 40 standouts who are already making a mark and are good bets to continue shaping marketing, media, technology and communications in Asia-Pacific
MPL Sports bags Team India's kit sponsorship deal
Replaces Nike as the kit manufacturer
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
