Marketing

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Amazon becomes first to pass $200bn brand valuation
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6 hours ago

Amazon becomes first to pass $200bn brand valuation

Tech giant is world's most valuable brand for third year running.

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Tourism Australia to continue to capitalise on media opportunity offered by T20 World Cups
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20 hours ago

Tourism Australia to continue to capitalise on media opportunity offered by T20 World Cups

An A$ 25 million fund has been created for international tourism marketing as the country looks to build trust of tourists after the bushfires hit

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Zomato eats into Uber, acquires food business in India
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2 days ago

Zomato eats into Uber, acquires food business in India

The all-stock transaction gives Uber 9.99 per cent ownership in Zomato

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Team India superfan, Pepsi 'swag star' Charulata Patel passes away
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Jan 16, 2020

Team India superfan, Pepsi 'swag star' Charulata Patel passes away

The 87 year-old who rose to fame during the World Cup 2019 was appointed as 'swag ambassador' by Pepsi

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Weekend Wrap: 17 January
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Jan 16, 2020

Weekend Wrap: 17 January

In the news: Anker Innovations, Faber-Castell, FanCode, JK Lakshmi Cement, Monster Energy

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Manchester United hunts first creative director
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Jan 14, 2020

Manchester United hunts first creative director

UK based football club wants someone with decade's experience working in agencies.

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Future Generali India Insurance gets Ruchika Varma as CMO
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Weekend Wrap: 10 January
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Jan 09, 2020

Weekend Wrap: 10 January

In the news: Elleys' Switches, FanCode, First Economy, GenY Medium, Tatvic Analytics, Tonic Worldwide

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Amway India elevates Ajay Khanna as head of marketing as Sundip Shah moves out
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Jan 06, 2020

Amway India elevates Ajay Khanna as head of marketing as Sundip Shah moves out

Was vice-president, marketing of the wellness division prior

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Say hello to Pepsi's new 'bold and unapologetic' tagline
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Jan 03, 2020

Say hello to Pepsi's new 'bold and unapologetic' tagline

The new tagline is accompanied by a national US campaign, including five TV spots.

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'The world’s most successful brands today, have been using AI for several years and are reaping the rewards': IPM's Deepa Mohan
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'One of the most under-rated skills required in a workplace is awareness': NBA's Rajesh Sethi
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'Would like to come closer to understanding the power of technology': Ajay Kakar
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The biggest brand fails of 2019
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Dec 20, 2019

The biggest brand fails of 2019

Our annual look at the brand disasters and slip-ups that dominated headlines this year.

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Candid Marketing promotes Amrita Kumar as CEO
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Dec 18, 2019

Candid Marketing promotes Amrita Kumar as CEO

She was earlier the managing partner

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Sunil Menon appointed as country manager for Tourism Fiji in India
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'Performance and digital are synonymous while brand building is only possible via traditional mediums': Kashyap Vadapalli
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'I wish the industry could have raised issues such as climate change': Tourism Australia's Nishant Kashikar
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P&G's Marc Pritchard promises further belt-tightening in marketing and media
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Dec 05, 2019

P&G's Marc Pritchard promises further belt-tightening in marketing and media

The chief brand officer of the consumer goods giant, P&G, said company would continue to drive efficiencies across agency fees, production costs and media spend.

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Maruti's Tarun Garg joins Hyundai
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Dec 04, 2019

Maruti's Tarun Garg joins Hyundai

To take charge of sales, marketing and service