Marketing
Audi and M&C Saatchi accused of plagiarism in new ad
The Audi film—featuring HK star Andy Lau—is under fire for word-for-word similarities to a poem constructed by a Chinese influencer on Douyin
News updates: Saif Ali Khan for Servokon
A weekly round-up of advertising, media and marketing news
.png&h=268&w=401&q=100&v=20170226&c=1)
Nikhil Sharma joins PumPumPum as AVP of growth and marketing
Was handling digital marketing and communications for MP Gautam Gambhir
MMA Impact India 2022: Women are not facing a glass ceiling, they have to tackle a glass cliff - Manisha Lath Gupta
The marketer, entrepreneur and sustainability practitioner, shared insights on brand building, diversity in the workspace, and more…
MMA Impact India 2022: Pratyush Sinha's five tips to build online shopping experiences in Indian languages
The mobile transformation lead, Google India, shared insights on how linguistic diversity can lead a consumer to the last mile in a purchase journey
.png&h=268&w=401&q=100&v=20170226&c=1)
Livspace makes working in office possible from home
Watch the film conceptualised by Tilt Brand Solutions here
First Barbie doll with hearing aids aims to boost diversity, inclusion
The company partnered with Dr. Jen Richardson, a hearing-loss advocate and educational audiologist, to make sure its portrayal of real people was accurate
Sirona unwraps the bloody problem within Indian societies
Watch the film conceptualised by Jeejivisha Kale here
Functionality more important than brand loyalty in smartphone category: Teads study
89% of phone intenders say they would consider a different brand to one they currently own
BCW India Group and WhiteKettle launch CSP+
Aims to help organisations in India lead with a corporate social purpose
Kartik Aaryan and Kiara Advani are Finolex Cables' brand ambassadors
Duo feature in the brand's 360-degree campaign
Sony Sports Network and Smriti Mandhana serve Pankaj Tripathi non-stop cricket
Watch the film conceptualised by Scarecrow M&C Saatchi here
.png&h=268&w=401&q=100&v=20170226&c=1)
P&G Shiksha gets Sushila to thank the ones who helped her teach
Watch the film conceptualised by BBDO India here
Hyundai Motor India partners with Tata Power for EV charging infra
Under the collaboration, the charging stations at HMIL dealerships will be open for all electric vehicle customers
Dinesh Karthik for Gizmore
The smart accessories, fitness gear, and home audio brand aims to reach out to the health and fitness conscious youth through the partnership
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=334&w=500&q=100&v=20170226&c=1)
