Marketing

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Media360 India: CMOs discuss agencies, expectations from them
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4 days ago

Media360 India: CMOs discuss agencies, expectations from them

Abhishek Gupta and Nipun Kaushal spoke about what they expect from agencies, ad fraud, in-housing and more...

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Red Bull and Heineken: F1 marketing overhaul is starting to pay off
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4 days ago

Red Bull and Heineken: F1 marketing overhaul is starting to pay off

Beer brand praises sport's new 'accessibility' after end of Bernie Ecclestone era.

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Weekend Wrap: 22 March
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4 days ago

Weekend Wrap: 22 March

In the news: DCMN, Dream11, FanMojo, PhonePe, Sony Pictures Networks, Vingajoy

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Brands in New Zealand pull ads from Facebook, Google following Christchurch attack
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Mar 19, 2019

Brands in New Zealand pull ads from Facebook, Google following Christchurch attack

Actions come as two industry associations issue a statement condemning social-media platforms over the spread of hate content.

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'Brand building is about driving growth amidst change': Interbrand's Ashish Mishra
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Mar 18, 2019

'Brand building is about driving growth amidst change': Interbrand's Ashish Mishra

Key lessons from the Interbrand workshop on Best Indian Brands, 2019 – the definitive guide to India's most valuable brands, at the recently concluded Star FLOW fest

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Talkwalker’s Battle of the Brands: Chennai Super Kings vs Mumbai Indians - Part 2
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Mar 18, 2019

Talkwalker’s Battle of the Brands: Chennai Super Kings vs Mumbai Indians - Part 2

A weekly section on brand chatter in the social space

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Obsessed with lies to uncover the truth
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Mar 18, 2019

Obsessed with lies to uncover the truth

Julia Izmalkowa, a humanologist looked to demystify 'the psychology of lies for business' at the Star FLOW festival

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'Emotion generates passion': Joan Oliver Fontanet
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Mar 18, 2019

'Emotion generates passion': Joan Oliver Fontanet

A panel at Star FLOW spoke about how sporting properties are the right fit for brands looking to get an emotional connect with consumers

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FLOW 2019: Images from day one
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Mar 14, 2019

FLOW 2019: Images from day one

The Times of India's first edition of the Star FLOW Festival kicked off in New Delhi on 14 March. Here are images from the first day of the festival.

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Jayati Singh joins Tally as global marketing head
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Mar 13, 2019

Jayati Singh joins Tally as global marketing head

Moves from Brita Water Solutions

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Women's Day 2019: Brands urge women to live for themselves
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Weekend Wrap: 8 March
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Mar 07, 2019

Weekend Wrap: 8 March

In the news: ASCI, Frooti, Tata Motors, Van Heusen

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Under Armour launches operations in India, gets Tushar Goculdas as MD
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Mar 07, 2019

Under Armour launches operations in India, gets Tushar Goculdas as MD

Goculdas joins the company from adidas

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Kantar launches new insights platform
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Mar 06, 2019

Kantar launches new insights platform

Marketplace available in 21 countries including India

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Uncertain or
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Mar 06, 2019

Uncertain or "wrong" metrics ruffling the finance-marketing marriage

Despite many regular meetings and discussions, the relationship between CMOs and CFOs could be a lot smoother, finds a panel at Campaign360 — and good metrics are at the heart of this.

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Manisha Lath Gupta joins Uber as head of marketing
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Mar 05, 2019

Manisha Lath Gupta joins Uber as head of marketing

Takes over from Sanjay Gupta who is moving to Uber US and Canada

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Tata Communications elevates Sumeet Walia as chief sales and marketing officer
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Weekend Wrap: 1 March
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Feb 28, 2019

Weekend Wrap: 1 March

In the news: Aakhya, Clinique Criesse Communications, Grapes Digital, Kent RO, Pepe Jeans

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Tata Sky gets Anurag Kumar as chief communications officer
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Feb 26, 2019

Tata Sky gets Anurag Kumar as chief communications officer

Moves from Unilever (London) where he was global brand vice president

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This Women's Day, how Asian brands can move beyond gender stereotypes
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Feb 26, 2019

This Women's Day, how Asian brands can move beyond gender stereotypes

Anita Rao Kapur, regional head of brand for Kantar’s Insights Division, shares her thoughts on why some campaigns targeting women work — and some are 'Jane Walkers'.

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