Marketing

1 day ago

Facebook clicks with millions of consumers across the globe 

Watch the film conceptualised by Taproot Dentsu here

1 day ago

Campaign India’s Mental Health Survey: The panel discussion

Second part of the survey features a discussion from industry seniors

2 days ago

Live blog: News updates - week of 1 March

In the news: Fast&Up, Organic India, Tute Consult

3 days ago

Aditya Birla Capital urges consumers to follow their dreams 

Watch the campaign conceptualised by AutumnGrey here

3 days ago

Havas Creative India bags digital mandate for Bingo

The account was won post a multi-agency pitch

3 days ago

Deepender Rana to lead Kantar South Asia, Preeti Reddy elevated

Rana was leading Kantar's Insights business in Greater China

Mar 01, 2021

Vi speeds up customer benefits 

Watch the film conceptualised by Ogilvy here

Feb 26, 2021

Sony Music appoints Sangeetha Aiyer as director of promotions

Moves from NBCUniversal India where she was head of marketing

Feb 26, 2021

New Government guidelines to hold social media and OTT platforms responsible for their content

It involves a three-tier regulation mechanism that requires OTT platforms and YouTube to self-classify their content into five categories based on age suitability

Feb 25, 2021

63% Indians want to watch ads in exchange for free content: Report

17 markets including India, Mexico, Spain and Poland favoured this concept, according to YouGov's global media report 

Feb 24, 2021

Simeran Bhasin joins Licious as VP - brands and new ventures

The former CMO of Wildcraft moves after an entrepreneurial stint

Feb 23, 2021

How brands can tell better stories at scale

Chetna Soni, Neha Ahuja and Ravi Santhanam, were part of a panel moderated by Dheeraj Sinha on day two of Spikes Asia X Campaign

Feb 23, 2021

Lowe Lintas to handle creative duties for Waah Jobs

The account will be handled by Lowe Lintas' Delhi office

Feb 22, 2021

DailyBasket vs BigBasket: Coimbatore-based grocery startup responds to Tata BigBasket's lawsuit

Creates bbisabully.com to respond to BigBasket's cease and desist letter

Feb 22, 2021

'Marketers need to follow quantum marketing since classic marketing is failing': Raja Rajamannar

Mastercard's global CMO throws light on the changing marketing landscape, with a focus on quantum marketing

Feb 22, 2021

Former Star Sports CEO Gautam Thakar joins OLX Autos as CEO

Had stepped down as CEO at Star Sports in October 2020

Feb 22, 2021

Anzu partners with Adcolony for its launch in India

The launch will help brands access in-game inventory and target gamers in India programmatically

Feb 22, 2021

The view from Down Under: does Australia point the way for a return to IRL brand events?

Despite low numbers of Covid-19 cases, Australia is experiencing a downturn in brand experiences.

Feb 19, 2021

Blue Heaven Cosmetics aims to make every day beautiful

Watch the film conceptualised by Lowe Lintas here