Marketing

20 hours ago

Blog: The CEO as brand ambassador - how 'Mahashay' of MDH became a household name

The author asks if this strategy can work and looks at which CEOs have succeeded as brand ambassadors and who have not

23 hours ago

Weekend Wrap: 4 December

In the news: HighViz, Mankind Pharma, One Source, Prega News, Sesame Street, The Sway

1 day ago

West India to bounce back from Covid setback fastest while South India will take longest time to recover: Study

Kantar and GroupM's Dialogue Factory has released a 'Rural Covid Barometer Report'

2 days ago

Unilever to test four-day working week in NZ

Employees will slash their working hours by 20% on the same payroll

2 days ago

Year-ender 2020: 'Sometimes you have to run faster to stay in the same place' - Tarun Jha

We ask industry leaders for a learning from 2020 and one thing that they want from 2021

Nov 27, 2020

Swati Mohan to exit Netflix

Had joined the team in 2018

Nov 27, 2020

How countries are responding to vaccine news

Governments in the region are devising vaccination plans and communicating them with both hope and caution

Nov 27, 2020

72andSunny Singapore says good riddance to 2020

An original tongue-in-cheek line of merchandise sends off 2020 with goods like beer and T-shirts that help us remember the shitty year that was

Nov 27, 2020

Agency of the Year 2020 winners: South Asia

Here are the winners for the South Asia region in the 2020 Campaign Asia-Pacific Agency of the Year awards

Nov 26, 2020

Campaign South Asia AOY 2020: Famous Innovations, Dentsu agencies dominate

Famous Innovations bags the most gold wins, while Dentsu Webchutney wins the highest number of awards

Nov 26, 2020

Boycott Culture: How brands tackle aggressive social media dissent

Is responding or ignoring the best strategy for online backlash?

Nov 24, 2020

ASCI introduces guidelines for real-money online gaming

Looks to make real-money gaming safer by making advertising more responsible

Nov 24, 2020

Female entrepreneurs disproportionally affected by pandemic

Mastercard's annual ranking of the best economies for women entrepreneurs has found that gender inequalities have been worsened due to Covid-19, with Asia-Pacific markets accounting for some of the biggest drops in progress

Nov 20, 2020

Battle of the Brands: Forest Essentials vs Kama Ayurveda

A weekly round up of the action in the social media space

Nov 19, 2020

Weekend Wrap: 20 November

In the news: Bharat Eat, Equitas Small Finance Bank, Farm Communications, Prose, Twenty7 Inc., Zomato

Nov 19, 2020

I-Com Summit Experience: 'Data policy regulations are a welcome change' - Louis DiCesari, Levi's

DiCesari talks about data privacy regulations and how Levi's Strauss & Co used data during the pandemic to increase sales

Nov 18, 2020

40 Under 40 2020: Moksh Chopra, Anmol Gill and Hemant Shringy represent India

Meet 40 standouts who are already making a mark and are good bets to continue shaping marketing, media, technology and communications in Asia-Pacific

Nov 17, 2020

MPL Sports bags Team India's kit sponsorship deal

Replaces Nike as the kit manufacturer