Marketing
India leads mobile ad fraud across Asia: MMA
MMA's Ad Fraud Benchmark Report says that nearly 20 percent of advertising budgets are spent on fraudulent ads
Ad:Tech 2019: 'What advertising can’t achieve, content can'
Abhishek Kumar Srivastava, (Hershey), Angad Bhatia, (Indiatimes Lifestyle), Ashish Sahni, (Citroen) and Puneeth Bekal (Mastercard) discuss how brands can use content and connect it to commerce
Ad:Tech 2019: Content consumption trends in India
Ahteram Uddin (TikTok Ads), Bhaskar Ramesh (Google), Neha Ahuja (Spotify) and Vikram Chandra (Editorji) discuss how content is being consumed in the country
Accor appoints Kerrie Hannaford as VP - commercial for India and South Asia
She was area director - sales and marketing at Accor New Zealand, Fiji and French Polynesia
McDonald's CEO fired over employee relationship
Steve Easterbrook, who had been chief executive since 2015, will be replaced by McDonald's USA president Chris Kempczinski.
Google acquires wearable tech brand Fitbit for $2.1bn
Search giant eyes opportunity of 'Made by Google' wearables.
Apple hits record $64 billion in Q4 revenue
The tech giant set various revenue records in its Q4 earnings in India
Weekend Wrap: 1 November
In the news: CupShup, IMG Reliance, ITW Consulting, Trusox
Weekend Wrap: 18 October
In the news: Blue Vector, Ceriz, Digi Osmosis, Portico New York, Streax, Titan Eyewear
Arsenal hits the pitch with brands in Asia
EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia about engaging with Asia's massive fan base and the brands that also want to play ball.
‘You can’t create the legacy of a Grand Slam through cool marketing’: Finn Bradshaw
The recently appointed head of digital strategy for Tennis Australia speaks with us about challenges, opportunities, his role at the body and more...
Grasim gets Srishti Sawhney as president and global brand head
She will be responsible for the pulp and fibre business, Liva brand, of Grasim Industries
Weekend Wrap: 11 October
In the news: Lay's, Columbus, Maharaja Whiteline, ZEE5, Panasonic India, Star India and Disney India
P&G's Pritchard: 'Best way to deal with disruption is to disrupt'
The marketing leader shares insights on how to handle this ever-changing, increasingly competitive industry.
'Technology will help us reach out to over two-third of our fans': NBA's Amy Brooks
Ahead of the first game to be played in India, the NBA hosted an India Innovation Summit, to talk about how technology is shaping consumer experiences
Weekend Wrap: 4 October
In the news: Ceat, Columbus, Favre-Leuba, Reebok, The Prophets
40 Under 40 2019: Nominations are now open
You have until October 21 to nominate an exceptional individual to the definitive list of young talent to watch in Asia-Pacific.
Weekend Watch: Julie Bramham, Sonal Dabral at Spikes Asia 2019
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