Marketing

1 day ago

'We know the immense responsibility we have': Zoom CMO Janine Pelosi

Zoom’s CMO on marketing—and securing—lockdown’s breakout brand.

2 days ago

Piaggio Group wins battle against Chinese copy of Vespa Primavera

The invalidity proceedings are part of the wider activities against counterfeiting undertaken by the Piaggio Group for years.

May 21, 2020

Weekend Wrap: 22 May

In the news: Eris Lifesciences, Fujifilm, IdeateLabs, Instagram, OnePlus

May 21, 2020

New Business League: March 2020 update

McCann Worldgroup India takes the lead among creative agencies while Havas Media retains pole position among media agencies

May 20, 2020

Employee welfare or welfare donations for frontline workers?

Companies are announcing layoffs after huge investments in funds for the frontline workers. We ask adland what impact this could have on brands...

May 20, 2020

Uber to shut Singapore office as part of global cost-cutting measures

Uber does not operate in Southeast Asia but uses Singapore as a base to run its Apac business, covering nine countries including India

May 20, 2020

Facebook ramps up ecommerce play with Shops tool for DTC brands

It is first in package of tools that will be rolled out in coming months.

May 14, 2020

Weekend Wrap: 15 May

In the news: Digisol Systems, Monk Media, Mirum, Spring Marketing Capital

May 12, 2020

How the pandemic changed advertiser-agency relationships in China: WFA research

More than three quarters of advertisers in a new survey from the World Federation of Advertisers say the pandemic strengthened their ties with agency partners. However, only 20% have adapted their performance evaluation or KPIs as a result.

May 08, 2020

Opinion: The economics of routine

The author emphasises about the importance of a routine

May 07, 2020

Vivek Nayer leaves Mahindra Group

Nayer exits after a 15-year stint with the company

May 06, 2020

YS Guleria added to Honda 2Wheelers India's board of directors

Gets broader mandate to add to his marketing role

May 01, 2020

Publicis Groupe launches money-back guarantee to marketers

Publicis Groupe has unveiled a new service that promises marketers a complete refund if it fails to meet agreed performance targets for campaigns.

May 01, 2020

Blog: Wonder why Rishi Kapoor never got his due from advertisers

The author wonders why a light-hearted old man, somewhat prone to gaining weight, and with a penchant for good fun somehow didn’t quite appeal to brands and agencies