Marketing
24 hours with...Amit Khatri
Amit Khatri, co-founder of smart wearable and hearable brand Noise, takes us through a day in his life
Livpure's Rakesh Kaul on water-as-a-service, digital, and bolstering marketing efforts by 70%
As the water subscription model evolves in the country, Campaign India chats with Livpure's Rakesh Kaul on the company's strategy to expand its product lineup, enter new territories, and implement an omnichannel strategy that responds to shifting market demands—with a particular emphasis on digital marketing
IPL/WPL sponsorships round-up
Read about the latest associations in the Indian Premier League and Women's Premier League including updates from boAt, Dream11, Kent, Himalaya, Ambuja Cements. Joy Personal Care, Mia by Tanishq, Ubon, Confluent, JBL, Kay Beauty and NueGo
Ogilvy elevates Kent Wertime to oversee experience unit under Ogilvy One brand
EXCLUSIVE: Wertime will lead the new global division alongside his dual role as co-CEO of Ogilvy APAC
A tribute to Fali Vakeel: Indian advertising's 'last Mad Man'
The legendary ad veteran passed away over the weekend, leaving behind a legacy greater than any words, campaigns or brand ideas could surmise
Brand ambassador round-up: 18 March
Aditya Roy Kapur, Janhvi Kapoor, Rinku Singh, Yashasvi Jaiswal, Tamannaah Bhatia and more, in this week's brand ambassador round-up
Condé Nast India onboards Sonia Kapoor as chief business officer
EXCLUSIVE: In her new role, Kapoor will spearhead the focus on advertising revenue targets, shape the company’s sales, define marketing strategy, and propel business growth
The role of AI in influencer marketing: A boon or bane?
DDB Mudra Group's Tanishtha Kaura reflects on the newly-emerging crop of generative AI influencers in India, and questions if adland or the nation are really ready to embrace both their opportunities and challenges
Pick of the Week: Work that wowed us
Every Friday, Campaign India picks its favourites from the work published on the website. This week, Mullen Lintas' Future Generali film stands out by going beyond the noise of International Women's Day campaigns, and shedding light on hidden biases ingrained in insurance policies that we tend to take for granted
Ad:tech Forum 2024: Unpacking influencer marketing in an ever-evolving landscape
As day two of the Forum continued, panels deciphered the evolution of influencer marketing into a well-established vertical in marketers' media mix, why brands are increasingly engaging with macro and micro content creators, and how to enhance efficiency within a dynamic environment
Spikes Asia 2024: Ogilvy Mumbai comes out on top, as India takes home 29 new metals
Grands Prix wins came from agencies including Ogilvy, VML, Leo Burnett, and more
‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age
SPIKES ASIA 2024: Like it or not, technology is not done revolutionising the marcomms industry, and agency networks need tech-minded people, transparent relationships and the right global addresses to survive, he said.
FCB/SIX India appoints Chinmay Chandratre as senior vice president for Media
With over 14 years of experience across digital marketing, buying and e-commerce, Chandratre will now be responsible for spearheading the agency's offerings across all-things media
IBM lays off comms and marketing staff
A low-single-digit percentage of IBM’s global workforce is being affected by the job cuts
How Uber India went local to zoom past its competitors
SPIKES ASIA 2024: Uber and its agency FCB India chose culture over tech to secure an edge in India’s keenly contested ride-hailing market.
Maruti Suzuki India to increase marketing spend, eyes 50% market share
Campaign India speaks to Maruti Suzuki India Limited's Shashank Srivastava on why the evident upsurge in the Indian OTT market has some brands shaking up their marketing mix to include the category as a priority, with MSIL being one of them
Spikes Asia announces shortlist for 2024
677 entries across 25 distinct categories make the cut. The full list of winners will be announced during a live ceremony on March 14, 2024.
Global agency groups 2023 report card: Restructuring, freelance cuts and AI plans as growth gets harder
Last year some global agency groups found the going tougher than expected, but others came through and are still on their planned courses
The CMO's MO: Policybazaar's Sai Narayan on why gender parity in the financial industry matters
The head of marketing also shares his aspirations to tap into opportunities in 'Bharat beyond the metros', reposition the sentiment of gratification when purchasing insurance, and why perception is key to being a modern CMO
Leo Burnett Mumbai's #BringBack2011 is India's most-awarded campaign
WARC 100 rankings: India is the eighth most-awarded country, with Leo Burnett Mumbai managing to snag itself a spot in the creative agency top ten
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