In an interview with Campaign, Sir Martin Sorrell insisted his new company, S4 Capital, is listening to clients because they are "questioning" how agencies are delivering work.
Younghee Lee’s efforts to humanise Samsung aim at positioning the brand as warm, “open” and “democratic”, in contrast to Apple’s stark “dictated” and “elitist” approach to technology.
We caught up with the global head of new business for Universal Music Group along with DJ and songwriter Jax Jones on the sidelines of their panel in Cannes
Vodafone will hire its own biddable media teams in each of its local markets, including the UK, Germany, Italy, Spain and India, in a move that could reduce the role of its existing media agency, Wavemaker, by nearly a quarter.
'We are promoting abstinence. Quitting is the best. Not starting is even better': Philip Morris International
A chat with André Calantzopoulos, global CEO, Philip Morris International, on the sidelines of the Cannes Lions festival of Creativity
Bramham was GM - innovation for Europe prior
We catch up with Manohar Bhat, head of sales and marketing, to learn more about the brand's marketing plans ahead of the launch next year
Had joined Lenovo in 2013
Nick Reynolds moves into a global role.
Relationships between agencies and clients in India are on a strong wicket, according to a recent study. Ogilvy and JWT are most recalled creative agencies. In media, Madison is the highest in recall while the recently created Wavemaker scores high in client satisfaction.
Was EVP and head of marketing at Star Sports prior
Ads for Eros Now, Lodha, Lyca and Star Tours target the British-Asian viewer
The Chinese smartphone maker, which kicked off its 2018 Russia World Cup branding blitz last night in Beijing, says it is in the game for the long haul
Was group product head - male grooming at Marico prior
Clients on board include Tata Unistore, Noon.com, Rajasthan Patrika amongst others
The Cannes LionHeart is a honorary award for harnessing commercial brand power to make a positive difference to people or the planet
In a highly competitive Asian football fan market, finding new audiences is critical, says the German football league’s international CEO.
He moves from Ola
In this special series, CMOs use this platform to spark a discussion and provide thought leadership.
The agency's entry for Krispy won the accolade in the 'Data Creativity Awards'
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