Global recession fears over the COVID-19 pandemic continue to crush markets worldwide as Dentsu and Hakuhodo shares continue to fall in Tokyo trading on Friday.
In a couple of months, we’ll know if the economy is, indeed, bouncing back. There are optimistic numbers being bandied about combined with low inflation, a resurgent stock market and talk of green shoots and a robust rebound.There’s no greater proof of the state of the economy than actual sales in what is traditionally a great time for marketers – Diwali.In addition to it being Diwali, marketers have high-attention programming which will carry the messages to the consumers – cricket.
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