Kuku FM launches Kuku TV targeted at mobile-first viewers

Kuku FM has launched Kuku TV, a video OTT platform targeted at mobile-first audiences. The platform will offer serialised micro dramas featuring high-intensity drama and suspense stories, making them engaging and cost-effective to produce.

Each episode on Kuku TV will be of a short, two-minute duration, designed to provide quick, on-the-go entertainment. The full series will span over 50+ episodes, making them suitable for modern viewing habits.

Available in Hindi, Telugu, Kannada, and Bangla, Kuku TV has already produced over 300 hours of content in genres such as action, Bollywood, mythology, and sci-fi. Starting next month, the platform will release a new Indian regional micro drama daily.

According to an Ericsson study, 57% of global video plays come from mobile devices, with 94% of users holding their phones vertically. Social media platforms have already proven that vertical video drives engagement, yet no dedicated OTT platform exists to serve this demand—until now, according to Kuku FM.

“90% of Indians consume vertical videos on social media, yet there is no dedicated premium OTT platform for this format. Traditional OTTs aren’t built for India’s mobile-first audience, whose attention spans are rapidly shrinking. With KUKU TV, we are bringing the next wave of entertainment—high-quality, serialised vertical storytelling, available across Indian languages,” said Vinod Kumar Meena, co-founder and COO, Kuku.

Vinod Kumar Meena, co-founder and COO, Kuku

Through Kuku TV, the company hopes to cover a gap by democratising the storytelling business creating opportunities for underrepresented creators and filmmakers in India’s OTT ecosystem. Content creators and filmmakers will be able to publish, distribute, and monetise their engaging original content on Kuku TV's mobile-first platform.

India presently has over 90 crore internet users, with over 15 crore people paying for content. The paid users are expected to reach 50 crore, according to the company. Kuku TV hopes to target the vast pool of paying consumers for its mobile-first OTT content. KUKU FM, the parent company, currently has 45 lakh active paying subscribers for its audio OTT platform.

Operating on a subscription model, kuku TV's annual and quarterly plans will be priced at INR 899 and INR 399, respectively. The company will offer an ad-free, premium content consumption experience to subscribers at affordable rates.