Divanshi Gupta
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Digital
Oct 01, 2025
Search shifts from ranking links to answer engines
AI-driven discovery is reshaping brand visibility, demanding machine-readable content, structured authority, and multimodal strategies as traditional SEO signals lose relevance.
Advertising
Jul 18, 2025
Agencies, read the room: Clients want more than ideas
The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.
Marketing
Jun 19, 2025
Emotional marketing: Connecting with customers on a ...
As the marketing landscape evolves, brands that prioritise emotional connections will find themselves at the forefront of consumer preference, says The Marcom Avenue founder and director.
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